MediaOrchard

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Scott Baradell's Media Orchard, the blog of Dallas inbound marketing firm Idea Grove, holds a special place among PR and marketing blogs, having inspired or been a daily read for many of the public relations practitioners who have gone on to become the industry's social media standard-bearers. Media Orchard has been frequently cited as a resource by a wide range of websites and bloggers, including Gawker, Copyblogger, Romenesko, Adrants, Brian Solis, Marketing Profs and many others.
Updated: 1 hour 48 min ago

Improve Your Content Marketing Strategy with Conversion Rate Optimization

Wed, 2014-08-20 14:00

Content marketing is undeniably one of today’s hottest marketing strategies, with companies from Anaheim to Atlanta cranking out content and sharing it on social media. But is that enough to get results? Let’s look at some numbers.

 In the fourth …

The post Improve Your Content Marketing Strategy with Conversion Rate Optimization appeared first on IdeaGrove.

Categories: Buzz, News Found

Idea Grove Named Finalist in MarketingProfs Bright Bulb B2B Awards

Thu, 2014-08-14 16:26

We are excited to announce we have been named a finalist in the MarketingProfs Bright Bulb B2B Awards. The nomination is on behalf of our work on the 2014 Super Bowl campaign for client RiseSmart, a leader in the HR …

The post Idea Grove Named Finalist in MarketingProfs Bright Bulb B2B Awards appeared first on IdeaGrove.

Categories: Buzz, News Found

Thought Leadership: 100 Years of PR Can’t Be Wrong

Wed, 2014-08-13 14:00

This is the final post in a four-part series on using PR to drive your inbound marketing strategy. (You can catch up on parts 12, and 3 here.) Today, we’re discussing the importance of thought leadership for …

The post Thought Leadership: 100 Years of PR Can’t Be Wrong appeared first on IdeaGrove.

Categories: Buzz, News Found