The MTV Video Music Awards always have a reputation for generating headlines (both good and bad), and this year was no exception. MTV became one of the first brands to utilize Snapchat choosing to announce their star-studded list of VMA nominees via the "disappearing" photo app. While this is a great way for MTV to increase its Snapchat engagement, those who missed it were able to view the same announcement clips via Vine and Instagram (as they did last year). The question still lingers though, will other award shows, or other brands, follow suit?
Does Facebook Have Big Plans for Instagram?
Instagram users encountered an interesting message this week while scrolling through their feeds. Now one of the top questions on everyone’s mind is “what is Bolt?” Many speculations have been made about Facebook going after Snapchat again with what could possibly be a new one tap photo messaging app, but others have pointed out it could be part of Facebooks Install Ads. Either way, Facebook has only announced that there are big things planned for next week, maybe Bolt will be another addition to the four messaging apps Facebook already features.
Facebook Mobile Ads Increase Revenue
Fueled by strong demand for mobile advertising, Facebook extended its hot streak in the second quarter, gaining on its chief competitor, Google, and positioning itself as a top player in digital advertising. The giant social network scorched analyst estimates for the ninth straight quarter. Facebook grew revenue 61% and more than doubled second-quarter profit while making even more money from ads targeted at users on mobile devices, sending shares to record highs in after-hours trading on Wednesday.
The post Snapchat Partners With MTV While Facebook Makes “Big Plans” | #SYSK appeared first on Ignite Social Media.
The NBA is certainly winning this summer. Even during the off-season the Association has been a huge topic of conversation, in no small part due to LeBron James. Yesterday, many of the Association's teams started to spontaneously engage in a hashtag known as #NBASitcoms. For any NBA fan, it was amazing to say the least.Atlanta Hawks
The Atlanta-based crew from NBA on TNT loved to poke fun at players and coaches. Lobbing this old joke their way was a nice touch.
— Atlanta Hawks (@ATLHawks) July 24, 2014
What better sitcom to reference a deadly three-point shooter?
Using Dirk Nowitski's name in word play never gets old...
— Dallas Mavericks (@dallasmavs) July 24, 2014
How could you use names Danilo Gallinari, Randy Foye, and Tywon Lawson? Like this:
— Denver Nuggets (@denvernuggets) July 24, 2014
— Denver Nuggets (@denvernuggets) July 24, 2014Golden State Warriors
When you've got a duo called "The Splash Brothers," there's only one reasonable #NBASitcom.
And when you've got a player named Draymond Green, you might be legally obligated to make this pun.
— Golden St. Warriors (@warriors) July 24, 2014Milwaukee Bucks
That moment when you don't have to modify a player or show's name at all and it works perfectly.
A somewhat under-the-radar player (Giannis Antetokounmpo, from Greece known as the Greek Freak for his freakish athleticism) and a somewhat under-the-radar show (Freaks and Geeks) combine.
— Milwaukee Bucks (@Bucks) July 24, 2014Minnesota Timberwolves
This might be the only time in Gorgui Dieng's career that his name is perfect for a pun.
Jrue Holiday... Jrue... two... I think you get the idea.
The only player to ever score 100 points in a single game and a sassy red head? I'd watch it.
Wilt & Grace #NBASitcoms
— Philadelphia 76ers (@Sixers) July 24, 2014
What should you watch this Fall? I think I have The Answer (see what I did there?).
— Phoenix Suns (@Suns) July 24, 2014
// ]]>Phoenix Suns
I would really like to see Joseph Gordon-Levitt in this one.
3rd Rock from the Suns #NBASitcoms
— Phoenix Suns (@Suns) July 24, 2014San Antonio Spurs
Fittingly, as the Spurs were this season's champions, they also were the winners of #NBASitcoms. How in the world did someone figure out how to cleverly use names like Kawhi Leonard and Marco Belinelli? I'll never know.
Saved by the Belinelli #NBASitcoms
— San Antonio Spurs (@spurs) July 24, 2014
Last week, I had the opportunity to attend Social Fresh East 2014 in Orlando, FL. I enjoyed the setup of the conference and I felt like the speakers kept the audience engaged in the 30-minute single sessions. Topics ranged from social storytelling to helpful social tools to how to brainstorm. However, these were my top 3 key takeaways: community is at the core of social, content is key, and we need to find reliable reach.Community is at the Core of Social
In several sessions, speakers touched on the importance of building communities in social. David Spinks defined community as a “strong sense of belonging.” In order to have a community, Spinks said you need three things: 1) People 2) Product and 3) Platform. Once the community has been developed, the most important goal is to learn from them and adapt. Jessica Gioglio, of Dunkin’ Donuts, continued this message saying that it is important to put fans first in order to create a sense of community. At Dunkin’ Donuts their fan-first strategy is executed by embracing them as storytellers, looking to them for inspiration and adding value through personalized content and promotions. As a brand on social, it is important to keep the community at top of mind when developing both content and campaigns.Content and More Content
Content was a consistent theme throughout Social Fresh this year. Carrie Kerpen opened the conference advocating for social media marketers to own their content. Kerpen emphasized that owned content does not just live on your social properties and that content needs to add value to your community. Content, with a focus on visual appeal, was the topic of Jason Miller’s speech. Miller emphasized the importance of visual content by saying, “the visual is the new headline.” He went on to say that visual language aids in decision-making, visual is more persuasive, visual connects emotionally, and visual makes for an overall longer impression than text. Throughout the development of social content, it is important that brands are telling a visually-appealing story that fans will want to share.The Need for Reliable Reach
In a fantastic closing speech, Jay Baer stated that total reach has lost its relevance and that we need to move toward reliable reach. He defined reliable reach as “the ability to send a message to someone who wants to receive it.” Baer said in order to achieve reliable reach we need to change our approach on social. In the past, we have taken a unique editorial approach to each channel, what Baer calls the “Rifle Approach,” but given the decrease in reach on major social platforms, Baer is promoting the “Shotgun Approach.” The strategy behind this approach means sending messages on multiple platforms for broader distribution. Baer says that brands need to give their audience multiple touch points through more content in more places. Given this new approach, Baer states that we need to change the metrics we are reporting on. He says we should be looking at the total connections across all channels and the average number of connection points per customer. Overall, Jay Baer’s Rifle vs. Shotgun Approach is one that every brand on social should take into consideration when developing their strategy.
What are your thoughts on my key takeaways from Social Fresh East? Will you be implementing them into your social media strategy?
The post Social Fresh East 2014 Recap and Key Takeaways for Brands appeared first on Ignite Social Media.
So you clicked? Yes! The good news is that unlike 99% of articles that share a title like the one above, this one is actually going to be worth your precious click. I’m here to teach you a Twitter trick that almost no one knows. Here’s a hint, it has to do with something that was formerly only available via paid Twitter products and is now FREE. Not a typo -- $Free.99.
What is this magical free trick? Twitter cards: Specialized content cards that do everything from encourage app downloads, to collect email addresses. Probably one of the most underrated and most useful pieces of functionality on the platform. Now free in a tweet near you.
Here’s how you take advantage of this new tool.Step 1: Visit Ads.Twitter.Com
Welcome to your ads management interface. Usually this platform is used for purchasing and scheduling promoted Twitter products like tweets, accounts, and trends. The good news is, we aren't spending any money. So let’s get to the free stuff.Step 2: Navigate to the “Creatives” tab
The Creatives tab is where you compose tweets when you’re creating a paid campaign. It's also where you will build cards to use in your organic/non-paid tweets. Bonus Tip: You can also schedule tweets from this page by composing a tweet not connected to a campaign, budget, and payment source. As you can see in the top left corner below “Creatives” I have one card already created. It’s for my personal blog Leather, Oak, and Smoke (check it out if you like babes and bourbon).Step 3: Pick Your Card Type
There are four card types that you’ll have access to through the ads manager. They are Lead Generation, Website, Basic App, and Image App. Each serves a different purpose as I’m sure you’ve guessed by their names.
Let’s take a look at the basic set up for each card.Lead Gen Card
The Basic App download card is a little more technical. This card requires app id’s for Apple’s app store or Google Play. The card will also request a deep link for the app. This is to allow the install button to send users who have already downloaded and installed the app directly to the app. In the Basic App card you will only be able to publish the app icon for your app and the default call to action to install. This will instantly send the user to install your app.Image App Card
The Image App Card has the same basic function as the Basic App Card, but also allows you to include an image from your app. It’s especially useful for apps that are highly visual and may be more detailed.
Now that you’ve built your card what do you do? Start tweeting! Your card creative will always be saved under the “Creatives” tab of your ads manager. From there, you can edit your current card or create new cards.
It’s important to note that in order to use your Twitter cards you must tweet through the compose function on ads.twitter.com
Notice that the Tweet user interface is different. You have deliver, promotion, and scheduling options. You also have the option to include a card in your tweet. Bonus Tip: Twitter cards use 23 characters be sure to plan your tweet copy accordingly.
Once you’ve selected your card within your tweet, it will appear as a link in the tweet dialogue box. Note that this link will not appear in the live tweet as only acts as a place holder within the tweet dialogue box.
Here is an example of a Website Card
Now that I’ve armed you with a great Twitter trick get out there and use it! It can drive increase clicks and help grow your email list. Both of those things can lead to increased sales. Who doesn’t want that?!
If you have questions or want to know more tweet to me at @johnpatterson85. I’m always happy to tweet with cool people!
The post The One Twitter Trick You Should be Using but Aren’t appeared first on Ignite Social Media.
While initially available only to UK marketers, Twitter will eventually allow anyone to use their new “Everyday Moments” tool. The tool maps the country and lets marketers dig in to see the prevalence of certain words (such as happy, sad, pub) by time of day during a given week. The theory is that marketers will be able to better target their tweets based on what people are thinking about. The real value, as MediaPost points out, maybe that “real-time” becomes predictable rather quickly, allowing brands to schedule “real-time” posts well in advance. Seems logical to me.Walmart Has a New System to Buy Media – And Will Buy It for Their Suppliers Too?
Walmart wants to apply even more data than ever before to media buying. Think of the potential value of optimizing ads based on real-time sales data and real-time social media data. Again, seems logical. What’s interesting is that Walmart has apparently told 200 of their suppliers (such as P&G and Samsung, according to Walmart’s CMO) that they want to do the media buying for them using this system as well. It’s not clear how the financial relationship would work between Walmart and suppliers, but it’s another sign of how important data is becoming to media optimization.French Court Fines German Blogger Because Review Ranked Too High in Google
According to SearchEngineLand, a French court fined a blogger around $3,000 and ordered changes to a restaurant review, not because the review was false or misleading, but because the review ranked too high in Google and was costing the restaurant business. The bloggers high level of influence was cited as a problem in the decision. While the First Amendment would prohibit such a ruling in the US, I can easily picture a rise of suits here against bloggers for damages based on slander or defamation. Watch for that. Careless, incendiary bloggers may think anything goes, but no laws were appealed when the Internet was created.
The post Twitter, Walmart Find New Uses for Social Data | #SYSK appeared first on Ignite Social Media.
One of the best advantages of social media is that it gives everyone a voice. People everywhere want their opinions to be heard and that is especially important in local government. Yesterday, the mayor of Pittsburgh and his staff hosted a Reddit AMA session. It's one of the best executed AMAs I've seen in quite some time. Why? Read on.Mayor's Night On(line) AMA
Starting this year, Bill Peduto, the Mayor of Pittsburgh, has been holding several "Mayor's Night Out/In" events where he speaks directly to the public. Yesterday, he hosted "the first... AMA with government leaders... in reddit history" in an online version of his public forum. It was incredibly well-executed for several reasons.Targeted
The mayor could have easily done a generic AMA and fielded questions from all Reddit users about what it's like being the mayor and his stance on a variety of political issues. But that would've entirely missed the point of what Mayor Peduto is trying to get out of these forums. He wants to interact with the residents of his city and talk about issues that are affecting them and ones that he potentially has the power to change. Hosting the AMA within the /r/Pittsburgh subreddit might not seem like a big deal, but it's a simple characteristic of this program that changes it from an interesting Q&A to democracy in action.Preparation
The staff was clearly prepared for this AMA. Each member of the government had their own Reddit account and all were verified by the Pittsburgh subreddit moderators. This made it very easy for people asking questions to know who their answers were coming from and that the answers originated from a legitimate, knowledgeable source. Based on the staff members' answers, they were also properly educated in how to interact with Redditors.Thoughtful Answers
When it comes to AMAs, one of my biggest pet peeves is the host giving either short or canned PR answers (cough cough Woody Harrelson cough cough). The mayor and his staff took time to actually read the questions and give thoughtful answers. Often several staff members would answer the same question, all giving unique information and insight. Some of the answers also indicated the issues were being addressed immediately.Impact
As one Redditor pointed out, "There were even some questions/suggestions posed that resulted in immediate/direct action (recycling, intersection issues, parking meter issues)." It's one thing to know you have a voice. It's another to know that someone is listening.Keys to Success in a Reddit AMA
The next time you're thinking about doing an AMA, remember to target the correct demographic, be prepared, and provide thoughtful answers. As part of his sign off, Mayor Peduto wrote, "They say democracy is an experiment - thanks for experimenting with us tonight." As different types of social media grow and change, we all have to experiment with them so that we can learn how to use these networks effectively. We can also look at case studies like this one to see how to do it well.
If you have the time, please read as much of the AMA as you can. I'm sure you'll learn something pretty incredible from it.
The post Pittsburgh Mayor Hosts Quite Possibly the Best Reddit AMA Ever appeared first on Ignite Social Media.
The World Cup might be over (for now), but tweets live forever. Here are our top branded tweets and some lackluster attempts from the 2014 FIFA World Cup.The best Adidas
— adidas (@adidas) July 13, 2014
Oh, Adidas, look at you! All the feels! Of course it was super convenient you sponsor both Germany, Argentina and even the soccer balls are Adidas, but, hey, who cares! You made us feel like a family. *hugs*Snickers
Many brands tried to capitalize on Luis Suarez' hungry appetite, but non-sponsor Snickers was the only brand who really sunk their teeth in. It's ballsy enough to mention Suarez, jumps on the hashtag, and quickly created an image. This is how you do real-time marketing, folks.Nike Soccer
— Nike Soccer (@nikesoccer) July 14, 2014
Adidas might have been the big World Cup sponsor, but Nike Soccer scored with this cool Vine featuring Germany's Mario Goetze (who also scored the World Cup-winning goal). Brands often try to create "cool" Vines, but this is one of the few that really impresses me. Pro-tip: If you don't have the production value to make an awesome Vine, just don't create one.The not-so-amazing
Whole Foods. You tried. (But leave it to Snickers - they did it better.)MTV
— MTV (@MTV) July 13, 2014
We recommend a little more effort in your photo lighting, MTV. While there's absolutely nothing wrong with cell phone tweets, make sure the images are clear and crisp. If you have a community manager on site in Brazil, you're already a step ahead of the rest of the competition.State Farm
State Farm! We see where your head is at, but come on guys... Photoshop is your foe. We think you could have gathered a willing member of the marketing team to paint their face and create the same image which would have looked more authentic.Budweiser (Puppy)
— Budweiser Puppy (@BudweiserPuppy) July 12, 2014
As a puppy and beer aficionado, these tweets simply do not have enough a.) puppy or b.) beer. The same images were used over and over, and sadly it didn't score quite like the World Cup clam.
The post The Winners and Losers of Branded World Cup Tweets appeared first on Ignite Social Media.
The 2014 World Cup continues to create social media records and provide a view into how social interaction with other media is evolving. Concurrently, new data shows that Americans are increasingly absorbed in social media even while doing other activities, like watching TV (our #1 media consumption activity).
To celebrate, we'd like to share the best flop video parody of all time.
Anecdotally (speaking of being absorbed), the number of folks I see on their devices driving is frightening, please be safe out there!
A World Cup match also surpasses the most tweets in a single minute set during Super Bowl XL VIII (382,000) with over 389,000 tweets set during Brazil-Chile penalty kicks. Engagement over sports continues to be a great engagement driver across social platforms as people hang on every bit of information about LeBron James' basketball future.
Adidas sponsored Argentina and Germany met in the World Cup finals on Sunday, creating a fascinating social media challenge for Nike and Puma. Adidas is the most talked about brand of the tournament thus far and has added over 4.5 million to its social audience since matches began. Automotive brands are also duking it out with Hyundai dominating fellow World Cup sponsor Volkswagen with a 71% share of voice.80% of Marketers Use Likes as a Primary Measure of Social Success
A new study by the American Association of Advertisers finds that the majority of brand marketers use likes, clickthroughs and retweets to evaluate the success of social media content. This is an interesting insight as it seems that leading social brands like Coca-Cola are actively turning to new social tactics like aggregated content websites and away from “traditional” social platforms, like Facebook, where it infrequently updates its 85 million plus fans.