Too cool for skool

Olympus PEN E-PL7

Hyperbeast - Thu, 2014-08-28 16:34

The popular PEN series of compact point-and-shoots from Olympus received its newest model in the E-PL7. Maintaining the vintage aesthetic the PEN line is widely recognized for, the E-PL7 takes advantage of the latest social media phenomenon with a clever downward-opening monitor for easier selfies. This Micro FourThirds camera further offers a 16 megapixel sensor, three-axis image stabilization, 81-point Autofocus, and built-in Wi-Fi for easy image sharing and smartphone connectivity. Available this September for $600 USD (body only), read more about the Olympus PEN E-PL7's specs here.

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Interview: George Awwad of Odd Castles: A music nerd digging deep into the SoundCloud abyss and his creative expression from it

Cool Hunting - Thu, 2014-08-28 16:03

For anyone interested in emerging artists and musicians working outside the mainstream, the internet is a goldmine. While the underground music scenes of past generations required word-of-mouth knowledge, today we can all, in theory, find exactly what we want to listen to—anytime, anywhere....
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Warsteiner Unveils Its 2014 Art Collection with Fafi, Ron English, D*Face, Kevin Lyons, James Jean and Roids

Hyperbeast - Thu, 2014-08-28 14:46

German brewery Warsteiner has unveiled its latest art collection featuring unique bottle art designed by some of the world's most compelling and unique artists. On tap are new designs by the likes of Fafi, D*Face, Kevin Lyons, Ron English, James Jean and Roids, each of whom has applied their signature style of work across the entire bottle. Look for this year's art collection at select locations where Warsteiner is sold.

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Sunspel 2014 Fall/Winter Collection

Hyperbeast - Thu, 2014-08-28 14:46

Known for some of the best casual basics on the market today, British heritage brand Sunspel returns with its latest batch of simple, yet luxurious cotton garments. For Fall/Winter 2014, the company's brilliantly understated, expertly-made styles include new renditions of everyday essentials such as tees, sweatshirts and track pants, each of them crafted with precision in Long Eaton, Nottingham. Standouts from the range include the soft, loopback cotton Sweat Top, premium cotton Track Pants and a zip-front hoodie, as well as Sunspel's version of the all-season crewneck T-shirt. Perfect for lounging, trips to the gym or casual use during the week, Sunsel's Fall/Winter 2014 collection is available now at the HYPEBEAST Store.

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Reigning Champ 2014 Fall/Winter New Arrivals

Hyperbeast - Thu, 2014-08-28 14:38

Reigning Champ may be known for some of the best fleece on the market, but the Canadian brand continues to expand its range this season with its latest arrivals for Fall/Winter 2014. Veering somewhat from its tried-and-true cotton fabrics, the label offers a duo of more technical pieces in the form of the Stow Away Hooded Zip Jacket and Pull On Shorts, both of which feature sleek silhouettes and are constructed from a comfortable, durable stretch nylon blend. Rounding out the highlights, meanwhile, are a hoodie and crewneck in a combination of French terry and nylon, providing stylish, sporty riffs on classic Reigning Champ staples. Look for Reigning Champ's Fall/Winter 2014 new arrivals now at the HYPEBEAST Store.

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Bot-L Robot Sports Bottle

Geek Alerts - Thu, 2014-08-28 14:00

Pretty soon robots will be doing everything for us, so why not let them quench our thirst. Until a real drink serving robot gets affordable, this Bot-L Robot Sports Bottle will do nicely. Let him be your own personal robot that hydrates you at your command. BOT-L is molded in a cool retro robot shape […]

Mirror of Threads Blankets by Emdal Colorknit: The Danish artist tames a German knitting machine from the '80s to produce symbolic colors and unusual patterns

Cool Hunting - Thu, 2014-08-28 14:00

Designer Signe Emdal has an affinity with the year 1984. That's the year her 1.25-ton German knitting machine was made, as well as the Nikon camera she uses to create patterns from photos. However, Emdal (who entered the industry in 2006 by helping...
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The World's Most Expensive Apartment

Hyperbeast - Thu, 2014-08-28 13:43

Set to be the world's most expensive apartment upon completion, The Sky Penthouse is well under construction. Located in Monaco, the 35,500 square-foot penthouse is slated to hit the market with a cool $400 million USD price tag. With features such as floor-to-ceiling windows, state of the art architecture, and a large terrace with a pool, it is safe to bet that one out of the approximately 30 percent of Monaco inhabitants who are millionaires will be eager to add this to their property portfolio.

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Batman Harley Quinn Poster

Geek Alerts - Thu, 2014-08-28 13:32

The Batman Harley Quinn Poster manages to be vibrant, colorful, and intimidating all at once, with Batman’s cape looking especially menacing as a background for Harley’s nonchalant pose. This 18-inch x 24-inch poster, created by artist Eric Guerrero, perfectly captures the nature of the two characters, with the bright and insanely-cheerful Harley Quinn not seeming […]

Nike WMNS Air Max Thea PRM “Hyper Pink”

Nice Kicks - Thu, 2014-08-28 13:30

The popular women’s retro-inspired Air Max Thea by Nike Sportswear thinks pink this fall with this latest colorway in Hyper Pink/Pink Glow. This ‘Premium’ edition of the Thea that features a woven textile upper with Hyperfuse overlays receives a mostly pink look with accents in blue. It’s completed with a bright white Air Max cushioned sole for excellent comfort to match its great appearance. The Hyper Pink Air Max Thea PRM is not available in the States yet, but for the ladies that just can’t wait, you can pick them up now at European retailers like Caliroots.

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NFL Consults its "MVPs" to Determine the Brand Identity for All 32 Teams

Hyperbeast - Thu, 2014-08-28 13:17

The NFL is one of the most recognizable brands in the U.S., in large part because of Jamie Weston, vice president of Brand & Creative. For over a decade, Weston has headed numerous marketing campaigns, team-design overhauls and product launches for the NFL. Recently, she offered up insight on her most important project to date, which involves creating singular brands for each of the NFL's 32 teams to rally around. In order to determine the pillars of each brand, a notable example being the Atlanta Falcons' "authentic, magnetic, and elevating" slogan, Weston explains how and why her team consults the "real" MVPs of the league -- a large sample of individuals that doesn't include the likes of Peyton Manning, Tom Brady or Adrian Peterson -- the fans. Last season, over 80% of televisions in U.S. homes tuned in to regular season games, making it easy to understand why NFL teams are placing a heavy importance on its fans, as well as its team's brand being much bigger than an individual player or coach.

Read the below excerpt from a sit-down interview with Jamie Weston and head over to Fast Company for the full article.

When I got here, we were really just trying to get a hold of what is the NFL brand about. And if you asked 100 fans, or even 100 employees, you would get 100 different answers. So what is the brand we want to convey? We did a lot of work with our fans to understand our brand essence, which comes down to three words: intense, meaningful, and unifying.

At the end of the day, what we deliver is a game that’s intense: The fact that your team only plays one day a week--every second matters, every down matters. Meaningful: It really is much more than a game to us. We really permeate well beyond the Xs and Os on the field. And unifying: We’re like that last great American campfire, in that people come together and share stories. So that’s how we look to manage the brand: It’s about the storytelling behind it, the meaningfulness, and pulling people together. We run that through everything we do including commercials--the ticket-exchange spot is one of my favorites.

We brought in real fans and there’s something really authentic about that. We went to all those stadiums and met with those fans. Again, you get those stories from them--it’s really meaningful to them.


The rigor that we put behind building out the brand, we also do so with teams. We come in as a consultant and do everything from a communication audit to fan focus groups on the national and local levels. We go to the game and experience it as a fan. And then we take away all that research and come back to the team and say, 'This is how you guys see your brand, but this is how your fans see it.' Sometimes it’s really close and sometimes it’s not. So you have that conversation of where do you want to be.</blockquote>

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Greg Street x adidas ZX Flux “Streezy”

Nice Kicks - Thu, 2014-08-28 13:05

Dignitary Atlanta DJ Greg Street has put a new, yet very familiar, spin on the adidas ZX Flux. Taking the sizzling silhouette and reworking it in the well known “Yeezy” styling, this pair goes by the adidas ZX Flux “Streezy.” Laid out just like its clear inspiration, this sleek style code features a black mesh base with solar red on the laces, lining and Three Stripes. In familiar fashion, a glow-in-the-dark sole finishes off this distinct design. Tell us what you think of DJ Greg Street’s crossover below, and keep Nice Kicks bookmarked for everything sneakers.

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Extra Shot Coffee Mug

Geek Alerts - Thu, 2014-08-28 13:00

Do you like your coffee with a little something extra? Of course you do. The Extra Shot Coffee Mug will make it easy to add an extra shot with every cup. It is a mug and flask in one. Your co-workers will certainly admire your openness as you walk around with our Extra Shot Coffee […]

Hobbit Bag End Leather Bag

Geek Alerts - Thu, 2014-08-28 12:30

Whenever you get the urge to visit the Shire (or anyplace else), you might consider using the Hobbit Bag End Leather Bag to tote essential items like your glow-when-Orcs-are-around sword and that one precious ring. Designed to look like the interior and exterior of the front door of Bag End, owned by one Bilbo Baggins, […]

Cool Hunting Video: Sunset Park Material Recovery Facility: A peep inside NYC's municipal recycling reveals the vastly complex task of material recovery and reuse

Cool Hunting - Thu, 2014-08-28 12:02

New Yorkers have been required to recycle for over 25 years. While it's part of everyday life, what happens after the bags are loaded into a truck largely remains a mystery. We recently spent the day in the Sunset Park neighborhood of...
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J&D’s Original Bacon Flavored Popcorn

Geek Alerts - Thu, 2014-08-28 12:00

Two of your favorite things are together and ready for your enjoyment. J&D’s Original Bacon Flavored Popcorn has a delicious buttery bacon flavor. You get a delicious 4 oz. bag and it is even vegetarian and not made using real pigs. It gives a whole new meaning to bringing home the bacon. J&D’s Original Bacon […]

Internet T-Shirt

Geek Alerts - Thu, 2014-08-28 11:30

Let’s form… Uhhh. With our powers combined?!?! Hmmm. Let’s face it; the Internet T-Shirt defies explanation but you can bet people will remember you after seeing you wear this unique bit of artwork on your chest. We all know the Internet holds vast power, allowing us to visit foreign lands, talk with people on the […]

D.TT.K 2014 Fall/Winter Lookbook

Hyperbeast - Thu, 2014-08-28 11:17

Founded in 2012 by a collective of Japanese street artists who go by the name of Dettok, D.TT.K transitions into the winter season with another striking range. Building on a fusion of streetwear and sportswear influences, the collection looks to colorful prints and a blend of fabrics in its repertoire. Some outfits conjure up styling seen in motocross apparel while others take a nod at '90s rave culture -- think slim-cut jeans and retro graphic sweaters. Lightweight anoraks provide options for the unpredictable weather, while denim jackets are a timeless staple, synonymous to masculinity. Check out the lookbook here and follow D.TT.K on Instagram for more on the fledgling label.

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Nike Roshe Run Mid Black/White

Hyperbeast - Thu, 2014-08-28 11:00

To round out the summer season, Nike has released an new rendition to its celebrated Roshe Run Mid model. Adhering to a monochromatic makeup, the sneaker features a mix fabricated upper, with leather panels taking on the vamp while synthetic mesh is featured at the heel, tongue and toecap. A ripple stitching design and striped grey eyelets offer bold accents, while a subdue, grey Swoosh adds additional appeal. Elsewhere, a white rubber sole rounds out the sneaker with a cushioned lower. Priced at €100 EUR (approximately $132 USD), the Nike Roshe Run Mid Black/White can now be purchased at Suppa Store.

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National Lampoon Christmas Vacation Pint Glasses

Geek Alerts - Thu, 2014-08-28 11:00

Celebrate Christmas with Clark Griswold and the family. This National Lampoon Christmas Vacation Pint Glass 4-Pack will be a welcome holiday tradition as you drink your eggnog. The National Lampoon’s Christmas Vacation Pint Glass 4-pack features glasses with classic images from the film. This makes a great gift for fans of the National Lampoon movies […]
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