After dropping the Soundgarden-assisted "Black Hole Sun" video lookbook earlier this year, German label SOPOPULAR presents its corresponding set of photography to highlight its forthcoming Spring/Summer 2014 range. Featuring everything from biker-esque suede jackets to geometric-patterned track ensembles, slim suiting and more, the Berlin-based imprint looks to further its own unique brand of contemporary street-inspired menswear. Look for SOPOPULAR's latest spring/summer range to soon be available via its own online store.
Building upon the success of last year's drop, Korean label The Earth has once again chosen Harris Tweed for its latest set of bags and accessories. Featuring green, black, grey and mahogany colorways as opposed to last year's predominately blue and brown aesthetic, the range includes a rucksack, day pack, helmet bag, briefcase and two different card-holding designs - each adorned with the Scottish woolens and leather accents. The entirety of the collection is now available via The Earth's online store.
With our first look at the collaborative sneaker range that joined Converse with television franchise The Simpsons, we got a glimpse of a few pairs where one displayed a defeated Bart writing on a chalkboard – just as he does in the opening sequence of the show – and another pair that featured Homer blurting out his signature catchphrase – “D’OH!” Now six months later, we’re presented with two new Chuck Taylor drops that may be exclusive to certain Asian markets. The first comes in a yellow and white colorway as it shows an all-over graphic with the faces of each character within the immediate Simpsons family. This drop is then accompanied by another graphic that features the faces of the family, but in a different form and in black, white, yellow, and red. Each drop is currently available at Atmos in Japan.
Shaquille O'Neal's signature Shaq Attaq gets a Dickensian update for Holiday 2013 with the release of a special "Ghost of Christmas Present" take on the early '90s silhouette. Inspired by the Father Christmas-like spirit from A Christmas Carol, the shoe comes lined in red with an upper of neon green patent leather and deep green suede while red-tipped white laces and a matching midsole provide a bit of contrast to the look. Retailing for $160 USD, the "Ghost of Christmas Present" Shaq Attaq can be pre-ordered now via Politics and is set for a December 13 release.
Coming soon from Nike Sportswear is a feminine Air Max 1 with decidedly '70s leanings. Crafted to resemble a disco ball, the premium edition of the retro runner sports a Metallic Silver/Glacier Ice colorway - thus giving the shiny upper a blueish hue - while black accents hit both the lining and rubber outsole. Due to be joined by a matching Blazer and Dunk Sky Hi, the QuickStrike "Disco Ball" Air Max 1 will hit Tokyo's atmos on December 14.
The promotion of Sony's PlayStation 4 next-generation console continues in 2013, this time fittingly pairing with BAPE's next-generation imprint: AAPE by A Bathing Ape. Here we find the two parties collaborating to celebrate the PS4 with a range of custom shirts, accessories, and even a limited-release Playstation VITA – all released just in time for the holiday. The shirts pay homage to the PS4 through graphics that combine BAPE's hallmark camouflage into shapes taken from the console controller. Alongside the apparel, 100 pieces of a limited-production Playstation VITA will be made available. Look for this special capsule to release first in Hong Kong at the AAPE by A Bathing Ape Store in Causeway Bay on December 14, then on December 17th at the Sony Computer Entertainment Store.
English retailer JD Sports hits us with yet another Nike exclusive as it premiers a brand new edition of the Air Max Light trainer in a colorway that combines base grey and dark obsidian. Though the “Light” model maintains much of its original silhouette, it was built with lighter materials based on today’s innovations to provide a more comfortable ride. Its understated grey and blue upper comes together through the aid of a black mud guard and white midsole. Grab your limited edition pair online for £90 GBP (approximately $147 USD).
Watchmaker HyperGrand presents its Spring/Summer 2014 collection of timepieces, taking the opportunity to introduce three new models each for its Heritage and 01NATO series. The fresh additions to the Heritage series feature classic patterns across its watchbands such as British plaid (Governor), naval tartan (Tartan), and micro polka dot (Bigsby).
As for the 01NATO series, Hypergrand's versatile trademark timepiece, new combinations between case and strap designs result in three bold new styles. The Acid Dust is a luxurious pairing of rose gold and a PANTONE-matched speckled pattern while the Electric Orchids model matches an orchid pattern against a black strap. The last, the Rorschach, stays true to its name and delivers with a combination of deep purple and green and is accented with gold hardware.
The entire collection can be found through the Hypergrand website when the collection formally debuts in January.
American heritage blanket maker Woolrich Woolen Mills and Jiberish link up to produce a small Fall/Winter 2013 capsule collection. Exploring the extensive Woolrich Woolen Mills archives for inspiration, the lineup includes items that use deadstock fabrics including a series of leather 5-panel caps. Other items that feature Woolrich's trademark wool include a double-breasted peacoat and series of throw blankets that come with leather carry holsters. Look for the collection over at Jiberish's website when the capsule drops soon.
Previewed initially on French television earlier this week, Daft Punk has quickly followed up to deliver the full music video for "Instant Crush." As hinted in the short clip, the video creates a love story between two wax figures in a history museum – one in the striking likeness of singer Julian Casablancas himself. Director Warren Fu does well to create tension between the figures, holding a sense of unrequited affection until the solemn, yet ultimately fitting ending. Enjoy the six minute video above, then be sure to pre-order the Random Access Memories deluxe box set, which is set for a release later this month.
Germany’s Nürburgring motorsports complex was nicknamed “The Green Hell” by racing great Jackie Stewart for its 20.8 km course with 154 turns is widely touted as the most challenging race track in the world. Though the figures have yet to be confirmed, in 2004 Top Gear reported that it has claimed over 200 lives. As an automaker that constantly seeks new thrills and challenging tasks, McLaren ships its P1 sportscar to Germany with hopes of finishing the Nürburgring course in less than seven minutes – a feat Porsche was able to do with its 918 Spyder back in September. So, were they able to reach their goal? Have a look for yourself with the awesome footage featured above.
Stussy has partner up with premium Japanese clothing imprint NEXUSVII to offer up seasonally apt garbs for the damp and chilly months ahead. Based off a cool palette of blue, purple and black hues, standout items in this collection include a varsity jacket, hooded puff vest jacket, pullover parka, shawl collar check shirt, rain print shirt and hoody. A unique detail of this collaborative effort is the original graphic logo found on the labels of each item. This highly anticipated capsule is set to drop December 7 at Stussy chapters across the globe with featured items starting at ¥13,440 JPY (approximately $130 USD).
In anticipation for the 2014 FIFA World Cup in Brazil, adidas invited us to check out its North American headquarters in Portland where the organization was in full preparation mode. Joined by Ernesto Bruce, adidas' director of soccer for North America, we were given a history lesson in the company's involvement with the beautiful game -- from Adi Dassler's invention of the screw-in football stud, to the iconic black-and-white Telstar football. After a tour through the adidas football testing and development center we were given a glimpse of the brazuca and some of the technology that went into it. Although still half a year away, this preview of adidas' advocacy towards the 2014 FIFA World Cup continues to show the brand's relationship regarding its players and fans, along with a strong commitment to the sport.
If you’d like to stay up-to-date with all of the latest videos from HYPEBEAST’s YouTube channel, subscribe by clicking on the button below.
Earlier this week we saw two of the biggest sportswear brands make arguably their most significant signings in recent memory. We're not talking about established all-star athletes but rather Kanye West and Drake, who each signed with adidas and Jordan Brand respectively. Kanye West's move to adidas despite surprising was facilitated by his numerous diatribes against Nike and Mark Parker in the last few weeks, but Drake's signing with Jordan Brand seemingly came out of nowhere. Whether deliberate or not, the timing of such a bold decision is certainly a curious one. The question then is who stands to benefit more?
As the current situation seems, Kanye West's shift to adidas has already raised the brand's profile and has many people eagerly anticipating the fruits of this partnership. From a sales standpoint, adidas has the opportunity to capitalize on Kanye West's creative output in a way that Nike never did. While it's unlikely West's line will be as big as say, adidas Originals, it certainly has the potential to fill a niche in the same vein as Y-3 and, until recently, the soon to be defunct adidas SLVR. To that, one can add West's undeniable influence on style and fashion. His penchant for Nikes and Jordans is well documented, and while it's impossible to gauge what kind of an effect it has had on sales, it's hard to deny that seeing Kanye West in the latest Jordans or Nikes make them that little bit more desirable to some. We can only presume that seeing West rocking the latest and greatest from adidas will have a similar effect.
On the other hand, Drake's potential impact on Jordan Brand is a little unclear. Contemporaries within the music industry, Drake has yet to approach West's level of influence when it comes to fashion and style. What Jordan Brand intends to do with the star has yet to be seen; the question for them then is how to best capitalize on its newest signee. Will this come in the form of a new model, or will it be a simple case of new colorways? Both options present their issues, as historically, non-original Jordan silhouettes have failed to reach the same heights as the MJ-worn editions, and JB has, in the last few years, been churning out a slew of new colorways for its OG silhouettes. While the former option could present itself as an interesting new direction for the brand, the latter option isn't terribly innovative. That being said, a lack of innovation hasn't stopped Jordan retros from selling like hot cakes, and we're sure that would be the case with Drake.
At the end of the day, there are no simple answers. Looking at it from the outside, one could say that adidas as a brand seems more likely to benefit from the added exposure that comes with being aligned with West. On the flip side, one could argue that this is a win-win for Jordan Brand, as it already has the kind of exposure and brand recognition that most brands would kill for, and adding Drake into the mix will only boost that. From a commercial standpoint, it seems like Kanye West wants to reach more consumers, and if adidas is willing, all the right ingredients are there for a hit. On a personal note, I'm looking forward to seeing what Kanye West does given the bold proclamations he's made over the last few weeks.
Success can be measured in several ways. It can be a function of increased sales which could be the case of the Drake and Jordan partnership, or it can be seen as the result of a heightened level of brand visibility and identity which Kanye West stands to give adidas. We leave it to you to let us know who stands to benefit more: adidas and Kanye West or Jordan Brand and Drake. Cast your vote now.
As an appropriate follow up to its successful Silver LunarGrand wingtips, New York-based Cole Haan will release its limited-edition Gold LunarGrand collection for both men and women in Asia Pacific starting December 6. Inspired by traditional brogues, the shoes feature a perforated pattern across its premium leather upper. They are finished with a full-leather lining and a lightweight Lunarlon cushioning system.
Limited to only 350 pairs released between Hong Kong, Singapore, The Philippines, Malaysia, Korea and Indonesia, the collection will kick off at a special DJ party at Cole Haan’s Festival Walk location in Hong Kong on December 7.
And to help them celebrate, HYPEBEAST is giving away one pair of men’s gold LunarGrand (US size 10) to one lucky winner residing in Asia. To enter all you have to do is ‘Like’ this post through the Facebook button below, ‘Like’ the Cole Haan Asia Pacific Facebook page and leave us a comment about the shoes in the comments section. The giveaway will end on December 13.
Maintaining a classic workwear appeal for their creative collaboration, Japanese labels NEIGHBORHOOD and M.V.P. have released their partnered project for the fall/winter season, which includes this great looking navy NHMV.WOOL Shirt . The plaid button-down shirt features a stylish Black Watch tartan wool body with two chest pockets and subtle black buttons. Check it out above and head to the HYPEBEAST Store for a further look.