MediaOrchard

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Scott Baradell's Media Orchard, the blog of Dallas inbound marketing firm Idea Grove, holds a special place among PR and marketing blogs, having inspired or been a daily read for many of the public relations practitioners who have gone on to become the industry's social media standard-bearers. Media Orchard has been frequently cited as a resource by a wide range of websites and bloggers, including Gawker, Copyblogger, Romenesko, Adrants, Brian Solis, Marketing Profs and many others.
Updated: 2 hours 40 min ago

In B2B Sales, Timing is Everything

Fri, 2014-04-18 17:58

The web is the number one way for business-to-business marketers to get leads on buyers. Understanding their online behavior can make a dramatic difference in whether or not your sales team qualifies a lead. Software Advice, a company that helps people find the right software for their organization, recently conducted a study on B2B buyer […]

The post In B2B Sales, Timing is Everything appeared first on IdeaGrove.

Categories: Buzz, News Found

Create a Successful Sales and Marketing Mashup in Six Steps

Fri, 2014-04-04 19:56

We’ve been talking a lot about the importance of aligning your sales and marketing strategies to boost bottom-line results.  The goal is to work cross-functionally in a way that produces a profitable and harmonious mashup — rather than a confusing, dysfunctional mish-mash. In our latest eBook, the B2B Guide to Marketing & Sales Alignment, we […]

The post Create a Successful Sales and Marketing Mashup in Six Steps appeared first on IdeaGrove.

Categories: Buzz, News Found