|Social Media Today: Content Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]|
There’s too much content. Someone had to say it. Someone did. Mark Schaeffer, a respected author, professor, consultant and leader in the field penned “Content Shock: Why content marketing is not a sustainable strategy.” Schaeffer opined the supply of content has surpassed demand. Mark warned, “Content shock is coming and I believe we are beginning to enter the danger zone now.”
|Social Media Today: Social Startups: HelpAround Lets Healthcare Providers, Brands, and Retailers in on the Diabetes Patient Discussion|
“Research has shown that peer support drives medical outcomes,” says Yishai Knobel, CEO and co-founder of HelpAround, the first mobile platform for people with diabetes—and their friends, family, and caregivers. “Yet there hasn’t been a healthcare industry after-care solution that helps patients by connecting them to each other. We harness the superior trust, empathy, and camaraderie within the diabetes patient community, allowing members to discover peers who truly ‘get it.’”
|Social Media Today: 5 Reasons People Aren't Reading Your Content|
You’ve got good content, but nobody’s reading it. Find out why people aren't reading your content and get more eyeballs with these tips.
|Social Media Today: How to Build a Relationship, Not Just a Content Promotion Strategy|
A successful content promotion strategy relies on you to create and share content that truly addresses the needs of your customers. Forget about what you’re selling and focus instead on what information your customer needs to make smart purchase decisions and how she finds and consumes content. Create that content and make it available to your target customers to build trust and develop strong relationships.
|Social Media Today: The New Rules of Social: Mobile First & Pay to Play|
We’re halfway through 2014 and it goes without saying that a lot has happened this year in social. We’ve all been witness to these as they’ve happened. To go over every thing that has taken place would take more than just a blog post. So where is social leading us from here?
|Social Media Today: The 4 Essential Truths of Brand Advocacy|
As professionals, we don’t always have time to read all of the posts about brand advocacy and pull out insights — luckily for you, I’ve made it an essential part of my week to do just that. So, I’ve pulled together a list of 4 truths you absolutely need to know about brand advocacy.
|Social Media Today: Is Google+ the Antisocial Network?|
While there may be a subculture of Google+ zealots who treat Google+ like a forum instead of a social network, the majority of people who love Plus are using it, according to Michael Reynolds, as a “source of content, inspiration, and communication” – more like a reader, a place to keep up with mentors, creators, influencers, and thought leaders. For most, Google+ is an antisocial network.
|Social Media Today: Pioneering Women in Blogging: A Talk With Elisa Camahort Page|
As a co-founder of BlogHer, Camahort Page has helped grow the world of women blogging from niche and fragmented, to comprehensive and collective. And the events the organization’s hosted, have evolved into ‘must be there’ celebrations.
|Social Media Today: Why You Shouldn't Buy Facebook Likes|
Should a business buy Facebook likes? With so many companies promising 1,000 Facebook likes for $50, it's sometimes hard for a business to know if this is a scheme, or not. After reaching out to some of the biggest names in social media, as well as doing some in-depth research on the topic, we've given the definitive answer on why buying fans is unethical and ineffective.
|Social Media Today: Rethink Social Media ROI|
A recent report states that only 34% of us think our measurement of social’s impact is accurate, which means we have a lot of work to do to validate value to the C-Suite. This post explores a few ways to begin rethinking return on investment when it comes to social-driven programs.
|Social Media Today: 5 Signs You're Heading for a Social Media Disaster|
Anyone on a social network can be an influencer and have the potential to cause a viral backlash, especially when it relates to a blunder in a company’s post. So, how do you know if your business is on the right track or just “doing it wrong”? If your company is carrying out one or more of the following tactics, you might want to reassess your strategy or start preparing for a social media fallout.
|Digital Buzz Blog: Volkswagen: Introducing The New VW.com Site|
|Ok so it’s not exactly brand new, but you’ve probably not seen the video for the new VW.com site. Volkswagen has rethought the entire online car shopping process and built the new vw.com with inspiration from dating sites. With the vision that finding the perfect car shouldn’t be as hard as finding the perfect date. [...]|
|Social Media Today: Social Advocacy & Politics: Organize Your Colleagues First|
You have been tasked with developing a social media program for your campaign or organization and you want to know where to begin. Sure, the obvious first steps are to create you social media channels (which, of course, includes coming up with a message strategy and name for your Twitter account, Facebook page, and any other channels you decide to create). But once you have your brand channels and message strategy in place, it is time to start building your core social media community. Most people will start looking outward to do this, but I suggest you start by focusing inward and organize your colleagues.
|Social Media Today: Why You Need a Social Media Management Company|
Most business owners understand the importance of a social media presence but often cite three reasons why they don’t spend as much time on it as they should.
|Social Media Today: 3 Security Risks You’re Taking Every Day While Using Social Media|
Social media is everywhere these days. What started as an amusing online pastime is now one of the main ways in which people communicate with one another. However, as should be expected with over 2 billion people using a service, with the increased popularity of social media has also come increased risks.
|Social Media Today: New Facebook Save Feature Helps You Remember Great Posts|
How many times have you seen something interesting on Facebook only to forget what it was or who posted it later on? Now you can spare yourself this anguish with the help of a new Facebook save feature, which will help users keep interesting, important and memorable posts in their back pocket for future use.
|Social Media Today: 6 Examples of Social Media Improving People's Lives|
Social media websites have changed the way the people around the world interact with each other. No longer confined to traditional means of communication, people now can quickly access information and spread news simply by logging onto their favorite social networking site. This is especially helpful for those organizations whose missions are to help improve the global community through service and education.
|Ignite Social Media: The One Twitter Trick You Should be Using but Aren’t|
So you clicked? Yes! The good news is that unlike 99% of articles that share a title like the one above, this one is actually going to be worth your precious click. I’m here to teach you a Twitter trick that almost no one knows. Here’s a hint, it has to do with something that was formerly only available via paid Twitter products and is now FREE. Not a typo -- $Free.99.
What is this magical free trick? Twitter cards: Specialized content cards that do everything from encourage app downloads, to collect email addresses. Probably one of the most underrated and most useful pieces of functionality on the platform. Now free in a tweet near you.
Here’s how you take advantage of this new tool.
Step 1: Visit Ads.Twitter.Com
Welcome to your ads management interface. Usually this platform is used for purchasing and scheduling promoted Twitter products like tweets, accounts, and trends. The good news is, we aren't spending any money. So let’s get to the free stuff.
Step 2: Navigate to the “Creatives” tab
The Creatives tab is where you compose tweets when you’re creating a paid campaign. It's also where you will build cards to use in your organic/non-paid tweets. Bonus Tip: You can also schedule tweets from this page by composing a tweet not connected to a campaign, budget, and payment source. As you can see in the top left corner below “Creatives” I have one card already created. It’s for my personal blog Leather, Oak, and Smoke (check it out if you like babes and bourbon).
Step 3: Pick Your Card Type
There are four card types that you’ll have access to through the ads manager. They are Lead Generation, Website, Basic App, and Image App. Each serves a different purpose as I’m sure you’ve guessed by their names.
Let’s take a look at the basic set up for each card.
Lead Gen Card
Basic App Card
The Basic App download card is a little more technical. This card requires app id’s for Apple’s app store or Google Play. The card will also request a deep link for the app. This is to allow the install button to send users who have already downloaded and installed the app directly to the app. In the Basic App card you will only be able to publish the app icon for your app and the default call to action to install. This will instantly send the user to install your app.
Image App Card
The Image App Card has the same basic function as the Basic App Card, but also allows you to include an image from your app. It’s especially useful for apps that are highly visual and may be more detailed.
Now that you’ve built your card what do you do? Start tweeting! Your card creative will always be saved under the “Creatives” tab of your ads manager. From there, you can edit your current card or create new cards.
It’s important to note that in order to use your Twitter cards you must tweet through the compose function on ads.twitter.com
Notice that the Tweet user interface is different. You have deliver, promotion, and scheduling options. You also have the option to include a card in your tweet. Bonus Tip: Twitter cards use 23 characters be sure to plan your tweet copy accordingly.
Once you’ve selected your card within your tweet, it will appear as a link in the tweet dialogue box. Note that this link will not appear in the live tweet as only acts as a place holder within the tweet dialogue box.
Here is an example of a Website Card
Now that I’ve armed you with a great Twitter trick get out there and use it! It can drive increase clicks and help grow your email list. Both of those things can lead to increased sales. Who doesn’t want that?!
If you have questions or want to know more tweet to me at @johnpatterson85. I’m always happy to tweet with cool people!
The post The One Twitter Trick You Should be Using but Aren’t appeared first on Ignite Social Media.
|Social Media Today: The Great Debate: How Does Social Word of Mouth Influence Purchasing Decisions?|
A majority of Americans said they're not influenced by social media, yet marketers persist. What's the answer to the Social Word of Mouth debate?
|Greg Verdino: Taking the Long View of Near-Term Change|
|Social Media Today: 5 LinkedIn Features You Might Have Missed|
LinkedIn is the social network for professionals, a place to have an online resume, connect with people from your industry or potential employers, and read relevant news. Most people only use LinkedIn's main features, but the social media platform also has very useful ones, sometimes hidden or not as much promoted to its users, who are therefore missing on very useful functionalities.
|MediaOrchard: Idea Grove Brings Home Four International Best in Biz Awards|
We are honored to win four awards in the 2014 International Best in Biz Awards, including the Silver Award for PR Agency of the Year. Winners in the global competition are determined by industry analysts and members of the news …
The post Idea Grove Brings Home Four International Best in Biz Awards appeared first on IdeaGrove.
|Social Media Today: Secrets Revealed: How Businesses Turn Around Sales by Harnessing Facebook Business Page|
Facebook have over 1 billion active users and increasing. So, it is important for all size and type of businesses to have a Facebook Business Page to reach to their target audience and promote their products/services as part of their social media marketing strategy. But why has it turned into a phenomenon? The euphoria can be very much compared to the mood at the onset of the internet era, when brick-n-mortar businesses strive to create an online presence.
|Social Media Today: Social Media Stock: Does Janet Yellen Have a Point?|
The Federal Reserve has spoken out about social media companies, noting their inflated position on the market. Is she correct, or is the government too slow to embrace new technologies?
|Social Media Today: Save Time: Schedule Your Message Across Multiple Social Networks|
When it comes to social media, the biggest turn off for businesses is that it takes too long. I always find people asking me after one of my talks about social media how I find the time in my day to spend on social and my answer is always the same; I only spend 20 minutes on my social media a day. Here are the tools I use to help me schedule my social content every week.
|Social Media Today: The Big Brand Theory: Cosmopolitan|
While Facebook and Twitter have been the predominant platforms for Cosmopolitan, the brand has also experienced some success on other platforms. Benson says, "I think all of our networks as having their own personality. Different things perform better or in different ways on different networks.
|Social Media Today: What's Social Got to Do With It?|
We're trying to find out what value social media and business skills can have for your career. We'll be announcing the results at The Social Shake-Up 2014.
|Social Media Today: Does Your Organization’s Social Needs Mean You’re Always Alone?|
Ultimately, a holistic approach to social media monitoring evidence will overcome barriers in providing the right information to the right stakeholders and at the same time help solve complex operational and department-related issues. While cost-cutting and budgetary requirements may make us feel that we are alone, if we spend more holistically, our businesses can operate in a more balanced way.
|Digital Buzz Blog: Dove: When You’re Smiling Installation|
|This is a simple little piece for Dove, activated at an awards night, where people would view themselves in a magic mirror which captured their smile and printed a photo only once the smile was big enough. Users were prompted ‘When did you last smile to yourself in the mirror?’ to trigger the engagement before [...]|
|Social Media Today: 5 Best Facebook Marketing Strategies|
My friends who worked as Facebook managers were literally panicked. I will not speak with you in this article about leaving Facebook and investing in Instagram or Twitter, but I will share with you 5 marketing plans that you can follow or train your staff to do to achieve a higher rate of organic reach.
|Social Media Today: Tips to Thank and Reward your Social Media Audience|
Rewarding your audience is an excellent way of demonstrating you care for them and you appreciate the vital role they play in your success. Though it may seem obvious, acknowledge them! Here are some ideas that may help you reward your audience so they continue to feel appreciated.
|Social Media Today: 4 Simple Ways to Harvest Reviews From Happy Customers|
Many businesses worry about customers posting negative reviews online and the impact those negative reviews may have on their business. While this is a legitimate concern, a bad review is far more powerful when there are no good reviews online to out weigh the bad.Today, business owners who want to have a say in how their business is reported online MUST be proactive in managing what is being said about them online.
|Social Media Today: Digital Communities: 5 Ways to Determine Purpose|
Far too often, brands and marketers take the time to create social media accounts “just because.” It’s easy to look around and to see that everyone is on social media.
|Social Media Today: How to Avoid Content Clutter|
Great content is a top way to get in Google’s favor today. But with all the content variations you could and should publish, how do you correctly sort?
|Social Media Today: JerkTech: The Unacceptable Face of Technology?|
The key point about JerkTech, is that they corner the market in publically available resources and then charge people for the privilege of using them.
|Social Media Today: Celebrate Your Social Media Successes, but Don't Forget that Community Trust is the Key|
In June the Baltimore Police Department hit a milestone on Twitter, reaching 50,000 followers. In celebration of this, they released a video thanking the community.
|Social Media Today: Why Marketers Love Big Data & Hadoop|
In the past advertising and marketing was pretty straight forward. Girls like pink and boys like blue. Women belonged in an apron and men in the garage. Furthermore, the power was in the hands of businesses rather than those of the consumers. Thankfully, the cultural and digital revolution changed everything we once knew about advertising.
|Social Media Today: 5 Way to Get More Reach for Facebook Fan Page|
Companies are in a tizzy these days because the content on their Facebook Pages are reaching less people. A current study estimated that brand posts on Facebook are generally seen by about 6% of page’s fans, and that number is anticipated to fall additionally this year. The decline has developed an increasing stress between brands, which have actually used social media free of cost marketing for a years, and Facebook, which is attempting to enhance its growing advertising and marketing business and manage a deluge of content from individual clients and Pages. One company went so far regarding “break up” with Facebook due to its page’s decreasing reach, which generated a “sorry I’m not sorry” feedback from the social network.
|Social Media Today: Hire a Journalist to Tell and Sell Your Story|
Social journalism, a new term, which describes professional storytelling of brands by writers and journalists, is taking root in business. As the print media industry continues its downward demise, opportunity remains for many journalists in the social marketing field. Social marketing can be extremely rewarding work for storytellers.
|Ignite Social Media: Twitter, Walmart Find New Uses for Social Data | #SYSK|
Twitter Launching “Everyday Moments” Data Visualization Tool
While initially available only to UK marketers, Twitter will eventually allow anyone to use their new “Everyday Moments” tool. The tool maps the country and lets marketers dig in to see the prevalence of certain words (such as happy, sad, pub) by time of day during a given week. The theory is that marketers will be able to better target their tweets based on what people are thinking about. The real value, as MediaPost points out, maybe that “real-time” becomes predictable rather quickly, allowing brands to schedule “real-time” posts well in advance. Seems logical to me.
Walmart Has a New System to Buy Media – And Will Buy It for Their Suppliers Too?
Walmart wants to apply even more data than ever before to media buying. Think of the potential value of optimizing ads based on real-time sales data and real-time social media data. Again, seems logical. What’s interesting is that Walmart has apparently told 200 of their suppliers (such as P&G and Samsung, according to Walmart’s CMO) that they want to do the media buying for them using this system as well. It’s not clear how the financial relationship would work between Walmart and suppliers, but it’s another sign of how important data is becoming to media optimization.
French Court Fines German Blogger Because Review Ranked Too High in Google
According to SearchEngineLand, a French court fined a blogger around $3,000 and ordered changes to a restaurant review, not because the review was false or misleading, but because the review ranked too high in Google and was costing the restaurant business. The bloggers high level of influence was cited as a problem in the decision. While the First Amendment would prohibit such a ruling in the US, I can easily picture a rise of suits here against bloggers for damages based on slander or defamation. Watch for that. Careless, incendiary bloggers may think anything goes, but no laws were appealed when the Internet was created.
The post Twitter, Walmart Find New Uses for Social Data | #SYSK appeared first on Ignite Social Media.
|Social Media Today: Is Content Marketing Right for You?|
We’ve been blogging about how effective content can be for a company. But there’s a lot of opinions out there on this marketing method, so how can you be sure that it’s right for you?
|Social Media Today: How to be a Resource to your Clients and Network|
One of the realizations I came to early on in my consulting practice was that I could not be everything for my clients, nor could I provide every service or product to my clients.
|Social Media Today: B2B Appeals that Motivate Action|
Napoleon Bonaparte said, “There are two levers for moving men: interest and fear.” These are indeed the two master motivators, and all others are subset of these behavioral drivers.
|Social Media Today: Cloud and Software Subscriptions Transform the Market|
Most CIOs would prefer to be freed from the burden of managing software license compliance. It's one of the primary reasons why open source software subscriptions are appealing.
|Social Media Today: Socially Stephanie: The Social Media Content Funnel|
"Dear Socially Stephanie: I understand that social media isn't a quick fix. But what does the social media funnel look like and how long do I have to be active for?"
|Social Media Today: The Kinds of Photos Instagram Followers Want to "Like"|
Don't post that #WCW or office selfie! Take a few notes on these kinds of Instagram photos your current and future followers want to see.
|Social Media Today: Growing Business: Marketing Isn't What It Used To Be|
Most of us know already that marketing isn’t what it used to be. But the question is, how is this knowledge impacting how we market our business? Are we relying exclusively on traditional marketing methods to build our brand? If we have a website and are on social media, are these helping or hindering our business? Ask yourself these 8 questions to get a sense of how you're doing.
|Social Media Today: When Marketing Goes Wrong|
Content and social media marketers have a lot to manage, from content creation to engaging followers. Throughout this process, there is a lot of room for error.
|Ignite Social Media: Pittsburgh Mayor Hosts Quite Possibly the Best Reddit AMA Ever|
One of the best advantages of social media is that it gives everyone a voice. People everywhere want their opinions to be heard and that is especially important in local government. Yesterday, the mayor of Pittsburgh and his staff hosted a Reddit AMA session. It's one of the best executed AMAs I've seen in quite some time. Why? Read on.
Mayor's Night On(line) AMA
Starting this year, Bill Peduto, the Mayor of Pittsburgh, has been holding several "Mayor's Night Out/In" events where he speaks directly to the public. Yesterday, he hosted "the first... AMA with government leaders... in reddit history" in an online version of his public forum. It was incredibly well-executed for several reasons.
The mayor could have easily done a generic AMA and fielded questions from all Reddit users about what it's like being the mayor and his stance on a variety of political issues. But that would've entirely missed the point of what Mayor Peduto is trying to get out of these forums. He wants to interact with the residents of his city and talk about issues that are affecting them and ones that he potentially has the power to change. Hosting the AMA within the /r/Pittsburgh subreddit might not seem like a big deal, but it's a simple characteristic of this program that changes it from an interesting Q&A to democracy in action.
The staff was clearly prepared for this AMA. Each member of the government had their own Reddit account and all were verified by the Pittsburgh subreddit moderators. This made it very easy for people asking questions to know who their answers were coming from and that the answers originated from a legitimate, knowledgeable source. Based on the staff members' answers, they were also properly educated in how to interact with Redditors.
When it comes to AMAs, one of my biggest pet peeves is the host giving either short or canned PR answers (cough cough Woody Harrelson cough cough). The mayor and his staff took time to actually read the questions and give thoughtful answers. Often several staff members would answer the same question, all giving unique information and insight. Some of the answers also indicated the issues were being addressed immediately.
As one Redditor pointed out, "There were even some questions/suggestions posed that resulted in immediate/direct action (recycling, intersection issues, parking meter issues)." It's one thing to know you have a voice. It's another to know that someone is listening.
Keys to Success in a Reddit AMA
The next time you're thinking about doing an AMA, remember to target the correct demographic, be prepared, and provide thoughtful answers. As part of his sign off, Mayor Peduto wrote, "They say democracy is an experiment - thanks for experimenting with us tonight." As different types of social media grow and change, we all have to experiment with them so that we can learn how to use these networks effectively. We can also look at case studies like this one to see how to do it well.
If you have the time, please read as much of the AMA as you can. I'm sure you'll learn something pretty incredible from it.
The post Pittsburgh Mayor Hosts Quite Possibly the Best Reddit AMA Ever appeared first on Ignite Social Media.
|Buzz Machine: No silver bullets|
But there’s only so much that can be done urgently with old media on the descent. As Steve Forbes himself said announcing the sale of a majority stake in his company to a group of Asian private-equity investors and cataloguing how his business used to be run: “The web has made this way of doing things obsolete.”
The Times, quoting unnamed sources, says the deal values Forbes at $475 million, but the Financial Times’ John Gapper properly asks:
Axel Springer, a leading European magazine publisher and digital company, was supposed to be interested in Forbes. But it and other media buyers dropped out early. Forbes had reportedly been hoping to sell the entire company for more than $400 million. That didn’t happen. Whatever the real valuation, given the buy-out of Elevation Partners — which had invested in Forbes in 2006 getting a reported 40% for $250-300 million, valuing the company then at under $750 million — and given the large chunk that Forbes is left with, I’d guess the family got something in the borderline nine figures. Not a deliriously happy ending for the Capitalist Tool, but — as people told me this week when I complained about turning 60 — it beats the alternative.
When DVorkin returned to Forbes in 2010, where he had been executive editor a decade before, with the purchase of his startup True/Slant, he brought with him what looked like a solution for a dying brand: He used that brand as candy to draw more than a thousand contributors to write mostly for free — the top few traffic attractors can make a decent buck — adding onto the work of a few score Forbes staff journalists. Thus he simultaneously exploded the quantity of content Forbes could serve while reducing the total cost of content to nearly nil. Now I’m all for media opening up to more voices, but let us acknowledge that not only the price but also the overall quality of Forbes content declined.
At the same time, the business side, headed by Mike Perlis, used that dying Forbes brand as candy for advertisers: Come appear on Forbes.com with your own pieces labeled “Brand Voice.”
Beware the silver bullet. It can backfire.
The problem in the end for Forbes, I believe, is that the brand became even more devalued. I illustrate this very simply: Now, when I see a link to Forbes on Twitter, I don’t know whether it is going to take me to (1) the good work of a Forbes journalists, (2) the good work of a Forbes contributor, (3) the bad work of one of many Forbes contributors, or (4) the paid and wordy shilling of a Forbes advertiser, e.g.:
Thus, I hesitate three beats before clicking on a Forbes link. That is the definition of a devalued media brand. And that is precisely what other media companies should fear as they more and more try to fool their readers into thinking that what we used to call advertising is now something else that can comfortably live under brands, enigmatically labeled.
The real lesson of Forbes is that there are no easy answers and quick solutions for transforming legacy media companies. DVorkin became a key tourist attraction for media executives touring New York. I know because I took many of them to meet Lewis. He generously shared his means and methods. But I also told these executives that the path was not without the peril I just described.
Media executives are looking for quick fixes still.
Tablets were going to save them, returning to them the control of user experience and business model the link had taken from them. Hearst Magazines has had some success with tablets. But salvation does not this way lie.
Pay walls were going to save them, finally recognizing the value of their content online. But as Gannett has learned, after grabbing cash flow the first year, growth stops. No Moshiach there.
Ad marketplaces were going to save them — or at least let them compete with Google. But programmatic advertising — those ads that follow you all around the web telling you to buy that kayak you looked at once on Amazon — commodify media. They value direct data about a customer over the context media provides — that is, it’s better to show a kayak ad to a kayak buyer than to buy an ad next to a kayak story. This is why I argue in the start of a white paper I’m finishing now that we must shift to a business based on known relationships with people as individuals and communities rather than as a mass.
Shifting to a relationship and service strategy over a pure content strategy will take not only urgency but also time, with much experimentation and failure and a need for patient capital — likely not the Hong-Kong-based private-equity investors Forbes now has, not the hedge funds that Digital First Media has, not the public owners that Gannett and Time Inc. have. This won’t be easy.
I’m not saying that DVorkin and Perlis ever thought that what they were doing was easy. But others did. They hoped that Forbes would show the way to a solution for all their problems. Well, so much for that. That way lies the skin of your teeth.
|Social Media Today: Is Your Content Marketing Selfish?|
Mike McGrail urges marketers to stop being selfish and produce content for their audience and not themselves. Content marketing advice for all!
|Social Media Today: 3 Musts to Consider for Your Next Promoted Tweet Campaign|
Running a Promoted Tweet Campaign on Twitter soon? Learn about 3 things you should be considering when it comes to your targeting, ad formulation and bidding.
|Social Media Today: 6 Essential Strategies for YouTube Success|
For fashion and beauty vlogger Bree Taylor, YouTube offers a wealth of opportunities to establish a brand online. Whether its individuals broadcasting themselves for extra cash or businesses creating original marketing content, people everywhere are drawn to the video hosting site. But in a world of content-overload and short attention spans, it can be difficult to successfully rope in subscribers.
|Social Media Today: Is Stock Art the Fast Food of Online Marketing?|
Is stock art the best thing that ever happened to the online world, or the worst thing that ever happened to art?
|Social Media Today: Wearable Tech: Will It Ever End?|
Brandwatch partnered with Brilliant Noise to analyze over 8 million online conversations around wearable technology, to find out what consumers really think about the tech trend and how they are discussing it. This blog showcases an infographic displaying the data findings, and discusses key trends including the top brands and products in the social buzz.
|Social Media Today: Transmedia Storytelling: You Need a Plan, Man|
We tend to get so caught up in the story we want to tell, we forget about the audience. Delivering a message that resonates requires planning. Transmedia storytelling isn't just about the channels, it needs to include a great story that promotes conversation.
|Digital Buzz Blog: Lexus STROBE Project: Art Motion Installation|
|Check out ‘STROBE’ the latest instalment in the Lexus ‘Amazing in Motion’ series. Lexus have created the series of online videos to showcase their imagination and creativity. STROBE features stunt men and acrobatic performers in advanced LED light suits to tell the story of one man’s incredible journey across the Kuala Lumpur skyline at night. [...]|
|Social Media Today: #SMTPowerTalk 7: CEOs in the Age of Social Media|
In a frank, wide ranging discussion Robin Carey, CEO of Social Media Today and Kara Wood, CEO of Succinct Social Media cover some of the most pressing issues CEOs face in the age of social media. The insights are as surprising as they are applicable to anyone trying to run a company today.
|Social Media Today: Yo, Emoj.li and the Rise of the Gimmick Social Network|
On Yo, you can send your contacts a message containing only one word: “yo.” Launched 2 weeks ago and having already garnered a surprising $1 million in funding, Yo is the perfect example of a new trend in social media: the rise of gimmick social networks.
|Social Media Today: Engagement Is Key for Digital Success Today|
Facebook has grown to over one billion monthly active users, and measured on its own would be the third largest nation on the planet. Twitter has evolved into a tool that can topple dictatorial regimes, spread rapid-fire news, and call supporters to immediate action. Shouldn’t non-profits and associations be focusing more attention harnessing this awesome power?
|Social Media Today: The Promising Role of Social Listening in Treating Health Issues|
Pharmaceutical companies largely avoid social media involvement, cowering from regulatory wrath. They fear a loss of messaging control, privacy concerns and a lack of familiarity with community building. In addition, they struggle to quantify a return on investment. So how do they actually know what physicians are saying about their drug? Social media monitoring and understanding your stakeholders’ key demographics has never been more valuable.
|Social Media Today: Why Social Media Risk Planning Is Necessary for Your Brand|
It is extremely important that businesses adopt a Social Media Risk Plan to manage their reputation online and know how to mitigate potential threats.
|Social Media Today: Lies, Damned Lies, and Statistics: Top 5 Data Resources for Bloggers|
Everybody has an opinion. It’s nothing special. It proves nothing, not unless you’ve got the numbers to back up your propositions. Numerical data is absolutely essential to creating a successful blog. People don’t just want an actionable agenda, they want cold hard facts, supporting details, and colorful charts and graphs to back up whatever crazy ideas they’ve come up with.
|Logic + Motion: Responsive Marketing in a Real Time World|
Real-time Marketing Is A Tactic, Not a Strategy
Content Marketing—Beyond Social (The Five Content Archetypes)
Content As Currency
Social + Search + Content = Visibility and Viability
|Social Media Today: Millennials Expect a Consistent Brand Experience Everywhere|
Millennials are hyper connected. But they expect a consistent brand experience whether they're online or offline. Are you giving it to them? New data from SDL.
|Social Media Today: Five Online Community Types: Which One Does Yours Fit Into?|
When creating and building an online community it is important to put yourself in the members’ shoes and think about what he or she would want to gain from your community. Do they want knowledge? Connection? A quick laugh? In order to have an active and thriving group of members – or customers! - on your platform, it's best if your site fits into one of these five online community types.
|Social Media Today: How to Create a Social Media Marketing Plan from Scratch|
When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes with climbing. We saw others doing it spectacularly well. We were thrilled at the thought of reaching the top of the climbing wall; we had no idea how to get there. I’d imagine that a social media marketing plan could feel the same way.
|Social Media Today: 17 Tips for Improving Inbound Marketing Results|
The exciting thing about inbound marketing is that it works so well for businesses in just about any industry. While it takes a bit of time to get it moving, once results start coming in, they are less expensive and highly motivating. It’s a great reward for a lower investment. But, one thing about inbound marketing is that it takes a lot of effort from the start. There are a lot of moving pieces, so to speak, and in almost every case I’ve seen, one aspect is either being ignored, overlooked or undervalued.
|Social Media Today: Are You Leveraging Data-Driven Digital Marketing?|
In order to maximize profits in today's digital landscape you must be able to capture and analyze customer data. Top online marketers are able to achieve more than three times the conversion rates of other marketers. Which side are you on?
|Social Media Today: Why You Should Lead Your Sales Team into the 21st Century|
The basics of sales haven't changed much: it's still about offering a prospective customer something they want or need. But as technology becomes more sophisticated, the details of selling, and the resources available to sales teams, have changed drastically. Social media can be a powerful addition to a salesperson’s outreach arsenal.
|Social Media Today: Social Startups: GoChime Reaches Your Customers Outside Their Inbox|
“Businesses are finding it harder and harder to reach their customers through email. It is a very noisy channel,” says Austin Evarts, co-founder and CEO of GoChime, an up-and-coming startup that takes users’ email marketing and CRM strategies social. “By matching our clients' email lists and segments to Facebook profiles and reaching their customers on Facebook with an ad, we allow them to break outside of the noise.”
|Social Media Today: 8 Reasons You’ll Fail at Social Marketing & How to Avoid It|
Yes, social marketing can be fun, however it's also a lot of work. You have to take it serious - with all the changes that happen rapidly, you will always be on your toes. You can have fun with it, but you are doing this for your business or someone else's - it's not play time.
|Social Media Today: 4 Tips for How to Use YouTube for eCommerce|
YouTube is an amazing and often under-utilized social platform for eCommerce and small business owners. By following a few simple steps, any business can get running on YouTube and start reaping the benefits it can provide.
|MediaOrchard: Why Your Inbound Marketing Strategy Needs PR|
A few years ago, the founders of a marketing automation software company published a popular book on the topic of inbound marketing. The book discusses the benefits of blogging and SEO at length, but doesn’t include anything about PR’s relationship …
|Social Media Today: Create Killer Email Campaigns with These 3 Quick Tips|
Roughly 2.4 billion people worldwide are connected to the internet and 85 percent of them use email. However, only 73 percent of online adults use social media. Social marketing is an important component of every sales strategy, but don’t forget to also target people who prefer email over Instagram. Let's take a look at some best practices for reaching your customers with brilliant email marketing campaigns.
|Social Media Today: Creating an Impact Without Saying a Word|
Today, people share about 500 million images a day—a rate expected to double in the next 12 months. Although most customers won’t write a lengthy review for your site, they will happily share a picture of themselves with your product. Best-in-class digital marketers will leverage images in social marketing campaigns across social networks, .com sites, and mobile.
|Social Media Today: Writing for Social Media: Building a Fiction We Believe In|
Whereas most social media experts focus on transparency and require authenticity, most successful brands are actually the ones who make us believe in a fiction.
|Social Media Today: Stop Optimizing Your Website and Start Optimizing Relationships|
Think about the groups of people surrounding your organization. What do they value? What interests them? What do they need to be truly “empowered”? How can you grow the community of people around your organization? Stop solely thinking about how do we optimize digital media channels (website, Facebook, Twitter, LinkedIn, etc.). If one day Google comes out with a new algorithm called Monkey that moves you to page 2 or 3 for a search term, don’t be left with nothing.
|Social Media Today: From Persona to Personal: 3 Steps to Break Consumer Stereotypes and Start Creating Relevance|
According to a study by the UC Berkeley Center for Law and Technology, 85% of the top 1,000 websites have cookies set by a third party. Propelled by widespread anonymity in the early days of the Internet, third-party cookies have undoubtedly become a staple for many marketers, tracking consumer behaviors across the web with the promise of uncovering invaluable insights. But today’s consumers are no longer hiding behind their technicolor iMac G3s, wreaking havoc in chatrooms under mysterious usernames.
|Digital Buzz Blog: SlideShare: What Makes A Great Brand?|
|Here’s an interesting SlideShare presentation from the guys at We Are Social on ‘What Makes A Great Brand’. And while many might argue for and against on some of the content, its worth a read over your coffee today! This presentation was created in partnership with The World Federation of Advertisers on Project Reconnect: an [...]|
|Social Media Today: Social Advocacy & Politics: Getting Under the Hood of Any Facebook Page with Inspire|
Want to understand what content works well on Facebook? Check out the free Inspire tool provided by ActionSprout. ActionSprout, which provides a great application that adds campaign-type actions to your Facebook page and collects your fans’ email addresses as they take the actions, offers a free tool that helps you understand what wall posts make successful Pages work. Whether you use it to assess your own Facebook Page or someone else’s, the Inspire tool is a goldmine of insight.
|Social Media Today: The Big Brand Theory: Threadless|
In 2000, co-founders Jake Nickell and Jacob DeHart pooled a thousand dollars and started Threadless. The basic idea of the company was, and is still, that designers and artists can post design ideas for t-shirts. Members of the web site's community, now made up of over 2 million people, vote for their favorite designs. The winners' designs are then printed onto tee shirts and other apparel and sold, with some payments going to the artists.
|Cool Infographics: House of Cards: Power Connections|
We’ve all have heard the saying, “It’s not what you know, it’s who you know.” The House of Cards: Power Connections infographic from Linkedin brilliantly uses the House of Cards show to show a good example of being connected. How powerful is your connection network?
I love the idea of using a famous fictional person to show the “Power of Connections” instead of a real person that people might not be familiar with. Color-coding is always a helpful tool to minimize words on an infographic, and it’s used well here. Also, the use of faces for the key people on the graphic break up the names to keep it interesting. However, the reasoning behind the use of different sizes of circles around the names is unclear. Always make sure to include the URL of the infographic landing page at the bottom so that viewers can find the original.
This is based on the same network map visualization tool that you can use to automatically visualize your own connections on Linkedin. Login with your Linkedin account on the Linkedin Labs page: http://inmaps.linkedinlabs.com/
Found posted on Google+ by Jason Lankow
|Social Media Today: Why You Should Size Up Your Social Media Strategy|
Social media is becoming increasingly visual. For marketers, sharing images on Twitter, Facebook, LinkedIn, and other channels is an opportunity to capture an audience's attention quicker and more effectively than 140 characters usually can. The problem is, social media platforms aren't one size fits all but brands are still aren't customizing their visual content for each channel. Here's why optimizing your content for each network is worth taking a few extra minutes to resize your images.
|Social Media Today: SMT's Blogging Guide: What We Want to See|
Social Media Today is lucky enough to have dozens of new posts to choose from on a daily basis, but this unfortunately means that we can publish only a fraction of the articles that are submitted. While we can’t respond to individual requests for feedback, we’d like to share some tips that will help raise your chances of being published.
|Social Media Today: Introducing the Content Promotion Ecosystem|
The content promotion industry is starting to grow up. It’s now being regularly written about by marketers and communications professionals of all stripes. With the buzz bubbling and the posts popping, one thing is clear – there’s still a lot of confusion about content promotion channels and the tools used to effectively tap into them.
|Social Media Today: 7 Signs Your B2B Digital Marketing Strategy Is Failing You|
B2B digital marketing is hard enough – trying to develop quality content and use ingenious tools to attract a market-savvy and budget conscious audience. You may use marketing analytics and KPIs to analyze your digital and social media Return on Investment, but here are some surefire signs your digital marketing strategy is failing you – and how to fix it.
|Social Media Today: 3 Essential Skills for the 21st Century|
Over the past two years my school district has been involved in a strategic planning process with the expressed goal of better understanding our mission as a district and what kind of education we want our children to experience. What skills do I really want my children to learn? What skills will lead to success in the 21st century? It came down to three essential skills.
|Social Media Today: Pinterest and Google Plus: Two Peas in a Pod|
Cross-platform strategies are an incredibly powerful social media tool. The approach works exceptionally well with Pinterest and Google Plus. I recently did an hour-long live video broadcast with Peg Fitzpatrick and Rebekah Radice to discuss this topic.
|Social Media Today: Create More Shareable Content with the Right Images: 3 Problems and 3 Solutions|
Images are some of the most shared content on social media sites today so it's imperative to make sure the right images compliment your content. Here are a few easy steps to create images that rock.
|Social Media Today: Syndicate Your Content Like a Pro|
Did you know that you can share more than just links? Syndication is probably not as popular as it should be amongst bloggers, of any kind. Content syndication is perhaps one of the most undervalued marketing strategies that there is, with the potential to extend your reach much further than simple link sharing can.
|Digital Buzz Blog: inFORM: Tangible Media Surface Interaction|
|Posting this one for the Archives as it’s a little dated but I’ve wanted to post for a long while! This piece of work from MIT’s Tangible Media Group, who’ve invented a surface that three-dimensionally changes shape, allowing users to not only interact with digital content in meatspace, but even hold hands with a person [...]|
|Ignite Social Media: The Winners and Losers of Branded World Cup Tweets|
The World Cup might be over (for now), but tweets live forever. Here are our top branded tweets and some lackluster attempts from the 2014 FIFA World Cup.
Oh, Adidas, look at you! All the feels! Of course it was super convenient you sponsor both Germany, Argentina and even the soccer balls are Adidas, but, hey, who cares! You made us feel like a family. *hugs*
Many brands tried to capitalize on Luis Suarez' hungry appetite, but non-sponsor Snickers was the only brand who really sunk their teeth in. It's ballsy enough to mention Suarez, jumps on the hashtag, and quickly created an image. This is how you do real-time marketing, folks.
Adidas might have been the big World Cup sponsor, but Nike Soccer scored with this cool Vine featuring Germany's Mario Goetze (who also scored the World Cup-winning goal). Brands often try to create "cool" Vines, but this is one of the few that really impresses me. Pro-tip: If you don't have the production value to make an awesome Vine, just don't create one.
Whole Foods. You tried. (But leave it to Snickers - they did it better.)
We recommend a little more effort in your photo lighting, MTV. While there's absolutely nothing wrong with cell phone tweets, make sure the images are clear and crisp. If you have a community manager on site in Brazil, you're already a step ahead of the rest of the competition.
State Farm! We see where your head is at, but come on guys... Photoshop is your foe. We think you could have gathered a willing member of the marketing team to paint their face and create the same image which would have looked more authentic.
As a puppy and beer aficionado, these tweets simply do not have enough a.) puppy or b.) beer. The same images were used over and over, and sadly it didn't score quite like the World Cup clam.
The post The Winners and Losers of Branded World Cup Tweets appeared first on Ignite Social Media.
|Ignite Social Media: Adidas Wins the World Cup | #SYSK|
The 2014 World Cup continues to create social media records and provide a view into how social interaction with other media is evolving. Concurrently, new data shows that Americans are increasingly absorbed in social media even while doing other activities, like watching TV (our #1 media consumption activity).
#GERvBRA Creates the Biggest Twitter Event Ever With Over 36MM Tweets
A World Cup match also surpasses the most tweets in a single minute set during Super Bowl XL VIII (382,000) with over 389,000 tweets set during Brazil-Chile penalty kicks. Engagement over sports continues to be a great engagement driver across social platforms as people hang on every bit of information about LeBron James' basketball future.
The World Cup Finals Brought to You by Adidas
Adidas sponsored Argentina and Germany met in the World Cup finals on Sunday, creating a fascinating social media challenge for Nike and Puma. Adidas is the most talked about brand of the tournament thus far and has added over 4.5 million to its social audience since matches began. Automotive brands are also duking it out with Hyundai dominating fellow World Cup sponsor Volkswagen with a 71% share of voice.
80% of Marketers Use Likes as a Primary Measure of Social Success
A new study by the American Association of Advertisers finds that the majority of brand marketers use likes, clickthroughs and retweets to evaluate the success of social media content. This is an interesting insight as it seems that leading social brands like Coca-Cola are actively turning to new social tactics like aggregated content websites and away from “traditional” social platforms, like Facebook, where it infrequently updates its 85 million plus fans.
|Data Mining: Bing hearts World Cup 2014, Google - not so much|
While Google has been doing a great job of their front page animations (today's is very nice, illustrating how Brazil and The Netherlands are on their way to Russia for 2018), Bing appears to be far more attentive to actually answering questions about the competition. For example:
Compared to Bing's
Google's answer brings up some interesting news articles, but Bing brings up stats on the teams and even a prediction of who will win (Cortana - which is driving these predictions - has been doing a perfect job of predicting game outcomes).
|Buzz Machine: Send your comment to the FCC on net neutrality. Here’s mine.|
I just filed my comments on net neutrality with the FCC, adding to the 647,000 already there. You should, too. It’s quick. It’s easy. It’s important. It’s democracy. Do it here. And do it by July 15, the deadline. Here’s mine:
I am Jeff Jarvis, professor and director of the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York and author of the books “Public Parts” and “What Would Google Do?” and the ebook “Gutenberg the Geek.”
I ask you to govern your decisions regarding net neutrality and broadband policy according to the principles of equality that have made the internet the powerful engine of freedom, speech, innovation, and economic development that it has already become.
As Sen. Al Franken said at the South by Southwest conference in 2011, we proponents of net neutrality are not asking you to change the internet; we are asking you to protect the net from change imposed by the companies trying to exploit their positions of control. “We have net neutrality right now,” Sen. Franken said. “And we don’t want to lose it. That’s all. The fight for net neutrality isn’t about improving the Internet. It’s not about changing the Internet at all. It’s about ensuring that it stays just the way it is.”
I put it this way in a question to then-President Nicolas Sarkozy at the eG-8 meeting he convened in Paris that same year: “First, do no harm.” I urge you to take that Hippocratic Oath for the net. Do not allow it to change. Preserve its equality.
The first principle upon which the net must be maintained is that all bits are created equal. If any bit is stopped on its way by a censor in China or Iran … if a bit is slowed by an ISP because it did not carry a premium toll … if a bit is detoured and substituted by that ISP to promote its service over a competitor’s … or indeed if a bit is spied upon by the government of China or Iran or the United States … then no bit can be presumed to be free. The net is built edge-to-edge so that anyone can speak with anyone without discrimination.
Another principle upon which the net must be maintained is that it is open and distributed and if any institution — government or corporate oligopoly — claims sovereignty over it, then it is no longer the net. Of course, I recognize the irony of asking a government agency for help but that is necessary when a few parties hold undue control over choke points in this architecture. The real answer is to ensure open and broad competition, for any provider in a competitive marketplace that offers throttled, incomplete, inferior service will lose; in an oligopoly, such providers use their control for profitability over service. Corporations by their nature exploit control. Government protects consumers from undue exercise of such control. That is your job.
Google Executive Chairman Eric Schmidt has offered another principle: the permissionless nature of the net. “Let’s give credit to the people who foresaw the internet, opened it up, designed it so it would not have significant choke points, and made it possible for random people including twenty-four-year-olds in a dorm to enter and create,” he said.
My entrepreneurial journalism students can barely afford to start the companies they are creating, the companies that I believe will be the salvation of journalism, scaling up from the bottom, not from the top. Innovation, we already know, will come from the entrepreneurs over the corporate incumbents. These entrepreneurs cannot afford to pay premiums to ISPs for access to their customers.
We know that corporate incumbents in this industry will abuse the control they have to disadvantage competitors. I filed a complaint with the Commission last year when Verizon refused to connect my Google Nexus 7 LTE tablet to its network as required by the Commission’s own rules governing that spectrum as “open.” The incumbent ISPs have demonstrated well that they choose not to understand the definition of “open.”
“Changes in the information age will be as dramatic as those in the Middle Ages,” James Dewar wrote in a 1998 Rand Corporation paper. “The printing press has been implicated in the Reformation, the Renaissance, and the Scientific Revolution, all of which had profound impacts on their eras; similarly profound changes may already be underway in the information age.” The internet is our Gutenberg press. Note well that it took 50 years after the invention of Gutenberg’s press for the book to take on the form we know today. It took 100 years, says Gutenberg scholar Elizabeth Eisenstein, for the impact of the book on society to be fully recognized. It took 150 years and the development of postal services before anyone thought of using the press to create a newspaper and 400 years — with the advent of steam technology and mass production — before newspapers were in the hands of the common man and woman.
We do not know what the internet is yet and what it will foster. It is too soon to limit it and to grant control over it to a few, powerful companies. I urge you to protect its freedoms by enforcing a principle of net neutrality and to nurture its growth and development with a broadband policy that fosters competition over control and — here is my best hope — I urge you to establish the principle of a human right to connect to the network with equality for all.
Read the latest comments here. (Mine is not posted yet. I assume it will be after the weekend.)
|Digital Buzz Blog: BMW M4: Ultimate Racetrack|
|Keeping with the car theme this week with this new impressive video from BMW which sees the M4 take a spin on the world’s most insane racetrack, an aircraft carrier. With speeds and drifts that feel very much like Ken Block‘s style of tricks, the BMW takes the risk factor to the next level as [...]|
|Cool Infographics: The Ultimate Guide to the Moustache|
I moustache you a question. How do you pick your facial hair style?! The Ultimate Guide to the Moustache infographic presented by Juvenci balances length with groom time. Find out where you are on the spectrum!
This is a fun little graphic that brings style into the daily struggle of a man with his moustache. The infographic design needs to include the infographic’s URL at the bottom of the graphic so that people can find the original.
Thanks to Conner for sending in the infographic!