Pylon Sounds

The market for web-based translations is estimated to be worth around $3 billion currently, and big markets tend to attract investors. One of the newer companies in that area, Tokyo-based myGengo (which we previously profiled as “Mechanical Turk for translation”), just raised a $750,000 seed round from some high-profile backers.

What’s interesting is that the round was extremely international, as its total of twelve participants cover eight nationalities and currently reside in eleven different countries. Investors include Dave McClure (who made a personal investment earlier this year and now added myGengo to his 500 Startups fund), last.fm co-founder Felix Miller, Delicious founder Joshua Schachter, Brian Nelson (CEO at Japan-based affiliate marketing firm ValueCommerce), Pageflakes co-founder Christoph Janz, Benjamin Joffe (CEO at China-based tech consultancy Plus Eight Star), and a number of Japanese angels.

myGengo offers crowdsourced translations in nine different languages. The main bullet points are that all translations (from short sentences to long texts) are handled by certified human translators, entirely over the web and up to 70% cheaper when compared to professional translators. In April, myGengo rolled out an API that allows developers to plug on-demand human translation directly into websites, apps, widgets, social networks, and other products.

The company is on a roll, saying that since April, the volume of words translated per month grew five-fold – just like monthly revenue did. myGengo now intends to use the fresh money to expand its multi-lingual site tool “String”, create API plugins for a number of popular frameworks, and build its US enterprise sales operation.

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I typically hear from VCs these days when they are either doing a big, growth capital round, a follow-on funding, an investment in concert with a syndicate or.... bleeeeeeeeep (as in not at all). The rise of the "Super Angels", a trend TechCrunch Europe was first to call in 2008, seems to be putting paid to VC's involvement in early stage. Or perhaps not. Venture capital house Eden Ventures appears to be on something of a roll and has taken to co-investing with angels like a duck to water. Today it announces five (count'em) new investments, which range in size from £100,000 to £1 million.

Ok, so not only is Google Instant rejiggering how we think about search, but it is also a clever way to create instant music videos. We saw this with the official Google Instant version of Bob Dylan’s “Subterranean Homesick Blues” (where the lyrics on the flash cards get typed into Google and create a stream of related results).

But now the same thing has been done with the “Instant Elements” song in the video above. The lyrics to Tom Lehrer’s song, “The Elements,” are typed into Google Instant, and it creates a visual accompaniment to the song, showing search results and images for each element like magnesium, silicon, and gadolinium. I think we have a meme here. You can do this for any song, and now people will.

The video was created by ad agency Whirled, the same one behind the famous Pulp Fiction Google Wave video.

Zynga has been taking it on the chin from the SF Weekly the last few weeks. First there was a four part series about some stickers that Zynga’s ad agency put on the streets of San Francisco – lame but not exactly Third Reicht territory. But the last two days the newspaper has focused on Zynga’s penchant for stealing game ideas from other companies. FarmVille, FishVille, PetVille, Café World, and Mafia Wars were all copies of other company’s games. That warranted a cover story.

The SFWeekly even gave this copying thing a name – Farmvillians. Which is kinda catchy, although it’s no Scamville if you ask me. Scamville was major league evil. Copying business ideas is just being part of Silicon Valley.

All this got me thinking about the quote “Behind every great fortune there is a crime” and the tendency of some people to go legit just as soon as they’ve won the game. Then they hope that they can wipe the slate clean and be accepted in the better parts of society.

I’m not talking about some real world gangster who moves into a more legitimate role as real estate tycoon and starts giving money to charity. I’m talking about the startups all around us. They all have stories. Some are worse than others, and Zynga has a particularly troubled past. Facebook may have done a better job of avoiding direct video documentation of some of its more interesting ethical moments, but they aren’t squeaky clean, either. Microsoft was famously evil for the first 25 years or so it was around. It’s just too easy to do the wrong thing in business, there are very rarely any consequences.

Should we just let the past go and wipe the slate clean once a company decides it makes more sense to be clean than dirty?

Here’s what I think. If they’ve sincerely changed, give ‘em another chance. It’s worked for the Catholics all these years, and I think it works well in our world, too. Plus, the stuff the Catholic Church has forgiven itself for is way more impressive than, say, putting stickers on a sidewalk or ripping off a few tens of thousands of clueless Farmville players.

That’s the rub though. Whether or not they really are sincere about not being evil any more. I’ve got no answer for that one.

TechCrunch-reading football fans may remember a nifty, free online game we wrote about last year called Quick Hit that puts you at the helm of a virtual football team. The game doesn’t involve the twitchy gameplay of gaming goliath Madden, but is instead built around strategy and play calling (though it does feature rich, 3D graphics to keep things interesting). You may also notice that the game’s logo looks a little different from last year’s: it now sports the official emblem of the NFL. And that’s a big deal.

You see, when Quick Hit launched last year it didn’t have the NFL license. That meant it didn’t have any of the official NFL teams, so you’d have to coach generic squads that don’t actually exist. Which, to put it lightly, is a big buzzkill when you’re trying to pretend you’re Bill Walsh and are reigning over the fictitious San Francisco Tigers. But now Quick Hit has forged a deal with the NFL that gives it rights to all of the real teams, uniforms, and stadiums. And today it’s launching a totally overhauled version of the game, including a premium edition that includes an improved 3D graphics engine.

The game itself is best described as a football RPG. First you choose a team and build out a roster of players. Gameplay revolves around deciding which plays to run — after picking a play, you take a step back as the computer acts it out (remember, this isn’t Madden, so you aren’t going to be mashing buttons as you try to steer your players down the field). This might not appeal much to hardcore console gamers, but Quick Hit is betting that there’s a much larger market for more casual gamers (like the millions who play fantasy football).

As you continue through the game you earn various upgrades and special plays which you can use to improve your players. You can also pay real money to purchase these upgrades, which is one of the game’s revenue channels.

The year’s version offers a premium upgrade, available for a one-time $15 fee or as part of the game’s monthly subscription option, to convert its 2D sprites into 3D using the Unity browser plugin (the screenshots are of the 3D version). The result is pretty impressive for a browser-based game and the engine also allows players on the 2D version to play an opponent running the 3D version without any issues.

In addition to the rights to use NFL teams in the game, Quick Hit is also going to be promoted on NFL.com, which should lead to a major boost in distribution. QuickHit CEO Jeffrey Anderson wouldn’t talk about the terms of the deal, but given how much exposure the NFL is giving the game, there’s a chance that the league now has a stake in the Quick Hit.

Unfortunately it isn’t all roses. Quick Hit has the rights to the NFL, but it doesn’t have a deal with the Players Association or Coaches Association, which means you won’t be commanding a roster of your favorite stars. Quick Hit has signed deals with some individual players like Donovan McNabb, but the majority of names in the game are fictitious. Still, having the actual uniforms and logos throughout the game is a big step forward, as is the distribution deal — expect Quick Hit’s popularity this season to be a big gain over last year’s.

If you want to try the game for yourself, be sure to use the promo code TCKICKOFF, which will earn TechCrunch readers an extra 2000 coaching points.

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I don’t know why but I just can’t stop re-reading this exchange. Poor AT&T shoots itself in the head today by emailing customers and asking them to provide feedback in one centralized place. Customers promptly complied, and the tower of hate is almost overwhelming. Someone at AT&T will likely be cleaning out their desk tomorrow over this, and frankly I can’t believe they didn’t see it coming. It’ll be hard for AT&T to argue that the vast majority of its customers are happy when nearly all the comments are hugely negative, some violently so.

Some commenters were particularly incensed that they had to “like” the page before commenting.

I do pity the poor sobs who are being tasked with actually responding to all of these comments. They’re writing so fast that they can’t keep their grammar straight. And they’re trying, heroically, to defend the company against this self inflicted wound. Mostly they’re asking for specific feedback instead of vague but strong vitriol. And in this case they succeeded. Michael Tejada went from calling them the devil to simply requesting a no cap data plan. And even thanks them at the end.

Sometimes all people need is to know they’re being heard. Of course, the guy who said he has never successfully completed a call on his iPhone from his office may need a little more than platitudes.

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Google made it clear at its press event today that Google Instant will not change way that company will rank ads or show ads. From the Google blog:

“We recommend monitoring your ads’ performance the same way you usually do. Google Instant might increase or decrease your overall impression levels. However, Google Instant can improve the quality of your clicks since it helps people search using terms that more directly connect them with the answers they need. Therefore, your overall campaign performance could improve.”

At the event, Google Ad Evangelist Frederick Vallaeys went into detail with us why the new feature might in fact improve Adwords campaign performance, and also debunked some of the easily made assumptions, which he outlined:

* Google Instant will greatly increase ad impressions: Impressions will go up, because of the new “3 seconds counts as an impression” rule as well as the rule that any page engagement also counts. But, from an advertiser perspective, that “20 times as many searches” statistic tossed around today is going to be more conservative.

* Increased impressions means increased costs: Most Adwords campaigns are cost per click, advertisers are not paying for impressions.

*  Advertisers will need to buy more keywords: Because Adwords are sold on the whole predictive text not partial queries, an advertiser still will be buying the same keywords, there’s no need to buy more keywords in order to to optimize performance.

“Because of the interactivity the feed, people will actually get close to the results that they want to see and are more likely to covert to becoming a buy.”

Google is banking on Google Instant users “learning how to search better,” or getting closer to the thing they were searching for, in essence optimizing the ad. “When the advertiser gets a click and they’re still paying the same amount for that click, they’re actually much more likely to get a sale from that,” says Vallaeys. The behavioral theory here is that normal non-instantly updating search is kind of hit or miss, and the more Google can serve up exactly what you want, the more you’ll actually want it or put your money where your mouth is and buy it.

Will the 350 million hours of user time per year saved negatively affect advertisers? According to Vallaeys, No. “We’re the only company in the world whose goal it is to get users off our site as quickly as possible. And ultimately we do monetize for a when a person finds the ad they were looking for and clicks off of it.”

But this doesn’t necessarily mean less searches, says Vallaeys, “What I think will happen is that users will be taught how to search better,  and do more searches if they’re finding that the searches actually work and they get results. That usually means that more search is happening. And usually that means more opportunity for advertisers to connect to users.”

Not surprisingly, Vallaeys refused to speculate when asked for an estimate of how much revenue this improved Adwords campaign performance could mean to Google. My guess: A lot.

Image: Audrey Fukuman

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In this video we find AT&T’s rep, Seth Bloom, reaching out to New Yorkers in particular and explaining, as simply as possible, why their calls suck and how AT&T is trying to fix the problem. Wow.

Essentially AT&T is starting to move some calls to the the 850 MHz band for more in-building coverage. The best thing about this video is that Seth the AT&T Blogger Guy looks like someone you’d want to give a noogie to (that’s a good thing) and they show you whats inside those crazy switch boxes on top of buildings. Double rainbow.

Read more…

After Google’s search event this morning, TechCrunch TV got a chance to catch up with Marissa Mayer, Google’s VP of Search Products and User Experience, in the demo pit.

In our brief video interview, an enthusiastic Mayer touts Google Instant as a “whole new way to search,”a game changer akin to the introduction of power steering in the automotive industry. It’s certainly a neat feature that optimizes the search experience, but the real question remains: how does Google Instant fundamentally change consumer behavior, and in turn SEO and Google’s ad sales.

Mayer was more tentative on this front. See video above. Apologies for the muffled audio on my end, only one wireless mic was working at the time.

There has been a lot of debate as to how Google Instant will impact Search Engine Optimization. By effectively compressing the time of each individual search and allowing users to edit searches in real time, Google Instant has the potential to radically upend the current mechanics of search and the discoverability of sites. According to Mayer, it’s too early to determine how the new feature will affect the company’s bottom line and she believes there will only be a “small change for the SEO community.”

That said, she does expect consumer usage patterns to dramatically shift, including her own. For Google, the hope is that the net effect is not just faster searches, but more searches: “One of the things I’ve seen in my own personal usage,  is that while each search is faster, I spend more time doing searches. Because I actually see the results coming in and out as I’m doing my searches… I learn things as I go. And after I’ve actually fulfilled my query, a lot of times I’ll see interesting suggestions, so I’ll scroll around and learn different things and so I think ultimately, it may increase engagement of our users.”

Mayer also told us that Google Instant will eventually hit the other sections of search within the next few months, including Google News and image search.

Bonus footage: After Mayer’s interview, we got a chance to talk to Steve Cheng, a product manager on Google’s Mobile team, who gave us a quick demo on Instant on mobile and discussed their upcoming rollout strategy. See video below.

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John Seely Brown and John Hagel are two of the most respected technology and business thinkers in Silicon Valley. Seely Brown is best known as the long time Chief Scientist at Xerox Parc, while Hagel is the author of a number of influential business articles and books including Net Worth.

As the co-chairmen of Deloitte’s intriguingly named Center for the Edge, Seely Brown and Hagel have just come out with a new book called The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion which is a big-picture attempt to conceptualize the shift from the old industrial economy to today’s revolutionary digital economy.

The great change in contemporary economic life – what Seely Brown and Hagel call the “big shift” – is between the old centralized command-and-control industrial economy and today’s democratized edge economy. Sometimes sounding more like Marxist revolutionaries than Deloitte consultants, Seely Brown and Hagel see the pull economy as fundamentally changing every aspect of 21st century life – from business to education to politics to social activity.

This is a big, bold take on the digital revolution which has elicited highly favorable reviews from Bill Clinton, Newt Gingrich, Joichi Ito, Richard Florida, Eric Schmidt and Walter Isaacson. As Seely Brown and Hagel argue in the The Power of Pull: “The ultimate promise of pull is the opportunity to reclaim our individuality and pursue our potential in a was that were never feasible in a world of push…. For the first time ever, we have the real opportunity to become we are, and more importantly, who were meant to be.”

On Xerox Parc and the Center for the Edge

On why the power of pull represents the end of the command and control economy.

On the role of education and the power of imagination in restructuring business and society.

On the profound long-term shifts in the global economic system

On the cloud.

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Earlier today, Google launched a new feature that could fundamentally change the way people go about searching the web: Google Instant. The feature, which is rolling out now, shows results for your search queries as soon as you begin typing them — oftentimes you’ll have the information you were looking for before you’re even finished typing your query. You can see our full coverage on the launch here.

Such a major change will impact the way people conduct their searches, and that will lead to repercussions for the search ecosystem. Steve Rubel says that it will make Search Engine Optimization (SEO) — the dark magic that helps websites appear higher in search results — totally irrelevant. Now Matt Cutts, the longtime Googler who is in charge of Google’s webspam team and often speaks publicly about SEO issues, has weighed in on how he thinks things will change. And change, they will.

Here’s one key passage from his blog post:

Q: Will Google Instant change search engine optimization?

A: I think over time it might. The search results will remain the same for a query, but it’s possible that people will learn to search differently over time. For example, I was recently researching a congressperson. With Google Instant, it was more visible to me that this congressperson had proposed an energy plan, so I refined my search to learn more, and quickly found myself reading a post on the congressperson’s blog that had been on page 2 of the search results.

Cutts goes on to further discuss this tendency to continuously refine your search queries — a concept that came up during this morning’s announcement. On ‘old’ Google, most users run a search query then browse through a page or two of results to see if they find what they’re looking for. With Google Instant, it’s more common for them to quickly tweak their query on the fly, or to flip through the suggested results by simply hitting the arrow keys. That change is important — it may make it even less likely that a user will see your site if it’s listed at the bottom of the results page, or a page or two deep.

But Cutts goes on to say that this doesn’t mean SEO is dead:

I’ve said it before, but SEO is in many ways about change. The best SEOs recognize, adapt, and even flourish when changes happen.

Also worth noting: Google Instant will have an impact on advertisers as well. Before now, it was straightforward to measure an ad impression — the user ran a query, and your ad either showed up on the page or it didn’t. But because of the constantly updating nature of Google Instant, ads will now often appear for a fraction of a second. To account for this Google is changing the way it measures impressions (it only counts if the user hits the ‘Enter’ key to complete their query, looks at the page for over three seconds, or they click on a link from the results page). But Google is also preemptively warning advertisers to expect some fluctuations:

With this change, you might notice some fluctuations in AdWords impression volume and traffic for organic keywords. For example, you may find that certain keywords receive significantly more or fewer impressions moving forward.

We’ll have more on these issues, including an interview with Google VP of Search Product and User Experience Marissa Mayer, later this afternoon.

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Earlier this year we wrote about TechCrunch 50 company Localbacon’s relaunch as Jibe, a next-generation job board that leverages Facebook, LinkedIn and Twitter to help job seekers find the best positions in the job market. Today, Jibe, which has been in private beta since March, is launching to the public, with job listings from Conde Nast, MTV Networks, Amazon, Equinox, and Church & Dwight.

On Jibe, job seekers sign in with Facebook Connect. The platform will pull in their work and education history from their Facebook profile and from LinkedIn and Twitter to pre-populate their Jibe profile. Then for every job posting, they can see if they are connected to anyone at that company. Jibe allows members to message those people directly to ask for a recommendation or job advice.

Jibe uses a credit system that allows applicants to apply for jobs. Applicants can earn credits by linking their Jibe account to their various social networks, broadcasting their job search, sending private messages through the system, or updating their work history profile. They can also buy 500 credits for $5.

Each job listing is ranked based on how many times it’s been viewed, saved, or applied for. The jobs that rank higher turn up at the top of job searches. Employers can post jobs for free, but pay $15 to unlock an applicant’s profile. By unlocking the profile employers get to see the applicant’s name, who else they are connected to in the company, and they can send them a direct message. Candidates whose profile gets unlocked the most appear on a leaderboard.

Jibe, which is incubated in Dogpatch Labs in New York City, closed an $875,000 seed round led by Polaris Venture Partners (which runs Dogpatch Labs) with Lerer Media Ventures, Zelkova Ventures, Jason Calacanis, and Josh and Jared Kushner participating in the round.

With the seed funding, Jibe has expanded its team with some key hires from the online job board and technology industry. Jibe’s new Director of Enterprise Sales, Lisa Kloster came from The Ladders where she was their top outside salesperson in 2008 and 2009. JIBE’s Director of Engineering, Andrzej Lawn came from Gilt Groupe and was previously at the New York Times.

As current job boards falter with pure listings, it makes sense to allow users to tap into their social graph in the job search. And since the site is targeted at the under-25 crowd, many users have already built enough connections on Facebook, LinkedIn and Twitter to make Jibe beneficial.

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Earlier today AT&T sent out a “Special Message From AT&T” email highlighting a 18-19 billion dollar investment in their network as well as plans for other improvements. The email provides a link to their Facebook page an avalanche of comments like this cropped up:

“”Im only sticking out my contract because I dont have the money to pay a termination fee at the moment. “

“I switched to AT&T solely for the iPhone. I have such terrible reception in my neighborhood that I can’t actually use it as a phone. My coworker received a FREE microcell for this very reason, apparently he is a “valued AT&T customer” whereas I am not. I spoke with several people at AT&T on multiple calls trying to receive one also, but they all insisted “no one” has ever gotten it free. I know this is untrue because I saw the letter from granting him a free microcell at any AT&T store and was there as he received his complimentary device, “as a valued customer.” Sad that your company had to develop an VoIP device so people could use their phone for it’s intended purpose, especially in a major city like San Francisco. Perhaps spending 10s of billions of dollars on your network is not such sound footing, for when the iPhone goes to different carriers, surely so will your entire iPhone customer base. Let me know when you’re ready to send me my free microcell.”

“I don’t want a NATION WIDE response. I want a LOCAL targeted response. Tell me what you are doing to improve service in San Francisco please. The iPhone capital of the world is pretty much the wrong place to have bad service. I lose my service in our elevator at work: SOMA. I have no service in my apartment: LOWER HAIGHT. My roommate sits there on his Droid / Verizon & has a whole conversation without saying “oh wait can you hear me?” and losing his call 5x. I have to go outside to our porch, or lean out the window to make a call or send a txt. I literally get frustrated with AT&T almost EVERY SINGLE DAY. Make a change, and announce that change locally, with measurable results via feedback from people & you get to keep me as a customer when Verizon/iPhone comes out.”

“The coverage here in Denver is mortifying. On a scale of 1-10, my service here is a 3. I used to love your service, best of all time, was never happier…now it’s a joke. Support is a joke. Customer Service, a joke. They said they would give me a discount once my service got better..I pay $150 every month…after 6 months of dropped calls, lost business, missing everything, they offered me a $31.00 discount off 1 month.”

I HATE ATT!!!!!!!!

Here’s the email that started it all:

The most ironic part of the whole debacle? You have to “Like” the AT&T page to leave a comment, so many of the people expressing their anger and frustration were actually giving props to AT&T.

Update: Seth Bloom from AT&T tells TechCrunch that the company appreciates the feedback whether positive or negative, “Our letters today – in addition to thanking customers and outlining what we’re doing to make sure our service continually improves – asked for feedback and we’re getting it. We engage with customers all day every day on Facebook. We don’t delete comments, we answer questions and complaints directly and honestly, and we have a separate team of customer service managers who engage one-on-one with customers who post specific problems.”

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Over time, we’ve scooped things ranging from Facebook Places to various Chrome OS features simply by digging through code put out there in public. What’s great about doing this is that it negates the inevitable non-denial denials from companies when you ask about these features. Code doesn’t lie. Neither do images. And the latter may reveal two upcoming features destined for Google Search.

Check out this image. It’s a file Google uses in conjunction with CSS to style their web results pages. On it, you’ll notice all the major navigational elements currently found on google.com are there — but there are also two extra ones: the question mark and the people icon.

Now, it’s certainly possible that these are simply icons that Google is no longer using in their search navigation but has tested out in the past (they do so many little tests). But I can’t recall ever seeing them, and neither can anyone else I’ve asked. Further, you’ll note that the name of the file is nav_log16.png — Google actually iterates these file names when they make nav changes, so this one is pretty new. If you want to go back in time in the way Google search looked, check out nav_logo7, for example. Or nav_logo3.

So what are the question mark and people icons? Judging from their position, they seem to be destined for the left side bar navigation on Google Search results. Could it be that Google is thinking about re-starting their (since-retired) Google Answers product? Remember, Google bought Q&A service Aardvark earlier this year for $50 million. Might they use it to populate a new Google Questions product?

Between Facebook Questions, Quora, Formspring and others, Q&A is a very hot space right now — and Google’s search box is still undoubtedly the most-used question submission form in the world. It’s a question (see what I did there?) of “when,” not “if” for such a product.

And what about the people icon (which shows two humanoid figures standing next to each other)? Yes, it looks like the MySpace logo, but that probably isn’t what they’re going for. Could this be the first signs of the mythical “Google Me” social reboot project being led by Vic Gundotra?

Or is it just a better way to showcase social circle searches? Currently, those reside at the bottom of search result pages, while status updates from Twitter are found in the “Updates” area (which is the blue chat box logo).

We’ve reached out to Google to get their non-denial denial. But following the launch of Google Instant today, these may be the next things we see from the search giant.

[thanks Sean]

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As location-based services have emerged as compelling ways for businesses to interact with potential customers, there have been a flux of marketing and social media platforms that help set up campaigns. Context Optional, SnackSquare, Geotoko, Sprout Social and a number of other platforms are helping brands run campaigns on services like Foursquare, Twitter, Gowalla and now Facebook Places. PlacePunch is launching its platform in the space, and has already enlisted a well-known brand as a client.

PlacePunch, which received seed funding from Shotput Ventures, allows businesses both big and small to run their own location-based marketing campaigns that integrate with Foursquare, Facebook Places, Twitter, Gowalla and other location-based social networks.

For example, a restaurant can create a loyalty program that counts customer check-in towards rewards and coupons. PlacePunch provides a good amount of the infrastructure, including branded sign-up pages, mobile coupon delivery and analytics, to run these programs. Marketers can also run personalized messaging programs through Twitter for customers that check into their venues. So if customers check-in to your coffee shop, you could set up an recurring Tweet welcoming them.

PlacePunch also provides a dashboard of reports and analytics to help businesses learn more about their customers and venues, including demographics, time of check-ins, and more. And the bootstrapped startup has signed on InterContinental Hotels Group as a client.

Of course, the location-based services themselves could start offering ways for businesses to interact with consumers but the plus of using a platform like PlacePunch is that you can tap into a number of services from the same dashboard.
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I noticed something interesting while watching the Bob Dylan Google Instant video during Google’s search event today: some new text next to the drop down search suggestions. Guess what it is? The “I’m Feeling Lucky” button.

So, no, Google didn’t kill the feature as Business Insider stated today. Well, technically they did kill the button — but the feature remains intact. To use it now, you simply hover over one of the search suggestions in the drop box and move to the right and click on the link.

And when you click on this link, it does the same thing as it previously did — take you to the page it thinks you wanted to go to. Or, as commenter Jarred Taylor notes, you can also now just hit the right arrow button on your keyboard when the result is highlighted and it will take you to the “lucky” result.

Business Insider’s larger point remains intact though: how this change will affect Google’s bottom line remains to be seen. But overall, Google is still feeling lucky, punk.

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During their Search event today, Google’s Marissa Mayer highlighted the fact that the search giant ran their first real commercial this year during the Super Bowl. If they choose to run a second, I think they have it.

Later in the event, Mayer introduced a clip they put together using Bob Dylan’s “Subterranean Homesick Blues” music video. It’s a smart idea because in the video Dylan uses flash cards to show what he’s saying as he sings it — sorta like how you now see results as you type with Google Instant.

The video cuts between shots of Dylan’s video with someone doing a Google Instant query based on what he’s singing and the results showing up as they type. It’s a nice, fun way to show off the power of Google Instant. And at 45 seconds, it’s almost the perfect length to run as a TV spot.

Google has traditionally shied away from advertising, but their chief rival Bing (Microsoft) is doing plenty of it all over television — and they appear to be gaining market share. It may be time for Google to counter in a real way with ads like this.

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As we wrote yesterday, it appeared that Chris Sacca’s newly launched fund, Lowercase Capital, has raised over $20 million in funding over the course of the summer. But today, it looks like Sacca has filed another Form D under the name Lowercase RT, LP for another $20 million. Similar to the filings from yesterday, it’s unclear who the investors are from the SEC filing.

This brings the total amount raised over the past 6 months to nearly $50 million. It’s important to note that Sacca operates a number of other funds, so this recent $20 million and the previous raises could be used in his other investment vehicles. As Lowercase’s account cryptically Tweeted yesterday, #4: closed.

As GigaOm’s Liz Gannes wrote earlier this summer, Sacca operates a fund that makes investments in early-stage startups, and one that buys secondary market shares of companies such as Twitter and Facebook. Another two funds are jointly run with New York-based investors, and are focused on taking large public companies private in Hollywood, transportation and wireless. A fifth fund buys founder shares of early stage companies under the Lowercase brand.

Lowercase’s previous investments include SimpleGeo, Fanbridge, DailyBooth, Posterous and Stickybits. And Lowercase has been on an funding tear, participating in a number of recent rounds in hot startups, including Embed.ly, Chartbeat, and Backupify.

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Google really did just change the game in search today with the introduction of Google Instant. While Google execs at today’s event emphasized how much faster it makes search, Google Instant is really about showing you more search results. And this will have very interesting implications for consumers expectations of what they want from search, search market share, and how sites try to game search through SEO tactics.

Google Instant turns search into a realtime stream of results which flow onto your screen as you type your query. With each letter you type, a whole new set of results flash by. This is important for several reasons. First and foremost, you will now see many more search results than you would have otherwise. Most people never click through to the second page of search results. If it is not in the first ten blue links (or really the first five or six), it might as well not exist for most people. With Google Instant search, instead of people seeing only ten results, they may now see 50 or 100 (depending on how many letters they type and how far they get through each search query). They also potentially get to see more ads, as those change along with the results.

Google just found a way to jack up the number of search results you see by doing nothing more than type in a word or two like you always do. Most people can scan results visually and can absorb a lot more information if it is streamed to them in this fashion rather than having to manually click through to see more results. If people get used to this, it will put pressure on Bing and other search engines to quickly follow suit. People go to the search engines whether they can find things more quickly. (Google Instant is already turned on for some people and will roll out throughout the day. If you go to Google’s main search page you can see how it works.)

Which brings us to the whole issue of search market share. Currently, market research firms such as comScore count search market share by the number of queries and search results each engine delivers. Search engines like Yahoo and Bing have been juicing these numbers recently by adding search results to other parts of their sites such as slideshows and news. But now how do you count a query when each letter brings up different results. Google dominates search market share as it is currently measured, and now it just changed the game. Counting queries is now completely outdated.

SEO (Search engine optimization) will change as well. Sites will need to optimize for particular letter combinations, not just entire keywords. It will be interesting to see whether results get spammed or if Google will gain the upperhand in this constant cat and mouse game.

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When the World Economic Forum reaches out to the world and asks people to talk about resource sustainability, energy efficiency and carbon emissions, they expect serious, thoughtful answer. And for the most part they get them.

Americans, of course, have to add a little flair. And so I’m not surprised to see a whole series of super hero interviews where they talk about these important issues, filmed in Venice Beach. The funny thing is that the answers are pretty good if you don’t watch the actual video and just listen to the audio. Boba Fett and Iron Man really nailed it with thoughtful answers in my opinion.

And it’s nice to see the very conservative WEF take a lighthearted approach to this. They even featured the video on their blog and will show it at next week’s summit in China. Our own Sarah Lacy will be there covering the event.