We’re living in an age of networks. Facebook, Twitter and LinkedIn have hundreds of millions of users. New services like Instagram and Pinterest become billion dollar companies in months instead of years or decades. This year, marketers will spend over $4 billion on social media.Tags: Greg Satelldigital livingsocial networksnetworkingsocial networkingchange
In your company, is "customer focus" just a poster on the wall? Or is it a way of doing business?Tags: Annette Franz Gleneickicustomer servicecustomer experiencesorganisational behaviour
We needn't look much further than our everyday lives to realize that the way we consume, share and produce our own media has changed drastically. The major forces in this evolution are largely a combination of hardware and software (mobile) combined with connectivity (social) all accelerated in the context of time which gives the impression of immediacy (real-time).Tags: real timeresponsive marketingDavid Armanocontentcontent marketing
We’re playing catchup after a rare vacation, so here’s the best of the best for the last couple of weeks!Tags: Roger Dooleyneuromarketingweb resourcespsychology
I originally wrote today's post for Intradiem. It appeared on their blog on March 17, 2014.
What is big data? and how is it used to deliver a great customer experience?Tags: customer experiencesbig dataAnnette Franz Gleneickidata analysiscustomer feedback
Some months ago, I downloaded the Kodable app for my 4 year-old, which boasts that it can teach toddlers how to code before they can read. My programming skills are pretty basic, but I like the idea of giving my child a head start.Tags: Greg Satelldigital livingdigital literacychangeprogress
A McKinsey Quarterly blog post on The Changing Face of Marketing contains the following:
“Change is the dominant fact of life in every business today. And the ability to master and exploit change has become one of the most sought-after management skills. This is particularly true in marketing, where the very tempo of change is constantly quickening.”Tags: Ron Shevlinmarketingchange
I wonder if you have noticed something about the world of business? You may have not noticed it as this feature of business life is pervasive, so enduring, that lies in the background. I found myself reawakened to this feature recently.Tags: AppleMaz Iqbalbusinessbeautyhumanizing
Who has the responsibility?
Voltaire said it first: With great power comes great responsibility. Others prefer a more-recent attribution, citing Peter Parker's Uncle Ben in Spiderman.
Most managers take it for granted that the world has become much more volatile and complex and that we need to constantly adapt. The days when we could simply plan and execute a strategy and hope to effectively compete are long gone.Tags: Greg Satellmanagement
Back in 2001 – while an incredible talented, young, and successful Gartner analyst – I wrote a research note introducing the concept of Customer Feedback Systems.Tags: customer feedbackEsteban KolskyVOC
Brand Experience Week wrapped up last week, but there are plenty of Brand Experience Briefs for you to learn from. Check out these 41 videos that audit and analyze new or interesting restaurant and retail brands to learn the do’s and don’ts of customer experience design:Tags: customer experiencesbest practicesDenise Lee Yohnretail
In a Harvard Business Review blog post titled The Content Marketing Revolution, the author writes:Tags: content marketingRon Shevlinengagementinteractivity
In 1997, a little known Harvard professor named Clayton Christensen published a surprise bestseller called The Innovator’s Dilemma, where he coined the term disruptive technology, which later evolved into disruptive innovation and became a mantra for the digital age.Tags: Greg Satelldisruptionstrategychangeinnovation
Here’s our curated list of some great content we found this week!
I’m a complete believer in A/B testing, and I’m always skeptical of sure-fire techniques. But a post by Brian Dean (@Backlinko) shows some dramatic results achieved without exhaustive testing.Tags: web designweb resourcesRoger Dooleyneuromarketingbrain