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Web Buzz

    Cool Infographics: Smart Ways to Combine Content Marketing With SEO

    Smart Ways to Combine Content Marketing With SEO infographic

    The Smart Ways to Combine Content Marketing With SEO infographic is essentially a big list of the most popular online services in a number of different categories.  Published by blogmost, it’s meant as a reference tool for Marketers to help plan out their content strategies.

    Trying to build High Quality Links without paying anyone? This infographic reveals techniques to build them and complete details of good website + mentioned Great SEO & SMO tools for better Marketing.

    No data or numbers, the most prominent sites and companies are shown for 26 different online service categories.  The randomness of circle sizes appears to visualize some type of information, but there’s no data behind them.  It’s just the designer sizing them to fit the different logos and icons.

    The design does a fantastic job of using logos and icons in place of text.  This makes the overall design faster and easier for the audience to read through.  It’s a much more enjoyable experience than reading the text name of all the different companies, brands and sites.

    Some description at the top would be helpful to describe how the sites were chosen for readers that find the infographic on other sites.  The URL of the infographic Landing Page on the blogmost site in the footer would also be helpful for the readers to be able to find the original full-size version and associated text.

    Found on Visual.ly

    Gaping Void: Culture Shifting: America’s next big industry?

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    This is how I see it. And it isn’t rocket science:

    1. If you want to change your business, you also have to change your culture. If you want to change your culture, you also have to change your behaviors.

    2. To do that, you embrace “Culture Shifting”.

    I had a big moment of clarity back in 2004, in a line I wrote in The Hughtrain.

    : The hardest part of a CEO’s job is sharing his enthusiasm with his colleagues, especially when a lot of them are making one-fiftieth of what he is. Selling the company to the general public is a piece of cake compared to selling it to the actual people who work for it. The future of advertising is internal.

    You can call it “Internal Advertising” if you want; I prefer the term “Culture Shifting”- changing your company’s fortunes NOT by trying to directly change what the general public thinks of you, but by trying to change what YOU think of you.

    Improving the company by improving the culture, by subverting the culture (for the better) using counterintuitive means. Exactly.

    [Photo courtesy of Adbusters.]

    And yes, Culture Shifting is also what drove/drives CND, the 1960s Anti-Vietnam-War Movement,  Occupy Wall Streett, AdBusters, the Google Bus ProtestersSame idea, different aims (And if you read Greil Marcus’ “Lipstick Traces”, you’ll learn that the same riff goes back to 1970s punk rock, 1950s French Situationism, early 20th-Century Dadaism, even back to the Middle Ages…].

    The new Culture Shift business model will be the  intersection of the following four nodes: Purpose, Company Culture, Media, Action.

    1. Purpose: It’s the “Why” of what you do, it is not the product, it is the Purpose-Idea, as expressed by Mark Earls, or “The Why” as expressed by Simon Sinek.

    2. Company Culture is informed by “Purpose”, it is that actions that a business takes each and every day to remind people of their purpose. Purpose is a set of beliefs, and Culture is the expression of those beliefs in business, not mention, the main thing that informs behavior in the absebse of rules.

    3. Media: Advertising, PR, earned media, paid media, call it what you will. Once you have a “Purpose” and a company “Culture”, those two things inform all of your advertising, PR, communication, social interaction and points of contact with the outside world. From your logo, to your ads, Social Media, How your planes and trucks are painted, etc. It all informs, reinforces and feeds each other.

    4. Action. Lots of small moves. “Trojan Mice”, as it were. [Something gapingvoid is very good at, by the way.]. Totally informed by Culture. It has to be bottom up; it’s management’s job to learn how to make it happen without getting in the way.

    Culture Shif is why “Delivering Happiness” became an international best seller. Culture Shift is why people flock to Nevada in droves to take the Zappos tour. Cuture Shifting is what makes companies like AirBnB and Kickstarter so successful.

    This is why big PR firms like Weber Shandwick or Edelman, if they get it right, will steal millions of dollars’ worth of business AWAY from traditional Madison Avenue agencies.

    Culture Shift is all about creating social objects. Exactly.

    [One more time:] Stop wasting your life in the traditional broadcast-advertising-era quicksand. There’s a new game in town. Culture Shifting is a potential multi-billion dollar industry, still in its infancy. Get in early if you can.

    [Further Reading: The Cluetrain ManifestoDelivering HappinessCreative AgeTribesThe Hughtrain and Lipstick Traces. All must-reads to better understand this brave new world of ours.]

    [This was an update/evolution of an earlier, 2013 post etc.]

    Social Media Today: Social Startups: TAPPD Personalizes App Discovery
    With more than 1 million apps in the App Store and more than 1 million on the Google Play store as of late last year, it’s tough to find new apps to try. That is, unless you see them promoted by experts, or hear about them from a friend, relative, or coworker. Well, guess what? There’s an app for that. TAPPD is the app that personalizes app discovery.

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    Social Media Today: Playing with Peoples Emotions: A Social Marketers Guide to Understanding Human Psychology
    In order to create a brand that elicits a powerful emotion it’s important to engage around what matters most to your consumers. By playing to the emotions of your consumer and getting them to feel a certain way about your brand, and what it stands for, you are much closer to generating the type of response in the consumer that few businesses can claim.

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    Social Media Today: 5 Simple Ways to Spring Clean and Declutter Your LinkedIn Profile
    Now that the Spring flow­ers are bloom­ing and weather is warm­ing up it’s only fit­ting that you extend your cleanup efforts into the social sphere. Time to stop neglect­ing your LinkedIn pro­file, think strate­gi­cally and opti­mize your pro­fes­sional iden­tity on the “World’s Largest Pro­fessional Net­work.”

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    Social Media Today: Facebook’s New Advertising Opportunities
    Job targeting on Facebook allows you to choose groups of people with specific job titles so that you may advertise to them. For instance, users whose job titles are related to a medical field (nurses, surgeons, physical therapists, etc.) may be the target for ads for medical equipment, or recruitment agencies for hospital staff.

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    Social Media Today: 10 Pieces of Advice for Bloggers Starting Out in 2014
    But what if starting early isn't an option? What if you wanted to start travel blogging today - how would you generate millions of visits while being 10+ years late to the party? I want to clarify that it's definitely possible. Below are ten points that, for me, are essential for first time bloggers in 2014.

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    Social Media Today: Social Media for Content Marketers: Reach vs. Depth
    Your real goal is not just to get visitors. It’s to drive business. For that you need people to engage with your content. You need depth, not just reach. And when it comes to referring visitors who will engage, some social networks are better than others.

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    Social Media Today: Top 5 Tips to Create an Effective Social Media Marketing Strategy
    Every business or company participating in social media should have a social media marketing strategy to document and monitor all of their social media efforts. Digital media advertising and traditional media advertising should be merged in order to drive traffic to your website and social media networks.

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    Social Media Today: Want Social Business Buy-in? Do More Than Move Their Cheese
    Bottom line, people don’t like it when you move their cheese. Although you may be an early adopter of technology and are out to change the social world, chances are that most of the folks within your organization do not feel the same way. They like it the way things are.

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    Social Media Today: What Facebook’s Great Unbundling Means for Mobile Content Promotion
    Mobile Internet usage is poised to overtake desktop usage, and that means that a brand’s content promotion strategy has to do more than include mobile—it has to make mobile a central element. With Facebook’s massive mobile user base, how should brands handle this latest move?

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    Gaping Void: Capitalism won’t be replaced with Socialism, but with something far more trippy

    Everybody and their mother has been predicting the death of capitalism for the last couple of years, ever since the bankers screwed eveything up etc.

    That might be true, it probably isn’t. But even if it capitalism were to bite the dust, it doesn’t mean socialism will take its place. I imagine something else would have to emerge instead, something that Marx or Lenin  could not possibly have foreseen.

    This video explains the most likely scenario I’ve seen so far: Jeremy Rifkin on the Fall of Capitalism and the Internet of Things.

    Basically, the entire economy will be Internet-connected: energy, logistics and information- and we’ll make our livings by plugging into it, somehow. i.e. The Internet Of Things. A triumpherate of computer coding, 3-D printing and renewable energy, as opposed to the broadcast, automobile and petroleum triumperate our parents grew up on.

    Not sure where the average shmoe fits into this, or at least, the part where the average shmoe makes an OK living working nine to five in an office.

    Maybe he doesn’t.

    Maybe nobody does, except for a tiny elite at the top, with an obediant and effective military keeping public order. Game of Thrones, eat your heart out.

    Social Media Today: Is Organic Search Losing to Social Media Referrals?
    According to Shareaholic, organic search traffic has dropped a total of 6 percentage points from November 2013 to November 2013. Now, 6 percentage points in search is nothing to worry about, and has probably already been regained here in April. The point to recognize is the stagnation of organic search numbers over the past year.

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    Social Media Today: Big Google AdWords Announcement: What It Means for Marketers
    Google chose to lead with the announcements related to Mobile App marketing. However, they said, "it’s not really about mobile, it’s about consumers." The mobile app economy was pegged at $29.5 billion last year by Gartner, which is huge and so naturally, companies are looking for ways to promote their apps in a crowded app store.

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    Social Media Today: Social Media ROI: What You Should Be Doing and Why
    When digital marketers make the shift from focusing on followers to focusing on how those followers convert into paying customers, the true power of social influence can be seen. Social growth, engagement metrics, and overall conversions that result from social media efforts are of paramount importance in every digital marketer’s arsenal.

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    Social Media Today: Rethinking User Experience in Fashion and Beauty eCommerce
    In a recent study, 82% of women said they believe social media is influencing how we define beauty today. This perception is now 4 times bigger than the same study revealed 10 years ago. The sociological shift has a tremendous impact on the business side of beauty and fashion; social media accounts for 12% of traffic on beauty brand sites.

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    Cool Infographics: 11 Essential Ingredients Every Blog Post Needs

    11 Essential Ingredients Every Blog Post Needs infographic

    If every blog followed the 11 Essential Ingredients Every Blog Post Needs in this infographic, they would be much more successful. From opening with a bang to killer bullet points, this infographic uses intriguing words to increase the uniqueness of it’s take home message. Created by copyblogger.

    So. You think you’ve got yourself a good blog post.

    You chose your writing style. You knocked out the first draft. You allowed it to sit for an hour or a day.

    Now it’s time to edit that bad dog — ruthlessly. So that it has a fighting chance in the trenches.

    You’ll want to pay attention to the details like avoiding goofy, but common,grammar mistakes. You’ll want to choose your words carefully so you say what you mean.

    This will allow you to shed excess copy so that you have a lean, muscular article.

    But you’re not done. You also must ensure that your blog post has all of the essential ingredients it needs.

    Ingredients like these, as presented in this infographic by our lead designer Rafal Tomal. Print it, pin it, but whatever you do … use it.

    No numbers or data, but this well-designed infographic clearly walks the reads through a sequence of tips for blog post writing.  Illustrations help relate to each point, and make them more memorable, but I don’t understand a few of them (Why does an alien UFO abduction represent a good subhead?  I would have like to see some statistics to back up why there are good blogging tips.

    Yay!  The URL in the footer takes readers straight to the infographic landing page on the copyblogger site, which makes it easy for everyone to find the original infographic and the supporting article.

     

    Found on Google+ and Reviews N Tips

    Social Media Today: How to Engage Your Millennial Customers
    There's no other generation who embrace the digital universe quite like the millennial "breed." Millennials are well-educated, digitally-savvy, self-confident, and marketers can't seem to stop raving about them. But, how exactly can you capture their attention? What drives their attitudes and behavior?

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    Social Media Today: How to Get Your Brand on the Social Shopping Bandwagon
    Social shopping is nothing new, but the concept is continuously becoming bigger and better and making its way to the forefront of digital and e-commerce. As the use of mobile and tablets has grown rapidly, so has the phenomena of social shopping - so how can brands make the most of this?

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    Social Media Today: Thinking "Mobile First" for Your Website Redesign
    If you've been thinking about a website redesign, chances are good that you've been reading about various techniques to optimize your site for mobile devices. In order for your site to be successful, it's extremely important to consider how your website will look and how your message will be conveyed on the smallest of screens.

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    Visual Journalism: 10 reasons this infographic might not be the best in the world
    This graphic is supposedly the best infographic produced by any news organization in the entire year of 2013. Come play judge ...
    Social Media Today: Don’t Humiliate Yourself on Social Networking Sites [INFOGRAPHIC]
    Be sure to act your age and avoid trying to act so cool. Be selective with what you post: the world doesn’t necessarily care where you check in every single day. You should ask before you tag as well—not everyone wants to be associated with embarrassing stories or photos.

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    Social Media Today: Too Much Content: Could It Happen?
    Short answer: yes. Too much content can actually scare potential clients and readers away. If they have to wade through a pool of different content to get to the meat of your website, they will run away very fast. “When is content considered too much?” you ask.

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    Social Media Today: Social Advocacy & Politics: Riding the Wave, or Social Media Transforms the Newsroom
    Newsjacking, or the idea of riding a trend wave to get your message out to a larger, newer audience is equally central to politics, advocacy and covering the news as it is to brands. While everyone is talking about how social media is changing the way we consume news, we’ve flipped the conversation to look at how social media is changing the newsroom.

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    Social Media Today: Why Engagement Isn’t a Definitive Indicator of Anything
    Not all engagement is created equal. Every social action requires differing levels of interest and involvement from your audience and their sentiment, their personal context, their stage in the purchase cycle, their technographic profile, and many other factors can have a great impact on the value of their engagement with your content.

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    Social Media Today: Don't Think: "What Can We Use Social Media for?" Instead Think: "What Are Our Data Ideals?"
    Often when businesses are investigating social media, they’ll approach it from the perspective of what they can get out of it. ‘How could we use this?’ ‘What value can we get from it?’ ‘How do we use it to spread our message?’ This makes sense, but a recent conversation I had made me think there may be another way of looking at it.

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    Social Media Today: 10 Facebook Rules Every Business Needs to Know Before Posting [INFOGRAPHIC]
    On Facebook there isn’t one “perfect post” or ideal time of day to post. Instead, you can develop a strategy that gets different types of content to different types of people, at different times. The key factor to remember when creating Facebook content is that you need to be vigilant—constantly looking to diversify what and when you post.

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    Social Media Today: Google+ Is Closer to a Gold Mine Than a Ghost Town
    Everyone has a strong opinion about Google+. Start a conversation about it and you’ll rarely hear middle ground. People either think it’s a social media gold mine or a ghost town that’s overhyped and full of accounts people don’t use. So which is it? This post explores the history of the toddler social network and explains why it would be foolish to ignore.

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    Social Media Today: How to Conduct a Website Content Audit in 3 Easy Steps
    If you're looking to undergo a full website redesign, or if you're simply trying to update your brand messaging, it's essential to perform a content audit. Analyzing your current content strategy is an easy way to give your website a facelift and it provides the ideal opportunity to assess the tone of voice for your redesign.

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    Gaping Void: How to affect corporate culture in a meaningful way

    Untitled
    [Untitled drawing from 2003 etc.]

    [N.B. Harold has a new book out, "Seeking Perpetual Beta".]

    So I wrote a wee note to one of my favorite “Culture” thinkers these days, Harold Jarche:

    Speaking of the ever-changing nature of work…

    1. Culture is a HUGE issue for business now.

    2. Most CEOs don’t have a frickin’ clue what to do about it, and it’s keeping them up at night.

    Thoughts?

    Howard kindly wrote back:

    My view on culture is that it is an emergent property of all the interactions and behaviours in an organization. I think that if you want to change culture, you have to first change behaviour. Small things, like CEO’s accepting failure on projects, help to create a more open workplace. Changing daily practices, like working out loud, gets people to understand what others are doing. It’s kind of like blogging. We didn’t really become bloggers until we had done it for a while. Supporting communities of practice is another way to change culture. As I like to say, you know you are in a real community of practice when it changes your practice.

    The challenge I find is that these changes all take time, practice, feedback & reflection. Few CEO’s have the patience for that. That’s why it’s good to do lots of small things around “culture change”. I like the notion of “trojan mice” which I think is similar to your change management work.

    http://www.trojanmice.com/

    Hope this rambling makes some sense ;)

    So there you have it: if you want to affect culture in a meaningful way, you’re going to do it by ceating a lot of *little* interventions, not one or two *big* ones.

    Social Media Today: Advanced SEO Techniques: The Increasing Importance of Social Media
    Search Engine Optimization (SEO) is a field of online marketing that is constantly changing. One of the most significant changes to take place over the past five years is the increasing importance of social media. All advanced SEO techniques now incorporate social media marketing in one way or another.

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    Social Media Today: 7 Ways to Use Social Media to Boost Your Small Business
    Even after everything is in place, you may not see big results right away. Don’t let that worry you. As NuSkin explains, you need to understand that “your business is a building process and you may not have all the momentum you want immediately.” A social media strategy is one that pays off over time.

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    Social Media Today: Gamification: How to Raise the Bar on Blog Production
    Your company has been blogging for a while but you’re having a tough time getting enough people involved. It’s hard to blame people because everyone has plenty of work to keep them busy. Still, you’re searching for a way to get some of your colleagues off the fence and into your blog production. How about making a game out of it?

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    Gaping Void: Why “Culture” is not just another business fad

    corporate culture crisis 1404

    This was a rather flippant cartoon I drew yesterday in my notebook, that actually makes a serious point about our business, namely:

      1. Now that the ideas of “job for life” and “work-life balance” are well and truly consigned to the dustbin of history…

      2. Now that we’re expected to answer work emails at 11pm on a national holiday…

      3. Now that we’re expected to fly to Chicago in midwinter for an 8a.m. meeting and talk about nothing for five hours [This actually happened recently to a Geneva-based friend of mine]…

      4. Now that instead of getting business cards printed up, we devour our so-called free time writing and getting our business books published…

      5. Now that anything that is any good is overpriced and bleeding us white…

      6. Now that we consider ourselves successful, yet still spend four hours a day stuck in traffic…

      7. Now that the average adult’s life is governed by a level of FOMO that was traditionally reserved for insecure teenagers…

      8. Now that even our rich friends are broke…

      9. Now that the party is FRICKIN’ OVER…

    The nature of work has changed. People’s relationship with work is going to change. That change will be huge.

    And the companies that understand this better than the other guy will be the companies that win.

    Which is why “Culture” and is not another business fad, but actually something REALLY important.

    Consider yourself told.

    MediaOrchard: An Earth Day Lesson on Honeybees and Inbound Marketing

    I’ll admit I was never a huge fan of Earth Day. I always thought of it as a holiday for hippies. It was an excuse for people to go to the park, throw Frisbees, play hacky sack, and join a drum circle. Or whatever it is that hippies do with their time. And then, I […]

    The post An Earth Day Lesson on Honeybees and Inbound Marketing appeared first on IdeaGrove.

    Social Media Today: Spredfast, Sprinklr, Hootsuite and...Expion?
    One of the things that immediately strikes you about Peter Heffring, the CEO of Expion, is his down-to-earth manner. It's one indication that in a white-hot space that has come to be known as Social Relationship Software, Expion is different. With a couple of key moves made earlier this year, Expion is ready to take the main stage.

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    Social Media Today: 5 Basic Ingredients for Cooking Tasty Content
    While reading through the Walmart Style Guide (seriously), I came across some great nuggets of advice for all copywriters everywhere, regardless of industry. If you're in the market to revise your favorite content recipe, why not take a look at these for some inspiration?

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    Social Media Today: Why Relationships Matter More Than Ever in Social Selling
    Use all the social media tools available to develop relationships online that will help you build a successful business. Without connecting, sharing content and providing customer service, you will not see any increase in your social selling so be aware of your online activity.

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    Social Media Today: The New Marketing Paradigm: Coherent Customer Satisfaction
    Everyone reading this is familiar with consumer oriented marketing. The digital divide, the convergence of technology with methods, and other trends empower and challenge us all. We're all here on the net, after all. What many social and marketing professionals fail to acknowledge is the reality of what can be called the Coherent Customer.

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    Social Media Today: What to Do When Your Social Media Manager Quits
    You’ve got Twitter, Facebook, and Pinterest campaigns planned through year’s end, everything is humming along smoothly, and your analytics look great. Suddenly your social media manager announces she’s taking a job overseas. Don’t panic! Here’s an easy five-point plan to save your sanity and keep your campaigns on track.

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    Social Media Today: Are You in a Cloud Career?
    Cloud is too often used as a blanket term for anything that is “hosted” on the Internet. To get a more valuable take on cloud, I reached out to four technology innovators and asked them how cloud is affecting careers and necessary skills sets in their industries.

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    Social Media Today: Twitter's New Design Updates: Bringing in a More "Facebookish" Experience
    Twitter has brought about a change in its appearance. Despite a few positive aspects, the new look resembles Facebook a lot. Although it might be the safer choice to implement an already-tested platform, the design lacks an innovative touch.

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    Social Media Today: The Anatomy of the Perfect mCommerce App
    The first thing that you should be thinking about putting in your shopping app is a good and well organised security system. There are countless hackers around the world that can easily access a mobile app user’s account, and for those who are reliant on monetary online transactions, having their information saved on any m-commerce app can be a little daunting.

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    Social Media Today: Why Social Proof Matters for Content Marketers
    We live in an information age where ideas act as currency. As writers, we seek validation of our ideas and there's something special about the immediate validation of social shares. This post explains how to take advantage of Social Proof in your marketing.

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    Social Media Today: The Big Brand Theory: Univision's Magic with the Second Screen
    David Beck fires off statistics about a range of subjects including Hispanics in the US, television, and social media. "The Hispanic population in the US is like a country within a country," Beck quips. "If you separated it out, it would be the second largest Spanish-speaking country."

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    Social Media Today: 4 Cruel Reasons We Suffer Social Media
    What are all the insomnia-induced newsfeed scrolling, hundreds of friends, and connections in social media for? It seems the age of information calls for virtualized relationships. I can’t argue with this, nor can I dismiss the fact that businesses need people to market to.

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    Social Media Today: Lurching Back to Normal: Putting the "Like" Back in its Place
    The social consumer can continue to engage companies with less concern that their actions will have unintended consequences in the future; General Mills demonstrated a commitment to listening and responding rapidly, or as one would say, at the speed of social.

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    Social Media Today: You Deserve Better: How to Avoid Switching Developers Mid-Project
    It's just a mess when you have to start over with a new developer mid-project. Projects can become challenging even with the best of plans, but if there is a plan for how to handle changes, bumps in the road, and redirection, everyone can move forward together.

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    Social Media Today: The Value of Encouraging Intrapreneurs in Every Organization
    The way businesses are being ran is changing from containing employees to empowering them. Organizations are realizing that every employee needs to see themselves as the CEO of their own brand. Each employee should be empowered to contribute to the success of their role and be the boss of their own role within the department.

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    Social Media Today: Marketing Eggcellence: The Top Branded Easter Campaigns
    Whether it's winning attention through small animals, egg hunts or chocolate, several top Easter campaigns have shown to be a real treat amongst the masses this year. For today's holiday blog I went on an Easter ad hunt and rounded up some of the top branded Easter campaigns...so let's hop to it!

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    Social Media Today: The Art and Science of Product Grouping
    Welcome to this five-part series of articles on structuring your website for conversion. This series discusses a number of things to consider when designing your site, from product grouping, upselling and cross-selling, real-time communication to customer pain points.

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    Social Media Today: How Social Media Amplifies Content Marketing and SEO
    Social media, content marketing, and SEO are becoming more and more integrated every day. This makes sense because social media has always been way more effective for building a brand than simply using SEO tactics. SEO is all about exposure, but social media can form deeper connections than that.

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    Social Media Today: 3 Ways to Make Sure People Read Your Blogs
    your headline needs to communicate just how valuable your content really iswhen promoting your blog, or else no one will ever get to it. Sites like Buzzfeed, Upworthy, and every other content aggregate site have built their online empires by crafting effective headlines, so what’s the secret?

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    Social Media Today: 5 Undeniable Benefits of Social Media That Businesses Are Not Maximizing
    A strong social media presence promotes customer loyalty. Through the posting of engaging content, current fans become more passionate about your company and the brand. When they engage with your content, it increases the changes that potential customers will see these loyal customers interacting with your pages.

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    Social Media Today: Monitoring Social Media to Prevent a Crisis
    What if you could prevent an online conversation from starting a reputation forest fire? Online monitoring is the first step towards recognizing the warning signals of an impending crisis. Find out which conversations you should watch and what tools you can use to keep ahead of a negative issue online.

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    Social Media Today: Will There Be "Content Shock" in Travel?
    In essence, we should expect some kind of content shock to occur in the travel vertical, since it’s already happening for example on Facebook. Content marketing nevertheless remains a key strategy for brands to tell their story, through different platforms, different devices and different media.

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    Ignite Social Media: Facebook Intentionally Breaking Apart | Social You Should Know

    Facebook starts to break itself apart, Google+ searches for clarity around follower counts and Twitter buys Gnip, in this week’s Social You Should Know.

    What Will Facebook Look Like in Five Years?

    Facebook is taking the unusual step of breaking its core product into pieces. Soon, mobile users won’t be able to message people without installing the separate Messenger app. Want news? Facebook wants you to open its Paper app. Share and look at photos? Instagram. It’s a very interesting, very risky strategy. For us as marketers, it further cements what I said in my recent book. We need to be ready for a post-Facebook world. There’s still tremendous opportunity but in a changing environment.

    Twitter Buys Gnip

    Gnip is a social data provider that has access to every Tweet ever written, plus the full fire hose of current tweets. So in the case where you wanted to analyze every tweet on a subject, you paid Gnip.Twitter bought Gnip this week, giving Twitter another product to sell directly. But Gnip also connectsthrough APIs into Reddit, Instagram and more, so it will be interesting to see how that plays out. Will those other platforms let Twitter sell access to their data over the long term?

    Google+ Follower Counts Appear to Fall

    If you suddenly appeared to lose Google+ followers late last month, never fear. What really happened is that Google has separated followers from those who +1, to those who were in circles. Confused? You should be. Google+ still displays different numbers on the G+ page for a brand than they do on the badge you can put on your site. Mashable’s page indicates three million followers. Their badge indicates 4.2 million followers. Bottom line: You didn’t lose followers. The scoring system just changed.

    And finally, under the category of “Wow, let me know how that works out,” General Mills has updated their privacy policy indicating that consumers who like the brand on social media, download coupons, enter a sweepstakes or buy their products give up the right to sue and instead have to go through arbitration. We’ll see how this plays out.

    The post Facebook Intentionally Breaking Apart | Social You Should Know appeared first on Ignite Social Media.

    Digital Buzz Blog: Afterguard: Heads Up Display Glasses
    Glass? Well, everyones going to be doing them it seems, with the new ‘Afterguard‘ glasses that bring high-end yacht racing data to your sunglasses. For years, Yachts have been equipped with some of the most expensive and advanced devices and sensors you can imagine, but reading them in real-time, is often the biggest challenge. Wearable [...]
    Cool Infographics: Choosing a Social Media Platform

    Released about a year ago, the Choosing The Most Effective Social Media Platforms infographic was published by Edge Media and designed by Infographics.SG.  Photos, video, articles or text?  Depending on the type of content you are generating, your choices for effective social platforms are different.

    Facebook, Twitter, Pinterest, Google+, LinkedIn. Etc. So many social media platforms. And so little time. (And manpower. And ideas.) 

    There are costs involved to maintaining a social presence. It is vital for brands / companies / organisations to market on the right platform(s) in order to optimize their resource allocation. 

    Use this infographic to help you choose the most efficient social media platform(s) according to factors like your goals, target audience and capabilities.

     The design includes a good mix of data visualization methods and the bold colors are eye catching to the audience.  However, some of the charts are difficult to understand.  The polar grid used for the “What Do You Aim To Achieve?” section does not clearly communicate the information to the readers.  I also the the colors should have been color-coded to be relevant to the specific social media brand colors. 

    They also leveraged the infographic content into a SlideShare presetnation.  This allows them to utilize the content they already created on another social platform to reach a different audience.

     

    Thanks to Brian for posting on Google+

    Cool Infographics: Choosing a Social Media Platform

    Released about a year ago, the Choosing The Most Effective Social Media Platforms infographic was published by Edge Media and designed by Infographics.SG.  Photos, video, articles or text?  Depending on the type of content you are generating, your choices for effective social platforms are different.

    Facebook, Twitter, Pinterest, Google+, LinkedIn. Etc. So many social media platforms. And so little time. (And manpower. And ideas.) 

    There are costs involved to maintaining a social presence. It is vital for brands / companies / organisations to market on the right platform(s) in order to optimize their resource allocation. 

    Use this infographic to help you choose the most efficient social media platform(s) according to factors like your goals, target audience and capabilities.

     The design includes a good mix of data visualization methods and the bold colors are eye catching to the audience.  However, some of the charts are difficult to understand.  The polar grid used for the “What Do You Aim To Achieve?” section does not clearly communicate the information to the readers.  I also the the colors should have been color-coded to be relevant to the specific social media brand colors. 

    They also leveraged the infographic content into a SlideShare presetnation.  This allows them to utilize the content they already created on another social platform to reach a different audience.

     

    Thanks to Brian for posting on Google+

    Social Media Today: How to Make the Most of Your Nonprofit’s Next TV Appearance [GUIDE]
    Whether it’s the local morning news program or 60 Minutes, going on TV can be an exciting opportunity that will pay dividends if you properly prepare and follow up. Here are a few things you can do to ensure your television experience goes as smoothly as possible.

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    Social Media Today: How to Effectively Target Your Audience
    It’s important to realise that just because you’re putting good, persuasive information out there, it doesn’t mean the right people are going to see it. Being able to utilise all of this information will help you to devise that plan where you are able to find who you’re looking for, and provide them with quality content that they’ll enjoy.

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    Social Media Today: Alleviating Senior Isolation Through Social Media
    Loneliness and isolation can be as big of a health concern for senior citizens as heart disease, arthritis, or osteoporosis. Seniors are more susceptible to isolation because as they grow older their social network shrinks: spouses pass away, friends get sick, or people move away.

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    Social Media Today: Four Indispensable Tools for Tweaking Your Blog, Web Application, or Social Media Approach
    Four Indispensable Tools for Tweaking Your Blog, Web Application, or Social Media Approach

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    Social Media Today: Press Releases: 5 Best Ways to Optimize for Google and SEO
    Do you have what it takes to create and distribute stellar content in the form of press releases without terminating your friendship with Google? It’s no secret that search engines work around the clock to ensure a flawless web experience for all categories of web users.

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    Social Media Today: 44% of Twitter Accounts Have Never Sent a Tweet
    Twitter has been under fire for a decline in user numbers. The recent design changes, introduction of new ad types and the profile revamp are some of the ways by which the 140 character platform is trying to simplify and garner more reach. Twopcharts further said that 30% of existing Twitter accounts have sent 1-10 tweets.

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    Social Media Today: 5 Social Media Lessons I Learned from Peter Pan
    Disney has taught us a whole slew of lessons since we were kids. But they taught us more than to believe in ourselves, to help each other, and to wish upon stars—they planted the seeds to social media success over sixty years ago, and we’re reaping the benefits now.

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    Social Media Today: Pinterest: The Gentler, Kinder Side of Consumer-Generated Endorsements
    When it comes to something as complex as understanding the general sentiment of consumers, almost every industry has come to rely on a combination of surveys, social media, consumer reviews, and academic research on purchasing behavior.

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    Social Media Today: 9 Marketing Tips for Pinterest
    Pinterest has marched onto the social media scene in a big way. In January of 2012 Pinterest became the fastest company ever to reach 10 million unique users in one month with 11.7 million site visitors. Just three years after it was founded, Pinterest already has over 70 million users.

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    Social Media Today: How to Handle Negative Google Reviews
    The ability to post reviews on Google has provided customers with a way of sharing their experience with a particular product or establishment. For some customers – strike that, many customers — these reviews are the first thing they check before purchasing a product.

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    Social Media Today: Why Has Twitter Launched Facebook-Like Mobile App?
    Hoping to win the confidence of the advertising business, which is typically inclined towards advertising through Facebook, it was said that Twitter is to debut fifteen types of new ad products and improved ways to target users in the upcoming six months.

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    Social Media Today: Facebook's "Nearby Friends" Is More About Discovering Friends Than New People
    Facebook is rolling out Nearby Friends feature that lets friends see approx how far away you are from them, and you can share your exact, on-going location. In doing so Facebook is disrupting friends discovery while getting privacy right. A lot lies on the future to see how users will respond to Friends Nearby feature.

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    Social Media Today: 7 Essential Ways to Market Your Content
    Your content is written, but your funds are limited. So what do you do? Clearly you would think that you should start looking for marketers to market your content, but those limited funds come right back up. This is a chance for you to save some money and begin marketing on your own.

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    Digital Buzz Blog: SlideShare: SoDA 2014 Digital Marketing Report
    Here is the latest report from SoDA, with the H1 Report for 2014. It’s created in partnership with Econsultancy Bi-Annually and includes a total of 736 respondents world-wide, the large majority being senior company decision-makers. It looks at the latest trends in digital marketing for 2014, how agencies and clients are positioned to handle them, [...]
    Social Media Today: 8 Winning Headline Strategies and the Psychology Behind Them
    Learn how the best headline writers employ psychology to guide the headline strategies that get the most clicks. One of the six principles of all ideas that “stick,” according Chip and Dan Heath, is to make them concrete – by using specific facts rather than broad statements.

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    Social Media Today: Engaging Students through Snapchat
    So you’re out and about, eating at a new café, strolling along on the beach. You want to show your friends all the cool things you’re up to, but it’s not interesting enough to tweet or to check-in on Facebook, and it’s not pretty enough to post on Instagram.

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    Social Media Today: Can a Table Kill Creativity and Collaboration?
    Sit on the floor. Get rid of the chairs. And the desks. And the teacher at the front of the room. What happens? Ideas and creativity happens. Collaboration happens. It’s amazing the influence that physical space has on how we determine our roles, perceive ourselves, and interact.

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    Social Media Today: 7 Steps for Structuring a Product Campaign
    We’re going to create a company, build a campaign, and capture the interest of news outlets and millions of unexpecting online viewers. Why? Because this is done all the time. In this case, a content campaign is going to be used to push a new product out into the market by Company XYZ.

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    Social Media Today: The "Like" Is for Real, According to General Mills
    We've seen a fair amount of discussion about the significance of "likes" and their equivalents in the professional use of social media. I think the General Mills assertion regarding "likes" will be tested, I think it will hold, and the result is that every industry will have to treat a "like" as equivalent to any other endorsement.

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    Social Media Today: Why Television Without Pity is Still on the Internet
    Online TV fandom came together to mourn when it was announced that NBCUniversal would be shutting down its recap site TelevisionWithoutPity.com on April 4th. Founded in the late 1990s and bought by Bravo in 2007, TWoP helped shape the way audiences watch and discuss TV.

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    Social Media Today: 7 Inspiring Examples of Parallax Scrolling Websites
    The Parallax scrolling effect is taking the web world by storm as one of the top web design trends of 2014. Across the web, we’re seeing it pop up on just about every type of website. This design effect provides a great platform for brands to tell their stories and keep users engaged.

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    Social Media Today: Socially Stephanie: How to Earn Trust Online Through QRV
    "Dear Socially Stephanie: If you were to give one piece of advice on gaining your audience's trust, what would it be?" Your question is a good one. Trust is something you can't buy or scheme to achieve. It must be earned. Luckily for you, I have a few tips to help you gain the trust of your audience and new readers as well.

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    Social Media Today: US Airways: From #EpicFail to a Solid Lesson in #H2H
    US Airways is the first brand I have seen show real class in how they handled a pretty huge social media crisis. And I feel endeared to them now: they get me as a human because I make mistakes, too. Kudos to USAirways – you’re a great example of an #H2H brand.

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    Social Media Today: Should You Kill Your Blog's Comments Section?
    There’s a reason that “Don’t read the comments” is such a common mantra around the Internet: it’s because comments sections of blogs and other websites have become breeding grounds for dazzling nastiness, spam and off-topic distractions. But how do you maintain a relationship with your target audience if they can’t talk back to you?

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    Social Media Today: The Big Question: Does Duplicate Content Hurt You on Google?
    If you publish the same content to multiple sites, will it hurt your Google search results? As I sometimes syndicate my blog to other sites, I recently got pushback from a company that had asked me (persistently) to write a commentary on one of their blogs. Find out in this post what matters and what doesn't. You might be surprised.

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    Social Media Today: Put Your Blog On-Trend with the Latest 2014 Design Solutions
    New bloggers must constantly learn and apply the latest best design practices in order to stay competitive. Some even argue that the quality of a blog’s presentation and delivery are equally as important its content. In 2014, watch as retina-ready designs, super charged infographics, and code-free design tools take off!

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    Social Media Today: Fixing Your Intranet: A Guide for Leadership
    You have spent countless hours developing a strategy for the business.You know it is absolutely flawless. But is it, really? Use the intranet to share aspects of the strategy for specific feedback to help refine your ideas. This is one way to see if the plan will withstand the acid-test of employee acceptance.

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    Social Media Today: Google Gets Serious About Social Advertising with New Post Ads [VIDEO]
    It’s no secret that there’s little love lost between Google and Facebook, even to those outside the Valley. Google proved this once again today by announcing it has expanded access to +Post ads to all advertisers and that these ads will support Google Hangouts on Air.

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    Social Media Today: How to Keep Your Brand in the Social Media Conversation
    Consistency on social media is arguably the best way to ensure success. Companies will lose followers quickly if they do not share updates regularly, typically daily, with relevant content and important news. It is similar to maintaining relationships offline: your relationships will fade if you are not checking in regularly to nurture them.

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    Social Media Today: How to Transform Yourself into a Marketing Technologist
    Fair or not, marketers are now viewed as the digital transformation change agents in many organizations. This presents unprecedented opportunities and perils for the modern marketer, who is now expected to have a broader skillset transcending mere artistic creativity and strategic thinking in order to foster organizational digital integration and transformation.

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    Social Media Today: The Impact of Social Media in the Travel Marketing Industry: Part Two
    Two airlines are getting more active in the social media space. Once you enter the world of social media you cannot exit. Short of your company going out of business, you must stay active and respond and engage and not just when things are going well, either.

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    MediaOrchard: In B2B Sales, Timing is Everything

    The web is the number one way for business-to-business marketers to get leads on buyers. Understanding their online behavior can make a dramatic difference in whether or not your sales team qualifies a lead. Software Advice, a company that helps people find the right software for their organization, recently conducted a study on B2B buyer […]

    The post In B2B Sales, Timing is Everything appeared first on IdeaGrove.

    Social Media Today: 5 Tips on How to Generate Sales Leads Through Social Media
    If you want to find new potential customers, you need to go to where the people are. And, fortunately or unfortunately—depending on how up-to-speed on current trends your company is—all of the people seem to be on social media sites. Hey, the statistics don’t lie: Facebook users spend on average 6.35 hours a month on the site via desktop computers.

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    Social Media Today: How to Market With a Content Series
    Businesses serious about blogging and generating leads should consider creating a series, or a way to showcase and link content through social media. A series not only structures your blogs, it also allows websites to exponentially increase inbound and outbound links for more online exposure.

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    Ignite Social Media: Giving Back is SIMPLE: Ignite Social Media Partners with Champions for Kids

    Here at Ignite Social Media, we love giving. We love giving: high fives, kudos to our colleagues who've helped us out, and perhaps most importantly, giving back to our communities. Whether it's pulling a plane, rescuing a dog, or picking up a few items to donate to a worthy cause, we do what we can and we're so glad we found a great partner in Champions for Kids to help us focus our efforts and maximize our impact.

    Today, 22-million children in the US live in poverty and it's the mission of Champions for Kids to make it simple to give kids in your community the resources they need to thrive. Champions for Kids has a goal of mobilizing 20 million people by 2020 to become Champions for Kids.

    Check out their impact thus far:

    CFK Impact

    Doing Our Part

    Each quarter, we unite as an agency to complete a Simple Service Project to help children in need. We just wrapped up our first Kits of Caring drive in which we collected personal hygiene items that will not only keep kids healthy but will also help them to be confident among their peers.

    Ignite Social Media Kits of Caring Drive

    We collected more than 250 items from 100 people in our North Carolina and Michigan offices. Items collected in Raleigh went to Haven House Services and items collected in Detroit were donated to Orchards Children's Services, both organizations strive to strengthen their communities by providing services to families and children. We're glad we can be a small part of their contribution to making the world a better place.

    NC Team CFK

    We can't wait for our next Champions for Kids project. Check out the organization for yourself and learn how you can help your community.

    The post Giving Back is SIMPLE: Ignite Social Media Partners with Champions for Kids appeared first on Ignite Social Media.

    Social Media Today: Tracking Social Media Success With Google Analytics
    Learn how to use Google Analytics to measure the success of your social media efforts in a few easy steps. I will explain how to interpret actionable reports that shows just how well your social media traffic is performing. A marketing manager or anyone that does marketing is only as good as the tools he or she knows how to use.

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    Social Media Today: Why Google's Point of View(s) Is Changing + SM ROI
    Google recently made a change to the way it displays metrics. If you look closely enough, you'll find that for many people, the "+1's" on your Google Plus profiles have been replaced by a view counter. Focus on social engagement rather than empty statistics. The numbers might not be displayed upfront on Google+, but that doesn't mean their importance has changed.

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    Gaping Void: The Genesis Of The gapingvoid Business Model

    company culture value

    1. THE VALUE CURVE

    For those of you new to gapingvoid, I thought I’d tell you what the gapingvoid business model is all about, from my own unique perspective.

    My background is advertising. I often noticed while working on Madison Avenue that the problems clients were asking us to solve weren’t really going to do much good, even if our agency was doing a stellar job.

    What’s the use of doing an award-winning, attention-grabbing Super Bowl ad…if the product actually kinda sucks and nobody really likes it? [That happened a lot during DotCom, as we all know.]

    And why was the client allowing itself to put out dud products that nobody likes? And why are they expecting their ad agencies to kill themselves trying to compensate for the fact the product is a dud?

    To me, it seemed like a lot of wasted energy.

    Clients expect their agencies to fix crappy problems. The crappiness began long before the agency ever got the brief. The crappiness began at an internal, cultural level.

    So we figure that if we are allowed to intervene sooner with the client internally, we could create a lot more value than the agency model, a lot more quickly and painlessly.

    2. THE CHICAGO INSIGHT

    Innovation_Graphic-1-432x550

     

    [An "All-Over" we did for Cisco etc.]

    Back in my Chicago freelance days, my friend, the well-known advertising music director Ira Antelis (he writes jingles and does sound design from TV commericals), commissioned me to draw a poster for him. It was an all-over with a lot of advertising music in-jokes. It was a great little piece (I’m told there are still a few prints knocking around; I’ll try to get one from Ira later). People loved it.

    Ira then got a couple hundred of the posters framed and gave them to every A-List advertising creative in town. Leo Burnett, DDB, Foot Cone; they were in all the corner offices all over Chicago, because they were just so damn cool (they were, trust me). Everybody wanted one for their office.

    And so what happened when people walked into said offices?

    “Wow. That’s really cool. Where did you get it?”

    “Ira Antelis.”

    “Who’s Ira Antelis?”

    “You remember that guy who wrote that Michael Jordan jingle for Gatorade…?”

    “I want one!!!!”

    “Give Ira a call…”

    Give. Ira. A. Call.

    Just like that, Ira was being talked about (and contacted) on a daily basis, by pretty much all the people who mattered in the business.

    3. PUTTING IT ALL TOGETHER

    Fast forward to the present. Drawing on the preceding experiences from my time in advertising, in Chicago and elsewhere, plus everything we’ve seen happen in our work and on the Internet, Jason (my business partner) and I decide that the best way to create value for our clients would be using art to shift corporate culture, internally and in the right direction.

    We create cultural change by using art to provoke the right conversations, the same way we did for Ira Antelis’ business.

    Our timing could not have been better. As anyone who reads Harvard Business review can tell you, culture is now a hot button subject for business. Recent bestsellers like Zappos CEO Tony Hsieh’s “Delivering Happiness” (Tony is a good friend of ours, by the way) tell us that the secret to growing a great company is growing a great culture.

    gapingvoid makes art that is totally aligned with that idea, working with amazing companies who concur: Microsoft, Rackspace, Cisco, HP, Roche, VMware, Hubspot, Techcrunch, to name a few. [Client page is here.]

    We jokingly call it “motivational posters for smart people”, but at the end of the day, it’s serious stuff. It’s a superb business to be in, and we’re thrilled to be part of it.

    If you’re in the culture shift business, we’d love to talk to you.

    Thanks for reading.

    Social Media Today: The Bricks and Mortar of Digital Transformation
    All organizations will be transformed by social and digital technologies – it’s a question of WHEN, not IF. Rather than waiting for a disruption that requires REVolutionary change, organizations and their leaders are well advised to take an EVolutionary approach to digital transformation – and they should start immediately.

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    Social Media Today: Five Mistakes Lawyers Make Online
    According to LexisNexis, 76% of people search online to find an attorney. 60% of adult internet users will need an attorney at some point in their lives. Advertising your legal services is not only acceptable, it’s the new norm. With this in mind, lawyers need to keep in mind the internet is fluid and permanent at the same time.

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    Social Media Today: Boost Your Google+ Pages With +Post Ads, Promoting Hangouts And Recent Posts
    Good news for all Google fan boys who believe that Google+ still has the potential to compete with the giants of social networking. In a recent update, Google has decided to roll out +Post ads to all advertisers who meet a minimum threshold of Google+ followers.

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    Social Media Today: Beyond Engagement: Employee Advocacy - What's In It For My Business?
    A successful employee advocacy program relies on engaged employees becoming brand ambassadors - how much convincing do you need? For now, set aside the excellent financial returns from employee advocacy. Let’s look at the practical contribution that a well-structured program brings to a business.

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    Social Media Today: Beyond Engagement: Employee Advocacy - What's In It For My Business?
    A successful employee advocacy program relies on engaged employees becoming brand ambassadors - how much convincing do you need? For now, set aside the excellent financial returns from employee advocacy. Let’s look at the practical contribution that a well-structured program brings to a business.

    read more

    Social Media Today: Multi-Screen Engagement: Marketing Across Devices
    This week I moderated another great webinar from the SocialMediaToday Best Thinker webinar series, this time on the topic of Multi-Screen Engagement: Marketing Across Devices, sponsored by Act-On. The webinar included a terrific mix of speakers on this topic.

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    Social Media Today: Multi-Screen Engagement: Marketing Across Devices
    This week I moderated another great webinar from the SocialMediaToday Best Thinker webinar series, this time on the topic of Multi-Screen Engagement: Marketing Across Devices, sponsored by Act-On. The webinar included a terrific mix of speakers on this topic.

    read more

    Social Media Today: 6 Steps to Successful Facebook Ads
    It is very easy to make mistakes when building a Facebook ad campaign. There are many ways in which an ad can be spoiled; anything from poor targeting to bad copy can lay your ad to waste. This post will discuss a few steps that you should follow in order to increase the effectiveness of your Facebook ads.

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    Social Media Today: 6 Steps to Successful Facebook Ads
    It is very easy to make mistakes when building a Facebook ad campaign. There are many ways in which an ad can be spoiled; anything from poor targeting to bad copy can lay your ad to waste. This post will discuss a few steps that you should follow in order to increase the effectiveness of your Facebook ads.

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    Social Media Today: Letting the Domino's Fall Where They May
    "We know that not everything is gonna work," says Andy Wetzel of the Domino's Product Innovation team. How many pizza shops do you know who are willing to deviate so far from their core competency to potentially be deemed a failure by their customers? We should tip our cap to their marketing team.

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    Social Media Today: Letting the Domino's Fall Where They May
    "We know that not everything is gonna work," says Andy Wetzel of the Domino's Product Innovation team. How many pizza shops do you know who are willing to deviate so far from their core competency to potentially be deemed a failure by their customers? We should tip our cap to their marketing team.

    read more

    Social Media Today: Put Social at the Center of Your Customer Universe
    Most organizations have a huge blind spot when it comes to social media. Sure, we’re well past the days of people ignoring social altogether – and that’s great. But most organizations still haven’t given social customer feedback the spotlight it deserves, and that translates into missing huge opportunities for the bottom line.

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    Social Media Today: Put Social at the Center of Your Customer Universe
    Most organizations have a huge blind spot when it comes to social media. Sure, we’re well past the days of people ignoring social altogether – and that’s great. But most organizations still haven’t given social customer feedback the spotlight it deserves, and that translates into missing huge opportunities for the bottom line.

    read more

    Social Media Today: The Explosive Growth of Cloud Computing [INFOGRAPHIC]
    The 1st section of the infographic is about the growth of cloud computing, from its initial inception in 2008, to the widespread adoption we see today. There is a graph that shows that in 2008 the cloud computing industry was estimated to be worth $46 billion and in 2014 it is estimated to be worth more than $150 billion.

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    Social Media Today: The Explosive Growth of Cloud Computing [INFOGRAPHIC]
    The 1st section of the infographic is about the growth of cloud computing, from its initial inception in 2008, to the widespread adoption we see today. There is a graph that shows that in 2008 the cloud computing industry was estimated to be worth $46 billion and in 2014 it is estimated to be worth more than $150 billion.

    read more

    Social Media Today: State of WOMM: Word of Mouth Trumps Traditional Marketing [SLIDESHARE]
    Word of mouth marketing is more effective than “traditional” marketing according to 64% of brand marketers interviewed in a new survey sponsored by the Word of Mouth Marketing Association (WOMMA) and the American Marketing Association (AMA).

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    Gaping Void: The Antidote Economy: “Authentic” living needs lots of “fake” people in order to pay for it.

    company culturer tabs

    [Orignally posted at The Marfa Project etc.]

    This cartoon represents the great #firstworldproblem of our age. We’re all just trying to do too much, and it’s wearing us out.

    In a this *brave* new world of stimulus oversupply, we’re starting to see potential antidotes popping up everywhere, that besides providing gainful employment to our friends the hipsters, is becoming an increasingly important coping mechanism and necessary part of the overall economy.

    I call it “The Antidote Economy”. Bed & breakfast weekends in Vermont, Zen meditation retreats in New Mexico, farmer’s markets, specialist coffee and tea shops, Shaker furniture, yoga classed, art galleries in Laguna Beach, artisanal pickles, hand made scented candles, and of course, Brooklyn. It’s an increasingly huge cultural phenomenon, simply because we need more and more antidotes to balance out our increasingly expensive yet frazzled quality of life.

    Is embracing The Antidote Economy full-time a cure for all our ills? No, sadly, it’s just for some of us. To make a living in The Antidote Economy, you also need a fairly large, affluent chunk of the population to still remain on the outside looking in. You need enough stressed out, overprogrammed yuppy-scumbag types in boring, 80-hour-week office jobs that they hate, to ensure that there’s enough disposable income swishing around to fund your alternative, post-capitalist lifestyle experiment.

    i.e. Brooklyn is only possible because Manhattan is never very far away. “Authentic” living needs lots of “fake” people in order to pay for it.

    Social Media Today: Writing for the Online Reader
    The online reader is busy. Between newsfeed scrolling and bookmarked, content-heavy websites, there are plenty of distractions out there in the big online ocean. To counter the screen-induced ADD readers of today, we’ll have to shape content around their expectations.

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    Social Media Today: Writing for the Online Reader
    The online reader is busy. Between newsfeed scrolling and bookmarked, content-heavy websites, there are plenty of distractions out there in the big online ocean. To counter the screen-induced ADD readers of today, we’ll have to shape content around their expectations.

    read more

    Social Media Today: Angry Online Commenters: Feeling Disinhibited?
    Back in October 2013, Popular Science made the decision to do away with comments on their website. The editors had repeatedly made the argument that allowing online comments on their articles "undermines the integrity of science" and creates an environment of "aggression and mockery."

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    Social Media Today: Angry Online Commenters: Feeling Disinhibited?
    Back in October 2013, Popular Science made the decision to do away with comments on their website. The editors had repeatedly made the argument that allowing online comments on their articles "undermines the integrity of science" and creates an environment of "aggression and mockery."

    read more

    Social Media Today: 3 Simple Ways to Increase Your Email Open Rates in Under an Hour
    Your email marketing campaigns have been humming along nicely. You built a great subscriber list with double opt-in subscription, smart segmenting, and the best email service provider (ESP). You have a strong brand, killer offers, brilliant creative, and a stunning responsive website. And your email open rates are flat-lining or declining.

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    Social Media Today: 3 Simple Ways to Increase Your Email Open Rates in Under an Hour
    Your email marketing campaigns have been humming along nicely. You built a great subscriber list with double opt-in subscription, smart segmenting, and the best email service provider (ESP). You have a strong brand, killer offers, brilliant creative, and a stunning responsive website. And your email open rates are flat-lining or declining.

    read more

    Social Media Today: In a Content Rut? Try These 9 Content Strategies to Get Unstuck
    Are you a new business, a mid-size to large business, or any other size business with a stagnant online marketing campaign? Do you feel your online presence is not really going places yet? Let’s talk about how to get you on the road to success!

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    Social Media Today: Google Says Collecting Data from Unencrypted WiFi Networks Isn’t Illegal
    Do you think it’s legal to collect data transmitted over unencrypted WiFi networks? Google does. This month, Google asked the U.S. Supreme Court to review an earlier federal appeals court decision that could make it liable for hijacking data from unencrypted WiFi networks in neighborhoods that were part of its Street View program.

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    Social Media Today: Google Says Collecting Data from Unencrypted WiFi Networks Isn’t Illegal
    Do you think it’s legal to collect data transmitted over unencrypted WiFi networks? Google does. This month, Google asked the U.S. Supreme Court to review an earlier federal appeals court decision that could make it liable for hijacking data from unencrypted WiFi networks in neighborhoods that were part of its Street View program.

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    Social Media Today: A Copywriter's Toolbox: Essential Books, Websites and Programs
    Every craftsman or craftswoman has a toolbox – a collection of items essential to getting the job done right. As a copywriter, I’m no different from a carpenter in this regard, except that instead of using a saw or a sledge hammer to whip wood into submission, I use reference materials and word processing programs to carve thoughts into blocks of words.

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    Social Media Today: A Copywriter's Toolbox: Essential Books, Websites and Programs
    Every craftsman or craftswoman has a toolbox – a collection of items essential to getting the job done right. As a copywriter, I’m no different from a carpenter in this regard, except that instead of using a saw or a sledge hammer to whip wood into submission, I use reference materials and word processing programs to carve thoughts into blocks of words.

    read more

    Social Media Today: The Ultimate Guide to Write a Gripping Blog Post
    Blogging is necessary for marketing people, though it’s not an easy job. It entails finding a suitable topic, writing great copy on it, optimizing it for the search engines and taking many other steps to ensure that we maintain the highest quality in our writing so that it stands out among the many million blogs that are uploaded on the net.

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    Social Media Today: The Ultimate Guide to Write a Gripping Blog Post
    Blogging is necessary for marketing people, though it’s not an easy job. It entails finding a suitable topic, writing great copy on it, optimizing it for the search engines and taking many other steps to ensure that we maintain the highest quality in our writing so that it stands out among the many million blogs that are uploaded on the net.

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    Social Media Today: Agent Facebook and Detective Twitter: Preventing and Solving Crimes through Social Media
    In an era of cyberbullying and other internet crimes, it is refreshing to be reminded that social media can be used to solidify and safeguard communities. Further, this function of cyberspace is likely to become more efficient and effective as time goes on.

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    Social Media Today: Agent Facebook and Detective Twitter: Preventing and Solving Crimes through Social Media
    In an era of cyberbullying and other internet crimes, it is refreshing to be reminded that social media can be used to solidify and safeguard communities. Further, this function of cyberspace is likely to become more efficient and effective as time goes on.

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    Social Media Today: Here Is Why Twitter Bought Social Data Startup Gnip
    “Investments in Social data are healthier than ever,” wrote Gnip CEO Chris Moody with news spreading that Twitter has acquired Gnip for an undisclosed amount. Gnip was one of the four companies that became Twitter’s first data partner with access to Twitter’s so-called firehose, the full stream of tweets flowing through Twitter on a second-by-second basis..

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    Social Media Today: Here Is Why Twitter Bought Social Data Startup Gnip
    “Investments in Social data are healthier than ever,” wrote Gnip CEO Chris Moody with news spreading that Twitter has acquired Gnip for an undisclosed amount. Gnip was one of the four companies that became Twitter’s first data partner with access to Twitter’s so-called firehose, the full stream of tweets flowing through Twitter on a second-by-second basis..

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    Social Media Today: Creating Authentic Growth (for Your Startup)
    On March 27th, at the #StartupMarketingConf, Sean Ellis, Founder and CEO of Qualaroo and GrowthHackers.com (in a 2010 blog post, he coined the term #GrowthHacker), presented the morning keynote "Stacking the Odds for Authentic Growth." This blog provides the key take aways.

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    Social Media Today: 6 Steps to Effective Web Design Planning [VIDEO]
    One of the toughest challenges that comes along with designing or redesigning a website is the planning. In order to make sure your project runs smoothly from beginning to end, you'll need to put together a solid strategy to achieve your goals. Today I'll take you through six easy steps that will allow you to set up an effective planning strategy.

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    Social Media Today: Social Startups: PopNod Connects Your Spring Shopping with a Cause
    The crowdfunding startup PopNod puts all the spring shopping and charitable giving eggs into one basket. It gives access to nearly 300 popular stores online, including big brands like Nordstrom and Best Buy as well as small boutiques. Then it gives you a chance to turn cash back savings (typically from 1 to 10 percent) into donations to 100 charitable organizations.

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    Social Media Today: How to Use Hashtags to Increase Your Social Media Presence
    Hashtags first started out on Twitter and have made their way onto all of the most popular social networks including Facebook, Pinterest, Instagram and Google+. The use of a Hashtag in a strategic way can be effective when creating popularity around your brand or business. They will help you find relevant conversations and interesting people to follow.

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    Social Media Today: How to Use Hashtags to Increase Your Social Media Presence
    Hashtags first started out on Twitter and have made their way onto all of the most popular social networks including Facebook, Pinterest, Instagram and Google+. The use of a Hashtag in a strategic way can be effective when creating popularity around your brand or business. They will help you find relevant conversations and interesting people to follow.

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    Social Media Today: Organic Reach Is Dead: Is Facebook Still a Preferred Medium for Brands and SMEs?
    Social media plays a major role in content discovery and Facebook leads the efforts. However the saying that the world’s most popular social networking site with more than 1.23 billion monthly users also helps you reach out to your audience organically, is no longer true.

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    Social Media Today: Organic Reach Is Dead: Is Facebook Still a Preferred Medium for Brands and SMEs?
    Social media plays a major role in content discovery and Facebook leads the efforts. However the saying that the world’s most popular social networking site with more than 1.23 billion monthly users also helps you reach out to your audience organically, is no longer true.

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    Gaping Void: An e-mail to cartoonist, Austin Kleon

    culture millionaire artist

    Dear Austin,

    I’m graduating from college next year, so after seeing your book mentioned online (I haven’t bought it yet, but I really am thinking about it), I thought I’d ask you some questions:

    1. What kind of pen do you use? What kind of ink? What kind of pencil? What kind of paper? What kind of eraser? What kind of computer software? If I can’t afford that kind of software, what other software packages would you recommend? What books should I check out so that I can teach myself to draw professionally?

    2. Can you introduce me to you publisher and/or agent? A book deal would be awesome; plus I totally bet I would crush it as a bestselling author.

    3. I’ve done twenty cartoons so far (though to be honest, they’re still kinda rough). How many more do I have to draw before I “make it”?

    4. How much does it pay? What do I do if I don’t think the publishers are offering me enough?

    5. If I set up a Tumblr blog, can you tell your network about it? Would you mind publishing some of my cartoons on your blog as well?

    6. Do you have any other famous cartoonist friends that you think I should also write to? Link?

    I need these answers by Friday, so if you can get on it, I’d be really grateful.

    Thanks,

    Hugh MacLeod

    Social Media Today: Breathing Life Into Email Campaigns
    Email is a must for B2C companies, due to its effectiveness and ROI in comparison with other digital channels. However, consumer expectations for email are evolving, and companies need to adapt and use new strategies to gain opens, clicks and conversions.

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    Social Media Today: Breathing Life Into Email Campaigns
    Email is a must for B2C companies, due to its effectiveness and ROI in comparison with other digital channels. However, consumer expectations for email are evolving, and companies need to adapt and use new strategies to gain opens, clicks and conversions.

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    Social Media Today: Facebook Has Made New Algorithm Updates: Spammy Social Marketers Beware!
    Facebook has made an update to the News Feed algorithm that has been a long time coming. If you are like me, you are very tired of being asked to Like a photo to save a baby seal or seeing the same content over and over. This kind of content is NOT social media marketing.

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    Social Media Today: Facebook Has Made New Algorithm Updates: Spammy Social Marketers Beware!
    Facebook has made an update to the News Feed algorithm that has been a long time coming. If you are like me, you are very tired of being asked to Like a photo to save a baby seal or seeing the same content over and over. This kind of content is NOT social media marketing.

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    Social Media Today: Getting Real About Fauxthenticity
    Fauxthenticity is how I describe the tendency some brands have towards assuming we’re all complete idiots. It represents a very deliberate and measured effort to manufacture transparency through not so clever copy, a monologic tone and the usage of yesterday's tools and resources (i.e. stock photos).

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    Social Media Today: Getting Real About Fauxthenticity
    Fauxthenticity is how I describe the tendency some brands have towards assuming we’re all complete idiots. It represents a very deliberate and measured effort to manufacture transparency through not so clever copy, a monologic tone and the usage of yesterday's tools and resources (i.e. stock photos).

    read more

    Social Media Today: The Breakfast War's Hidden Battleground Is Snapchat
    McDonalds and Taco Bell are duking it out across the web and television to be king of the breakfast hill. Much of the discussion so far has been focused on the commercial videos and the quick remarks on Twitter, but Snapchat might be the one gaining the most brand advocates' attention.

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    Social Media Today: The Easiest Way to Decide Which of Your Social Profiles Need Work
    If you’re like most social media users, you almost surely play favorites when it comes to certain networks. Maybe you adore Twitter, but only use Facebook because your business has a following on its page. Perhaps you’re very visual, and your Pinterest board and Tumblr blog are updated every day, while you only visit your LinkedIn profile once a month.

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    Social Media Today: The Easiest Way to Decide Which of Your Social Profiles Need Work
    If you’re like most social media users, you almost surely play favorites when it comes to certain networks. Maybe you adore Twitter, but only use Facebook because your business has a following on its page. Perhaps you’re very visual, and your Pinterest board and Tumblr blog are updated every day, while you only visit your LinkedIn profile once a month.

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    Social Media Today: 3 Talking Points for Facebook’s E-Money Endeavor
    Like most people, I like making purchases over the Internet. When talking about the methods to do so, PayPal has to be amongst the most notable. It is so notable, in fact, that it seems like Facebook is inching closer to taking a piece of the figurative pie.

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    Social Media Today: 3 Talking Points for Facebook’s E-Money Endeavor
    Like most people, I like making purchases over the Internet. When talking about the methods to do so, PayPal has to be amongst the most notable. It is so notable, in fact, that it seems like Facebook is inching closer to taking a piece of the figurative pie.

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    Gaping Void: “Secular Prayers”

    wallhanging

    [© National Gallery of Victoria]

    Using old Japanese “Zen” scrolls as an example, The Philosopher’s Mail inadvertently does a fabulous job of explaining the philosophy behind motivational posters:

    By making words physically beautiful – through the elegance of the script and the soothing texture and proportions of the paper – a Zen scroll becomes a piece of decoration that helps wisdom become a part of us.

    The world isn’t short of wisdom: it’s short of inventive techniques for making the wisdom we do have more prominent, and more readily available to us at moments of crisis.

    On a similar note, earlier today I came across a lovely site called Be Happy, which sells cleanly-designed, hipsterish motivational posters and swag.

    And then there’s the stuff I do; it’s all very related, of course.

    It got me thinking, what do all of us have in common?

    Answer: We’re all in the business of making “secular prayers”, in our own way.

    People say prayers, not just because we’re hoping to get an omnipotent deity to intervene directly on our behalf, but because it also helps us concentrate our minds on the stuff that actually matters.

    Whether we believe or don’t believe in God or Buddha or the grey-bearded sky fairy, art is still very good for helping us to “pray” to the deepest part of our own selves, of our own lives.

    And if you can create work that does a good a job of helping do that for people, eh, it’s not  a bad thing to spend one’s life doing…

    Social Media Today: The New Backstage Pass Takes Center Stage: Performing Arts Is Now Tweet or Perish
    In many endeavors seeing “how the sausage is made’ is a distinct turn-off. Performing arts are entirely different. Seeing backstage and before and after performances, getting to meet the artists themselves and living vicariously through them, adds richness and intensity to the entire experience.

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    Social Media Today: Differences in Using Social Media Around the Globe
    Silicon Valley (the home of many hot social media platforms) is not representative of the whole US but overall, the sentiment towards social media in the USA is overall positive. There are concerns about privacy and online bullying, but most businesses have embraced social media, especially Facebook, LinkedIn and Twitter, to engage with their target audience.

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    Social Media Today: Differences in Using Social Media Around the Globe
    Silicon Valley (the home of many hot social media platforms) is not representative of the whole US but overall, the sentiment towards social media in the USA is overall positive. There are concerns about privacy and online bullying, but most businesses have embraced social media, especially Facebook, LinkedIn and Twitter, to engage with their target audience.

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    Buzz Machine: A German business model

    You will never find a finer example of a certain German business model popular in the internet age than in an open letter to Google’s Eric Schmidt written by Mathias Döpfner, head of the conservative German publishing giant Axel Springer. (English translation courtesy of the all-seeing, all-powerful Google here.)

    The essence of that business model, as practiced especially by German and sometimes French legacy publishers, is to stomp their feet like pouty kindergartners missing a turn at kickball, whining “that’s not fair” and yelling that everything wrong on this playground is the fault of another kid, then running to hide behind the skirt of the teacher. That is what Döpfner does here, demonizing Google (and Mark Zuckerberg while he’s at it) for numerous perceived sins I’ll explore below and — here’s the real agenda — demanding that the European Commission rescue the dinosaurs (his word) with regulation.

    What a humiliating moment it must be for a powerful businessman to admit that he cannot compete in the marketplace. The entire letter struck me as an act of economic self-castration. It must also hurt for the head of a bastion of political conservatism in Germany — the publisher of the newspaper Bild, a Fox-News-with-boobs, and the leader of the company that constructed its headquarters ass-on the Berlin Wall just to extend a middle finger to the communists across it — to now beg government (the EU at that) for regulation. You’d think Döpfner lived in San Francisco and was a dancer in clown suit blocking Google buses. This is a call for big-government interference in the market we wouldn’t see even from the Guardian or The New York Times.

    There’s history here. Döpfner and Springer led a fight by German publishers to stop Google from, in their view, stealing snippets of their articles on Google News — even though, as Eric Schmidt likes to point out, Google sends 10 billion vists to publishers every month. Here, too, the big boys of publishing ran to hide behind the skirts of government, getting a law called the Leistungschutzrecht passed. That seemed like victory until all the publishers went ahead and allowed Google to quote and link to them because, to paraphrase Woody Allen, they needed the eggs. Insert pouty foot-stomping here.

    In the meantime, the antitrust forces of the European Commission investigated Google and negotiated an agreement. But this doesn’t go far enough for Döpfner. And, besides, a defanged, pacified, regulated, cooperative Google is no fun if you want to kick up dust on the playground and blame someone else for all your woes. Young Döpfner needs Google to be a big, bad bully.

    So in his letter, Döpfner pulls out every last stop to demonize Google. He compares Google with the Mafia, complaining that the EC’s agreement with Google — stipulating the ability of competitors to buy ads on Google — smacks of “protection money.” (Would Springer’s Bild take ads from its competitors?) But that’s nothing. Döpfner says Mark Zuckerberg views on privacy could come from the head of the Stasi (I find this trivialization of an evil regime offensive); he says Google “sits on the entire privacy of mankind like the giant Fafner in the Ring of the Nibelung;” and then, giving up is last shred of subtlety, invokes Orwell. “Forget Big Brother,” Döpfner squeals, “Google is better!”

    Döpfner complains about Google’s search-engine market share, not mentioning that German users — last I knew — gave Google its second-highest penetration in the world, and he also makes its success in creating great services in video, email, and mobile sound ominous. He complains about Google’s self-driving cars competing with Volkswagen and about Google buying Nest and entering our homes. Parody comes to life:

    But Döpfner goes much farther in his effort to portray Google as a dark specter overtaking Europe when he frets about Google buying drone companies and allegedly planning huge ships and floating offices operating in stateless waters and wonders whether it will create a superstate floating free of laws. “One needn’t be a conspiracy theorist,” he says, “to find this disturbing.”

    Then Döpfner makes a series of recommendations that I am confident he knows are absurd, for I know Döpfner and he is as very smart man. He asks that Google reveal the quantitative criteria behinds its search algorithm, though, of course, that would only enable every spammer on earth to game Google, making it worthless as as service. He asks Google to not store IP addresses and to delete cookies after every session, making targeted advertising impossible and also making Google and its advertising business worthless. He complains about Google and other companies — singling out Jawbone — collecting and using behavioral data to support free services, concluding that “it is better and cheaper to pay with something old-fashioned: simply with money.”

    Aha. That is — or was — Springer’s business model until it failed at newspapers and sold most of them, except Bild and its ever-struggling Welt — buying digital enterprises to replace them. Döpfner would like to force the world into his model: People used to buy our content with money so they must continue. To invent new models, well, that’s just not fair, is it? Anything else should be stomped out by government protecting the incumbents. There’s his real agenda.

    I find this more tragic than comic. Just as Germany is moving past its reputation for being skittish with entrepreneurial risk and failure, just as it is giving up its bad habit of copycatting American internet startups rather than inventing their own, and just as Berlin’s start-up scene — very near Springer’s headquarters in what used to be the East — is coming into its own as a real creative, technical, and entrepreneurial powerhouse, here comes a titan of old industry making his nation appear technophobic, uncompetitive, and even slightly anticapitalistic.

    I don’t think Döpfner believes most of what he wrote, just as Springer and its fellow travelers really didn’t believe in their Leistungschutzrecht. I heard publishers there say that they pushed for the law just so they could strengthen their negotiating position with Google. Too bad for them it didn’t work. So now Döpfner continues to play, thinking that by bullying Google in the press and with government, he can get a pity turn at kickball. But he should beware the unintended consequences of his game, affecting the reputation of Germany as a source of technological and industrial innovation and inviting greater government regulation and interference in markets.

    I am surprised you fear Google, Mathias. I thought you were stronger than that.

    [Disclosures: Axel Springer flew me a few years ago to speak at its managers' retreat in Tuscany and I've also been engaged to speak at its headquarters. Google is flying me to its headquarters -- with no other fee -- in two weeks to speak to its privacy group. I own Google stock. I have always found Döpfner and the editor of Bild, Kai Diekmann, to be charming and smart and I've said much of what I just said here to them over wine.]

    Social Media Today: 11 Lessons about Digital Communities from Rome: A Photo Essay
    It may be an ancient, bricks and mortar city, but the buildings, infrastructure and inhabitants of Rome offer many design insights into cyberspace, particularly when it comes to building, maintaining, and participating in digital communities. This post shares 11 lessons, organized into three feng shui-inspired themes.

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    Social Media Today: Social Advocacy & Politics: The Counter-Revolution Will Not Be ZunZuneo’d
    One of the goals of the social network ZunZuneo was to learn who among the people of Cuba were receptive to dissident messages and counter-revolution opportunities by monitoring what they were posting. We can easily do the same thing by analyzing social media content around the world.

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    Social Media Today: What Caused the NSFW Tweet from US Airways
    Goof ups by brands on social media aren’t new. But what happened yesterday with US Airways is the worst nightmare a brand could face on social media. The airline is now occupied with damage control after inadvertently publishing a pornographic tweet in response to a frustrated customer query.

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    Social Media Today: What Caused the NSFW Tweet from US Airways
    Goof ups by brands on social media aren’t new. But what happened yesterday with US Airways is the worst nightmare a brand could face on social media. The airline is now occupied with damage control after inadvertently publishing a pornographic tweet in response to a frustrated customer query.

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    Social Media Today: How to Use Social Analytics to Improve Your Performance
    Insight from social media analytics is a secret weapon for marketers. We take a look at how social analytics can give you the competitive edge in your marketing. Big data is very much in vogue these days and social media networks are some of the largest sources of big data. There are literally billions of posts, interactions and shares which you can analyze.

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    Social Media Today: The Social Media Strategy I Followed Throughout the Year
    I think that discovering the balance between generating initiatives that can be leveraged by the social web, the scalability of any idea (or business) and the creation of communication and marketing channels is just around the corner. You’ll be able to impact the world in this way, through work that matters and through work that’s waiting to be done.

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    Social Media Today: Overcoming the 7 Greatest Content Marketing Challenges of 2014
    Curata, a content curation software company, recently published its 2014 Content Marketing Tactics Planner using survey data it gathered from more than 500 marketers. While the ebook itself is chock-full of good advice and insights, the stack ranking of the perceived challenges of marketers really caught my attention.

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    Social Media Today: Emerging Applications of Social Data for Business
    Social media data holds many advantages for businesses. Companies can leverage it to make more accurate comparisons with their competition. It can also improve business performance by decreasing the amount of time needed to collect and access important data, freeing up more time and resources to run more effective campaigns.

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    Greg Verdino: 10 Technologies Changing the World

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    Social Media Today: Meet Heartbleed: The Huge New Security Flaw for Secure Websites
    Have you heard of Heartbleed? This is a big deal if you care about your online security, as attackers can steal your website login information as well as other sensitive information like any credit card information exchanged with an online retailer website like Amazon and others. What can you do? Keep reading.

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    Social Media Today: Keep Cyber-Safe: 2 Tips to Protect Your Online Identity
    I generally try to do some "house keeping" at the beginning of each year but, of course, it pays to implement the tips below whenever you get to it. Cyber security, or rather the lack thereof, is one of the main threats of our time. Here two simple tips that could make the difference.

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    Social Media Today: Paying for Facebook
    If you want to reach your Facebook fans, you’re going to have to spend money. Many businesses are prepared to spend money to build their fan base, yet balk at the idea of paying to get their posts into the newsfeed of their fans. But, if you’re not prepared to spend money, you should question the value of your business being on Facebook.

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    Social Media Today: 5 Ways to Take Advantage of Twitter's New Layout
    Tweets that are shared often now get more page real estate and appear larger on a Twitter account’s timeline. Brands looking to attract more retweets and keep users on their pages need to optimize their tweets for maximum tweetability. But how? Pay attention to what your followers are tweeting about, and use those key words.

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    Social Media Today: Instagram for Small Businesses: Your New Best Friend
    Instagram is possibly the new lifeblood of social media platforms for small businesses. Is that overdramatic? Whether you’re brand spanking new to the world of Instagram or have found yourself unsure of how to manage your account, here are some tips to turn you into a small business Instagram marketing guru.

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    Gaping Void: The Internet has made geography irrelevant? Since when?

    compmay culture complicit 1404

    Back in the 1990’s, “The Internet has made geography irrelevant” meme became huge amongst the cool kids.

    Fast forward a decade or two, and here we’re finding a different meme altogether i.e. that geography is more relavant than ever, *actually*. Especially in places like San Francisco, where a lot of the aforementioned Internet stuff is created and the cool kids call home.

    What’s up with that?

    To find out answers, maybe you should check out a little Asian town called Edirne.

    Close to the Greek border, Edirne is a small Turkish city (population: 141,000), that most of y’all reading this will probably not have heard of before; a town much smaller than San Francisco.

    If a bus dropped you off in Edirne tomorrow, you probably wouldn’t think too much of it. Besides the occasional Ottoman monument or two, there’s really not too much to write home about.

    Except that there is. Edirne was formerly know as Adrianople, and according to the great military historian, John Keegan, it’s the most hotly contested piece of geography on Earth. 16 major battles and sieges over the centuries.

    The reason why Edirne has been fought over for so long can be explained in two words: “Trade routes.”

    Edirne sits bang in the middle of the major historic trade artery
    between Europe and Asia, just outside of modern-day Istanbul, a.k.a. Constantinople a.k.a Byzantium. It’s also sits bang in the middle of the Adrianople plain, the most optimal spot near the East-West fault line to field large armies for battle. Not only was it fought over during the Crusades and the First World War, the Goths also fought (and killed) the Roman Emperor Valens there in 378 AD.

    Geopolitically, the pace was MADE for clashes of civilizations, nations, and kings to fight each other- Roman vs Goth, Christian vs Turk, Byzantine vs Serb, East vs West etc. So for the last two thousand years, that’s exactly what happened.

    History has always been primarily made along trade routes. Human conflict happens when trade routes get blocked, or at least, altered without mutual consent. Edirne is proof of that.

    And so, in a smaller way, is modern-day San Francisco. The whole Google bus brouhaha is not the result of Google employees being evil and non-Google people being paragons of virtue (or vice versa). It’s the result of new forms of geography and migration (spurred on by new forms of trade) forcibly disrupting traditional, local social contracts between people.

    Not that long ago, San Francisco was a small, provincial city. It no longer is. Nor can it pretend to still be one, as much as their relatively radical politics might prefer it.

    And we’re seeing similar geographic/gentrification tension pop up in other cities: London, New York, Shanghai, Austin…

    We were promised that the Internet would change everything. Well, this is what real change looks like.

    We’re already well used to the idea of the Internet getting rid of the brick & mortar that we *work* in, we’re not quite used to the idea of the Internet getting rid of the brick & mortar that we actually *live* in.

    But this is the Internet we asked for, is it not?

    Social Media Today: A Social Butterfly's Guide to Social Media
    For extroverts, being social is usually effortless. It can also be distracting and time consuming which leads to oversharing and missed connections. For those who tend to be more extroverted, here are some tips to help you prioritize your social actions.

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    Social Media Today: R.I.P. LinkedIn Company Page Products Tab: What To Do Next
    Recently, LinkedIn announced that it would be removing the Products & Services tab from all LinkedIn Company Pages effective April 14, 2014. The response to this change has been mostly negative from marketers who have invested heavily in the feature. As is the case with most social network features, change is the norm and not the exception.

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    Gaping Void: Who Are The Happiest Artists?

    culture google bus 1404
    Who Are The Happiest Artists?

    When I was ten years old, I was having a nice chat with my mother about what I should be when I grow up.

    I suggested that being a rock star or famous artist would be kinda cool. Mom suggested I should be a businessman instead.

    What’s so great about being a businessman, I asked.

    Well, said Mom, whereas very few artists or rock stars make it, a lot of businessmen make it, if not the majority. She then cited this stat I never forgot: Houston, Texas (where we were living at the time) has only one or two famous rock stars and artists, but over 14,000 millionaires, most of them businessmen.

    Even my little ten-year-old brain could do the math with that one. Fourteen thousand!

    Of course, I never became a businessman. I became an artist, in spite of my mother’s wise words and my many personal misgivings (which I still have in spades, by the way). The Lord knows how to mess with our heads.

    Though unofficially, I’m really a closet businessman. I think the happiest artists generally are.

    Digital Buzz Blog: McVitie’s: Shoot The Cookies Chrome Extension
    A very cool play for a biscuit company, who of course, would hate cookies right? Well, here is McVitie’s #ShootTheCookies Chrome Extension, that allows you to rid your computer of all cookies that track your internet usage… Not as good as Ajax Social Wipes though! Thanks Lou!
    My Digital Footprint: Big Data Value initiative from the EU - asking for input on focus


    The European Technology Platform for Software and Services NESSI, together with partners from the FP7 project Big, have drafted a Strategic Research and Innovation Agenda (SRIA) on Big Data Value. The objective of the SRIA is to describe the main research challenges and needs for advancing Big Data Value in Europe in the next 5 to 10 years. The SRIA will be an important channel for providing input to the European Big Data Value Partnership that aims to establish a Public Private Partnership on Big Data Value.

    The goal of the Big Data Value contractual Public Private partnership (cPPP) is to increase the amount of productive European economic activities and the number of European jobs that depend on the availability of high quality data assets and the technologies needed to derive value from them.
    This survey is open to all and will be accessible until 5 May 2014. It will take around 15 minutes to fill in the questionnaire. Access the consultation here.


    - See more at: http://www.bigdatavalue.eu/
    Social Media Today: 5 of the Best Examples For Optimizing Your Social Media Profiles
    According to Search Engine Watch, elements such as branded headers and profile photos, continuity between social media platforms, and linking to your main site are key in optimizing your profile. While it is important to have these features on your profile, you need to make sure it is engaging, creative, witty, or sassy, as well as informative.

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    Social Media Today: The Big Brand Theory: Arby's is Listening
    Arby's engagement with Pharrell Williams went a long way in illustrating the value of social media within the organization. While the tweet and Pharrell's response might have been a wonderful bit of serendipity helped along by good social listening, Arby's follow-up was also considered effective.

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    Social Media Today: To the Brand Behind Me in the SERPs on Google
    Dear Brand Behind Me in the SERPs (search engine results pages) on Google. You don't know me. You have no clue what my life has been like since January of 2014. You have no clue that my website has gone through the wringer thanks to Matt Cutts. You have no clue that it faced unbelievable SERP hardship.

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    Social Media Today: What Do You Call Yourself? Changing Job Titles in Social Media
    As social media has permeated throughout the business community, it’s necessitated an increase in social media focussed positions and roles. But with companies still learning to grow with these new platforms, industry standard job titles have not yet been fully established, leaving many unsure of what exactly they call themselves in the new frontier.

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    Social Media Today: Yahoo Tunes In to Content Promotion and Distribution with TV Shows
    Yahoo is working its way into the television business, but the company doesn’t want to create good TV—just distribute it. It’s a sign that content promotion and distribution are more than good marketing strategy. They’re also good business strategy—and marketers who haven’t evolved to include them are missing out.

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    Gaping Void: Innovation is Mindset

    innovation_is_mindset_yellow

    From today’s newsletter:

    We get this a lot: big companies bringing us in to shake things up, because they want to be more creative, because they want to be more innovative, etc.

    The one thing most of our clients have in common is that none of them suffer from lack of talent or money or great products. Their problems tend to be cultural.

    Maybe they spend too much time in meetings. Or too much time watching their backs and playing politics. Or perhaps none of them even particularly like each other – I’ve seen this many times before.

    No, I’m wasn’t saying my clients spend all their time going to worthless meetings, playing politics and hating each other’s guts. Still, within big companies it’s been known to happen, even in the very best of them. It’s the nature of the beast.

    Which is why I went on to say:

    So the next time you decide your business needs to be more innovative (don’t they all?), your first job is not to do a re-org or hire a bunch of outside contractors. Your first job is to change your mindset, change your culture.

    It isn’t complicated: the companies who can create a killer culture have a HUGE competitive advantage over those who can’t.

    Which is why “Culture eats stratgey for breakfast.” Indeed.

    Social Media Today: 8 Ways to Get More Pinterest Followers
    Despite being much smaller than Facebook or Twitter at 25 million users, Pinterest accounts for more than 23% of all social media-driven sales. More than 47% of online consumers in the U.S. have made a purchase based on Pinterest recommendations, and the average order placed by users of the platform is $179.

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    Social Media Today: 5 Things to Check Before Publishing Your Blog Post [INFOGRAPHIC]
    Writing blogs may be an effective way for marketers to share ideas with their readers, but that doesn't mean you have to rush through the procedure. By spending just a few minutes before hitting the publish button, you can add more value to your content, value that can bring massive eyeballs and may be higher conversions.

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    Social Media Today: Break Your Social Media Addiction, Without Completely Cutting Ties
    Social media is a fantastic way to communicate and stay in touch with people from around the world, but it can also cause an individual to become too dependent, to the point that they are actually battling an addiction that adversely impacts their lifestyle.

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    Social Media Today: Siri Gets Some Serious Competition
    Siri—not to be confused with Suri, daughter of superstar ex-couple Tom Cruise and Katie Holmes—will finally get some new competition later this spring from Microsoft. Cortana is a holographic character from the Xbox game Halo whose voice will be added to the Windows Phone 8.1 system.

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    Social Media Today: The Jason Falls School of Social Media Success: Meet the Man
    When you think of the top social media marketing minds of today, Jason Falls is one of the top names on that list. Founder of Social Media Explorer, Jason shares his exclusive expertise and advice on where social media is going and what you need to do to get there.

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    Social Media Today: #SMTPowerTalk Recap: Making Disruption Work for You [VIDEO]
    Disruption is going to happen in business whether you plan for it or not. In this month's #SMTPowerTalk, two industry veterans explain their own personal survival strategies and how they deal with disruption. Plus, we find out if being a woman in the social media marketing industry helps or hurts your cause.

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    Buzz Machine: What now for news? Relationships

    Here are links to the next parts of an essay I’ve been working on about new relationships, new forms, and new business models for news. These links are the last two bits of the section on relationships:

    Part IV: Engagement, collaboration, and membership
    Part V: Organizer, advocate, educator

    The earlier sections:

    Part I: No mas mass media
    Part II: Content vs. service
    Part III: Ecosystems and networks

    The entire essay will try to answer the question I often hear in one form or another: “Now that your damned internet has ruined news, what now?” I don’t pretend to make predictions, only to explore opportunities. It’s on Medium. Now I have to get to work on the next piece, about new forms.

    stop collaborate

    Cool Infographics: The Depth of the Problem

    The Depth of the Problem infographic

    The Depth of the Problem infographic from The Washington Post illustrates just how difficult it is to find and retrieve the black boxes from aircrafts when they go into the ocean. This infographic uses visuals of the tallest buildings inverted to help illustrate the depth, as well as other well known objects that have sunk into the ocean.

    After an Australian vessel, Ocean Shield, again detected deep-sea signals consistent with those from an airplane’s black box, the official leading a multination search expressed hope Wednesday that crews will begin to find wreckage of a missing Malaysian airliner “within a matter of days.”“I believe we’re searching in the right area,” Retired Air Chief Marshal Angus Houston said.

    I know some people don’t like the really long infographics, but in this case the extra long design is the key message the design is trying to communicate to the readers.  I love this type of design, because it makes the challenge of the ocean depth so easily understood.

    The JPG image file itself needs to be better treated as a stand-alone infographic.  This image was part of a text article, but will be shared in social media without the rest of the article text.  It should have it’s own title and footer information like data sources, copyright, the Washington Post logo and the URL to find the original article.

    Digital Buzz Blog: KIA: iPhone Powered Virtual Racetrack
    Check out this cool game from KIA, to promote their very first sports car, it’s called ‘GT RIDE’ and is based on a mobile app that lets you create amazing virtual race tracks in 3D by moving your mobile device around in the real world… Once you’ve hand-made your crazy 3D track, you can instantly [...]
    Social Media Today: Providing a #Winning Experience for the Digital Customer
    Michael Dell said it best: “We’re a company with big ears” – a good thing considering there are more than 25,000 online conversations about Dell each day in English. While that number can be overwhelming, it underscores the wonderful opportunity social media offers for companies to listen.

    read more

    Social Media Today: 8 Canadian Destinations Shining in the Digital World
    Having just returned from Toronto where I spoke at Online Revealed Canada, the country’s premier online marketing conference for hospitality and tourism professionals, I thought I should share how a few Canadian destinations are setting themselves apart in the online travel landscape.

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    Social Media Today: 5 Answers to the Question: How Can Social Media Improve Health Outcomes?
    A startling amount of American adults suffer from at least one chronic condition – almost one in two adults. Given our various proclivities for inactivity, tobacco use, poor nutrition, and excessive alcohol consumption, this figure is not actually very surprising.

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    Social Media Today: SMToolbox: Grow Your Google Plus Engagement with Steady Demand
    Data is great, but insights that allow you to improve your performance are much more valuable. This week in SMToolbox, we review Steady Demand Pro, a good example of a tool that goes beyond data monitoring to provide practical insights and constant prompts to help you improve your performance on Google Plus.

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    Social Media Today: Personal Branding: A to Z, 1997 to Today [INFOGRAPHIC]
    Personal branding is a new imperative, a survival tactic in today's business world. This article traces its history—from Tom Peters to Dan Schawbel to Michael Hyatt. An infographic presents 26 vital tips: The Complete A to Z Guide to Personal Branding.

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    Social Media Today: What You Should Know About the HeartBleed SSL Security Bug
    If you have an account on Yahoo mail, Gmail, Instagram, Netflix, or a variety of other websites, you may have been affected by the HeartBleed SSL security bug. HeartBleed just became public this past week, and is rapidly being addressed, but it represents an SSL security vunerability that may have existed and been exploited by hackers for up to the last two years.

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    Social Media Today: Want to Keep Your Personal Information Private? Monitor Your Online Reputation!
    Personal Privacy is harder than ever to achieve. The abundance of online information, as well as the many venues available to share personal and private information, makes it extremely difficult to protect yourself against online threats to your personal reputation and identity.

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    Social Media Today: 5 Typography Terms You Must Know
    With Twitter’s announcement last week about the new photo tagging and collage features and Facebook’s implementation of the 20% rule, image-centric marketing is overtaking traditional text media. Twitter reports that tweets with a photo are 35 percent more likely to get retweeted than one without.

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    Social Media Today: How Colors Affect Your Purchase Decisions
    What color signal does your brand project? With the average human brain processing visuals 60,000 times faster than text, it is incredibly important for brands to recognize the important role that color plays in consumer purchasing decisions.

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    Social Media Today: How Louis Philippe's Online Lifestyle Magazine 'The Label' Helped Build Its Brand Equity
    Louis Philippe (LP) has stood for its excellence since 1989, the time it was launched in India. The tradition of excellence dates back to the 60’s when the brand was first introduced in England, inspired by the golden age of King Louis Philippe of France.

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    Social Media Today: 3 Reasons LinkedIn Endorsements Suck
    I’d like to start with the caveat that I think LinkedIn is amazing. I’m not here to Linkedin bash. In fact, I think I’m doing the opposite. I’m a LinkedIn groupie that wants to get the word out to Linkedin that one of their features sucks, and please kindly remove it so we can go about loving your platform again - thankyouverymuch.

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    Digital Buzz Blog: The Sound Of Taste: An Interactive ‘Sonic’ Poster
    This is what’s know as a ‘sonic’ poster, a bluetooth connected printed posted that communicates with your mobile phone, utilising it as the speaker to bring the poster to life. Grey London have collaborated on an interactive poster that uses innovative ‘touch sensitive’ inks to turn the surface area of the paper into an interactive [...]
    Social Media Today: 5 Tips for Brands to Get the Most Out of Twitter's Latest Update
    As you have likely already seen, Twitter began implementing a new design this week that has a major impact both on the interface and functionality of the site. The new look shares many similarities with Facebook and focuses more on improving the overall user experience while making it easier to navigate and filter through tweets.

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    Social Media Today: Do's & Don'ts for Outsourcing your Social Media
    In an ideal world, every marketing department has an unlimited budget and endless time to spend on social media but that’s not really a reality for most businesses. Outsourcing sometimes gets a bad rap but it’s often the best strategy for businesses who want the most bang buck.

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    Social Media Today: 5 Mad Men Quotes That Perfectly Apply to Social Media Today
    Despite how retro the characters on the television series Mad Men seem, the insight they happen to provide is strangely applicable to modern day social media marketing. Here’s some Sterling Cooper branded advice I recommend that you follow.

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    Social Media Today: The 10-60-30 Rule of Social Selling
    If Social Selling is all about Connecting, Listening and Content Sharing, then getting started on Social Media can be a daunting task. Have you ever wondered which tools you could/should be using? And more importantly, how much time you need to spend on it? Here is my take on it.

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    Social Media Today: Facebook Cleaning Up Its News Feed By Reducing Like-Baiting And Spammy Posts
    Bad news for spammers and like baiting sites on Facebook: the company is in house cleaning mode. To make its news feed more engaging, Facebook is performing a series of improvements to reduce stories that people frequently report as spammy and that they don’t want to see.

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    Ignite Social Media: Reversing The Search Engine | Social You Should Know

    In the midst of a land rush to automation and big data, Jelly, a relatively new service from Twitter co-founder Biz Stone, is refreshingly driven by people. Bringing the social back to social media, Jelly effectively turns us all into an organic search engine.

    Reversing the Search Engine - Pass the Jelly

    Let’s face it: Google is awesome, but sometimes it just misses the mark in being helpful or intuitive. This is because humans, especially large groups of humans, are really much better at answering questions like, “what’s the best Vietnamese food in Raleigh?” than search engines are. Why is this? As anyone who has read “Zen and the Art of Motorcycle Maintenance” can tell you, quality is subjective. What I think is the best food, wine, car, etc., far exceeds the ability of a search engine or rating to answer.

    This is where Jelly comes in. I can ask and answer questions that add real social capital into the system, and the answers feel much more real than those from "traditional" search. Described as the “Human Algorithm” by CNN, Jelly seems to capture the original promise of social vs. the arms race of big data and automated responses.

    So what should brands and marketers do with Jelly? Try it out for 30 days, participate and see if it adds value to your world. If so, you’ll probably have a good idea of how others might value the app as well and can begin to build a strategy for its use. Jelly’s tagline says it all: “Let’s help each other.”

    Twitter’s Profile Redesign Looks a Lot Like Facebook

    Twitter is rolling out a Facebook-esque redesign, starting with celebrities and extending to other users in the coming weeks. The new design brings opportunities to marketers by allowing tweets to be pinned to the top of a profile. Tweets with the most engagement will be highlighted, which can contribute to that piece of content having a longer half-life.

    Starbucks Twitter Profile

    While we’re on the topic of Twitter, Quartz recently released a study on why people quit Twitter. There’s lots of interesting data that’s worth a look but the gist is that users either don’t have enough followers or they don’t know who to follow.

    Q&A Social Media Gains Traction

    Question and answer site Quora has raised $80 million in a Series C funding round. The website was valued at $400 million after its last round of funding in 2012. This news, along with the buzz surrounding Jelly, is a solid sign that Q&A social media is growing in importance. Here are some great ways to use this form of social to engage with consumers. DIY site Fixya also has some great examples of brands and consumers helping each other.

    Have a great weekend!

    The post Reversing The Search Engine | Social You Should Know appeared first on Ignite Social Media.

    Social Media Today: Twitter to Launch Real Time Pop Up Notifications
    On Thursday (10TH April) Twitter announced they are are set to launch pop up notifications for users of twitter.com. The notifications will be in real time and will happen when other users are engaging with another users tweets. People will receive notifications if someone has replied, favourited or retweeted one of their Tweets.

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    Social Media Today: From Boo to Woo: 10 Benefits of Publishing Compelling Content
    The benefits of quality content marketing will tremendously help your business generate more leads, make more revenue, and become an authority in your field. People will flock from all over to a site that has expertly crafted content and are more than willing to offer support to companies.

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    Social Media Today: How to Become a Google Plus Wizard [INFOGRAPHIC]
    Even for those who are "in the know" about the benefits of Google Plus, many have difficulty learning how to use the platform effectively. In this instructographic, we discuss an overview of how to use Google Plus for marketing, including a daily recipe for success.

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    Social Media Today: Consumer Training as a Method to Improve Organic Reach on Facebook
    The fact of the matter is that Facebook is making changes to suit its business and keep a diverse group of stakeholders happy. As it pertains to organic reach of content and keeping businesses and brands happy: Could they provide an unfiltered News Feed that mimics Twitter’s endless stream of recent updates? Sure.

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    Social Media Today: 10 Instagram Rules Every Business Needs to Know Before Posting
    While some people think Instagram is nothing more than “selfies”, “what I ate for lunch”, and “look at this sunset through a cool filter”, its potential business reach is substantial. Here are 10 ways that you can optimize your Instagram business account.

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    Gaping Void: Innovation begins here

    innovation_begins_here_art_block

    [Buy the print and/or the acrylic block here etc.]

    Innovation is hard enough, even when you’re truly, madly, deeply in love with your work.

    But if you’re not in love with your work, you’re going to find it very difficult to compete with people who are.

    Because they’re the ones going the extra mile, while you’re staring at the clock, thinking about your golf game.

    If you want to innovate, fall in love with your work, or at least, have more fun with it. Play. That’s the easiest way I know how. The other ways are far more difficult.

    So now you know…

    [Subscribe.]

    Gaping Void: Innovartion begins here

    innovation_begins_here_art_block

    [Buy the print and/or the acrylic block here etc.]

    Innovation is hard enough, even when you’re truly, madly, deeply in love with your work.

    But if you’re not in love with your work, you’re going to find it very difficult to compete with people who are.

    Because they’re the ones going the extra mile, while you’re staring at the clock, thinking about your golf game.

    If you want to innovate, fall in love with your work, or at least, have more fun with it. Play. That’s the easiest way I know how. The other ways are far more difficult.

    So now you know…

    [Subscribe.]

    Social Media Today: It’s Time to Demystify Big Data Tools and Platforms
    Truth is, big data is only useful if you ask it the right questions. And not every big data tool will properly decipher the right answer, either. Here are the four big data platforms, tools and terms currently dominating the industry — and likely being misused or confused.

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    Social Media Today: How Does Google and Facebook Measure Your Content's Quality?
    Find out how your content compares, plus three quick changes you can make right now. Quality is a popular content marketing buzzword at the moment and quality content can be loosely defined as content that online users find valuable. Google and Facebook both recently dramatically updated the way they identify and promote quality content.

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    Social Media Today: 8 Things to Consider When Choosing a WordPress Theme for Your Blog
    When it comes to choosing a WordPress theme, it can be hard to know where to start. There are thousands out there that all have different features, different typography and different imagery settings. That said, there are a few things you need to consider which should help you to narrow down your theme options.

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    Social Media Today: 10 Ways to Boost Blog Traffic
    What makes a business blog worth the effort and investment? Traffic. Unfortunately, getting that traffic is a process that takes time and practice. Below are 10 things to remember when writing posts for business or professional blogs. A refresher, if anything.

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    Social Media Today: How to Proofread Typos Out of Your Content: 8 Tips
    Proofreading written content before publishing it is no longer a given, as evidenced by the number of careless typos I see everywhere. In the rush to publish, it seems that many writers view proofreading as optional. I have read some great blog posts that harbored hideous typos, so I didn't share it.

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    Social Media Today: Is Your Email Address Safe from Spambots?
    Everyday, email harvesting computer programs (aka SpamBots) are searching the internet, looking for email addresses to harvest and add to their spam target lists and databases. If you post your email address on your website or blog, or on a social media site, it will be found by the spambots.

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    Social Media Today: E-Books and Web-Pubs for Businesses
    No one can deny the rise of the e-book, online pamphlet, Web-based brochure, or other publication medium on the Internet. Not only do these formats allow businesses and personalities to have high-quality publications that sell cheap (or are given away), they are long-lasting and act as a cornerstone for the content you’ve already created.

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    Social Media Today: Three Myths About Social Platforms Debunked
    At it’s core, marketing is about reaching a targeted audience with a specific piece of brand content. Platforms set the stage for content, without them there would be no way to reach our customers and prospects. While brands tend to be tapped into the rapid evolution of social platforms, there are a few old ideas that can sometimes lead marketers astray.

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    Social Media Today: 5 Comedians That You Didn't Know Were Killing It on Social Media
    Mike Birbiglia’s Twitter account is a diamond in the rough. While most comedians use their social media pages almost exclusively to promote their own work, Birbiglia’s account is full of funny quips about his own life and his frustrations with Twitter.

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    Social Media Today: The Ultimate Marketing Guide to Using Snapchat for Business
    In developing this Snapchat guide, I want to offer you an opportunity. An opportunity to leverage one of the most talked about social networks since Facebook and drive real results for your business. Snapchat first launched in July 2011 under the name Picaboo and would be later renamed and relaunched under the name Snapchat.

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    Social Media Today: How Will Twitter's "Facebookification" Affect Brands?
    The most important new feature for me is the highlighting of the most engaging tweets. I see this as Twitter taking its first step towards making information more relevant. The success of Twitter was due to the short, simple tweets that people could consume easily, but now that the company is publicly listed, it will be under the same pressures as Facebook to monetize its audience.

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    Ignite Social Media: Can Crowdfunding Help People Own Their Neighborhoods?

    In the past half-decade or so, crowdfunding has become a popular way of socially raising funds for just about everything – from small arts and crafts projects to big-budget movies.

    While I was at SXSW, I learned about a crowdfunding company called Fundrise. As opposed to sites like Kickstarter and Indiegogo, Fundrise is based on crowdfunding real estate ventures and allows investors to own a piece of the businesses they support. The following is an interview with co-founder Ben Miller.

    Fundrise

    Where did the idea for Fundrise come from?

    My brother and I were talking to institutional investors about developing a property on H Street NE in DC and found that our traditional capital partners didn't understand what we wanted to do in the area or why. They didn't understand the dynamics of the neighborhood and its growth, as compared to traditional core downtown markets. At the same time, when we mentioned the property to family and friends who lived in the area, they immediately understood. People in the communities where we were building would get very excited about what we were doing. They understood why we were investing there. They cared intimately about the places we were changing. They wanted to participate in building their city too.

    We realized that the private equity funds we typically looked to raise money from had no natural connection to the neighborhood buildings we were developing and decided to build Fundrise to democratize the process of investing in commercial real estate.

    How have the backgrounds and experiences of your team helped Fundrise become what it is?

    Our team is made up of a mix of people from the real estate, finance, tech and securities worlds. We're constantly bouncing ideas off of each other, which I think results in a more sophisticated product.

    At the end of the day, what we're trying to do lies right at the intersection of tech, real estate, and finance – so we need people with backgrounds in those areas. The combined expertise of everyone at Fundrise has certainly made the company what it is today.

    What part does social media play in achieving your objectives?

    A big one. We've seen a lot of support and people taking to social media to talk about our mission and spread the word.

    Our model is aimed at bringing people and communities into the investment and development process, and making these processes transparent. To that extent, we made our platform social to give users opportunities to share activity and connect with other investors and developers through investor networks.

    How do you go about selecting a site in which to invest?

    Fundrise also serves as a platform for other real estate developers to raise investment, which allows us to make more offerings, and a wider variety of offerings, available to investors.

    We believe that quality is more important than quantity, so every month we sift through hundreds of submissions from interested developers and select the best opportunities.

    We ask ourselves questions like:

    • Does the company or individual have a proven track record of success?

    • Do they have clear experience executing on similar projects?

    • Does the potential return accurately and fairly offset the risk? (We look for returns between 8-12%)

    • Is the project sufficiently capitalized? Or is it over-leveraged?

    • Is the project a good fit for the market? How will it impact the community?

    What successes have you seen so far?

    In under two years, we've had over 1,000 investors put more than $10 million into 23 different deals.

    More than half of our 16,000+ members are unaccredited investors, which is unheard of. These investors have never been able to invest in commercial real estate before, and now they can.

    What have been the biggest challenges you’ve faced so far?

    We've had to work really hard to qualify offerings with the SEC and register them with securities regulators in individual states. It typically takes us more than six months to complete the filing process for a Regulation A offering. We spent over $50,000 on legal fees while completing our most recent public offering and had to enlist the help of eight different attorneys along the way.

    It's not a particularly time- or cost-effective process, but we do it because we believe that everyone should be able to invest in real estate – regardless of whether they're an accredited investor or not.

    What's your plan for expanding to other cities?

    We're already on the ground in places like San Francisco, Los Angeles, New York, Austin, DC and Chicago. We're actively looking to expand to more cities as soon as possible, and have received requests from cities across the U.S. and from overseas.

    How can people request to have Fundrise come to their city?

    Sign up for our platform! Because of the regulatory environment, we're only able to open offerings to investors in states where we get state approval. Because of that, we're looking for deals in the places where our users are. And feel free to send questions and ideas to us at contact@fundrise.com.

    "Crowdowning"

    What I really like about Fundrise as opposed to sites like Indiegogo and Kickstarter is that the investors truly own a piece of their investment. Ask Oculus backers if they would like a piece of that $2 billion from Facebook. And it's especially appealing for people like me who want to crawl into a corner and cry when they think about investing in real estate.

     

    Read More: Can Crowdsourcing Lower Health Care Costs?

    The post Can Crowdfunding Help People Own Their Neighborhoods? appeared first on Ignite Social Media.

    Social Media Today: How Good Are You at Inbound Marketing?
    Where exactly are B2B marketers going wrong with their inbound efforts? There are certain things that every B2B marketing team needs to check off on their list to inbound marketing success, and these 5 key elements of a high performing, strategic inbound marketing approach are a good place to start.

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    Greg Verdino: Promise & Peril in the Hypernetworked Now

    We've Moved! Update your Reader Now.

    This feed has moved to: http://feeds.feedblitz.com/gregverdino

    Update your reader now with this changed subscription address to get your latest updates from us.

    Cool Infographics: Color, Value, and Evolution of Logos

    Color, Value, and Evolution of Logos infographic

    Logos are very important to a business. A good logo can sell itself, especially if the colors match the product correctly. Color, Value, and Evolution of Logos infographic found on Finances Online.

    Do you know how colors influence your buying decisions? Why the charging bulls in the Red Bull logo are red? Or why McDonald’s double arches are yellow? It’s because the emotional power of logos is closely tied to specific colors.

    It turns out, our emotions are results of the precise science of effective logo design. In fact, psychologists proved that famous logos are so wired into our brains, that at the age of 2 kids can already link a product with its logo in 67% of cases. You can find even more interesting facts about logos in our latest 

    The meaning behind logo colors is always a popular infographic topic, and you can see some prior posts here.  This design goes a bit further by also looking at brand values, the cost to design some of the more famous logos and how some logos have evolved over the years. 

    Some portions of the design are too visually busy, and hard for the reader to follow.  Too many different fonts makes the information hard to read, and too much text detracts from the appeal of the visuals.  However, showing the actual logo images is key to sharing this information, and they do a good job of including relevant examples.

    I really like that they added a few “Tweetable Facts and Figures” on the landing page below the infographic to help encourage readers to share the infographic.  They even have convenient “Tweet This” links that will fill in the Twitter post with the text for the user. 

    Thanks to Alex for sending in the link!

    Social Media Today: The One-Size-Fits-All Facebook Marketing Mentality Fail
    Social media marketing for small business is truly not that different – most have the same goals but will need to implement different strategies and techniques to achieve those goals based on audience and brand. Just as there is not one size fits all for physical fitness to achieve goals, there is not one size fits all in social media marketing to reach goals.

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    Social Media Today: 4 Keys to Linking Customers and Brand Purpose
    Make what you do relevant to what you stand for. Good works are great in their own right, but if you want get the most out of your investment then you need to tie the actions back to what the brand stands for. The obvious example of a brand that does this superbly well is Red Bull.

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    Social Media Today: Rise of Social Media in Ecommerce [INFOGRAPHIC]
    Everyday more and more ecommerce businesses are making the switch to social media, despite the fact that online retail experts are still debating the impact of social media on ecommerce sales. What are the benefits of doing so? Why are brands investing heavily in social media channels? This infographic spills the beans.

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    Social Media Today: Content Marketing Minds: God’s Repurposing Plan
    How many forms has the Bible taken? Though it's certainly not a marketing book, it’s the most read book of all time. And it’s also the most repurposed work ever created. in the column today, I present powerful content repurposing and reimaging strategies from some of the best in the business. A better plan allows you to spread your message more easily.

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    Social Media Today: Accepting Accidental Narcissism
    Accidental narcissism is a natural by-product of asking individuals to be social on behalf of brands. When your people become the ambassadors and storytellers for brands, they have to find a balance between sharing their own personal experiences and views, while also championing the values of their business.

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    Social Media Today: Shorty Awards: Sustainable Cities Collective Wins in Green Category
    On Monday night, Sustainable Cities Collective - a member of the Social Media Today family - won a Shorty Award for the best of social media in the Green category. We are very flattered to be selected and honored in this manner. As the New York Times says, "Hollywood has the Oscars. Broadway has the Tonys. Now Twitter has the Shorty Awards."

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    Social Media Today: A Different View on SEO in a Post-Hummingbird World
    The way to look at SEO, and specifically search optimization in a post-Hummingbird world, isn't that it's getting harder, but that things are getting better. In order to come out on top, a business or marketer needs to be relevant, timely, and engaging. That's something we should all be shooting for all along.

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    Social Media Today: Social Business Helpline Podcast: Episode 4

    Join us each week for fun and lively conversations surrounding a variety of social media topics. You ask... Industry leaders answer.

    Subscribe on iTunes and Stitcher.

    In this episode: After-dinner live chat with Natascha Thomson, owner and founder of MarketingXLerator, about Facebook (and the very public Eat24 break-up with Facebook), Instagram, Google+ and more.

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    Social Media Today: How Big Events and Social Media Can Turbo Boost Campus Success
    Big events can be on the calendar or they can pop up unexpectedly. Have you got a social media for an event that might propel your brand to the national stage? As my grandpa used to say, you gotta make hay while the sun shines. Be ready.

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    Social Media Today: How Brands Can Make the Most Out of Twitter's New Features
    Twitter has been unusually quiet for the past few months. Little did we all know that the platform was about to unleash a frenzy of updates. It's like waiting ages for a bus, only for three to come at once. There's photo tagging, mobile updates, bigger profile photos, a clutter-free interface and more.

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    Social Media Today: 5 Secrets to Email Marketing Success for Small Business
    Email marketing is the best kept secret in small business. Even though it is one of the most effective and affordable ways to stay in touch with customers and prospects, there is hesitancy about using emails to their fullest potential. When asking clients why they don’t start or ramp up email marketing campaigns, the answers are remarkably similar.

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