When we launched Blogging4Business back in the spring of 2006 we had no idea how a one-off conference featuring early advocates of a movement that was being referred to as “social media” might grow.
But grow it did, under the name Social Media Influence (SMI) no less, into a well-respected news site and a conference that would run for the next nine years. During that time we endeavoured to stay ahead of the curve of an unbelievable business phenomenon and to cut through the enormous noise generated by the social media industry.
Now however, the time has come to move on. We’ve decided to close down SMI. The reason is simple. So much of what we first covered is now fodder for general business media and, as the social media industry became fully mainstream, our interest moved into other areas.
I’d like to thank everyone who has been involved in SMI during its pretty long run, notably our editor of the last few years, Rachel England. Especially, I’d like to thank my co-founders, Mark Pigou and Bernhard Warner, for their work, commitment and, well, just being great friends.SMI may be over but its spirit of offering smart, no-nonsense analysis continues over at Internet Retailing and my new venture about sustainability communication, Sustainly. If you’re interested either retail or sustainability, we’d love to see you over there.
Thanks for your support.