Too cool for skool

Icon 4x4 Talks About the Importance of Design and American Manufacturing

Hyperbeast - Fri, 2014-04-18 06:31

While the American domestic production movement has been going strong over the last few years, Icon 4x4 has taken its own stake with a focus on reinventing vintage design. In this beautifully directed film by William Bradford, the story of Icon 4x4 is uncovered and its penchant for classic Americana in the modern era is put on display. Two new models also take center stage, the Icon Thriftmaster Pickup and the Icon E-Flyer Bike.

Read more at Hypebeast.com

Categories: Too cool for skool

Icon 4x4 Talks About the Importance of Design and American Manufacturing

Hyperbeast - Fri, 2014-04-18 06:31

While the American domestic production movement has been going strong over the last few years, Icon 4x4 has taken its own stake with a focus on reinventing vintage design. In this beautifully directed film by William Bradford, the story of Icon 4x4 is uncovered and its penchant for classic Americana in the modern era is put on display. Two new models also take center stage, the Icon Thriftmaster Pickup and the Icon E-Flyer Bike.

Read more at Hypebeast.com

Categories: Too cool for skool

visvim 2014 Spring/Summer FBT SHAMAN JP

Hyperbeast - Fri, 2014-04-18 06:27

visvim's long-standing FBT franchise enjoys another seasonal iteration with the release of the FBT SHAMAN JP. Characterized by its fringe, the FBT has seen several updates over the last few years. Aside from the pricing increases, Vibram outsoles and a more robust tooling have been integrated albeit without compromising the originality of the FBT. Available this season at select retailers and F.I.L. flagship stores across Asia.

Click here to view full gallery at Hypebeast.com

Categories: Too cool for skool

Dior Homme 2014 Summer Sneaker Collection

Hyperbeast - Fri, 2014-04-18 05:54

Dior Homme presents another compelling sneaker collection as part of its 2014 spring/summer release. Reinterpreting classic athletic footwear designs with modern riffs, the collection consists of a mix of low and high-top silhouettes, where patent and metallic leather , Prussian blue, burgundy calfskin and a blend of subtle color schemes lend themselves as color accents. Contrasting rubber sole units round out each shoe with a sporty finish, presenting a read-to-wear range that continues the French fashion house's progressive motifs.

Click here to view full gallery at Hypebeast.com

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Tailored For Flight: Air Jordan XX9 New York Event Recap

Hyperbeast - Fri, 2014-04-18 05:19

Today marks the official reveal of the latest drop from Jordan Brand, the Air Jordan XX9. Throughout the summit, the focus was clearly on the sneaker's latest innovation technology: the use of "Flight Weave" and "Flight Plate." With the famed Tinker Hatfield speaking on behalf of the brand and as the shoe's designer, the main highlight of the event actually came in the form of a surprise guest appearance by Michael Jordan himself. With both Hatfield and Jordan on stage, the XX9 was detailed in full from its Italian machine crafting for its performance-woven upper, to the type of design discussions the two underwent during production, and the multiple sources of inspiration that includes the experience of driving a Ferrari. The event also held two seminars on the XX9's craftsmanship, innovation and design spaces, hosted by the sneaker's design team who showcased the different components used at different stages of creation for the XX9, as well as dissected displays of the evolution of the Air Jordan shoe series. The event will continue over with a special Jordan Brand Classic Basketball game happening tomorrow. Stay tuned for our exclusive interview with Michael Jordan to come.

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Categories: Too cool for skool

The Making of the Bodega x Reebok Instapump Fury

Hyperbeast - Fri, 2014-04-18 04:50

Fresh off the full unveiling of its Reebok Instapump Fury collaboration, Boston retailer Bodega has released this video on the "back story" of the shoe. Dubbed the "Full Contact," Bodega takes on the iconic Reebok silhouette is all about a maximalist approach with a wild mix of colors and patterns. The upper features tan, yellow, blue, black and red panels accented with a printed dot pattern on the inflatable cage inspired by vibrant neon candies and trippy '80s and '90s graphics. Check out the video now and look for these in-store and online at Bodega and select Reebok Certified Network retailers on April 19.

Read more at Hypebeast.com

Categories: Too cool for skool

The Making of the Bodega x Reebok Instapump Fury

Hyperbeast - Fri, 2014-04-18 04:50

Fresh off the full unveiling of its Reebok Instapump Fury collaboration, Boston retailer Bodega has released this video on the "back story" of the shoe. Dubbed the "Full Contact," Bodega takes on the iconic Reebok silhouette is all about a maximalist approach with a wild mix of colors and patterns. The upper features tan, yellow, blue, black and red panels accented with a printed dot pattern on the inflatable cage inspired by vibrant neon candies and trippy '80s and '90s graphics. Check out the video now and look for these in-store and online at Bodega and select Reebok Certified Network retailers on April 19.

Read more at Hypebeast.com

Categories: Too cool for skool

2015 Dodge Challenger R/T

Hyperbeast - Fri, 2014-04-18 04:32

Dodge has debuted its upcoming 2015 model year Challenger R/T at this week's New York Auto Show. The biggest update to the car since itz debut in 2008, the 2015 model features a refreshed look  inspired by the 1971 Challenger with extensively revised front and rear ends and a new interior. Powering the R/T is a 5.7 liter HEMI V8 good for up to 375 horsepower and 410 lb-ft of torque depending on the transmission chosen. Inside, the car gets a new 8.4" infotainment screen and a customizable 7" screen between the speedometer and tachometer. The R/T will go on sale later this year alongside the rest of the refreshed Challenger lineup.

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Inventory 2014 Spring/Summer Lookbook

Hyperbeast - Fri, 2014-04-18 04:25

Aside from producing well-curated lifestyle content both online and in print, Inventory also looks to its store to highlight labels and designer it admires. Here the 2014 spring/summer lookbook showcases a number of styled looks that blend traditional and contemporary motifs. Lightweight, functional jackets from Needles and Arc'teryx Veilance are layered over shirts by Maragret Howell and John Smedley. Bottoms come courtesy of pleated pants and shorts by Engineered Garments, while reinterpreted classic footwear silhouettes from Haco Schuh, Sols and Tricker's round out each outfit with quaintness, overall providing an affable selection for the current season. Head to the Inventory's online store to purchase the pieces now.

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Married To The Mob 2014 Spring/Summer Lookbook

Hyperbeast - Fri, 2014-04-18 04:08

Making its long overdue return to our blogsite, Married To The Mob delivers its 2014 spring/summer lookbook. Photographer Lani Lee captures the lovely Sarah McSweeney as she flaunts her womanly assets in various silhouettes from the warm-weather range including bathing suits, T-shirts, jerseys, dresses and more, all of which sport the brand’s clever typography and reappropriated logos. Head over to Married To The Mob’s website for a closer look at the range.

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Robert Geller x Common Projects 2014 Spring/Summer Collection

Hyperbeast - Fri, 2014-04-18 03:53

Robert Geller and Common Projects present their new Spring/Summer collection from their ongoing collaborative venture. Whereas the previous collection focused on high-tops, this season its all about Common Projects' Mountain Tracks silhouette. The sporty silhouette has been done in two colorways: a dark one mixing shades of black with brown and a lighter mix of white and black with orange accents. Both options are available now at select stockists including SSENSE.

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Categories: Too cool for skool

The NY Times Profiles Sneaker Reselling and Somebody Who Turned Down $98,000 for Signed Yeezy 2s

Hyperbeast - Fri, 2014-04-18 03:27

The NY Times recently published a piece documenting the growing rise of young footwear traders. In the era of hyper-inflated resale prices for sneakers, kids barely in their teens can be found at events trading and selling thousands of dollars worth of shoes. The article includes insights from older collectors who draw parallels between the boom in footwear trading and that of baseball cards in the '90s. The piece also tells the story of one Jonathan Rodriguez, 18, from Deer Park, New York, who turned down $98,000 USD for a pair of Nike Air Yeezy 2 "Red Octobers" that he managed to get signed at one Kanye West's recent concerts. See the whole article at the NY Times with selected quotes below.

“Reselling basketball sneakers has become a cultlike atmosphere,” said Marshal Cohen, chief industry analyst of the NPD Group. “No one is watching over all this money changing hands. So it seems like it’s being done underground, but it’s perfectly legal. And it’s exciting to them because it’s a real form of income.”

“I know I could buy a house with this kind of money,” said the vendor, Jonathan Rodriguez, 18, of Deer Park, N.Y., who said he planned to enlist in the Air Force. “But I’m a huge Kanye West fan. I can just work to get the money. The only way I’m selling them is if there is a reason that I need to sell or I’m offered life-changing money.”

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Diversifying the Portfolio: adidas Invests Heavily Into Lifestyle

Hyperbeast - Fri, 2014-04-18 02:25

In what was arguably the cherry on the top, Pharrell Williams’ announcement as the latest high-profile adidas endorsee capped off a whirlwind signing spree for adidas. Despite its role as one of the earliest sports brands with a penchant for developing performance product and sporting champions, it was also among the first brands to truly embrace the intersection of sport, fashion and music on a relatively mainstream level with its ongoing Y-3 collection with Yohji Yamamoto, as well as Run-D.M.C. and Missy Elliot.

While Yamamoto’s partnership spans over a decade, we’ve recently seen adidas switch gears to build up its lifestyle focus. With that we’ve seen the introduction of several high-profile sponsored artists and designers spanning both music and fashion. A quick overview presents the following list among others:

  • Music
  • Kanye West
  • Pharrell Williams
  • 2 Chainz
  • Big Sean
  • Snoop Dogg
  • Selena Gomez
  • Justin Bieber
  • Danny Brown
  • A$AP Rocky
  • Run-D.M.C.
  • Fashion
  • Mark McNairy
  • Yohji Yamamoto
  • Kazuki Kuraishi
  • Opening Ceremony
  • Rick Owens
  • Jeremy Scott
  • Raf Simons
  • BEDWIN
Lifestyle Brand Ambassadors vs Big-Name Athletes

"Perhaps based on adidas’s inability to be the first to get premiere athletes to sign on the dotted line, it has focused on encompassing more than just sport with a lifestyle approach."

But for a brand whose core DNA lies in sports and the achievements on the field other than the stage, is this ongoing strategy to attract lifestyle brand ambassadors instead of big-name athletes the right one? Speaking with jeffstaple who’s had the opportunity to work with Nike, they were “always for the athlete and they tried to shy away from allowing celebrities, musicians or creatives to have a heavy hand in product development from the core… adidas has always been adaptive of that.” This brings up an interesting debate given Nike’s policy of only providing signature models to athletes and surely nobody can give a straight answer about which sport the Yeezys were intended for.

Perhaps based on adidas’s inability to be the first to get premiere athletes to sign on the dotted line, it has focused on encompassing more than just sport with a lifestyle approach. jeffstaple also went on to say, “It's been a bit of a yin and yang effect where Nike very comfortably lives in being for the athlete and adidas will gladly take what Nike leaves behind on the table. If Nike chooses not to work with celebrities and cultural icons, adidas will gladly take that… I think adidas is happy to own that realm.”

Many have both been shocked and enamored by the pace and frequency of adidas with which has added to its roster. But having captured undoubtedly the two biggest influences in popular culture today with Kanye West and Pharrell Williams, the next question now is whether or not the German brand is able to best utilize and activate these brand ambassadors.

Marketing, Production and Design in Combination

"A fully-stocked team of lifestyle icons will help ease the outward perception of the brand as more than just sport and get the gears moving towards providing performance-lifestyle product."

More than ever, the realm of sports, fashion and music are becoming truly intertwined. adidas has done well to strategically map out their tiering and during my four years at adidas launching both Consortium and working in Performance, there was a persistent theme that these worlds would be forever converging. Now, we see superstars such as Justin Bieber and Selena Gomez representing the younger, more price-aggressive Neo brand. On the other side, Opening Ceremony, BEDWIN & THE HEARTBREAKERS, Yohji Yamamoto, Raf SImons, Jeremy Scott, Mark McNairy, and Rick Owens have come into their own to help define a more trend and style-orientated demographic.

But with the influx of musically-based talent joining adidas, these personalities have often been involved in projects on what has essentially amounted to material-way and colorway design. With Pharrell and Kanye there exists the chance to change this trend, as both have maintained a strong desire for creative freedom and bring with them existing experience and knowledge in product design. It must be hard enough to manage various signature athletes, but now adidas has made it significantly more difficult with a huge roster not only representing the brand, but are also looking to create in their own right. With that comes a whole range of new considerations be it marketing, production and design. Some of the aforementioned individuals associated with adidas have been mostly a flash in the pan; a quick singular lifestyle footwear release followed up by little else with no tangible bridge to the ever desirable space of creating product that is both performance-minded and suitable for lifestyle.

This area has traditionally been adidas’s weakest area, of bringing performance product into the lifestyle realm. Nike’s powerhouse Flyknit franchise has turned what was meant to be a performance model into a full-fledged fashion icon, visible on fashion fans globally. However, adidas hasn’t had the same level of luck with its own performance technologies and design, namely the Boost of recent times and even its competing Primeknit. A fully-stocked team of lifestyle icons will help ease the outward perception of the brand as more than just sport and get the gears moving towards providing performance-lifestyle product.

Andy Chiu

Warsteiner Creative Director

An avid sneaker collector since 1991. Making the trip from his native Germany to the ’92 Olympics, he was inspired by the U.S. Dream Team’s dominating performance in Barcelona — and of course the shoes on their feet. While Chiu’s initial experiences in the professional world took him to L’Oreal and Mercedes-Benz, this love for footwear saw Chiu return to his first love. Joining the industry though adidas Originals, he introduced the adidas Originals’ Consortium range as well as other highly influential projects, including a HYPEBEAST x adidas x Solebox project at the adidas Performance Division. Soon after, he joined PUMA, heading up their motorsports business. Currently, Chiu serves as German beer brand Warsteiner’s brand & creative director.

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A Behind-the-Scenes Look at the Air Jordan XX9 Launch Event

Nice Kicks - Thu, 2014-04-17 22:19

The latest shoe in the Air Jordan signature line was officially unveiled earlier today in New York. Michael Jordan’s 29th signature sneaker, the Air Jordan XX9, is the first performance-based shoe to feature a woven-constructed upper.

“This shoe (the Air Jordan XX9) fits the foot better than any other shoe we’ve created,” said Mark Smith, Jordan Brand’s Global Creative Director, who was on hand along with other notables of the brand, such as Tinker Hatfield (Vice President of Creative Concepts), Larry Miller (Jordan Brand President) and Michael Jordan himself.

Following Miller’s presentation of the event, the Air Jordan XX9 was revealed on stage by Michael Jordan before a crowd of media members. Both Jordan and Hatfield discussed a range of topics, including the XX9′s performance attributes and their competitive relationship when it comes to designing a new product. “We’ve been working on the Air Jordan XX9 for well over two years,” said Hatfield. “We wanted to stick with the Flight Plate, but evolve it in a way to give it better heel-to-toe transition.”

Details about the actual design were explained in the Craftsmanship Room following the unveiling. Mark Smith and Tiffany Beers shared info about the woven upper being one with your foot and displayed deconstructed models and sample colorways of the XX9, including a paisley-patterned pair.

The Air Jordan XX9 will release this September in two colorways— Black/White-Gym Red and Black/Team Orange-Dark Grey. For now, view detailed photos of the Air Jordan XX9 Launch event below, and then give us your thoughts on the design in the comments.

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A Behind-the-Scenes Look at the Air Jordan XX9 Launch Event

Nice Kicks - Thu, 2014-04-17 22:19

The latest shoe in the Air Jordan signature line was officially unveiled earlier today in New York. Michael Jordan’s 29th signature sneaker, the Air Jordan XX9, is the first performance-based shoe to feature a woven-constructed upper.

“This shoe (the Air Jordan XX9) fits the foot better than any other shoe we’ve created,” said Mark Smith, Jordan Brand’s Global Creative Director, who was on hand along with other notables of the brand, such as Tinker Hatfield (Vice President of Creative Concepts), Larry Miller (Jordan Brand President) and Michael Jordan himself.

Following Miller’s presentation of the event, the Air Jordan XX9 was revealed on stage by Michael Jordan before a crowd of media members. Both Jordan and Hatfield discussed a range of topics, including the XX9′s performance attributes and their competitive relationship when it comes to designing a new product. “We’ve been working on the Air Jordan XX9 for well over two years,” said Hatfield. “We wanted to stick with the Flight Plate, but evolve it in a way to give it better heel-to-toe transition.”

Details about the actual design were explained in the Craftsmanship Room following the unveiling. Mark Smith and Tiffany Beers shared info about the woven upper being one with your foot and displayed deconstructed models and sample colorways of the XX9, including a paisley-patterned pair.

The Air Jordan XX9 will release this September in two colorways— Black/White-Gym Red and Black/Team Orange-Dark Grey. For now, view detailed photos of the Air Jordan XX9 Launch event below, and then give us your thoughts on the design in the comments.

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Celebrity Sneaker Stalker

Nice Kicks - Thu, 2014-04-17 21:35

Festival season sweeps through this week’s Celebrity Sneaker Stalker. The first go-round of Coachella leaves footprints all over the column, seeing the return of Andre 3000, Kid Cudi in new retros and Jay Z in old favorites. Our own Nice Kicks x New Balance 1600 “Grand Anse” collab pops up twice, while Mark Wahlberg brings home the gold in all-silver sneakers. Who rocked the best kicks this week? Let us know by voting in the poll, on Twitter and in the comment section.

Kanye West in the adidas ZX 710 OG White/Fresh Green (photo by INFphoto via Just Jared)

To vote for Kanye West CLICK HERE

Theophilus London in the Nice Kicks x New Balance 1600 “Grand Anse”

To vote for Theophilus London CLICK HERE

Kid Cudi in the Air Jordan 2 “Infrared 23″ (photo by Kevin Winter/Getty Images via Zimbio)

To vote for Kid Cudi CLICK HERE

Trinidad Jame$ in the Nike Free Hyperfeel “Gym Red”

To vote for Trinidad Jame$ CLICK HERE

Andre 3000 in the New Balance 1300 and Big Boi in the Air Jordan 5 “Oreo” (photo by Kevin Winter/Getty Images via Zimbio)

To vote for Andre 3000 CLICK HERE & to vote for Big Boi CLICK HERE

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Celebrity Sneaker Stalker

Nice Kicks - Thu, 2014-04-17 21:35

Festival season sweeps through this week’s Celebrity Sneaker Stalker. The first go-round of Coachella leaves footprints all over the column, seeing the return of Andre 3000, Kid Cudi in new retros and Jay Z in old favorites. Our own Nice Kicks x New Balance 1600 “Grand Anse” collab pops up twice, while Mark Wahlberg brings home the gold in all-silver sneakers. Who rocked the best kicks this week? Let us know by voting in the poll, on Twitter and in the comment section.

Kanye West in the adidas ZX 710 OG White/Fresh Green (photo by INFphoto via Just Jared)

To vote for Kanye West CLICK HERE

Theophilus London in the Nice Kicks x New Balance 1600 “Grand Anse”

To vote for Theophilus London CLICK HERE

Kid Cudi in the Air Jordan 2 “Infrared 23″ (photo by Kevin Winter/Getty Images via Zimbio)

To vote for Kid Cudi CLICK HERE

Trinidad Jame$ in the Nike Free Hyperfeel “Gym Red”

To vote for Trinidad Jame$ CLICK HERE

Andre 3000 in the New Balance 1300 and Big Boi in the Air Jordan 5 “Oreo” (photo by Kevin Winter/Getty Images via Zimbio)

To vote for Andre 3000 CLICK HERE & to vote for Big Boi CLICK HERE

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Nike SB Blazer Canvas “Two Up”

Nice Kicks - Thu, 2014-04-17 20:35

Having retired as a basketball kick and enjoyed its repurposing as a skater, the Nike SB Blazer is ready for summer shredding in a Canvas rendering, for a “Two Up” colorway. Donning at a completely white canvas upper, save for a faded black Swoosh. With a lacing system coming in black, the inner lining and midsole trim does the same, for a solid showing of contrast. The “Two Up” Nike SB Blazer Canvas is now available at Premier for $85.

Nike SB Blazer Canvas “Two Up”

Sail/Black-White-Gum
Style Code: 647565-107
Price: $85

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Nike SB Blazer Canvas “Two Up”

Nice Kicks - Thu, 2014-04-17 20:35

Having retired as a basketball kick and enjoyed its repurposing as a skater, the Nike SB Blazer is ready for summer shredding in a Canvas rendering, for a “Two Up” colorway. Donning at a completely white canvas upper, save for a faded black Swoosh. With a lacing system coming in black, the inner lining and midsole trim does the same, for a solid showing of contrast. The “Two Up” Nike SB Blazer Canvas is now available at Premier for $85.

Nike SB Blazer Canvas “Two Up”

Sail/Black-White-Gum
Style Code: 647565-107
Price: $85

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Interview: Jonathan Caouette: A 10th anniversary screening of his acclaimed film "Tarnation" and a new queer exhibition

Cool Hunting - Thu, 2014-04-17 20:32

On 8 October 2004, "Tarnation"—a film with a $218.32 budget—was released to American audiences. The documentary was unlike anything anyone had seen before. It was 88 minutes of emotional, kinetic storytelling culled from 20 years worth of...
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