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Updated: 49 weeks 5 days ago

What your brand needs to know about Facebook’s latest tweaks

Thu, 2013-04-04 20:12

As much as Facebook is a significant part of the marketing mix for many brands, keeping up with Zuckerberg’s constant tinkering with policies, layouts and ad platform is a little overwhelming.  While the introduction of Graph Search was met with indifference, the latest changes announced to the News Feed and user Timeline have significantly more implications for Brand Pages.

With this in mind, the Critical Mass social media team has published a whitepaper to help brands understand the significance of The Social Network’s latest tweaks and provided an action plan for what to do now and what to consider for the future.

Categories: Buzz