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Thom Browne 2014 Fall Eyewear Collection

Thu, 2014-08-28 16:36

After launching in 2011, Thom Browne Eyewear continues to provide tasteful eyewear designs filled with timeless American sensibility. Drawing inspiration from vintage '50s and '60s military designs, the collection is handmade in Japan with quality acetate and titanium to provide duality and comfort for the wearer. Standout motifs include four-stripe rivet hinges and five-piece, tri-color temple tips. Check out a preview of the range here and head over to Thom Brown Eyewear for more information.

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Olympus PEN E-PL7

Thu, 2014-08-28 16:34

The popular PEN series of compact point-and-shoots from Olympus received its newest model in the E-PL7. Maintaining the vintage aesthetic the PEN line is widely recognized for, the E-PL7 takes advantage of the latest social media phenomenon with a clever downward-opening monitor for easier selfies. This Micro FourThirds camera further offers a 16 megapixel sensor, three-axis image stabilization, 81-point Autofocus, and built-in Wi-Fi for easy image sharing and smartphone connectivity. Available this September for $600 USD (body only), read more about the Olympus PEN E-PL7's specs here.

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Warsteiner Unveils Its 2014 Art Collection with Fafi, Ron English, D*Face, Kevin Lyons, James Jean and Roids

Thu, 2014-08-28 14:46

German brewery Warsteiner has unveiled its latest art collection featuring unique bottle art designed by some of the world's most compelling and unique artists. On tap are new designs by the likes of Fafi, D*Face, Kevin Lyons, Ron English, James Jean and Roids, each of whom has applied their signature style of work across the entire bottle. Look for this year's art collection at select locations where Warsteiner is sold.

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Sunspel 2014 Fall/Winter Collection

Thu, 2014-08-28 14:46

Known for some of the best casual basics on the market today, British heritage brand Sunspel returns with its latest batch of simple, yet luxurious cotton garments. For Fall/Winter 2014, the company's brilliantly understated, expertly-made styles include new renditions of everyday essentials such as tees, sweatshirts and track pants, each of them crafted with precision in Long Eaton, Nottingham. Standouts from the range include the soft, loopback cotton Sweat Top, premium cotton Track Pants and a zip-front hoodie, as well as Sunspel's version of the all-season crewneck T-shirt. Perfect for lounging, trips to the gym or casual use during the week, Sunsel's Fall/Winter 2014 collection is available now at the HYPEBEAST Store.

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Reigning Champ 2014 Fall/Winter New Arrivals

Thu, 2014-08-28 14:38

Reigning Champ may be known for some of the best fleece on the market, but the Canadian brand continues to expand its range this season with its latest arrivals for Fall/Winter 2014. Veering somewhat from its tried-and-true cotton fabrics, the label offers a duo of more technical pieces in the form of the Stow Away Hooded Zip Jacket and Pull On Shorts, both of which feature sleek silhouettes and are constructed from a comfortable, durable stretch nylon blend. Rounding out the highlights, meanwhile, are a hoodie and crewneck in a combination of French terry and nylon, providing stylish, sporty riffs on classic Reigning Champ staples. Look for Reigning Champ's Fall/Winter 2014 new arrivals now at the HYPEBEAST Store.

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The World's Most Expensive Apartment

Thu, 2014-08-28 13:43

Set to be the world's most expensive apartment upon completion, The Sky Penthouse is well under construction. Located in Monaco, the 35,500 square-foot penthouse is slated to hit the market with a cool $400 million USD price tag. With features such as floor-to-ceiling windows, state of the art architecture, and a large terrace with a pool, it is safe to bet that one out of the approximately 30 percent of Monaco inhabitants who are millionaires will be eager to add this to their property portfolio.

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NFL Consults its "MVPs" to Determine the Brand Identity for All 32 Teams

Thu, 2014-08-28 13:17

The NFL is one of the most recognizable brands in the U.S., in large part because of Jamie Weston, vice president of Brand & Creative. For over a decade, Weston has headed numerous marketing campaigns, team-design overhauls and product launches for the NFL. Recently, she offered up insight on her most important project to date, which involves creating singular brands for each of the NFL's 32 teams to rally around. In order to determine the pillars of each brand, a notable example being the Atlanta Falcons' "authentic, magnetic, and elevating" slogan, Weston explains how and why her team consults the "real" MVPs of the league -- a large sample of individuals that doesn't include the likes of Peyton Manning, Tom Brady or Adrian Peterson -- the fans. Last season, over 80% of televisions in U.S. homes tuned in to regular season games, making it easy to understand why NFL teams are placing a heavy importance on its fans, as well as its team's brand being much bigger than an individual player or coach.

Read the below excerpt from a sit-down interview with Jamie Weston and head over to Fast Company for the full article.

HOW HAVE YOU BETTERED THE NFL’S BUSINESS?
When I got here, we were really just trying to get a hold of what is the NFL brand about. And if you asked 100 fans, or even 100 employees, you would get 100 different answers. So what is the brand we want to convey? We did a lot of work with our fans to understand our brand essence, which comes down to three words: intense, meaningful, and unifying.

At the end of the day, what we deliver is a game that’s intense: The fact that your team only plays one day a week--every second matters, every down matters. Meaningful: It really is much more than a game to us. We really permeate well beyond the Xs and Os on the field. And unifying: We’re like that last great American campfire, in that people come together and share stories. So that’s how we look to manage the brand: It’s about the storytelling behind it, the meaningfulness, and pulling people together. We run that through everything we do including commercials--the ticket-exchange spot is one of my favorites.

We brought in real fans and there’s something really authentic about that. We went to all those stadiums and met with those fans. Again, you get those stories from them--it’s really meaningful to them.

YOU ALSO WORK WITH TEAMS ON THEIR BRANDS AND IMAGES: HOW DO YOU INCORPORATE YOUR CREATIVE APPROACH WITH FANS AND THE NFL ITSELF, WITH 32 DIFFERENT TEAMS?

The rigor that we put behind building out the brand, we also do so with teams. We come in as a consultant and do everything from a communication audit to fan focus groups on the national and local levels. We go to the game and experience it as a fan. And then we take away all that research and come back to the team and say, 'This is how you guys see your brand, but this is how your fans see it.' Sometimes it’s really close and sometimes it’s not. So you have that conversation of where do you want to be.</blockquote>

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D.TT.K 2014 Fall/Winter Lookbook

Thu, 2014-08-28 11:17

Founded in 2012 by a collective of Japanese street artists who go by the name of Dettok, D.TT.K transitions into the winter season with another striking range. Building on a fusion of streetwear and sportswear influences, the collection looks to colorful prints and a blend of fabrics in its repertoire. Some outfits conjure up styling seen in motocross apparel while others take a nod at '90s rave culture -- think slim-cut jeans and retro graphic sweaters. Lightweight anoraks provide options for the unpredictable weather, while denim jackets are a timeless staple, synonymous to masculinity. Check out the lookbook here and follow D.TT.K on Instagram for more on the fledgling label.

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Nike Roshe Run Mid Black/White

Thu, 2014-08-28 11:00

To round out the summer season, Nike has released an new rendition to its celebrated Roshe Run Mid model. Adhering to a monochromatic makeup, the sneaker features a mix fabricated upper, with leather panels taking on the vamp while synthetic mesh is featured at the heel, tongue and toecap. A ripple stitching design and striped grey eyelets offer bold accents, while a subdue, grey Swoosh adds additional appeal. Elsewhere, a white rubber sole rounds out the sneaker with a cushioned lower. Priced at €100 EUR (approximately $132 USD), the Nike Roshe Run Mid Black/White can now be purchased at Suppa Store.

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FTP 2014 Fall/Winter Lookbook

Thu, 2014-08-28 10:59

Hailing from Los Angeles, FUCKTHEPOPULATION (FTP) has unveiled its 2014 fall/winter lookbook to showcase its latest offerings. Shot with an analogue-inspired style, the effects provides a glitchy atmosphere for the garments. Within the range, we find a selection of tops and hats with bold motifs and provocative statements such as "DO YOU BELIEVE IN GOD?" Enjoy the lookbook above and keep an eye out for the pieces at the brand's online store from August 30.

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DOG LTD. 2014 Fall/Winter Lookbook

Thu, 2014-08-28 10:45

DOG LTD. looks to bring a man's best friend into the spotlight with its 2014 fall/winter line. The colorful collection encompasses a selection of snapback caps and shirts, all with fun canine motifs. Furthermore, the brand donates a portion of each sale to the North Shore Animal League in an effort to provide a better future to innocent dogs, cats, puppies and kittens. The DOG LTD. 2014 fall/winter collection is now available to purchase at the brand's online store.

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Samsung Unveils the Gear S

Thu, 2014-08-28 10:10

Samsung unveils the latest addition to its smart watch range with the Samsung Gear S, which promises to bring more benefits of the smartphone experience to the wrist. The new model features a built-in 3G modem, allowing texts to be sent and calls to be made without relying on a mobile phone, WiFi, or Bluetooth for connectivity. The curved two-inch AMOLED screen reflects the aesthetics of Samsung's smartphones and is powered by a dual-core 1GHz CPU which runs a variant of the Tizen operating system. Claimed to have a battery life of up to two days, the Gear S also offers GPS capabilities, heart rate and motion sensors as well as the all important clock. Lookout for the Samsung Gear S at retailers this October.

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Commune de Paris 2014 Pre-Fall Collection

Thu, 2014-08-28 09:42

Inspired by a 1871 revolutionary movement and the artists, rebels, values and symbols associated with it, Commune de Paris continues to churn out strong collections of chic clothing and accessories, as well as new collaborations with specially-selected artists. For Pre-Fall 2014, the French label has released a focused selection of transitional styles that includes crewneck sweatshirts, hoodies, jackets, trousers and woven shirts, as well as quirky accessories like printed cushions. Highlights include  the all-over print Exode Pattern Menand Shirt, Ferdinand Zipper Jacket and Louvre Zip Hoodie, along with new collaborative items featuring the watercolor graphics of artist Kim Roselier. Look for Commune de Paris' Pre-Fall 2014 collection now at the HYPEBEAST Store.

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A Closer Look at the fragment design x Nike Tennis Classic SP

Thu, 2014-08-28 08:40

Today we've got a closer look at the recently released fragment design x Nike Tennis Classic SP from the two collaborator's Court collection. This clean, classy and simple sneaker features a white leather upper with a perforated Swoosh and contrasting heel tab in blue suede. Underneath is a crisp white sole which continues the simple, all-white look. If you haven't picked up a pair for yourself, you can find these at Nike and select stockists.

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Nike Sportswear 2014 Fall/Winter Tech Pack Collection

Thu, 2014-08-28 07:51

After checking out the lookbook, we've now got another look at Nike Sportswear's Fall/Winter 2014 Tech Pack collection. The highlight here is the Tech Pack Windrunner, a modified version of the classic Windrunner, which features a tech fleece body paired with a nylon chest, yoke and hood. Complementing the Windrunner is another hoodie featuring a removable nylon hood and elasticized hood and zipper pulls. Of course, Nike's Tech Fleece sweatpants are also back in new colors. Check out the collection and look for it at Nike Sportswear locations and online.

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A First Look at the Air Jordan Future Premium "Gum Sole"

Thu, 2014-08-28 07:32

We've got a first look at an upcoming Air Jordan Future Premium featuring a rich leather upper and a gum sole. This classy version of the Future features a black woven leather upper paired with a white midsole and an old-school gum outsole. Tonal piping around the edges and tongue cap off the design for this upcoming model. Stay tuned for more info and an official release date.

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Fitted Hawaii Wai’ale'ale Jacket and Stance Socks

Thu, 2014-08-28 05:20

Fitted Hawaii has unveiled a new windbreaker and socks as part of its Wai'ale'ale collection. Made from lightweight nylon ripstop fabric, the hooded windbreak boasts an all-over plant print and features adjustable velcro wrist straps, zip-up closure, and adjustable drawcords at the waist. Collaborating with accessories brand Stance, the cotton socks share the same patterned motif and are accentuate by the label's Military Spec branding at the ankle. Shot by Mel Tjoeng and modeled by Lia Mausolf, check out the pieces here and look for them at Fitted's online store.

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Air Jordan Flight Flex Trainer Black/Gym Red-White

Thu, 2014-08-28 05:18

The latest colorway for Jordan Brand's Jordan Flight Flex Trainer has been unveiled. Stocked with built-in Flywire, layered mesh, perforations, and synthetic materials, the newest addition to the line sports a solid black upper, which is accented by popping red Flywires and eyelets. The shoe is cleanly finished with a clashing white, textured rubber outsole. The Flight Flex Trainer will soon be available in Black/Gym Red-White at Nike.

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Donatella Versace Takes the ALS Ice Bucket Challenge

Thu, 2014-08-28 04:51

The ALS ice bucket challenge continues to gain momentum as Donatella Versace becomes the latest celebrity to endorse the philanthropic effort. Never one to be outdone, Ms. Versace accepts the challenge by having two male models, dipped in Versace gold, pour two freezing buckets of water on the unsuspecting fashion designer right after she nominates Pedro Almodovar, Pharrell, and Prince to take on the challenge. Check out the clip here and for more on amyotrophic lateral sclerosis disease head to ALS association.

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Philippe Starck and Moustache Present M.A.S.S. Electric Bikes

Thu, 2014-08-28 04:46

French designer Philippe Starck and bike manufacturer Moustache present M.A.S.S. - mud, asphalt, sand, snow - a collection of four electric two-wheelers, each designed with specific technological modifications to handle their respective terrains. Concentrating on providing the rider with the best experience possible, 'mud' encompasses an all-terrain approach while 'asphalt' is designed for fast and urban use. Finishing off the collection is 'sand,' which explores infinite spaces along the water, and 'snow,' a sturdier body able to tackle colder climates and territory. M.A.S.S. is set to debut at EuroBike 2014, alongside a line of tailor-made accessories including glasses, gloves and backpacks.

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