Futurelab

Marketing to Boomers - Financial Services Forum presentation

Sun, 2013-05-19 11:47

This is a podcast of a presentation that I gave last week to the Financial Services Forum during a conference about marketing to Baby Boomers.
 

read more

Categories: Trends

Social Media Marketing Advice, According To Doctor Who

Fri, 2013-05-17 16:25

Fans who ordered DVDs of this season’s BBC series Doctor Who have started receiving them, only there’s a catch: The disc contains the season’s final episode, which has yet to air on TV! The show’s producers have made a big deal about that finale, including promises of plot twists and revelations that will be huge for Whovians.

read more

Categories: Trends

The Power of Brands to Change the World

Fri, 2013-05-17 16:18

While many of us live out our sheltered lives, the rest of our country and world remains trapped in destructive cycles: poverty, climate change, poor health, declining education, habitat destruction, toxic waste… the list goes on. Companies play a huge role in both the problems and the solutions; they’ve been making progress in CSR and sustainability, but it’s been largely through behind-the-scenes efforts to mitigate risk or reduce costs.

read more

Categories: Trends

Customer Experience Lessons from Mom

Sat, 2013-05-11 07:38

In honor of Mother's Day this weekend, I thought this was a fitting time to share some customer experience lessons from Mom. 
It's been a while since I've done a "Customer Experience Lessons from..." post. I enjoy writing them, so I'll be doing more of them real soon.

As I'm writing my blog, I often weave in stories about my kids - lessons I've taught them or conversations we've had that seem to apply equally to this world of customer experience. Time to put them all together in one place. So here goes...

read more

Categories: Trends

Amazon Earns Customer Loyalty With Integrity, Not Rewards

Sat, 2013-05-11 07:33

I got an email a few days ago from Amazon, telling me the price of the book I’d ordered had dropped, so it was passing the savings on to me. I think it was all of $.16. But that small sum is why I’m a loyal customer.

read more

Categories: Trends

Liked Iron Man? You'll Love Super-Sensory Augmentation

Sat, 2013-05-11 07:27

The world of Iron Man may be closer to being a reality than we originally thought. A group of design students at the Royal College of Art in London recently created two different "Iron Man masks" that give their wearers sensory superpowers. One mask is worn over the ears, mouth and nose, giving users the ability to hear things that were never before possible by using a multi-directional microphone. The other mask is worn over the eyes and enables users to see different types of movement patterns around them.

read more

Categories: Trends