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Web Buzz

    Social Media Today: Social Startups: Sportlobster Tool Tackles the Unruly Web for Sports Fans
    The Sportlobster app, developed by the London-based startup of the same name, is the fastest-growing sport social network. Fans can predict the outcomes of sporting events they are interested in; write, share, and discuss blog posts with an audience that shares their interests; and connect with like-minded people that care about the same things they do.
    Digital Buzz Blog: Into The Storm: Augmented Reality AdShel Ad
    A while back you’ll remember an amazing ‘Pepsi Max Augmented Reality Bus Shelter Ad’ that we featured where a video feed showcased the footpath through the ad and some amazing augmented reality visuals then came to life. This ‘Into The Storm’ Augmented Reality Ad is made by the same guys, and streams a live feed [...]
    Digital Buzz Blog: Heart Bot: An Experimental Drawing Machine
    Meet ‘Heart Bot’ an experimental drawing machine created by Intel, SMS Audio and Sid Lee as a digital art installation for guests at the Intel ‘Biosport’ headphones launch at The New Museum in NYC. Heart Bot is an experimental machine controlled by the heart rate of its audience. Interactive with the experimental drawing machine was [...]
    Social Media Today: The Overview of Mobile Apps Market: Why You Should Enter Now
    The mobile app economy was worth $53 billion in 2012, and the forecast for 2016 is that it will grow to $143 billion. The figures vary slightly from researcher to researcher but the fact is that mobile is really big. Revenue is generated through in-app purchases, in-app ads, and big data accumulation. The most promising sections are social networks, utility, advertising, and productivity. The fastest growing markets are APAC and Latin America.
    Social Media Today: 3 Ways to Find Your Target Audience on Social Media
    One of the first questions any business needs to know when looking to build their social media presence is, "What platforms should we be active on?" The answer, of course, is wherever your target audience is, but how do you work that out? Here's three ideas to help track them down.
    Social Media Today: How to Drive Sales With Content Marketing
    Traditional sales and marketing tactics were mainly focused on pushing a message, pushing a meeting, pushing a contact. Content marketing is focused on the pull. It is about getting yourself distributed, so that when you customers come looking for what you have, they find you. Content marketing is about attracting customers, not clubbing them over the head and dragging them back to your cave.
    Social Media Today: How to Merge Duplicate Facebook Pages
    Here's how to deal with duplicates pages on Facebook, either from your own organization’s mishaps, excited fan communities, or even copycats.
    Social Media Today: How to Champion the Visual Discovery Tool Pinterest
    The platform from its inception made quite the buzz in the world of social media networking. Pinterest’s popularity in 2012 exploded as the fastest site in history to break through the 10 million unique visitor mark. In the same year, the company became the third largest social network in the United States behind Twitter and Facebook.
    Social Media Today: We Need an "Internet of Not Only Customers"
    CRM software vendors tout a similar story-line. “Focus on customers,” they all basically say. SalesForce, for example, advocates creating an “Internet of Customers” and become a “Customer Company.” But paradoxically, customer fixation may not be how to best improve customer growth, engagement and customer experience. If anything, establish an “Internet of Not Only Customers.”
    Social Media Today: Social Media Policies and More: Managing Digital Era Risks
    You need to be prepared to manage the risks associated with operating in the digital era regardless of whether social media and other digital technologies are part of your organization’s strategic agenda. It is critical that you ensure your policies reflect digital era realities and that employees and managers understand not just the “new” rules, but also how “old” rules apply.
    Social Media Today: Is Content Marketing a Definitive Strategy for SEO Success?
    Content marketing is imperative for SEO. Researching keywords, creating engaging content, maintaining blogs, relevant links, using Google Analytics to measure content performance, utilizing social media networks to promote content: these are some of the important factors that can drive website traffic and are crucial for SEO success.
    Social Media Today: The Evolution of High Definition Video Conferencing
    Times have changed since AT&T first introduced a video conferencing device in the 1960s, and so has the technology. Video conferences now use high definition to conduct online meetings between two or more people in remote locations.
    Social Media Today: Getting Started with Your Personal Branding
    Personal branding is a practice of marketing themselves and their careers as brands. It can have many long-term and short-term benefits. Such as, helping you find a job, improving your overall professional image, and utilizing your Google search results when potential employers, colleagues, or clients search your name.
    Social Media Today: Do You Have an Innovation Mindset?
    The innovation mindset is associated with creativity, cutting-edge technology, R&D. For the more advanced mindset, innovation is also a disruptive force. The importance and interpretation of innovation varies according to sector, but globally, innovation tends to be focused on new product (service) development. In other words, the output is customer-facing and tangible.
    Social Media Today: New IBM Study Reveals 3 Key Characteristics of the Most Successful Companies

    Written with Shay Moser.

    Social Media Today: Five Social Media Tips For Back-To-School
    It's that time of year again when students head back to the classroom. Their cell phones have become an everyday part of their school supplies just like paper, pens, and textbooks. Parents, instructors, and coaches can help kids learn to use social media responsibly by following these five tips on how to take social media back-to-school
    Digital Buzz Blog: Volkswagen: Charge Up For e-Golf App Challenge
    Check out this new campaign from Volkswagen which utilizes the charging hardware on smartphones to interact and power an app! So by doing what people do every day, charging their phone, the Volkswagen ‘Charge Up’ for e-Golf app and deliver receive a raffle tickets to people when they charge their phone, for the chance to [...]
    Information Aesthetics: Culturegraphy: the Cultural Influences and References between Movies

    culturegraphy.jpg
    Culturegraphy [culturegraphy.com], developed by "Information Model Maker" Kim Albrecht reveals represent complex relationships of over 100 years of movie references.

    Movies are shown as unique nodes, while their influences are depicted as directed edges. The color gradients from blue to red that originate in the1980s denote the era of postmodern cinema, the era in which movies tend to adapt and combine references from other movies.

    Although the visualizations look rather minimalistic at first sight, their interactive features are quite sophisticated and the resulting insights are naturally interesting. Therefore, do not miss out the explanatory movie below.

    Via @albertocairo .

    Social Media Today: 7 Ways to Target the Right Facebook Fans
    The main objective of all Facebook pages is to create fans’ engagement in order to begin their own discussions about the page. These discussions will increase not only the virality of the page, but also the number of its fans. In order to achieve this, a company must have the appropriate fans or explore ways to acquire them.
    Social Media Today: Lead Segmentation: Enhance Your Email Marketing
    Segmenting leads into targeted lists will allow your organization to be more relevant with your messaging and achieve greater engagement through your email marketing efforts.
    Social Media Today: The Mobile Enterprise: Engaging Where Your Customers Are
    Welcome to another Social Media Today webinar as part of the Best Thinker webinar series, this time on the topic of The Mobile Enterprise: Engaging Where Your Customers Are.
    Social Media Today: 3 Ways to Conduct B2B Market Research Using Digital Marketing
    Especially in the B2B world, where customer relationships mean everything, having feedback and data directly from your market sector can greatly influence your marketing and sales strategy. How can marketers conduct research using digital marketing techniques?
    Social Media Today: Why Are Millennials So Fickle with Brand Loyalty?
    As more millennials begin to enter the market and have cash to burn, the question raised is, "How can my company appeal to this tech-savvy generation?"
    Social Media Today: Facebook Clickbait... and Switch
    While there is an immense amount of power in an inspiring headline, there is success in an inspiring story. You can't change a user's behavior with one line, but with a story, you can change their life.
    Social Media Today: There's No Social Media Pool
    Suddenly typing stopped being a job or a career and it became a skill every entry-level employee needed to have. Eventually it worked its way up the corporate ladder and eventually even senior executives would type at least some of the own communications. Social media is a lot like typing.
    Social Media Today: 10 Tips for Optimal AdWords Campaign Settings
    Campaign settings are pretty basic, but many times we overlook a basic thing and wonder why things aren’t going as smoothly as we anticipated. Here’s a quick rundown of his idea of the basics.
    Social Media Today: Facebook Cracks Down on Clickbait Headlines
    Because of the way Facebook’s News Feed Algorithm works (or has until this week), a clickbait rolling stone headline will gather a very large amount of moss indeed. Or to put it another way, every time one of your friends clicks on one of those articles, it becomes more likely to show up in your feed.
    Social Media Today: The Importance of Network Security in Schools
    Schools are becoming places were kids are connected to the internet the minute they step in the classroom. With so many people and devices accessing the internet it's important for schools to have the proper security protocols in place to protect their students.
    Social Media Today: What’s Your Connectivity Worth?
    Could you do give up your connectivity 3 months and become a millionaire? Could you do it?
    Social Media Today: Is an Intern Your Social Media Strategy?
    So yes, marketing is sometimes a hard investment to swallow and the idea of using an intern may seem lucrative. In actuality, it can make some sense and even work. But turning over your entire social media or marketing to someone who little if any real work experience just isn’t the right approach.
    Social Media Today: SMToolbox: Going Beyond Social Tools and Data with Socialbakers
    This week in SMToolbox, we take a look at how companies are working with Socialbakers to develop and implement their strategies. This includes generating actionable insights and to developing both command centers and executive business dashboards.
    Social Media Today: 30 Action Items to Get Serious About Influencer Marketing
    Want sway? Who doesn’t? We all want to be influential. So our conversations often become about influencer marketing—you know, the fine art of getting big kahunas in your camp. To achieve greater reach and resonance (ooh, fancy marketing words), you try to win over the people who already have it. And it can be amazingly effective.
    Ignite Social Media: Instagram Entices With New Feature, “Spiral of Silence” Study Discloses Results | Social You Should Know

    Instagram Reveals New App

    This week, Instagram released a new app called Hyperlapse. It allows users to create seamless time-lapse videos on an iphone or ipad. And they make it easy. Time-lapse videos traditionally required expensive equipment and were dependent on holding the recording device completely still while filming. Hyperlapse does not require either as it has built-in stabilization equipment. This short video shows it all. The tool makes it cheap and easy to create fun, shareable content in a multitude of scenarios from product assembly to sponsored events and building tours; The White House posted a 15-second video tour.

    Social Media and the “Spiral of Silence”

    The Pew Research Internet Project has concluded a study on Social Media and the “Spiral of Silence" In case you aren't familiar with the term, it is the tendency of people to not speak about policy issues in public (including family, friends, coworkers) when they believe their own point of view is not widely shared. Hmmm. Sound familiar or maybe not familiar at all (#nofilter). Pew set out to see how social media might impact human behavior using Edward Snowden’s 2013 revelations of widespread government surveillance of Amercians’ phone and email records as the case study. What they found was that people were less willing to discuss the Snowden-NSA story in social media than they were in person. Amongst the many results, the study showed 86% of Americans were willing to have an in-person conversation compared to 42% of Facebook and Twitter users willing to post about in on their platforms.

    Facebook Announces New Mobile Targeting Option

    Facebook's ad targeting offerings have expanded to allow targeting based on the user’s network connection. This includes 2G, 3G or 4G. They already offer options to reach consumers based on type of device and operating system, but this takes into consideration fragmentation of user speed which is quite prevalent in high-growth countries. This allows for the proper use of creative to match yet another important mobile criteria. It is currently available through the Ad Create Tool, Power Editor, and the API.

    The post Instagram Entices With New Feature, “Spiral of Silence” Study Discloses Results | Social You Should Know appeared first on Ignite Social Media.

    Social Media Today: Relevancy and the Internet of Things
    Strong predictions are being made as to how connected our everyday products will be in the not-too-distant future. Will the bottom drop out of "relevancy" for us as digital marketers?
    Digital Buzz Blog: GoogleX: Project Wing Delivery Drones
    So Amazon hyped their drone delivery service, and now Google follows suit, with GoogleX Moonshot ‘Project Wing’ which is code for Delivery Drones that are being testing in Australia. Google’s ‘Project Wing’ drones are delivering first aid kits, candy bars, dog treats, and water to Australian farmers during the testing phase. Perhaps the reason for [...]
    Social Media Today: Leaders in Advocate Marketing: Q&A with Michael Brito
    Crowdly's third installment of their thought leader interview series with Michael Brito of WCG, a W2O Group company.
    Social Media Today: Reusable Content
    If you want to be considered a subject matter expert you will have to spend a good deal of time writing blog posts, creating slides for seminars, recording podcasts and assembling white papers. You aren't going to establish your authority with one or two pieces of information on the subject since both readers and search engines are looking for more than one reference as proof.
    Social Media Today: Twitter Tips and How Some Companies Are Killing It
    Twitter is a very important tool for businesses! Here are some fabulous tips and tricks, as well as some case studies of companies that are killing it on Twitter!
    Social Media Today: Social Media and the Changed Face of Love
    Social Media has become one of the most amazing platforms for people to connect with one another. They are also gradually replacing the matrimonial websites on the internet. And love, including the long-distance relationships, is blossoming on social media more than ever before, as people across geographies are connecting with one another using these platforms.
    Social Media Today: Sales Copywriting for Social Media Without Being Too Salesy
    If you’re using social media to build a brand, you have to focus on creating value for your audience, and answering what’s in it for them. Social media is where you connect, not where you close. It’s that simple.
    Social Media Today: How Twitter Has Changed Journalism Forever
    Twitter provides real time information, reactions, and public opinion during breaking stories. More than 52% of Twitter users report that they receive their news on the popular social media network, up from 33% in 2012. Couple that with the nearly 8,000 tweets being sent every second across the globe and there is no denying Twitter’s enormous influence.
    Social Media Today: Changing Landscape of Paid Social Media Ads
    In the past few years, the scenario of paid advertisement has undergone dramatic changes. The traditional ads which was intrusive in nature, are replaced by ads that blends naturally with the other posts on the sites.
    Social Media Today: 3 Quick Facebook Ad Tips You Can Implement Now
    Today I’m sharing 3 Facebook ad tips that I’ve learned firsthand. The best part? They’re super quick and easy to implement.
    Social Media Today: Too Many Advertisers Are Talking, Not Enough Are Listening
    It doesn’t do you any good to have 200,000 likes or followers or friends if no one is reading your content. How do you engage with people? Instead of just monologuing?
    Social Media Today: Is Your Small Business Doing Content Marketing Wrong?
    As a small business, you likely have limited resources and limited funds. You don’t want to be spending them on the wrong marketing campaigns. Content marketing is one of the most effective methods of marketing, especially for small businesses, but only if it is done properly.
    Social Media Today: Evolution of Mobile Gaming Creates New Opportunities
    Juniper Research has revealed that by 2019 worldwide revenues from media tablet games usage will reach $13.3 billion -- that's a threefold rise on the 2014 revenue of $3.6 billion. The latest Juniper market study highlights that growth will be fueled by a number of key factors including improved storage capacity of devices, better graphical capabilities, increasing mobile broadband penetration and consumer preference for convenience and ubiquity.
    Social Media Today: Reminders, Screenshots and Real-Time Action Are Social Media Musts for Reviews
    What social media strategies are getting companies reviews today? Using screenshots, real-time responses and providing reminders about reviews are some to the most effective.
    Cool Infographics: False Visualizations: Sizing Circles in Infographics

    Accuracy is the most important aspect of an infographic design!

    Last week, the article The Truth about the Ice Bucket Challenge by Julia Belluz on Vox Media included the infographic, Where We Donate vs. Diseases That Kill Us, that used proportionally sized circles as its data visualization. The problem with this design is that the circle sizes don’t match the values shown. This is a false visualization and significantly over exaggerates the smaller amounts of money contributed to each charity and the deaths attributed to each cause.

    This causes problems because readers often just look at the visuals without reading the actual numbers. They start with the assumption that a visualization accurately represents the data. The Vox Media story and infographic already have over 12,000 shares on Facebook, and this is a great case study for designers to understand how important it is to visualize data accurately.

    As readers, we see the area of two-dimensional shapes on the page to represent the different values, but design software only allows width and height adjustments to size shapes. Designers make the mistake of adjusting the diameter of circles to match the data instead of the area, which incorrectly sizes the circles dramatically. It takes some geometry calculations in a spreadsheet to find the areas and then calculate the appropriate diameters for each circle. To demonstrate, I created this corrected version of the infographic.

    Where We Donate vs. Diseases That Kill Us Revised Infographic

    My Google Docs spreadsheet of the correct circle area and diameter calculations is available here.

    Assuming this was a design mistake, and there was no intent to deceive the audience, this is a common mistake that many designers make.  So many designers, that I included an entire section on this topic in the Cool Infographics book to help designers understand how to size the area of circles.

    I made one other improvement to the corrected design above by removing the color legend and listing the charities and causes of death right next to the appropriate circles. This makes the whole visualization easier for the audience to read by eliminating the need to look back-and-forth from the circles to the color legend to figure out what each circle represents.  Placing the text next to each circle keeps the information in the reader’s field of view which minimizes eye movement.

    Sticking with the circles data visualization style, I wanted to take the design a little bit further. I would recommend one of two alternate improvements.  First, adding colored connecting lines is one way to make it easier for the audience to find the related circles in the columns sorted in descending order.

    Where We Donate vs. Diseases That Kill Us Revised Infographic Lines

    A second alternative would be to sort the lists to line up the related circles.  This makes it much easier for the audience to see the direct comparisons between charitable contributions and death rates related to the same cause.

    Where We Donate vs. Diseases That Kill Us Revised Infographic Descending Sort Order

    I’m passing over any discussion about whether using proportionally sized circles (a bubble chart) is the best visualization method for this data. If a designer makes the choice to use sized shapes, my point is that the data visualizations in the infographic must match the numbers using area.  David Mendoza published a good analysis worth reading and designed an alternative way to visualize the data in his article, This Bubble Chart Is Killing Me.

    How else would you improve this design?

    NOTE: I was able to contact the designer who created the infographic at Vox Media, and he had already realized his error after the infographic had been published. As I had guessed, he had mistakenly adjusted the diameter of the circles instead of the area. He told me that he’s working on updating the official infographic design in the article, but it hasn’t been published on the Vox Media site yet.


     

    Social Media Today: Twitter Kills More of Its Darlings: Tweet Analytics for All
    I greet the release of Twitter Analytics with a smile AND a shrug. It’s an attempt at monetising without an ecosystem vision. And it is an affront to the users who have invested not just in the platform (Twitter, LinkedIn and yes Facebook too), but in the ecosystem as well.
    Social Media Today: How Much Time Should a Social Media Strategy Plan Take?
    When looking at creating a social media strategy plan, you first need to understand that a strategy is where you are looking to head to in the next few months, and the plan is how you are going to get there. So, how much time should you spend on your social media strategy plan?
    Social Media Today: Why Salespeople Fail
    Is your sales team not performing at optimal levels? Here are the questions you need to ask to diagnose what the problem is.
    Social Media Today: Complex Relationships: Social Media, SEO and Your Marketing Mix
    Imagine yourself as a key decision maker in a small to mid size B2B technology company. You have limited budgets to spare and are looking to distribute it on various elements of your marketing mix like social media and SEO. How do you go about deciding how much to spend on each? This post tries to explore correlation if any between your social media and SEO efforts.
    Social Media Today: Marketing Storytelling in the Age of Digital A.D.D. [VIDEO]
    Storytelling is how we prefer to hear marketing information. In this video, Gary Vaynerchuk talks about how difficult it is to engage with stories unless we approach it from the understanding of our targets.
    Social Media Today: SMT Shorts: Linda Descano of Citi
    Welcome to a recap of this week's SMT Shorts, a series that addresses your social media and marketing questions with concise, expert answers. This week, we were fortunate to have Linda Descano, managing director and head of content and social at Citi, here to talk about social customer service, advertising versus content marketing, and how to build a brand voice.
    Social Media Today: Social Breakthrough: Twitter Analytics Mainstreams Data
    The launch of Twitter Analytics is just the start. Social intelligence -- insights from and the application of data from social listening and analytics technologies -- is a business and technology topic that needs to stay at the forefront of the news and the public’s mind.
    Ignite Social Media: Beat Facebook’s New Clickbait Crackdown with These 4 Tips

    I’m sorry. I couldn’t help myself. An article about clickbait deserves an equally clickbaity title. First off, I lied to you, I can’t really beat the algorithm. What I can do is show you how to make sure your articles and links earn the eyes of your readers. Which is really what you wanted to do in the first place, right? Good. Let’s dive in.

    While I am not sad to see clickbait go, Facebook isn’t cracking down in an effort to increase the value of content in your newsfeed. It’s all much more self-serving than that.

    I can hear your astonished gasps from here.

    So Why is Facebook Suddenly Cracking Down on Clickbait?

    In short, because it works. Clickbait is VERY good at getting you to click on a link. This is where clickbait becomes a problem for Facebook.  Facebook’s model for advertising is predicated on you spending time in your newsfeed. They then sell advertising to brands and marketers who wish to reach you either A) In your newsfeed with content or B) on the right hand side of your newsfeed in more traditional banner style ads. Media outlets have become extremely good at writing headlines. It shouldn't surprise anyone that this tactic has been used to sell magazines and newspapers for a hundred years. Remember newspapers? They’re those things you wrap your trinkets in when you move.

    No matter how you feel about clickbait (or newspapers) the move for Facebook to abolish clickbait is almost certainly because it threatens Facebook’s ability to sell advertising. By very effectively taking users to the .coms of media site,s Facebook likely sees money hemorrhaging from their pockets into the pockets of sites like BuzzFeed, Viralnova, and many more.

    How Do Brands Earn Eyes on Content?

    The old school agency guy in me wants to say “It depends on your content strategy.” The truth is it likely won’t impact your content strategy all that much. Assuming that you actually want to produce quality content for your consumers/readers. If you’re producing garbage articles just to dupe people into clicking, you've earned a special place in content marketer hell. Let’s look at a few common sense tips to make sure your links are not getting shut down by the clickbait police.

    1.  Develop your headlines using solid SEO practices.

    Including keywords in your headline is great for SEO and also naturally gives context to what users can expect to see when they click the link. If written correctly it can be every bit and enticing as a clickbait title without the chance of getting shut down by the new algorithm. SEO is always a good time investment. If you’re not sure how to write for SEO simply use the upside down triangle method. Make content at the beginning of your article more keyword heavy and then lessen your keyword density as you move through the article.

    1. Design Content to be Socially Shareable

    Another key factor in Facebook’s clickbait calculation is the amount of engagement as compared to clicks. Spend some time thinking about the copy of the Facebook post that will promote your article or link. It should be designed to encourage sharing as much as possible. This will also help generate engagement.  Some great tips to drive engagement include asking questions, using strong calls to action, and crowdsourcing product/service etc. decisions. Give your audience real involvement in what you’re doing day-to-day and they will engage.

    1. Diversify Your Syndication

    The great thing about the social web is that Facebook isn’t the only game in town anymore. There are many other platforms that allow for the free sharing of content. Lately I have really liked LinkedIn’s new publishing tool. I just published my first post What Brands can Learn from the ALS Ice Bucket Challenge. There’s also Twitter, Reddit (if you’re brave), StumbleUpon, Digg, and Technorati to name a few. My main point is, don’t put all your eggs in the Facebook basket. Even if you have a large established fan base there.

    1. Content by Number(s)

    It’s sort of like paint by number. Using metrics makes content creation easier. Use your website analytic tools in combination with the metrics from your social channels to determine where and when you should be sharing articles/links. Identifying peak posting times can help drive increased engagement and reach. It can also help you create a consistent viewing appointment with fans which will also earn you more eyes and engagement.

    What are your strategies and tactics for earning eyes on your links and articles? Tweet to me at @johnpatterson85 and let’s chat social media, whiskey, Disney movies, or anything at all!

    The post Beat Facebook’s New Clickbait Crackdown with These 4 Tips appeared first on Ignite Social Media.

    Information Aesthetics: A World of Terror: the Impact of Terror in the World

    world_terror.jpg
    A World of Terror [periscopic.com] by Periscopic shows the reach, frequency and impact of about 25 terrorism groups around the world.

    The visualization exists of 25 smartly organized pixel plots that are displayed as ordered small multiples. Ranging from Al-Qa'ida and the Taliban to less known organizations like Boko Haram, the plots reveal which ones are more deadly, are more recently active, or have been historically more active. In addition, all data can be filtered over time.

    The data is based on the Global Terrorism Database (GTD), the most comprehensive and open-source collection of terrorism data available.

    Social Media Today: Employees on Social Media? Have No Fear
    A surprising number of organizations continue to fear the prospect of employees on social media, and by doing so are missing what could be one of their most powerful opportunities to achieve marketing lift.
    Social Media Today: Creating Facebook Posts That Provide Value
    The Facebook “like” has become an empty gesture, almost a reflex action. You must structure your posts properly to get true ROI from your Facebook fans.
    Social Media Today: Pinterest for Men and Women: Is There a Difference?
    The popular image-sharing network has risen in popularity since its inception. But it still features a disproportionately high ratio of female versus male users. Pinterest and its fans are making efforts to rectify this phenomenon, but how can you do so without resorting to gender-based stereotypes?
    Social Media Today: Making Social Video Work for Your Brand [INFOGRAPHIC]
    Our infographic explores the Whys and Wherefores of when to think about using social video, and how to get the best out of it as a brand. Our four pointers take you from ideas to measurement. Enjoy!
    Social Media Today: When Logo Design Meets Social Media Marketing
    A well designed logo expresses your business ideas to your consumers in a nutshell. It should be perfectly designed to play a major role in the social media marketing of your brand as well.
    Social Media Today: Social Media Lessons from the Boxing Ring
    In his recent social media bestseller, “Jab, Jab, Jab, Right Hook,” Gary Vaynerchuk tells marketers and businesses what boxing can teach them about marketing. The rules of boxing haven't changed over years, and the same holds true for marketing.
    Social Media Today: Stay Ahead of the Content Onslaught
    The internet is growing at a rate that is hard to get our heads around. In the year 2000, there were just barely 17 million websites in existence. Just 13 years later then number was just under 700,000,000. That is one website for every 10 people on earth. So how can you be sure your message is heard?
    Social Media Today: 3 Ways Social Media Creates Amazing Customer Experiences
    With well over a billion people using social media everyday, and a growing trend toward people engaging with their favorite (and not so favorite) brands online, why wouldn’t you want to be available for customers to connect with you?
    Social Media Today: 10 Ways to Make Social Media an Effective Business Habit
    If you use social media for business, you would benefit from goals, focus and consistency. It requires a thorough understanding of how social media work (and I would like to stress the word social here) and how to optimize your efforts on the various platforms like LinkedIn, Twitter and Facebook.
    Social Media Today: Great Copywriting in Action: Iron Man
    Here's what Iron Man can teach you about great copywriting.
    Social Media Today: Experimenting with N3TWORK
    N3TWORK was just released this week as a new way to curate your own video stream, share videos with your friends or watch them on your home TV.
    Social Media Today: Could Facebook Lead the Way in Hunting Misinformation?
    Facebook is trying out a satire tag to keep people from taking stories from sites such as The Onion at face value.
    Social Media Today: Social Media Policies: When Are They Taken Too Far?
    Keep your social media policy simple, and don’t try to exercise too much control over your employees; otherwise it might blow up in your face!
    Social Media Today: What You're Doing Wrong with Social Media and How to Fix It
    If you have noticed that your fans, likes, retweets, and followers are not increasing, this is a strong indication that no one is visiting your social media page. Furthermore, all of the efforts and resources you are putting into your social media campaign are not reaching their potential.
    Social Media Today: Getting the Most Out of Social Media’s Big Four
    Incorporating the big four social media platforms – Facebook, Twitter, Google+ and Pinterest - into your online marketing plan is a must-do for success. Depending on your business and its industry, you might also consider sites such as YouTube and LinkedIn to grow your authority and brand awareness.
    Social Media Today: Interactive Infographics: A Trend Returning?
    Interactive infographic is not just a pretty way of displaying data. The social share results you see for some of the infographics made by brands are just astonishing!
    Social Media Today: Beyond Engagement: Educational Influence - A Study in Advocacy
    Advocacy allows Birkbeck, University of London, to keep existing students, alumni and business connections engaged with every member of the wider university community. Birkbeck's largest source of students is recommendations from alumni, and advocacy is a critical part of its marketing activity.
    Gaping Void: gapingvoid and the public trust

    Screen Shot 2014-08-27 at 12.37.08 PM

    Left to right: Gapingvoid CEO Jason Korman, Miami Beach City Commissioner Ed Tobin, Miami Beach City Commissioner Michael Grieco, Gapingvoid Director Laura Viberti, City of Miami Beach Mayor Philip Levine, City of Miami Beach City Manager Jimmy Morales

     

    While we count some of the largest companies in the world as clients, our studio is actually based in the seaside hamlet of Miami Beach. One of the nice things about being here in Miami, which is actually like a small town (pop 90,000 with 13 million visitors annually), is that we are privileged to interact with great local institutions like University of Miami and now, the City of Miami Beach.

    At first blush, creative solutions for City government, Higher Ed and big business might seem hard to reconcile – I mean, what the heck do they have ​to do with our style of illustration​? What are the ideas that bind these seemingly disparate organizations?

    It all comes down to basic human needs, behaviors and tools for leaders. Corporate and public governance are both bound by trust. Employees need to trust leadership is heading in the right direction, secure in a strategy that continues to provide employment and upward mobility. And, leaders need to trust that employees are ​genuine​, hardworking and representing the brand correctly in everything they do. Public or private – it is the same dynamic. And, leaders need tools that communicate what is important – preferably in an immersive, ‘always on’ kind of way.

    Gapingvoid-Inauguration-6

    Miami Beach Mayor – Philip Levine

     

    The City of Miami Beach recently elected an enormously successful businessman in Philip Levine​,​ f​ounder of OnBoard Media, which caters to the cruise industry (Miami being the cruise capital of the world). After selling the business to LVMH in a ‘nice’ exit, Mayor Levine turned h​is attention to local government. Di​satisfied with how his hometown was managed, he ran and was elected Mayor in his first attempt ​(yay!).​

    Levine vowed to voters that Miami Beach under his watch would be run like a business, with its citizens considered customers. Unlike the previous administration, the change under Mayor Levine is palpable – previously back-burnered things are getting done around the City.

    It is worth mentioning that nearly all of our clients these days are looking for help in instilling ‘entrepreneurial behaviors’ in their organizations, and Mayor Levine is a living example of how to achieve this.

    On Tuesday, August 26th, Gapingvoid was chosen by The City of Miami Beach – sponsored under Commissioner Ed Tobin’s office and Dessiree Kane – to install artwork that reinforces the messaging and culture Mayor Levine is modeling.

    Pillars like Transparency, Greater Purpose, Making A Difference, Bias Towards Action, Innovation and Audacious Objectives were all represented by Gapingvoid, translating Mayor Levine’s transformational objectives with simple phraseology and graphics. But this messaging, these reminders aren’t just internal-facing for Miami Beach’s public servants, they are external-facing, reminding citizens of both the realities and aspirations of the administration that serves their needs.

    That’s where public trust comes in. It’s vitally important. And so Gapingvoid is proud to help convey that in the City of Miami Beach, in this municipality, we’re all in this together. Leaders need tools that communicate what matters. Exactly.

     

    CEO Jason Korman

    Digital Buzz Blog: Instagram: Introducing The Hyperlapse App
    Just a few weeks ago Microsoft revealed some seriously cool ‘Labs’ technology that created these ‘Hyperlapse’ videos from GoPro footage… Now, fast forward almost no time, and Instagram has released an app that does the exact same thing from video you shoot on your mobile, and then instantly posts it for you. A serious shame [...]
    Ignite Social Media: Facebook Moves Against Click-Bait Headlines…What Happens Next Will Blow Your Mind

    Facebook announced on Monday an update to the News Feed algorithm designed to "weed out stories that people frequently tell [them] are spammy and that they don't want to see." The update specifically moves against "Click-Baiting," the practice of publishing a headline designed to titillate the reader yet reveal little information about the article. "Posts like these tend to get a lot of clicks," Facebook explained, "which means that these posts get shown to more people, and get shown higher up in News Feed."

    Headlines of this sort include phrases like "...You Won't Believe What Happened," "...When I Saw This I Cried," and for list posts #x/y/z Will Blow Your Mind/Break Your Heart/Restore Your Faith in Humanity."

    clickbait

    Facebook reported that in an initial survey, respondents reported that 80% of the time they preferred headlines that informed them of the article contents enough to know if they wanted to read it or not before clicking through.

    Facebook is determining which headlines are clickbait by measuring how much time people spend away from Facebook after clicking a link. Those who read the article will spend some time doing so. Those who click their "Back" browser button immediately will be assumed to have seen something they were not interested in. Another factor Facebook will examine is the ratio of clicks to likes and comments, as a ratio of high clicks to low likes/comments also suggests low interest/value.

    Tony Ahn is one of the most sought-after public relations consultants in Asia. He is credited with bringing reputation management to the Philippines after opening the first reputation management consultancy in Manila, which has grown into full-service digital public relations agency Tony Ahn & Co. The agency now counts many of the largest local and international brands as its clients. He also lectures at De La Salle University, and frequently speaks on the subject of digital marketing at conferences.

    The post Facebook Moves Against Click-Bait Headlines…What Happens Next Will Blow Your Mind appeared first on Ignite Social Media.

    Gaping Void: Miami Beach: “Where the future actually lives.”

    Screen Shot 2014-08-27 at 12.37.08 PM
    [From left: Jason - gapingvoid CEO, Commissioner Ed Tobin, Commissioner Michael Grieco, Laura - Gapingvoid Director, Mayor Philip Levine, City Manager Jimmy Morales].

    Bv-Qy2BIUAA1Wq2

    Screen Shot 2014-08-27 at 12.37.27 PM
    [The Mayor giving a speech...]

    “Miami Beach: Where the future actually lives.”

    Yesterday was a very cool day. The work we’ve started doing for the Mayor’s Office in Miami Beach was finally unveiled, in the entrance of new City Hall Employee Lounge.

    Above are three photos Mayor Philip Levine tweeted.

    gapingvoid has been based in Miami Beach for the last four or five years, so naturally, we want our art to be front and center.

    No, we don’t want to be the next Romero Britto (As much as I admire what he’s done here). We want to be something completely different, something to do with business and entrepreneurship on the beach.

    My favorite piece in the series was the one that says, “Where the future actually lives”.

    Y’see, for all its beach-bum reputation, a lot of interesting people live in Miami Beach. Their empires may be elsewhere, but they come here to hang out and laze around in relative anonymity. This is where they like to be. And that creates demand for interesting stuff, a viruous circle.

    Add to that, Mayor Levine has a reputation for being business-friendly and corruption-unfriendly, very much in the get-it-done mould of New York’s Mayor Bloomberg. This is something Miami Beach went decades without, to its utter detriment, something that it desperately needed (And got, thank goodness).

    Thirdly, Greater Miami (of which The Beach is only a small part of) is finally beginning to mature as a proper cosmopolitcan culture hub, spurred on by outside investment from South America (among other things).

    Not to mention, hey, February on the Beach beats February in Chicago. Just saying.

    My message to all the people living here Miami Beach, who aspire to make difference: Carpe Diem. Our time has arrived.

    And yeah, gapingvoid is totally part of that.

    Cool Infographics: Visual Customer Service in the Social Age

    Visual Customer Service in the Social Age infographic

    The Visual Customer Service in the Social Age infographic created by Gryffin for TollFreeForwarding.com, describes the different social media platforms and how they could be to supplement customer service information to customers.

    I’m sure you know that visual content on social media can massively improve engagement. But just how important is it?

    On the web, it’s estimated that 55 percent of all traffic will be video by 2016, and mobile video traffic will increase by 1800 percent. YouTube, Instagram and Vine are currently the best platforms to maximise video engagement, so are you utilising them to their full potential in your marketing campaigns?

    I like that this design takes some of the great things we know about visual information and applies it to a specific company function.  This is one way the companies can leverage the power of visual information with their customers.

    It’s interesting that I couldn’t find the original infographic on either Gryffin or TollFreeForwarding.com sites.  There’s no blog post or infographic landing page on either one.

    Again, we see the folk research statistic that “the brain processes visual information 60,000 times faster than text.”  This data point is quoted so often that people believe it’s true, but no one can find the research to back it up.  As far as anyone can tel, it was quoted in some marketing information from 3M in the 1980’s to support sales of transparency sheets used on overhead projects.  If you’re interest, I suggest reading these posts from Alan Levine and Darren Kuropatwa.

    Found on www.mediabistro.com and Visual.ly

    MediaOrchard: Do You Know the Elements of Conversion Rate Optimization?

    CRO strategies are needed across a range of marketing activities: social media, email and web design. Some are specific to those areas while others apply to all three. There are plenty of lessons to be learned about goal-setting and measurement.…

    The post Do You Know the Elements of Conversion Rate Optimization? appeared first on IdeaGrove.

    Social Media Today: Why You Shouldn’t Give Your Social Media Audience the Content They Want
    It may seem counterintuitive, but there is actually good reason for why the content your business’ social media audience wants, is not the content your organization should be creating and publishing.
    Social Media Today: Is Collaboration Part of Your Customer Experience Strategy?
    Our whole definition of "customer facing" is under attack as companies realize (or should) that a lot of activities outside of sales, marketing and customer service are just as important to delivering experiences to customers that meet expectations.
    Social Media Today: 5 Rules for Super Effective Hashtags on Twitter
    Want to get noticed on Twitter? Use hashtags! Using the right hashtag(s) in your tweets will bring you the relevant audience and exposure. This is also with those that you will be able to follow conversations known as chats.
    Social Media Today: What Do You Get For $4,500 of Native Advertising?
    We scraped up a little budget and experimented with several native content distribution channels. The experiment focused on Facebook, Twitter, LinkedIn and Outbrain. Here's what we discovered.
    Social Media Today: Are You Putting All Your Marketing Eggs in One Basket?
    Social media on its own is unlikely to build our business – unless it is the place all our customers hang out. For most businesses, that is not the case.
    Social Media Today: Facebook’s Call to Action Buttons Are a Win-Win
    Facebook turned a lot of heads last month with the announcement it was testing a “Buy” button on sponsored ads and Pages updates. Positioned as a way for brands to sell their wares while keeping customers inside Facebook’s social embrace, it’s pretty much a win-win for retailers and Facebook combined.
    Social Media Today: Influence Marketing: Filters on the Rise
    Since the dawn of consumerism, filters have been influencing buyers’ purchasing decisions by narrowing buyer options to simplify the process of choosing a product or a service from a pool of choices. Who's telling your customers what they need, or when they need it?
    Social Media Today: How to Use Hootsuite to Manage Twitter More Intelligently
    The value of Twitter goes well beyond selfies with your cat, and Hootsuite is a great tool to uncover the potential opportunities therein. Here's how to use Hootsuite for more intelligent Twitter management.
    Social Media Today: How to Promote Your Blog Post
    Blog posts need a little help to reach the eager eyes of your audience. Here are a few ideas on how to promote your content on social channels.
    Social Media Today: 3 Painless Steps to Better Networking, Both Online and Off
    For anyone who groans at the words "networking event" take heart: there's another way. This post defeats the idea that you can only get the network you want by doing the things you hate. Specific strategies for LinkedIn, Facebook and Twitter are included.
    Social Media Today: SEO Like It's 2014: Strategies to Stop, Start and Continue
    According to Jenny Halsz, President of JLH Marketing, "The funny thing about SEO is that the more things change, the more they stay the same. The tactics shift, and the penalties increase, and the black hats get smarter, but SEO is still fundamentally just marketing." Here are some strategies to help your SEO take off in 2014.
    Information Aesthetics: Metrico: a Puzzle Action Game based on Infographics

    metrico.jpg
    Metrico [metrico-game.com], designed by Dutch game design studio Digital Dreams, is a recently released video game for the Playstation Vita.

    Described as an "atmospheric puzzle action game with a mindset of its own", it's visual style has been completely based on the world of infographics. In essence, the concept of infographics seem to work as a gameplay environment not just because of its pretty aesthetics, but also because of its natural interaction with (visual) data.

    Consequently, in Metrico, each action is quantified and explicitly shown, such as the number of times an avatar needs to jump up and down or shoots a projectile. Metrico's goal is thus similar to most infographics: enticing users to make sense of a complex system.

    Via Wired. Watch the gameplay trailer below.

    Digital Buzz Blog: Ralph Lauren: Introducing The Polo Tech Shirt
    Ok so Ralph Lauren is claiming to be the first luxury lifestyle brand to offer apparel that tracks and streams real-time workout data directly to your smartphone or tablet. It’s high-end wearable tech so to speak and it’s being tested right now… But the question is. Would you wear it? Would you want it? What’s [...]
    Social Media Today: We A/B Tested Our Email Subject Lines For Months: Here's What We Learned
    Lessons you can learn from our months running A/B tests on the subject lines of our emails.
    Social Media Today: 9 Reasons to Self-Promote Shamelessly on LinkedIn
    They may call you a sellout or a hustler, but when it comes to LinkedIn, it pays to be generous with your connections. As much as marketers lecture on the importance of quality over quantity, there’s no denying there are some major benefits to accumulating hordes of followers and friends, even if admittedly they couldn’t even pass for acquaintances IRL.
    Social Media Today: Small Business CRM Vendor Rankings, According to Users
    Survey results suggest small and midsize businesses are extracting more value from CRM solutions that are exclusively designed and targeted for small and midsize organizations.
    Social Media Today: The State of Social Selling in 2014 [INFOGRAPHIC]
    An infographic that describes how the buyer’s cycle and their decision making process is changing. It also examines how sales marketers and salespeople are adapting to these changes.
    Social Media Today: Benevolent Big Brother: 3 Reasons You Absolutely Need to Have One
    Every day, there is worrying talk or media coverage around cyber-spying, cyber-criminality and privacy incursions, not to mention the data gathering by Google, Facebook and even Secret. So, for college applicants (not to mention all people who need to find/keep a job), the message could not be clearer: clean up your online profile.
    Social Media Today: Social Startups: 12ish Allows You to Make Money When Others Tap Your Mind
    As you give or receive free advice, is it possible to quantify—to put a concrete number on—the time being used? To say not just, “your/my time is valuable,” but “that’s [insert dollar amount] of your/my time.” It turns out the answer is yes. And to do so, you need only use the social startup 12ish. The Indianapolis, Ind.-based platform that launched in April allows you to bill your time in 12-minute increments.
    Ignite Social Media: You May be Part of the Social Media 99%, but Don’t Panic

    Your audience is on Facebook and Twitter every day, but your engagement numbers are decreasing. You Google the top social brands you know, and their numbers don’t look like they’re dropping. What’s going on?

    You may have become part of the 99%. A new study from SocialFlow has found that 99% of organic social media posts generate almost no reach or engagement, due in part to a larger amount of content on platforms. As the number of posts in social feeds keep increasing, the number of hours that users have to consume content remain relatively fixed. The space is becoming more crowded, and some posts are ultimately ignored.

    Additionally, if you’re a brand that is lumped into the 99%, spending your social dollars on Facebook may seem moot. With increasingly more complex ad buy systems from Tumblr and Twitter, Facebook continues to tell advertisers to dole out the cash or kill your organic reach. But it seems like brands are, literally, buying into it. Facebook revenue jumped 61% in their latest quarter to $2.9 billion.

    And, Twitter has complicated the situation even more, with the recent news that the platform is indeed publishing posts from brands and users that you are not following on your news feed.

    To sideline these affects, media and entertainment companies should still publish real-time posts, as SocialFlow found that the audience for this sector is very responsive. For brands in other industries, including retail, healthcare, and non-profits, SocialFlow encourages a combination method between scheduling posts and posting real-time. A variety of posts should be created, but not always scheduled for specific times.

    Disney

    Even with the changing landscape of Facebook and Twitter advertising, the basic principle stating
    the better your organic content is, the more likely people are to “retweet” or “share” it holds true. Remember that your platforms are still “social” platforms, and it is important to engage with followers by posting and replying with content that is relevant to them. For example, this real-time image of a majestic double-rainbow posted by Walt Disney World is tailored directly to their
    audience, and took little effort to receive almost 200 retweets.

     

    KD2Additionally, Kings Dominion posted one very successful post this week, which showcased the park’s 1-305 ride at sunset, and asked followers to tell them what their favorite time of day is at the park. This encouraged user engagement, since people can relate to riding this specific ride at various times. However, Kings Dominion posts weekly recaps of their engagement on Twitter, and these receive little to no engagement, since audiences are coming to this page to engage with the park as a source of entertainment, and not with the park as a business.

    Changing the way your brand posts organically may not be the perfect way to increase organic engagement, but it is a small solution for those who do not want to pay up to Facebook and Twitter for advertisements quite yet.

    The post You May be Part of the Social Media 99%, but Don’t Panic appeared first on Ignite Social Media.

    Ignite Social Media: You May be Part of the Social Media 99%, but Don’t Panic

    Your audience is on Facebook and Twitter every day, but your engagement numbers are decreasing. You Google the top social brands you know, and their numbers don’t look like they’re dropping. What’s going on?

    You may have become part of the 99%. A new study from SocialFlow has found that 99% of organic social media posts generate almost no reach or engagement, due in part to a larger amount of content on platforms. As the number of posts in social feeds keep increasing, the number of hours that users have to consume content remain relatively fixed. The space is becoming more crowded, and some posts are ultimately ignored.

    Additionally, if you’re a brand that is lumped into the 99%, spending your social dollars on Facebook may seem moot. With increasingly more complex ad buy systems from Tumblr and Twitter, Facebook continues to tell advertisers to dole out the cash or kill your organic reach. But it seems like brands are, literally, buying into it. Facebook revenue jumped 61% in their latest quarter to $2.9 billion.

    And, Twitter has complicated the situation even more, with the recent news that the platform is indeed publishing posts from brands and users that you are not following on your news feed.

    To sideline these affects, media and entertainment companies should still publish real-time posts, as SocialFlow found that the audience for this sector is very responsive. For brands in other industries, including retail, healthcare, and non-profits, SocialFlow encourages a combination method between scheduling posts and posting real-time. A variety of posts should be created, but not always scheduled for specific times.

    Disney

    Even with the changing landscape of Facebook and Twitter advertising, the basic principle stating
    the better your organic content is, the more likely people are to “retweet” or “share” it holds true. Remember that your platforms are still “social” platforms, and it is important to engage with followers by posting and replying with content that is relevant to them. For example, this real-time image of a majestic double-rainbow posted by Walt Disney World is tailored directly to their
    audience, and took little effort to receive almost 200 retweets.

     

    KD2Additionally, Kings Dominion posted one very successful post this week, which showcased the park’s 1-305 ride at sunset, and asked followers to tell them what their favorite time of day is at the park. This encouraged user engagement, since people can relate to riding this specific ride at various times. However, Kings Dominion posts weekly recaps of their engagement on Twitter, and these receive little to no engagement, since audiences are coming to this page to engage with the park as a source of entertainment, and not with the park as a business.

    Changing the way your brand posts organically may not be the perfect way to increase organic engagement, but it is a small solution for those who do not want to pay up to Facebook and Twitter for advertisements quite yet.

    The post You May be Part of the Social Media 99%, but Don’t Panic appeared first on Ignite Social Media.

    Ignite Social Media: You May be Part of the Social Media 99%, but Don’t Panic

    Your audience is on Facebook and Twitter every day, but your engagement numbers are decreasing. You Google the top social brands you know, and their numbers don’t look like they’re dropping. What’s going on?

    You may have become part of the 99%. A new study from SocialFlow has found that 99% of organic social media posts generate almost no reach or engagement, due in part to a larger amount of content on platforms. As the number of posts in social feeds keep increasing, the number of hours that users have to consume content remain relatively fixed. The space is becoming more crowded, and some posts are ultimately ignored.

    Additionally, if you’re a brand that is lumped into the 99%, spending your social dollars on Facebook may seem moot. With increasingly more complex ad buy systems from Tumblr and Twitter, Facebook continues to tell advertisers to dole out the cash or kill your organic reach. But it seems like brands are, literally, buying into it. Facebook revenue jumped 61% in their latest quarter to $2.9 billion.

    And, Twitter has complicated the situation even more, with the recent news that the platform is indeed publishing posts from brands and users that you are not following on your news feed.

    To sideline these affects, media and entertainment companies should still publish real-time posts, as SocialFlow found that the audience for this sector is very responsive. For brands in other industries, including retail, healthcare, and non-profits, SocialFlow encourages a combination method between scheduling posts and posting real-time. A variety of posts should be created, but not always scheduled for specific times.

    Disney

    Even with the changing landscape of Facebook and Twitter advertising, the basic principle stating
    the better your organic content is, the more likely people are to “retweet” or “share” it holds true. Remember that your platforms are still “social” platforms, and it is important to engage with followers by posting and replying with content that is relevant to them. For example, this real-time image of a majestic double-rainbow posted by Walt Disney World is tailored directly to their
    audience, and took little effort to receive almost 200 retweets.

     

    KD2Additionally, Kings Dominion posted one very successful post this week, which showcased the park’s 1-305 ride at sunset, and asked followers to tell them what their favorite time of day is at the park. This encouraged user engagement, since people can relate to riding this specific ride at various times. However, Kings Dominion posts weekly recaps of their engagement on Twitter, and these receive little to no engagement, since audiences are coming to this page to engage with the park as a source of entertainment, and not with the park as a business.

    Changing the way your brand posts organically may not be the perfect way to increase organic engagement, but it is a small solution for those who do not want to pay up to Facebook and Twitter for advertisements quite yet.

    The post You May be Part of the Social Media 99%, but Don’t Panic appeared first on Ignite Social Media.

    Social Media Today: How to Expand Your Brand with "Other People's Content"
    Many business experts agree one of the best ways to grow a business is with "OPM" (Other people's money). OPM lets you reduce your risk and multiply the impact of your capital. A similar same strategy can apply to your online marketing, accelerating the expansion of your brand with "OPC" (Other people's content).
    Social Media Today: 4 Simple Ways to Make Your Hashtags Work Overtime
    Hashtags are indisputably necessary for social media marketing and promotion. Whether you own the coffee shop around the corner or work for a huge corporation, you know the power they wield! The ability to find relevant, recent content in real time is an unacknowledged luxury, so why not milk those pound signs for all their worth!? Henceforth, four simple ways to make your hashtag(s) work double time for your brand or business.
    Social Media Today: How to Use Wearable Tech to Rev Up Your Real-Time Event Social Media
    Wearable tech is all the rage, but how can we use it in social media? Your events may provide the perfect backdrop for video shorts using Google Glass, GoPro, or Pivothead glasses.
    Social Media Today: High Stakes in Back-to-School Shopping Race
    The BTS shopping ritual itself has been transformed by digital and shifting trends in consumer shopping behavior. Based on data from the National Retail Federation, 25% of back to school shoppers are expected to hold off until 1-2 weeks before school starts. Budget-conscious family shopping behavior is also reflected in the NRF’s data, which shows a 20% increase in delayed shopping over last year.
    Social Media Today: Content Marketers: Why Aren't You Citing?
    Using content marketing to build exposure and credibility for your growing company? Don’t go Rambo. Here are 3 compelling reasons to cite relevant outside parties in your company blog and similar content.
    Social Media Today: Are Your Ingredients Right for Instagram?
    With Instagram being such a real-time, young and playful, yet highly valued branding platform, it takes a special kind of flavor for advertisers to be accepted on it. IG demonstrates a vulnerability for fast-food type establishments with a cause of backlash. With hand-picked stream of preferences, users aren’t used to seeing uninvited images of quick-fix foods to purchase as they scroll for picturesque sexy shots of friends, fashion and inspirational quotes.
    Social Media Today: How to Increase YouTube Engagement [INFOGRAPHIC]
    Many businesses are daunted by the prospect of using YouTube because of the perceived complexity. Getting started with filming and production can be perceived as intimidating, and brands often pass on the opportunity because it seems like it’s too much to deal with. Before jumping to conclusions, check out this infographic from QuickSprout. It some offers some key statistics and these best practices that help increase YouTube engagement.
    Social Media Today: The Next Big Thing in Marketing That No One Knows About
    Marketers the world over better become aware of this next big thing for it is coming and it will more than likely affect everything they do. As usual "it" goes by an acronym as we all know everything in marketing has to have some sort of acronym, right?
    Social Media Today: Coming Clean on Facebook Reach
    Is there any greater source of emotional debate and mis-information on the web today than Facebook reach? Part of the reason for so much confusion is that the truth is hard to come by. The real numbers are hidden behind company administrative accounts. There are only a few companies in the world with access to enough of these Facebook pages to make a meaningful statement about the true nature of Facebook reach.
    Social Media Today: 24 Helpful Digital Marketing Tips
    It’s time to change the way you think about digital marketing. A lot of what we once “knew” about marketing no longer applies, especially when it comes to using social media as a marketing tool. It’s time for an update, for new stats about digital marketing and how you can use them to your advantage.
    Social Media Today: Does Privacy Exist on the Internet of Things?
    The good news about the widespread dialogue on Facebook Messenger is that it brought to light the issues that surround privacy of data. Further implicating what some of us have always known: “When the service is free, the user is the product.” In other words, when companies like Facebook create applications that we use in our everyday lives, the real price is what we sacrifice for the right to use the application for free: our data.
    Social Media Today: 10 Tools You Can Use to Help Generate New Content Ideas
    We all get stuck from time to time on trying to come up with new ideas we can develop into valuable content that our audience wants to see from us. Fortunately over my time blogging, I have found methods that will either help me generate new content ideas or tools that I will use to retrieve content ideas that I have stashed there previously. Here are a few of these tools and techniques that I use to come up with ideas.
    Social Media Today: What Marketers CANNOT Learn from the #IceBucketChallenge
    While a trend is hot, news sites and agencies strive to build more attention and traffic with a form of newsjacking, leveraging interest in a trending topic to create attention for themselves. Right now, this is happening with the Ice Bucket Challenge, with dozens of news, blog and LinkedIn posts telling marketers what they can learn from this meme. I do not agree with much of what has been written, so at risk of engaging in newsjacking myself, I am going to write about this program and hope that it encourages more dialog and consideration about this craze and what it may or may not mean for marketers.
    Social Media Today: If You Want a Successful Career, Excellent Social Media Is a Must
    Whether by choice or by force, when it comes to finding a new job, your online reputation and network play a crucial role in finding your next gig. Are you prepared? Creating a network when you need it is too late.
    Social Media Today: 10 Ways to Get Your Content Read and Increase Reader Response
    The internet is buzzing with companies talking about the value of content marketing. Many are confused about what the phrase means. Even those who clearly understand what content marketing can do will get stuck when it comes to actually creating the content itself. Below you’ll find some elementary basics for writing content to engage the internet-enabled reader.
    Social Media Today: Social Advocacy and Politics: When Viral Happens to You, Take the #IceBucketChallenge
    While you can’t plan to create a viral campaign, you can prepare to take advantage of one going viral. If you are lucky enough, like the ALS Association, to have this happen to you, astute enough to notice it is happening and ready to act, you can create a waterfall of opportunity and outcome for your cause.
    Information Aesthetics: The Many Factors Influencing Breast Cancer Incidence

    breast_cancer_incidence.jpg
    A Model of Breast Cancer Causation [cabreastcancer.org], designed by 'do good with data' visualization studio Periscopic illustrates many of the factors that can lead to breast cancer and how they may interact with others.

    The interactive circos graph is meant to demonstrate the complexity of breast cancer causation, in terms of educating the general public as well as possibly stimulating new scientific research in this direction. Users can explore the different influencing factors by domain, predicted correlation strength as well as the quality of the data evidence behind.

    See also:
    - Health InfoScape: Illustrating the Relationships between Disease Conditions
    - Visualizing the Major Health Issues Facing Americans Today

    Information Aesthetics: How we Sleep (and How we Awake after an Earthquake)

    sleep_jawbone.jpg
    Since we already know in what angle people put their face when taking a selfie in different cities, we now also know how they sleep differently: Which Cities Get the Most Sleep? [wsj.com] by interactive graphics editor Stuart A. Thompson of the Wall Street Journal compares the sleeping habits of citizens of different cities.

    On the topic of sleep, Jawbone also just released an interesting graph revealing how the recent Napa earthquake affected the sleep of local residents [jawbone.com]. Indeed, the distance to the epicenter seems to correlate to the number of people who awoke, and the time it took for them to get back to sleep.

    As the visualizations are based on a vast dataset released by Jawbone, the makers of a digitized wristband that tracks motion and sleep behavior, the data is not necessarily representative for the whole general population.

    MediaOrchard: Idea Grove Takes the Plunge for ALS

    Yep, we did it.  Idea Grove took the Ice Bucket Challenge on Friday afternoon to raise awareness of ALS; we made a donation, too.  We also want to thank Tina Young at Marketwave for accepting the challenge!

    The post Idea Grove Takes the Plunge for ALS appeared first on IdeaGrove.

    Digital Buzz Blog: IKEA: The Time Travel Experiments
    So IKEA has taken a new angle with their online content strategy, introducing ‘The IKEA Time Travel Experiments’ online video series where they bring in a hypnotist to take IKEA customers on a journey through time, right in their store… The link of course, is that no matter what, you’ll always find your future bedroom [...]
    Social Media Today: How to Use Different Social Media Platforms for Your Business
    The most frequent question I receive from business entrepreneurs and corporate companies wanting to create brand awareness via the internet is, “What social media platform would be best for our company?” Think of social media as a gateway to great community and customer relations. Unfortunately, the tricky part of social media is that each platform has its own unique benefits and shortfalls.
    Social Media Today: Is Your Value Proposition Helping or Hurting You?
    Your value proposition is an important part of your marketing strategy that is often misunderstood. Although a key concept in marketing for decades, it is now just as important in the online world where you are trying to get people to click on your ads or convert on your landing pages into qualified leads.
    Social Media Today: What Kind of Page Does Google Love?
    This is one of the top questions SEO agencies and specialists ponder during their days off. Of course, you can’t forget about your users, to whom your content should be dedicated. However, if you don’t optimize for search engines like Google, your efforts will be in vain. Think of all the work you’ve put into your blog posts, videos, images, and product description – only to have a few visitors each day.
    Social Media Today: Adjusting the Content on Your Mobile Website
    With the proliferation of mobile devices and its extensive use, it becomes a concern for the web designers to fit the content of an entire website into that small screen. Simple design, minimal colors, and easy navigation are extremely important for small screen viewers so that they can go through the information of your website without any hazard.
    Social Media Today: To Blog or Not to Blog: Are Social Tools Ready Replace Them?
    Will blogs soon go the way of wooly mammoths and bell-bottomed jeans? Some online marketing leaders certainly think so. In fact, many of them are giving up their blogs already, taking their content, fans, and inspirations to Google+ and other social venues. Should you do the same? Before we answer that question, let's take a quick look at a case for and against giving up your blog.
    Social Media Today: Wireless Technologies Enable the Internet of Everything
    Imagine a world where all manner of electrical and electronic devices are connected together via a wireless link -- that's the Internet of Everything. The installed base of active wireless connected devices will exceed 16 billion in 2014, that's about 20 percent more than in 2013, according to the latest market study by ABI Research. Moreover, the number of devices will more than double from the current level, with 40.9 billion forecast for 2020.
    Social Media Today: Everything You Need to Know About Cloud Storage
    Cloud storage is a service which data is maintained, managed, and backed up “in the cloud”. It works just like the hard disk you have in your laptop – except that your data is better secured and can be accessed from anywhere with an Internet connection. In this post, we are going to take a closer look on this technology and check out (and compare) some of the most popular cloud storage services online. Enjoy!
    Social Media Today: 5 Social Marketing Tactics That Need to Be Retired
    In the early days of social media, branded marketing was mired in hackneyed and underhanded tactics meant to drive engagement. We've thankfully come a long way since those dark days, but there are still certain tactics that we need to put to rest. Five, in particular, continue to pock the face of social marketing.
    Social Media Today: 3 Ways Content Marketers Can Stay Inspired
    Content marketing is an interesting industry because it’s people like you — marketers, social media admins, etc. — who speak for and lead the business. How did you learn about the importance and later decline of Google Authorship? From authoritative authors on sites like this who monitor the ins and outs of online marketing trends.
    Social Media Today: 6 Reasons Why Your Website Needs to Be Mobile-Friendly
    More and more businesses are creating mobile-friendly websites with every passing day. Why? Because they have to! Today it is requisite that businesses - large, medium and small - have a mobile-friendly website and/or a mobile app. More than half of the total population in the United States owns a smart phone. And 73.4% of them used their smart phone to access the internet in 2013.
    Social Media Today: Top 5 DON'Ts of Social Media Marketing
    For the small business owner just getting started in social media, the landscape can be overwhelming. Follow the tips and examples below to avoid common pitfalls and start your social media marketing strategy on the right path!
    Social Media Today: Content Marketing Minds: What Do B2B Buyers Really Want or Need?
    Apparently, there’s a discrepancy between what buyers say they want and what they really need in B2B markets. In the B2B world, the buyer says they want a glitzy, interactive video. But what they really need is a whitepaper.
    Social Media Today: 3 Reasons You Need Social Advertising for Your Business
    As more and more people use and rely on their smartphones and web browsers for information and ideas, businesses are having to adjust their online advertising plans and budgets.
    Social Media Today: Competition and Its Impact Upon Creativity
    When it comes to social business, it’s rather easy to believe competition is a very bad thing. After all, it’s not easy collaborating with someone whilst at the same time competing with them.
    Social Media Today: The Big Brand Theory: adidas Inspires Action
    Lia Vakoutis, head of digital strategy at adidas America, joined me in an interview to discuss the brand's approach to social media. Like many sportswear manufacturers, the social media audience can be quite diverse. A died-in-the-wool soccer fan is not likely to be interested in your content on golf. adidas has, as a result, developed many different pages to address the different audiences.
    Social Media Today: How Do You Choose A Recruiter For Your Business?
    When it comes to taking on new employees, you tend to only really have two options – use a job board or use a recruiter.
    Social Media Today: Applying Social Networking to Your Business
    When it comes to social networking, there are many individuals who think it is defined as online friendships or online relationships. Did you know that social networking is also used for business?
    Digital Buzz Blog: Sony Xperia: Underwater Mobile Apps ‘Goldie’
    So maybe you’ve got a waterproof phone, but do you have underwater apps? Sony Experia thinks you need some, or at least their marketing department does, with the aim to raise awareness of the technology and it’s new ‘underwater detection’ sensors that allow the phone to know it’s underwater, not just being waterproof. Meet Goldie. [...]
    Social Media Today: Home Virtualization: How Business Benefits Are Seen at Home
    When it comes to business strategy, virtualization is usually at the top of the list for adoption. It certainly makes sense; after all, virtualization offers businesses many benefits like faster disaster recovery, easy scalability, and reduced energy costs.
    Social Media Today: 3 Lessons From the ALS Ice Bucket Challenge
    With the advent of the latest social craze, the ALS Ice Bucket Challenge, social media marketers can learn a great deal about campaign virality, user generated content (UGC) and celebrity.
    Social Media Today: Excellent Social Media Networking: Get Off Your Computer and Meet People!
    For years we saw a move from a face-to-face, voice-to-voice communication into relationships taking place via text and social media. Now the generation who grew up communicating more by reading than hearing their friend's voices are using social apps to drive face-to-face meetings. Here is a round up of the apps bringing people together and how they're being monetized.
    Ignite Social Media: Research shows Native Ads work, while Facebook runs further from true social | Social You Should Know

    Native Advertising Performs As Well As Real Editorial

    New research this week shows that consumers are 68% more likely to share native ads than display ads and 53% more likely to absorb native ad messages. This comes on the heels of another study this week that found that 33% of users trust editorial content, while just 35% trust the publication’s own content. Also, more readers (18%) distrusted the publication’s content than distrusted branded content (15%). The best native advertising, of course, is good content that adds value to the reader, so in order to keep these numbers high, we can’t pollute the native stream with bad content.

    Facebook Increases Ad Frequency

    Anyone who has worked in advertising knows that reach and frequency are the two variables to adjust to increase ad effectiveness. Facebook is now allowing brands to show an ad to non-fans twice in a given day instead of just once. Of course, bad ads will be punished twice as often, with comment streams filled with angry users who hate the ad. Good ads, however, have a chance to thrive.

    Vine (Finally) Allows Video Imports

    One of the challenges marketers have had with Vine is getting an approved video into the system. It’s been such a problem, in fact, that only 9% of marketers use Vine. But now, your six-second video can be made off the platform, shared around for sign-off from brand, legal, etc. etc. and then imported into the app for distribution. Not sure what took Twitter so long to add this to their video service, but it’s a welcome addition.

    Finally, as we go into the weekend, know that Snapchat is considering serving mobile ads in platform, which has some marketers scratching their heads. Taco Bell isn't waiting, however, using the network to promote their new dollar menu.

    The post Research shows Native Ads work, while Facebook runs further from true social | Social You Should Know appeared first on Ignite Social Media.

    Social Media Today: 10 Ways to Deliver the Social Proof You Need to Win Business
    Social proof marketing helps make your register ring. This post examines 5 types of social proof and 10 ways to publish the persuasive content required to win the trust of your prospects and convert them to customers.
    Social Media Today: How Starbucks Crushes It on Social Media
    Starbucks is known for lots of things: great coffee, friendly baristas, and a near-complete takeover of practically every street corner in America. Did you know it’s also known for it’s killer social media strategy? It’s true! Take a look at some of these stats!
    Social Media Today: Have You Seen This Copywriting Mistake on Twitter?
    Imagine you’re at a social event. You walk in the door and someone introduces themselves to you. As soon as you introduce yourself, they launch into their sales pitch.
    MediaOrchard: Idea Grove Wins Gold in Content Repurposing at Content Marketing Awards

    Idea Grove is thrilled to announce our win in the 2014 Content Marketing Awards in the category Best Use of Content Repurposing.  We won along with our client Long Range Systems (LRS) for a thought leadership campaign on the topic …

    The post Idea Grove Wins Gold in Content Repurposing at Content Marketing Awards appeared first on IdeaGrove.

    Social Media Today: 5 Tips for a B2B Customer Centricity Strategy Using Digital Marketing
    If you think a customer centricity strategy is primarily for B2C businesses, think again. Recent reports have demonstrated that B2B companies which apply a customer relationship management strategy can increase lead quality by 130%. Therefore, B2B marketers need to work to build a brand that focuses on defining and/or creating customer demand, responding to that demand and then ensuring the customer remains loyal.
    Social Media Today: DJ Virality to Deliver Your Brand Like a Trojan Horse
    Given the context of the ALS IBC, some may see GoPro using this cultural phenomenon for commercial gain as a tad evil and in bad taste. However, as a piece of social marketing, this content leverages the power of word of mouse and has sent the GoPro brand message to thousands of people organically - with as few barriers to consumption as possible - and I personally think they did an awesome job.
    Social Media Today: Leaders in Advocate Marketing: Q&A with Erik Qualman
    This is the second post in Crowdly's “Leaders in Advocate Marketing” series, which helps brands understand the word of mouth landscape and how to drive the best results across social, email and all customer engagement channels. This week, Erik Qualman discusses which brands are getting advocate marketing right, and how advocacy is a crucial part of brand marketing.
    Social Media Today: Top 3 Marketing Myths Debunked [VIDEO]
    There are many myths when it comes to marketing. Sometimes it seems to make sense to mimic what others are doing rather than focusing on what would work in your own specific business case. Sometimes it’s hard to see how a successful business approaches marketing behind the scenes when we only see the flashy outer shell of their strategy. Here are the top three marketing myths debunked.
    Social Media Today: How to Assemble a Content Marketing Team for Your Blog
    How can a solo blogger build a content marketing team blog of editors and authors? Who do you need, and how do you get them? That’s a question one of our readers asked us, and we thought it was a great question. Let’s approach this by talking about what your blogging team will want and need to work properly, and then how to go about finding people to fill your blogging team.
    Social Media Today: 5 Ways to Seize Control of Your Local Search Results
    Four in five customers want their searches for products and destinations to be customized to their city and immediate surroundings. Consumers are hungry for accessible information such as business hours, location, product availability and reviews from customers. This creates a ripe opportunity for businesses to develop a local online marketing strategy that will build brand awareness and engage nearby prospects.
    Social Media Today: 10 Google+ Tips
    Google+ is run by Google, the best search engine, and the key to success for your business. Isn't that reason enough to use it? Google are really committing themselves to this platform so it can be a meeting point for all of the services it has to offer – this will help your business grow, if it is used correctly. When to start? Now. How to do it? Here are a few tips.
    Social Media Today: 6 Reasons Why Your Social Marketing Efforts Are Failing
    Often times in the social media space we hear about how companies aren't realizing the value of their social marketing efforts. Based on my experience and observations, sometimes there are simple reasons why your social marketing efforts may be failing or not realizing their full potential. Here are 6 reasons why your social marketing efforts may be failing.
    Social Media Today: How Can You Stand Out on Social Media?
    Social media has turned out to be the game changer in today's marketing world. So, all businesses are using it on a regular basis. So, it is important to follow a few steps to help your business stand apart in the crowded social media platforms.
    Social Media Today: 5 Types of Online Communities that Save You Money
    It might seem impossible, or at the very least challenging, to create an online community that’s capable of being monetized into an extra stream of revenue for you or your business. But with easy community building platforms like Follr, online community building is as easy as 1, 2, 3! Here are five great ideas for building communities that can save and make you extra cash.
    Social Media Today: Why Android Owns Smartphone Growth
    As the worldwide marketplace absorbed more low-cost smartphones for mobile internet access, a new era gained momentum in the Global Networked Economy. The dominant smartphone operating systems (OS), Google Android and Apple iOS, saw their combined market share swell to 96.4 percent for the quarter, leaving little space for competitors. Android was the primary driver with its vendor partners shipping a total of 255.3 million Android-based smartphones in 2Q14 -- that's up by an impressive 33.3 percent year-over-year.
    Social Media Today: Socially Stephanie: Social Lessons to Learn from the Ice Bucket Challenge
    "Dear Socially Stephanie: I've been absolutely in love with watching all my friends take the Ice Bucket Challenge. Why did this campaign work so well, and how can I create a viral campaign for my business that will take over the world?"
    Greg Verdino: What You’ll Learn When You Learn To Code

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    Information Aesthetics: The Feltron Annual Report of 2013 on Communication

    feltron_2013.jpg
    Each year, Nicholas Felton releases an personal year report, and the one of 2013 [feltron.com] was just released. These reports always stand out because of the immense sense of data-centric detail, and an always original infographic style.

    This year, the report focuses on communication data, as it aspires to uncover patterns and insights within a large collection of tracked conversations, SMS, telephone calls, email, Facebook messages and even physical mail.

    See also the annual reports of:
    - 2012
    - 2010 and 2011
    - 2010 (about his father's life)
    - 2009
    - 2008
    - 2007
    - 2006
    - 2005

    Social Media Today: Social Benchmarking for the Rest of Us
    In my work with large companies one question arises consistently: Who should we be watching? Who are the companies to watch and benchmark our social media metrics against? A common mistake brands have with their social media strategy and competitive analysis, is keeping an eye on the wrong companies--because your greatest insight does not always come from your direct competitors.
    Social Media Today: Engaging Employee Advocates: How Electronic Arts Is Activating Employees to Amplify the Brand’s Message
    Welcome to another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Engaging Employee Advocates: How Electronic Arts is Activating Employees to Amplify the Brand’s Message.
    Social Media Today: Talking Strategy and Data with Shannon Lee of Precision Strategies
    Last week, Robin Carey got a chance to sit down with Shannon Lee, a principal at Precision Strategies. Shannon led paid digital media strategy for the Obama 2012 re-election campaign, driving several first-to-market programs in the political marketing industry. Here's what they talked about.
    Social Media Today: Nat Geo, HuffPost, Bleacher Report Winning in Social Shares
    A recent report released by Shareablee named National Geographic, The Huffington Post and Bleacher Report as the top three brands receiving the most social shares in July. What lessons can we learn from them?
    Social Media Today: Digital Property Is "Real" Property: 5 Ways to Treat It That Way
    Recognizing and respecting that digital property is in fact “real” property requires organizations to (1) make sure they own their own domain name(s) and lay claim to related social media properties, (2) require all official email be sent via domain-linked accounts, (3) take cybersecurity seriously, (4) maintain a presentable web presence, and (5) create policies and procedures (and commit necessary resources) to maintain digital property in the best possible condition at all times.
    Social Media Today: It Might Be Wise to Bundle Instagram and Twitter
    It’s no secret that local social media marketing strategy is constantly changing. Instead of continually worrying about nuances found in different scenarios, it is more important to actually understand the why’s and how’s of the different strategies. Increasingly, users routinely engage with more than one major social media networking site.
    Social Media Today: Should Google Target Younger Audiences?
    Reportedly, Google is looking to target younger audiences, as far as account privileges are concerned. Basically, the company in question might lower age requirements for those who would like to sign up for YouTube and Gmail. Is this move unfounded, on the part of Google, or will it prove to be useful for long-term social media engagement amongst those who get involved earlier?
    Cool Infographics: Missing Money

    Missing Money Infographic

    It is no secret that the U.S. is deep in debt. But something you might not know is how much money the U.S. can’t find. The Missing Money infographic from Masters in Accounting covers multiple instances where huge amounts of money are unaccounted for.

    With a national debt approaching $17 trillion, Uncle Sam is tightening his belt and looking under the cushions for extra change. But a closer look at his pocket book reveals just how little he knows about where your money is going. Below are a few examples that will make you think twice about Uncle Sam’s accounting skills.

    This infographic shares some bold accusations, all meant to be shocking to the readers.  The sources are clearly cited in the footer, but in this case I would recommend including each source along with the claim in the infographic.  The publisher isn’t making any of these claims themselves, just sharing the claims from others, and that should be made clearer to the audience.  It would also be easier for the audience to follow the source link, and learn more about any particualr claim.

    The first chart showing the annual increase in the U.S. Debt caused by the budget deficit should show the deficit amount at the bottom of each column instead of the top.  That would visually show that the deficit is the cause of the growing debt from one year to the next by placing it at the end of the column where the heights are different.

    Thanks to Merrill for sending in the link!

    Social Media Today: How Using Images in Social Media Marketing Can Help Improve Business
    Just think about all the updates, posts, tweets, status messages and pins you see every day. What is it that makes you read or click through a post? A careful analysis shows that most activity in social media sites is triggered by visual representations or images. Our brains are more likely to be responsive to stimuli that incites an emotional reaction.
    Social Media Today: How to Measure PR in the Digital Age: The Kick-Butt Index
    We all understand intuitively what "kicking butt" represents for our particular brand or organization. But thanks to PR measurement expert Katie Delahaye Paine, we have a tool called the Kick-Butt Index (KBI) that allows us to measure PR in a way that's relevant for clients. Here’s why I believe the KBI is a good way to approach the evaluation and reporting of PR campaigns.
    Social Media Today: 3 Steps to Becoming a Content Marketing Master
    There are over 363 million search results for the term "content marketing," but add the word mastery to the term and the search results plummet to 4 million results. Only one result uses the term “content marketing mastery,” leaving me to wonder: if everyone wants to know how to do content marketing, why aren’t we talking about how to do it well? I hope to correct that with a three-step process you can start today.
    Social Media Today: Discovery Channel's Shark Week Torpedoed in Social Media
    With the launch of Shark Week seasonal programming last weekend, Discovery Channel unapologetically signaled it was sticking to its ratings-ratcheting fantasy shark formula: hoist the salacious gore, lower the boom on science. This season’s Shark Week run has opportunistically, if not predictably, torpedoed the science, and only two of the 29 programs will feature scientists.
    Social Media Today: Facebook Messenger App: Is the Backlash Fair?
    Now, it goes without saying that Facebook is one of the more controversial social networks, but their recent effort to force people to install their standalone Messenger app has angered users more than ever before. Is the backlash justified?
    Social Media Today: Univision's Case for Social
    This year, for the second consecutive year, Univision won the July 2014 sweeps, beating out ABC, CBS, FOX and NBC. The news came recently after the 2014 Social TV Awards, where Univision was honored seven times and took home the coveted “Best Broadcast Network” award. For us at Univision, social is an important part of our strategic approach to drive discovery and engagement in a very competitive media landscape.
    MediaOrchard: Improve Your Content Marketing Strategy with Conversion Rate Optimization

    Content marketing is undeniably one of today’s hottest marketing strategies, with companies from Anaheim to Atlanta cranking out content and sharing it on social media. But is that enough to get results? Let’s look at some numbers.

     In the fourth …

    The post Improve Your Content Marketing Strategy with Conversion Rate Optimization appeared first on IdeaGrove.

    Social Media Today: 10 Reasons to Combine Search and Social
    The combination of search and social is one which cannot be ignored and must be embraced by all. Search engines have changed the way they rank your business because of the integration of social media signals when looking at search algorithms. Around 58% of consumers will go to a search engine to look for something online and 40% of consumers will seek further advice from friends or colleagues on social media.
    Social Media Today: The Title Makes the Post Viral
    When it comes to dominating search, especially when it comes to blogging and publishing, you need to always write your headlines and copy first for Google, then for people. Humans (and their flexible brains) are very forgiving when it comes to reading possibly stilted, "robotic," keyword-explicit headlines and articles, but Google is not.
    Social Media Today: Your Guide to Social Media Compliance
    Most of us are familiar with using social media to post personal status updates. However, when it comes to using social media for business purposes, it is important to understand that the rules are different. Anything you post can be considered a form of consumer advertising and as such you need to be careful not to post misleading or false information. This is especially true if you work in a regulated industry such as financial services, banking, healthcare, law, or pharmaceutical.
    Social Media Today: The Moment of Truth: Best Practices For Discovering More Moments to Engage
    How to identify vital moments where to capture your customer during that moment of truth, the time when a consumer shows that they are intent on purchasing something.
    Social Media Today: Influence: Be the First to Give [INFOGRAPHIC]
    Robert Cialdini’s six principles of influence work together to connect intention and action and are vital to the success of any marketing activity. However, in digital and social marketing, the focus tends to rely on just two elements – social proof and liking. It’s partly why we often feel marketers and brands are “yelling” at us online. There is a simple antidote to this: be the first to give.
    Social Media Today: Google’s Pigeon Update Solves Yelp Problem, Boosts Local Directories
    It is more important than ever to be visible on Yelp these days. Google recently launched a major search algorithm update for local English-based search results in the U.S. The update is more than just another tweak to Google’s main algorithm, which seems to be tweaked about every 10 seconds. The Pigeon update has a substantial impact on organic listings for local businesses on Google Web Search and Google Map Search.
    Cool Infographics: Why are Superior's Cotton Threads 'Superior'?

    Why are Superior's Cotton Threads 'Superior'? infographic

    An infographic with information about Superior’s cotton from Eygpt, Why are Superior’s Cotton Threads ‘Superior’? created by Superior Threads. This infographic focuses on comparing Egypt’s cotton to other cotton growing countries.

    We created an infographic which explains why Egyptian-grown Cotton is so fantastic. Our Cotton threads are truly made from Cotton plants which are grown and harvested in Egypt.

    Egyptian-grown extra-long staple Cotton

    We put a lot of emphasis on ‘Egyptian-grown extra-long staple’ as a description for our Cotton threads. This is because the highest quality cotton available is Egyptian-grown extra-long staple Cotton when it comes to the textile/thread industry. ‘Extra-long staple’ means less lint and stronger thread. Egypt has the perfect growing conditions for Cotton and the result is a naturally strong and beautiful fiber.

    The infographic gets straight to the point with answering its question about what makes Superior’s cotton so great. You can see in the text blurb above that Superior’s cotton comes from Egypt; however, it is not stated anywhere in the infographic.  So that information is lost when people share the infographic by itself.  Infographics take on a life of their own online, and all of your information needs to be included in that image file.

    This is a great example for product comapnies.  Every product has a story about what consumer need it fills, or how it compares to the competition.  Companies should be using more infographic to help tell those stories to their potentional customers. 

    Thanks to Betsy for sending in the link!

    Social Media Today: SMTPowerTalk: Personas and Personality in Social Media Marketing
    In the age of relationship-based marketing, being able to make the distinction between personality and persona may well make all the difference between success and failure. In our eighth #SMTPowerTalk Hangout On Air, we covered the issues associated with just that.
    Social Media Today: The Opportunity in a Customer Complaint
    Handling customer complaints, for most of us, is a scary prospect. And yet it provides an opportunity to build customer loyalty through how we and our team handle the complaint. In fact, stronger relationships may result, for both our staff and our business, from handling these challenging situations in a gracious and customer-oriented way.
    Social Media Today: How Restaurants Can Use Social Media Effectively
    A question for you: why has the McDonald’s corporation been able to sustain dominance in the restaurant world for so many decades on end? Is it because they serve the best food? The answer to that should be an obvious “Not even close”. You would be hard-pressed to find anyone who would choose a McDonald’s burger over any other burger given the side-by-side choice.
    Social Media Today: Is a Downer News Cycle a Factor in the ALS Ice Bucket Challenge Success?
    In the last six weeks of summer, there has been a lot of depressing news. The Malaysian Airline tragedy in the Ukraine, the Ebola virus outbreak, the conflict on the borders of Israel/Palestine, Iraq/ISIS, Ferguson, and the sad passing of Robin Williams. So maybe it is not too surprising that something that makes us feel good while doing good and is a little silly, like the ALS Ice Bucket Challenge, went wild on the social networks.
    Social Media Today: Website Downtime Survival: 4 Negative Impacts of Website Downtime to Businesses
    There are a number of reasons why websites suffer downtime. The server may be experiencing systems overload, hardware malfunctions or data center issues. It may be DNS-related like the DNS address may have been wrongly encoded or the domain name has already expired.
    Social Media Today: The Inbound Marketer vs. The Outbound Marketer [INFOGRAPHIC]
    Unlike the old, Outbound style of marketing, which involves buying advertising, cold calling, and hoping for leads, Inbound Marketing focuses on creating quality content that attracts qualified prospects towards your brand, products, and services. Let’s take a closer look at the major differences between the Inbound & the Outbound Marketer.
    Social Media Today: How to Get Your Sales and Marketing Teams to Work in Harmony
    Your sales and marketing departments may struggle with using each other's tools. If you get your marketing team using CRM software and your sales team using email marketing, you will create a more harmonious system.