Do you have a safety net in place for your customers? Or can they unintentionally hurt themselves?
I had an interaction with my bank recently that got me thinking about a lot of things, not the least of which was, "Why is the banking experience still so bad?" Beyond that, I also wondered:
Back in 2009, I wrote a piece about failing to communicate and how an abundance of information creates a scarcity of information. I wrote back then:Tags: marketingreal-timeDavid Polinchockattentionrelevance
If you work with digital ads, you are no doubt familiar with the “fold” – the place where the user’s screen cuts off the content, and scrolling is required to view more. (It’s an anachronistic term from the newspaper days, when stories above the fold in the middle of the page were more prominent than those below.) Many advertising contracts specify “above the fold” placement on web pages, although exactly where that fold occurs depends on a variety of factors like screen resolution, browser window dimensions, etc.Tags: Roger Dooleyweb designadvertisingneuromarketingdigital advertising
Gallup released the results of a consumer survey which found (as reported on the Harvard Business Review blog):Tags: social media marketingRon Shevlindecision makinginfluencesurveys
This report contains some great headline figures that should frighten the living daylights out of anybody in the CPG industry who has not got a strategy for engaging the ageing consumer.Tags: Dick Stroudageinggreybuying powerspending habitsbaby boomers
Do customers know what they want or need?
Let's start with some definitions. According to Google, want means to have a desire to possess or do (something); wish for; lack or be short of something desirable or essential. To need something means: a thing that is wanted or required, a necessity or obligation. And a task is something that needs to be completed within a defined period of time.
Tony Hsieh, the phenomenally successful CEO of Zappos likes to say that, “your brand is your culture” and believes so strongly in preserving his that he offers new recruits $1000 to quit. Anybody who doesn’t fit in will happily take the money and run.Tags: Greg Satellchangeorganisational behaviourorganisational cultureleadershippurpose
What is the purpose of a business? Not sure? Consider this.
In Peter Drucker's The Daily Drucker, which contains 366 daily insights (excerpts from his books; see original text I'll refer to from The Practice of Management in the image to the left), each one ending with an action item to put that day's concept to use, he writes:
Just been reading an article in HR magazine why companies find it difficult to implement 'wellbeing' within their organisations. I am not sure I really understand what 'wellbeing' is all about but it sounds like it is something that we should have.Tags: Dick Stroudchangeorganisational behaviour
Legendary strategists have long been compared to master chess players, who know the positions and capabilities of each piece on the board and are capable of thinking several moves ahead. Historically, that’s been a smart way to run businesses too.Tags: strategyGreg Satellleadershipecosystesmcompetitive advantage
Here’s the best stuff we found this week, feel free to add your own pick o’the week in a comment!
Consumers pay little attention to packaging, and even many product makers consider it a minor part of the marketing mix.Tags: web resourcesRoger Dooleyneuromarketingbrain
Here are some things I’ve learned from recent consumer research I’ve conducted (nothing earth-shattering, but at least there’s data to back up the assertions):Tags: Ron Shevlinbankingfinancial servicesmobile commerceconsumer research
Technology transforms marketing in waves. New platforms like search engines, social media and the mobile web create amazing opportunities, but leave marketers scrambling to develop the talent and tactics to capitalize on them.Tags: contentcontent marketingGreg Satell
On 12th June Tesla announced that it was making its electric vehicle patents available to open source users. This is seen by many as a bold move – Tesla has developed a different battery technology to other players in the market, using smaller cells that run more efficiently.Tags: Matt Rhodesautomobileelectric cars