I’ve written about product contagion – the weird ability of one product to “infect” another with its properties (or its “cooties“) when they touch in a shopping cart – but there’s a related phenomenon that is, if anything, even stranger.Tags: Roger Dooleyneuromarketingproduct contaminationperspective
Wendy’s celebrates its heritage through a unique customer experience at this, the site of the original Wendy’s restaurant. Check out a video audit and analysis of the brand experience.Tags: brand experiencesDenise Lee Yohncustomer experiences
Have you ever wondered why the customer experience is a journey, not a destination?
The best journeys answer questions that, in the beginning, you didn't even think to ask. -Jeff Johnson
I should be delighted to see an increased interest in marketing to older consumers. For the past ten years I have been pleading with companies and agencies to face reality and dump their obsession with youth centric marketing.Tags: greygrey marketing50plusDick Stroud
In the popular TV show, Game of Thrones, the denizens of the North often repeat the mantra, “Winter is coming” to remind themselves and others that they must continually prepare for the challenges ahead.Tags: Greg Satelldigital livingtechnologyfuturechange
Here’s this week’s eclectic mix of worthwhile reading from around the Web. Also, things may look a bit different – check out our new, easier-to-read (we hope!) design. Let us know what you think in a comment!Tags: web resourcesRoger Dooleyneuromarketingconversioncopywritingweb design
Don’t bother looking it up. Hyperopia is a term that refers to far-sightedness–for the purpose of this blog post, it’s important to know that it’s the opposite of myopia.
Myopia being the term used by Kevin Tynan, CMO of Liberty Bank for Savings, in an editorial in American Banker titled Banks Have a Case of Digital Marketing Myopia. In it, Mr. Tynan writes:Tags: digital marketingRon Shevlinbankingfinancial services
I originally wrote today's post for Intradiem. It appeared on their blog on April 14, 2014.
Can you name one of the most powerful and most important customer experience training tools available to your organization?Tags: customer experiencestrainingemployee engagementAnnette Franz Gleneickicustomer journey
The new Ofcom Communications Report has been published for the UK.Tags: OfcomDick Stroudtechnology usagedigital mediadigital livingage
“Who should own the brand?” Mitch Joel, digital marketing guru and founder of the agency Twist Image, recently posed this question to me during an interview on his podcast about my book What Great Brands Do (take a listen to the podcast here — it’s one of my favorite interviews).Tags: brand cultureDenise Lee Yohnleadershipinterviews
When asked about what makes a great ad, advertising legend Leo Burnett advised, “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” He wanted his work to cut through, because as he also said, “If you don’t get noticed, you don’t have anything.”Tags: content marketingvalue creationconsumer insightsGreg Satelladvertisingpublishing
And here’s our reading list for this week:
Eloise Keating (@ellykeating)’s Brain gain: How neuroscience can improve your business’ marketing today picks up some of the key points from my Australian speech at the Creative Fuel Conference in Sydney.Tags: Roger Dooleysellingneuromarketingcopywriting
Businesses are - knowingly or unknowingly - sabotaging their customer relationships. Customers don't want to put up with it anymore - and they make sure their friends hear about it.Tags: Annette Franz Gleneickicustomer experiencesB2C relationship