Web Buzz




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Web Buzz

    Data Mining: Bing hearts World Cup 2014, Google - not so much

    While Google has been doing a great job of their front page animations (today's is very nice, illustrating how Brazil and The Netherlands are on their way to Russia for 2018), Bing appears to be far more attentive to actually answering questions about the competition. For example:

    GoogleBN

    Compared to Bing's

    BingBN

    Google's answer brings up some interesting news articles, but Bing brings up stats on the teams and even a prediction of who will win (Cortana - which is driving these predictions - has been doing a perfect job of predicting game outcomes).

    Digital Buzz Blog: BMW M4: Ultimate Racetrack
    Keeping with the car theme this week with this new impressive video from BMW which sees the M4 take a spin on the world’s most insane racetrack, an aircraft carrier. With speeds and drifts that feel very much like Ken Block‘s style of tricks, the BMW takes the risk factor to the next level as [...]
    Cool Infographics: The Ultimate Guide to the Moustache

    The Ultimate Guide to the Moustache infographic

    I moustache you a question. How do you pick your facial hair style?! The Ultimate Guide to the Moustache infographic presented by Juvenci balances length with groom time. Find out where you are on the spectrum!

    We have just finished working on our ultimate guide to the moustache! It features 48 moustache styles sorted by a groom time v growth time matrix (with some fun moustache facts thrown in there too!).

    This is a fun little graphic that brings style into the daily struggle of a man with his moustache.  The infographic design needs to include the infographic’s URL at the bottom of the graphic so that people can find the original.

    Thanks to Conner for sending in the infographic!

    Digital Buzz Blog: Hyundai: The Empty Car Convoy
    Hyundai are stepping up their game with this new piece of content, the ‘Empty Car Convoy’ which takes what feels like a leaf out of the Volvo book, to create this pretty cool stunt where a convoy of new cars with adaptive cruise control avoid a crash with no-one driving them!
    Gaping Void: My next book project….

    01starting-points_04_11
    [IMPORTANT: 
    The book is going to be a very small limited edition, so if you want to reserve a copylet me know at themarfaproject@gmail.com and I’ll send you a notification when it comes out. Keep on checking here for updates etc. The preceding link will be the book's offical landing page etc etc. Thanks.]

    THE PLAN:

    i. I’m writing a book, working title, “The Marfa Project”. It’s going to be my magnum opus.

    ii. Everything in the book will be hand-drawn in my usual business-card-size format. Just pen & ink, no typing etc.

    iii. The book will express everything worthwhile I have to say to the generations that come after me. It will be my gift to the ages.

    iv. themarfaproject.com will chronicle its making as an ongoing work in progress; this will be its that website’s main purpose.

    v. The book wil be completely “pure” and non-commercial. I’m doing this for myself, nobody else.

    vi. I see it as a massive, hardcover, fine-art coffee table book, a-la Taschen, Phaidon etc. Anyone interested in publishing it should drop me an email, thanks: themarfaproject@gmail.com

    vii. The book will be free in its entirety online, as well. The coffee table hardcover will just be a collector’s item- a signed, limited edition for my most hardcore supporters.

    viii. I’m guessing the book will be around the US $50-$100 mark, i.e. that same as most high-end hardbacks of similar size and quality.

    ix. I reserve the right to add to modify or delete any of the points above, however and whenever I damn well please.

    x. Again,The book is going to be a very small limited edition, so if you want to get on the list for when it goes into production, let me know at themarfaproject@gmail.com and I’ll send you a notification when the time comes. Thanks.

    MediaOrchard: Marketing Content that Competes with the Kardashians: Do’s and Don’ts

    Second of two parts 

    In the first part of this short series we talked about how in order to compete in a world full of online distractions, our B2B marketing content has to do one thing: It has to …

    The post Marketing Content that Competes with the Kardashians: Do’s and Don’ts appeared first on IdeaGrove.

    Digital Buzz Blog: Dominos Pizza Mogul: Earn Cash Designing Pizza
    Dominos are making headlines with the launch of their new ‘Pizza Mogul’ campaign that lets every day pizza lovers design their own pizzas and make cash every time someone buys one of their magic creations! Just download the app, crate an account, design a pizza and then start your own marketing campaign! Users can make [...]
    Digital Buzz Blog: SlideShare: 2014 Cannes Lions Review
    With the 2014 Cannes Lions race run and won, here’s a nice wrap from Bridget Jung, who argues that Big Emotion won out over Big Data, with a selection of the best winning work from Cannes in 2014. With work focused under 4 categories; Data & Technology, The Importance of Me, Storytelling and Product Innovation. [...]
    Digital Buzz Blog: IKEA: The Instagram Catalogue Website
    IKEA in Russia have created an ‘Instagram Catalogue Website’ for their latest range of products; IKEA PS 2014 (a 34 piece designer collection). And with over 15,000 followers in just a few days, it’s taking off! Here’s how it works… They’ve created an Instagram account that functions and pretty much looks like a website, using [...]
    Social Media Today: Social Startups: Bizible Connects All the Dots from Marketing Contributions to Revenue
    “We decided to move up market to replace and expand on the Salesforce for Google AdWords product,” says Aaron Bird, co-founder and CEO of the up-and-coming marketing analytics powerhouse. “We added a number of features so companies can track ALL marketing in Salesforce and match that with revenue.”

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    Social Media Today: Social Startups: Bizible Connects All the Dots from Marketing Contributions to Revenue
    “We decided to move up market to replace and expand on the Salesforce for Google AdWords product,” says Aaron Bird, co-founder and CEO of the up-and-coming marketing analytics powerhouse. “We added a number of features so companies can track ALL marketing in Salesforce and match that with revenue.”

    read more

    Social Media Today: Where Is the Ad Spend Headed? [INFOGRAPHIC]
    The biggest difference between content marketing and advertising, though, is that one of the main principles of content marketing is getting out there and marketing the marketing, which isn’t something one would typically do with a traditional print ad or a digital banner ad.

    read more

    Social Media Today: Leveraging Brand Ambassadors
    Recruiting brand advocates and leveraging them as brand ambassadors is becoming an increasingly popular form of brand promotion. Word-of-mouth recommendations from family and friends continues to influence consumer purchasing decisions more than any other source of information.

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    Social Media Today: Why You Should Pay for Discovery
    In every web development project, at some point, the designer and the developer disappear into their offices for a period of time and come out with some finished work. During that time, they are creating universes for their client, building web pages out of lines of code and pixels, tailoring everything to the needs of the organization that site will represent.

    read more

    Social Media Today: Why You Should Pay for Discovery
    In every web development project, at some point, the designer and the developer disappear into their offices for a period of time and come out with some finished work. During that time, they are creating universes for their client, building web pages out of lines of code and pixels, tailoring everything to the needs of the organization that site will represent.

    read more

    Social Media Today: Which Came First? The Relationship or the Business?
    So how might one establish a relationship before talking business? Give away some advice for free, share resources, start conversations and don’t be all about yourself, your company and the cash. Respect the fact that people have more options now than ever before and be a resource for those in need instead of trying to hard-sell those in need.

    read more

    Social Media Today: Which Came First? The Relationship or the Business?
    How might one establish a relationship before talking business? Give away some advice for free, share resources, start conversations and don’t be all about yourself, your company and the cash. Respect the fact that people have more options now than ever before, and be a resource for those in need instead of trying to hard-sell them.

    read more

    Social Media Today: 7 Ways to Be a Kicka** Blogger
    Kick-ass bloggers are clear on their expertise, niche, and passion. They don’t panic and lie awake at night trying to figure out their niche. They know they are the sum of all their experiences. They look at their professional and personal journeys and know what instinctively feels right. Lack of passion leads to lack of clarity.

    read more

    Social Media Today: 7 Ways to Be a Kicka** Blogger
    Kick-ass bloggers are clear on their expertise, niche, and passion. They don’t panic and lie awake at night trying to figure out their niche. They know they are the sum of all their experiences. They look at their professional and personal journeys and know what instinctively feels right. Lack of passion leads to lack of clarity.

    read more

    Ignite Social Media: New Snapchat Filters Add to its Appeal for Brands

    It recently became known that the popular messaging app, Snapchat, was in the process of testing out new filters for users that include adding customized locations and various scenes. For example, a filter that overlays a bunch of money falling from the sky – adding the illusion that you’re making it rain. Perfect for those who need to look like they’re making rain in front of their bathroom mirror. There are also customized location filters users can add:
    Scenes*images courtesy of @TaylorLorenz

    Currently only available on iOS, the new filters are only available in some places. Taylor Lorens has a great write up on the details over at The Daily Mail. But these new filters that Snapchat that is offering got me thinking, some brands are already using Snapchat to reach their fans in a new way, what is stopping other brands from taking advantage of these new filters and other features to try and reach their fans, too?

    Based on numbers from a study done earlier this year by Business Insider, it’s pretty obvious that social marketers should be looking to take advantage of the growing pool potential eyes.

    • Snapchat has significant scale: We estimate it reached 82 million monthly active users globally as of May 2014. That's about one-third Instagram's size.
    • The majority of Snapchat's users are female, and 70% are between the ages of 13 and 25, according to our estimates. Young women are a difficult-to-reach and influential demographic.
    • Engagement is high: Two-fifths of 18-year-olds in the U.S. use it "multiple times daily" to communicate with family and friends. That's a higher proportion than those saying they use voice calls multiple times daily.
    • Visual sharing on Snapchat is exploding. Sharing of Snapchat Stories increased 100% in the last two months. Stories are now getting 1 billion views daily, while 760 million disappearing photos and videos are sent daily.

    Much like how Instagram became the perfect companion app to Facebook, Snapchat is quickly becoming (or has already become) the perfect companion to those Instagram users who have grown tired of Facebook. (Which is actually probably cool with Facebook, because they acquired Instagram for 1 Billion dollars in 2012.)

    FiltersA sampling of the different type of free filters that are currently accessible by all Snapchat users.

    When trying to promote a brand, Snapchat can be a viable resource to promote specific content, such as live event coverage, product reveals, surprise and delights for fans and behind-the-scenes footage. Content that is not suited for primary channel posting, or content that is extremely real-time focused is prime for the Snapchat realm.

    Sending fans a Snap of a photo-shoot going on for your clothing brand, or a peek at a new model of car as it’s prepared for its reveal are great instant ways to connect with fans in ways that brands currently don’t utilize. It’s fun, quick and memorable – all the things that make for a lasting message impression that can lead to a relationship, or strengthen an existing one.

    Snapchat offers a way to build customer relationships and cultivate loyalty through a new medium. As with all new media, it’s the experimental execution that determines the best way, or at least a starting point to build upon. Snapchat can also send CTAs that go beyond “Like if you love pizza, ignore if you’re a racist”. The color pen function can add a distinct look to any snap, and the text function serves as a platform to post a mini-tweet. ProTip – Emoji’s take up more space than regular characters in the text box.

    I’m always looking for new ways to commutate the voice of my clients to users (I mean, it is my job and all). This the uncharted territory of advertising and marketing. It’s about reaching out and trying things. There is nothing as defined about social media marketing as there is in say, television or print advertising. We’re making our own paths, and for every fifty things that we try, we know that not all of them are going to work. But some will. And Snapchat just might be one of them, if we do it right.

     

    The post New Snapchat Filters Add to its Appeal for Brands appeared first on Ignite Social Media.

    Social Media Today: Where Is the Ad Spend Headed? [INFOGRAPHIC]
    The biggest difference between content marketing and advertising, though, is that one of the main principles of content marketing is getting out there and marketing the marketing, which isn’t something one would typically do with a traditional print ad or a digital banner ad.

    read more

    Social Media Today: Finding Your Audience on Facebook [INFOGRAPHIC]
    Most advertisers know that Facebook offers some impressive targeting capabilities. With around one fifth of the world’s population on Facebook, the reach is massive, to say the least, and combined with the granularity of Facebook’s user data the marketing opportunity really is insane.

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    Social Media Today: Finding Your Audience on Facebook [INFOGRAPHIC]
    Most advertisers know that Facebook offers some impressive targeting capabilities. With around one fifth of the world’s population on Facebook, the reach is massive, to say the least, and combined with the granularity of Facebook’s user data the marketing opportunity really is insane.

    read more

    Social Media Today: The Benefits of Using Social Media Like a B2B Boss
    There are all sorts of untapped marketing benefits available through social media, and when you use it like you know what you're doing, you make yourself - and your company - stand apart from the crowd. Take a look at the B2B benefits from social media use.

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    Social Media Today: The Benefits of Using Social Media Like a B2B Boss
    There are all sorts of untapped marketing benefits available through social media, and when you use it like you know what you're doing, you make yourself - and your company - stand apart from the crowd. Take a look at the B2B benefits from social media use.

    read more

    MediaOrchard: New Book Says Something Every Tech Company Needs to Hear

    Here in the inner sanctum of the Idea Grove, the writing team spends a lot of time talking about the tactics and methods that make content about business-to-business technology more interesting and effective.

    One principle we hold closest is that …

    The post New Book Says Something Every Tech Company Needs to Hear appeared first on IdeaGrove.

    Social Media Today: Why Social Media Is Essential to SEO Success
    SEO has two main elements: on-page factors, which include site content, usability, and accessibility to search engines; and off-page factors, including the inbound links that influence the degree to which search engines think a site is important.

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    Social Media Today: Why Social Media Is Essential to SEO Success
    SEO has two main elements: on-page factors, which include site content, usability, and accessibility to search engines; and off-page factors, including the inbound links that influence the degree to which search engines think a site is important.

    read more

    Social Media Today: Igniting Advocacy: Women and Weber Grills
    When it comes to grills, 69% of purchase decision makers are male. But with women Grill Masters on the rise, are major grill brands shying away from male-centric content and focusing on family? We took a look at the Weber and Char-Broil Facebook communities to find out.

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    Social Media Today: Igniting Advocacy: Women and Weber Grills
    When it comes to grills, 69% of purchase decision makers are male. But with women Grill Masters on the rise, are major grill brands shying away from male-centric content and focusing on family? We took a look at the Weber and Char-Broil Facebook communities to find out.

    read more

    Social Media Today: Igniting Advocacy: Women and Weber Grills
    When it comes to grills, 69% of purchase decision makers are male. But with women Grill Masters on the rise, are major grill brands shying away from male-centric content and focusing on family? We took a look at the Weber and Char-Broil Facebook communities to find out.

    read more

    Cool Infographics: Secrets of a Killer Blog Post: Images

    Secrets of a Killer Blog Post: Images infographic

    It can be hard to run a successful blog. Here at Cool Infographics, we strongly believe in graphics and images (big surprise right?). But if you still need a little persuading, the Secrets of a Killer Blog Post: Images infographic can tell you more great things about images and what they can do for your blog.

    You already know that well-researched, high-quality content is the backbone of a killer blog post. But don’t underestimate the importance of a strong visual component when you’re composing your latest and greatest update for your audience

    The human brain processes images in as little as 13 milliseconds—less than the blink of an eye.

    A post with an image is far more enticing to the bounce-happy readers of the Internet than one without, and is more likely to be shared on social media as well.

    There’s a lot of information in this one!  Everything this design mentions about photos and images applies to posting infographics as well.

    Published by whoishostingthis.com

    Social Media Today: America Is Talking About Summer Vacations
    According to the Adobe Digital Index Travel 2014 Report, Americans will book $61 billion online between Memorial Day and Labor Day, an all-time high, up 15% YoY. The increase in smartphone screen size and data speeds combined with vastly improved mobile travel sites and applications is driving this year’s increase in bookings.

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    Social Media Today: America Is Talking About Summer Vacations
    According to the Adobe Digital Index Travel 2014 Report, Americans will book $61 billion online between Memorial Day and Labor Day, an all-time high, up 15% YoY. The increase in smartphone screen size and data speeds combined with vastly improved mobile travel sites and applications is driving this year’s increase in bookings.

    read more

    Social Media Today: America Is Talking About Summer Vacations
    According to the Adobe Digital Index Travel 2014 Report, Americans will book $61 billion online between Memorial Day and Labor Day, an all-time high, up 15% YoY. The increase in smartphone screen size and data speeds combined with vastly improved mobile travel sites and applications is driving this year’s increase in bookings.

    read more

    Social Media Today: Leveraging Brand Ambassadors
    Recruiting brand advocates and leveraging them as brand ambassadors is becoming an increasingly popular form of brand promotion. Word-of-mouth recommendations from family and friends continues to influence consumer purchasing decisions more than any other source of information.

    read more

    Social Media Today: Using Diagnostics Reports in the Sales Process
    Don’t include your sales appeal in your error report. Your e-mail SIG is sufficient to convey who you are, your firm, and the solutions you provide. If and when you get a “thank you” email back from your C-suite target, you have the option of advancing the discussion.

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    Social Media Today: Love 'Em or Leave 'Em: Staying in Love with Facebook Marketing
    The chances are very high that your place of business has a Facebook page and I’m willing to bet my dog, Swayze, on the fact that you’ve seen a decline in your business’s organic reach since the beginning of the year. Do I think you should yank your business page off of Facebook? Nope. Here's why.

    read more

    Social Media Today: Love 'Em or Leave 'Em: Staying in Love with Facebook Marketing
    The chances are very high that your place of business has a Facebook page and I’m willing to bet my dog, Swayze, on the fact that you’ve seen a decline in your business’s organic reach since the beginning of the year. Do I think you should yank your business page off of Facebook? Nope. Here's why.

    read more

    Social Media Today: Love 'Em or Leave 'Em: Staying in Love with Facebook Marketing
    The chances are very high that your place of business has a Facebook page and I’m willing to bet my dog, Swayze, on the fact that you’ve seen a decline in your business’s organic reach since the beginning of the year. Do I think you should yank your business page off of Facebook? Nope. Here's why.

    read more

    Social Media Today: New Twitter Design Gives an Advantage to Businesses
    First, the new Twitter profile page is made to look more like other social media sites such as Facebook and Google Plus. A large header that spans the top of your profile page can give your business a huge opportunity to promote your product or service.

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    Social Media Today: New Twitter Design Gives an Advantage to Businesses
    First, the new Twitter profile page is made to look more like other social media sites such as Facebook and Google Plus. A large header that spans the top of your profile page can give your business a huge opportunity to promote your product or service.

    read more

    Social Media Today: Twitter Now Supports Animated GIFs
    Perhaps taking a cue from Tumblr’s growing success, Twitter announced on June 18th that the web site, along with the Android and iOS Twitter apps, will now support animated GIFs. The announcement came, of course, via a tweet from Twitter support, and the reaction was an almost unanimous “Finally!”

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    Social Media Today: Twitter Now Supports Animated GIFs
    Perhaps taking a cue from Tumblr’s growing success, Twitter announced on June 18th that the web site, along with the Android and iOS Twitter apps, will now support animated GIFs. The announcement came, of course, via a tweet from Twitter support, and the reaction was an almost unanimous “Finally!”

    read more

    Social Media Today: 10 Models Who Have Rocked Social Media This Year [INFOGRAPHIC]
    Social media remains a popular medium for models to connect with their fans. After viewing this infographic produced by UK Models, it has become rather clear as to who is popular and admired among today’s general public. From Tyra Banks to Gisele Bundchen, these 10 models are sharing their looks but also their lives with their loyal fans.

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    Social Media Today: Freelancing: A Growing Market
    It is hard to deny that with the advancements in technology and our reliance on it, businesses today have more accessibility to resources, and it has allowed them to collaboratively work with people online. This trend can only mean a growing market for freelancers.

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    Social Media Today: Freelancing: A Growing Market
    It is hard to deny that with the advancements in technology and our reliance on it, businesses today have more accessibility to resources, and it has allowed them to collaboratively work with people online. This trend can only mean a growing market for freelancers.

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    Social Media Today: How to Supercharge Your Inbound Marketing with Videos [INFOGRAPHIC]
    Did you know that 3.3 million videos are uploaded everyday on Instagram, an estimated 1 million videos are uploaded everyday on Vine, and that YouTube reaches more US online adults than any cable network? These stats prove that if your business is not marketing with videos, you're missing out on potentially huge opportunities!

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    Social Media Today: How to Supercharge Your Inbound Marketing with Videos [INFOGRAPHIC]
    Did you know that 3.3 million videos are uploaded everyday on Instagram, an estimated 1 million videos are uploaded everyday on Vine, and that YouTube reaches more US online adults than any cable network? These stats prove that if your business is not marketing with videos, you're missing out on potentially huge opportunities!

    read more

    Social Media Today: Social Advocacy & Politics: Thought Leadership in the Social Age
    Social media is where public thinking happens. So if you want to be a thought leader, you must lead on social media. Lead not only on social media, but like the tree falling in the woods, if you want to be heard you’ve got to fall among thinking people.

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    Social Media Today: Facebook's Been Running Psychological Experiments On You
    Facebook identified 689,003 English speaking users to run a psychological experiment on, for the duration of a week. They began to manipulate the newsfeed of a group of these users to remove posts with a negative emotion attached to them, and removed all posts with a positive emotion for the other group.

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    Social Media Today: What Happens in Just ONE Minute on YouTube [INFOGRAPHIC]
    Every 60 seconds, YouTube makes an estimated $10,654.49; at least 1,388 channel subscriptions are formed; and 100 hours of videos are uploaded. Take a look at this infographic created by YouTubeDownloader illustrating what else happens in a YouTube minute.

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    Social Media Today: New Research on How World's Biggest Brands Leverage Social Marketing
    How are the world’s biggest brands leveraging social marketing for business? That seemingly straightforward question has remained unanswered from a research perspective to this point. But a new study benchmarks the current state of social marketing, as well as uncovering a number of key strategies, tactics and business implications.

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    Social Media Today: Google+ on Its Third Birthday
    Good luck, Google+, on your 3rd anniversary. I really like you. For now, only because of your potential and because I am always trying to impress your dad, Google. But what I would really like is to love to spend time on Google+. To leave Facebook behind and make G+ my number one social media wife. Right now, it's dead last.

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    Social Media Today: 5 Principles for Creating a Social Media Following That Sticks
    5 guiding principles and a couple of handy online tools to guide your social media activity, and help you create a social media following that sticks. This group of people become an asset that continues to appreciate over time; as they share, promote and re-purpose your best content.

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    Social Media Today: How Niche Social Networking Sites Empower New Industries
    Traditional, trade, and professional industries often miss out on social media marketing due to misconceptions about the efficacies of social media netoworks, a lack of guidance, certain ethical restrictions, and overall uncertainty in how to implement a policy when using such tools. A handful of industry disruptors are changing that.

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    Social Media Today: 15 Ways to Improve Your Business Blog
    Blogs designed for businesses are, in my opinion, the center of operations for any online marketing campaign. They give you complete control over the content, allow you to populate Facebook and other social channels with self-made content, and enable you to give a voice to your brand unheard on social media.

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    Social Media Today: Patient Opinion Leaders Are the New Healthcare Influencers
    The pharmaceutical industry has historically invested enormous amounts of money into identifying and engaging with those medical influencers who can potentially make or break its new therapies. These ‘super influencer’ doctors, known as Key Opinion Leaders are the ones other prescribers look to for guidance.

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    Social Media Today: How Air Guitar Became a Template for All My Creative Marketing Strategy
    "In late 2012, I embarked on the biggest creative challenge of my life. Ten months later, I would be crowned the World Champion of Air Guitar." Take a cue from the world champion of competitive air guitar, who reverse engineered a winning routine in what has become a template for all creative marketing strategy going forward.

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    Cool Infographics: Defining Moments in Canadian History

    Defining Moments in Canadian History infographic

    Happy Birthday Canada! To celebrate, American Appraisal has created the Defining Moments in Canadian History infographic to commemorate the last 147 years that have shaped Canada into what it is today.

    July 1st is Canada Day and from coast-to-coast, Canadians will celebrate our country’s 147th birthday with pride.

    To kick off celebrations, here’s a fun infographic with little-known facts about Canada, events that made headlines, and uniquely Canadian milestones.

    I like the visual timeline of major events and milestones with illustrations and icons.  The statistics should be visualized though.  Big fonts are not data visualizations, and numbers alone don’t give the audience any context about the values.

    Thanks to Christine for sharing!

    Social Media Today: Gain Consumer Confidence by Respecting Privacy With Your Big Data Marketing
    Digital marketers seem to be too engrossed in using more innovative means of marketing their business that there is one aspect of their digital marketing that should be a high concern yet often neglected as it can give a better and a long term turning point of their business success and that is privacy.

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    Social Media Today: The Emotions of Social Sharing
    We live in a time when emotions are high because they’re publicly shared, and displayed, in social media. In essence, we’ve opened up “Pandora’s Box” filled with emotions, both positive and negative, for all to see. Regardless of the sentiment of the emotion shared, sharing our feelings with each other builds connection, which equates to relationships.

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    Social Media Today: 17 Business Website Mistakes That Push Your Customers Away
    Remember, your website’s number one goal is to take your customer fluidly from browsing to purchasing without getting lost in the design. If you’re not reaching your desired sales goal, despite your awesome marketing efforts, it might have something to do with your website’s design.

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    Digital Buzz Blog: Molson Canadian: National Anthem Beer Fridge
    Today is Canada day. And the world over, Canadians are celebrating their great country. Meanwhile, Molson Canadian, is celebrating too, but only for Canadian’s who know their national anthem. With special Molson Canadian beer fridges placed around the country, you’re only chance of unlocking a free cold beer, is to sing the national anthem O [...]
    Social Media Today: The Best Tactics to Generate More Leads from Facebook and Twitter
    One of the biggest misconceptions about social media sites is that they are just only for brand awareness and not for generating leads. If you consider the same, your business is missing out a lucrative marketing channel. Instead, of getting distracted with the counts of Facebook “likes “and Twitter “followers”, focus on the statistics that can contribute to your revenue.

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    Social Media Today: Who Leads Your Social Activities? Does It Matter?
    As organisations evolve engagement with customers through social and mobile channels, customers are responding and engaging with both organisations and each other and there are new disciplines emerging across organisations whose role it is to lead and manage these engagements.

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    Social Media Today: The Big Brand Theory: The X Games
    With its vast library of professionally created sports images, one of the X Games' big endeavors is the sharing of images through social sharing. As the brand moves more into image-based social media Richman says, “I’m hoping that we’re thinking first about content distribution as much as we’re thinking about making great content.”

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    Social Media Today: How to Perk Up Your Dying Facebook Page
    You have to remember that people see Facebook as a fun social sphere where they go to connect with friends and enjoy. Your goal of enticing them to become your customers should never go against this principle. Hence, you should avoid hard-selling tactics that can portray you as an aggressive business outsider.

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    Social Media Today: Content is Only as Good as Its Shareability
    It’s no secret that inbound marketing has become exceedingly popular over the past several years. “78% of chief marketing officers think custom content is the future of marketing.” What makes this so interesting is that the increase in demand for superior content relies on one factor exclusively; social media.

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    Social Media Today: 5 Key Benefits of In-House Digital Advertising [INFOGRAPHIC]
    Digital leaders realize they no longer need to funnel online advertising budgets through multiple third parties. "If you bring that team in-house, you have an opportunity to share cross-channel findings, be agile, to do more with programmatic," says Kathy O'Dowd, senior manager for programmatic buying in North America at Netflix.

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    Social Media Today: The New Remarketing on Facebook
    Once upon a time, Facebook Exchange (or FBX) was considered to be a huge part of Facebook’s future advertising plans. However, nearly two years later FBX is stagnating due to limitations. Enter Website Custom Audiences. Where FBX is cookie based, WCA’s leverage the Facebook Remarketing Pixel to create audiences of users to target.

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    Social Media Today: Yo. Srsly?
    If something like Yo appeals to us so that we can simply let people know we’re thinking about them, but need an app to do it, it says something about our so-called digital life, our dependence on technology and society overall. Perhaps there’s something to the rising trend of digital detox retreats after all.

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    Social Media Today: Social and Digital Body Language: 105 Factors Impacting Business and Personal Brands
    As I have always shared with our clients, students, and loyal blog readers, social media marketing is both art and science. It is dangerous to get so caught up in the tools and technology that you lose sight of why you are doing it in the first place.

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    Social Media Today: Protecting Your Website: Who Owns Your Domain Name?
    Surprise. Surprise. Oh, no. It happens all too often when businesses are ready to upgrade, refresh, or move their website. Often, startup businesses choose a do-it-yourself (DIY) website wizard setup years ago as a free, starter site. Sometimes an unscrupulous web designer or host has registered their domain name “for them” — using their contact information.

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    Cool Infographics: The Periodic Table of Fictional Minerals

    The Periodic Table of Fictional Minerals infographic

    Periodic tables are always helpful whether your in chemistry class, or reading an infographic that uses the idea! The Periodic Table of Fictional Minerals infographic from Buy Metal Online is about the many different fictional materials made up for tv shows, animated series, games, comic books, films, and literature.

    This infographic we have made is a periodic table of metals, minerals and other elements that don’t exist, except in popular culture (notably films, TV shows, animated series, games, comic books and literature). The table is a fun play on the real-life periodic table and demonstrates just how many fictional elements there are.

    Infographic images need to be able to be shared on their own, so the design should include the publisher’s logo, a copyright and the uRL to the original infographic landing page.

    Thanks to David for sending in the link! 

    Social Media Today: Analytics Strategies to Measure Social Signals
    Tracking down the social media reach of your business is not enough. You need to dig deeper into your social analytics undertaking by tracking down its social engagement as well. As the number of your social media followers starts growing, it is crucial to know whether you are attracting social users who are interested in converting for your business.

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    Social Media Today: From Good to Better: Social Media Changes to Enhance User Experience
    Different social media platforms have been bringing about various types of updates to their products and services. These updates have helped to enhance user experience and bring about a change in the way social media is used for businesses these days.

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    Social Media Today: Why Google Places is Now Google My Business
    Since the introduction of the Google Hummingbird Algorithm, Google has combined Google Places with Google+ Local and rebranded it as “Google My Business.” This change from Google shows that they understand the importance for businesses with a high street store or office to be found online.

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    Social Media Today: Content Marketing for Beginners: What's a Content Writer?
    Thanks to the rise in content marketing, content writers are high in demand, but what exactly differentiates them from other writers? Content marketing is a quickly growing field. With that growth comes opportunities for entrepreneurial minded writers.

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    Social Media Today: Be Careful with Your Burning Platform
    Social business is fundamentally about changing behaviors of employees, and therefore of organizations. That kind of change is difficult. There are often those within any organization that will either hark back to a bygone age, or want to preserve the status quo. Both groups will often obstruct change.

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    Social Media Today: Conferences Have Gone Social, Have You?
    Savvy business owners and brands are using social media channels, such as Twitter, LinkedIn and blogs, to communicate with customers, build online relationships and tell their stories. This approach to digital marketing has also revolutionized the conference experience.

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    Social Media Today: SMToolbox: Improving Performance in the Financial Industry with Hearsay Social
    We are now seeing the emergence of a new wave of social media tools that intelligently address specific business challenges. This week we take a look at how Hearsay Social has focused on the practical ways social media can support field sales staff and can help ensure compliance in the financial services industry.

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    Digital Buzz Blog: Johnnie Walker: Interactive Sensorium Box
    Johnnie Walker in South Africa have created an ‘Interactive Sensorium Box’ to amplify the King of Flavour Whisky Profiler campaign. In essence, it’s a mobile sensorium experience that steps tasters through a series of flavours, aromas and sounds to create a profile of their favourite matched blend… All while sensors register the profilers individual selections [...]
    Social Media Today: Rebranding Through Employee Social Engagement
    Employees today (especially your younger talent) need - almost expect - to have their voices heard. Staff who’ve grown up in the days of social sharing bring a culture of open communication and engagement. That expectation of being involved is likely trickling up to your more senior levels too.

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    Social Media Today: Screening Questions: Essential Or Waste of Space?
    When the time comes to advertise a new vacancy for your business, there are lots of things you need to consider to ensure you get the best candidates applying and you receive relevant, qualified applications that have a genuine interest in your business.

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    Social Media Today: How to Bring Great Customer Service Online
    Having great online customer service is crucial in this day and age. Having great offline customer service is simply not enough to effectively own your customer relationship management. How do you bring this excellent customer service you may have offline on to your online presence?

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    Social Media Today: 7 Reasons Why You Need to Go Mobile [INFOGRAPHIC]
    Unbelievably there are still some people out there who think mobile is a fad and are still not using it to market their business. There are many reasons why mobile is taking the world by storm but here are just 7 that should convince you if you are not already convinced.

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    Social Media Today: 3 Ways to Use Google My Business for Your Marketing
    Google My Business, Google's newest service for businesses, has extensive social media and search benefits that affect a business's ranking on Google. Here are three ways to take advantage of Google My Business to connect with consumers and increase a business's search rankings on Google.

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    Social Media Today: How Newsjacking Can Boost Traffic to Your Website
    There are many ways to boost traffic to your site, including use of social media platforms and email campaigns. One method a lot of companies are using now is newsjacking, which is taking breaking news stories or widely publicized current events and reporting on them in such a way that relates to the given company’s own ideas.

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    Social Media Today: The Vampire Strikes Back
    Social media is fertile ground for celebrities to take control and build their personal brands, but the question remains: Is all social buzz good? In the case of World Cup footballer Luis Suarez, the answer will likely be yes. He is now the third-highest mentioned player in the group stage.

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