Too cool for skool

DKNY + Raat City Present "New Art City" Group Show: A one-night-only showcase of emerging NYC artists focused on Big Apple realities

Cool Hunting - 1 hour 15 min ago

It all began with a taxi ride. Carlos Santolalla, a photographer working under the moniker Raat City, had just finished modeling in DKNY's...
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Band of Outsiders 2014 Fall/Winter Campaign Starring Spike Jonze & Jason Schwartzman

Hyperbeast - 1 hour 27 min ago

There are three things about the Band of Outsiders Fall/Winter 2014 campaign that make it stand out. One, the photography is done in polaroids, yet another extension of the vintage spirit that inflects each season of the California-based label. Secondly, not everyone can recruit Hollywood stalwarts like Spike Jonze, Jason Schwartzman, and Paul Jasmin – each a household name in a generation of hip, soft-spoken young Americans. Then, there are the clothes: beautifully tailored formal-leaning garb that is sometimes collegiate; light grey suits to look handsome in; polka dots to strut your quirk and woolen parkas in which to be cozy. In all, a campaign emblematic of the Band of Outsiders we've come to know and love, enjoy the photo set above. Afterwards, head over to the brand site to peruse their current offerings.

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Categories: Too cool for skool

Table Tennis Anytime, Anywhere with Corknet: The elegant portable net works with any table and doubles as a protective mat for pots and pans

Cool Hunting - 2 hours 46 min ago

It's an exciting week for tennis fans as the 2014 US Open kicked off on Monday, but there's equally good news for table tennis fans as well—thanks to RCA alum and product designer Julian Bond. Not...
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Naomi Campbell by Mert & Marcus for Interview Magazine

Hyperbeast - 2 hours 55 min ago

The babe-heavy September 2014 issue of Interview Magazine continues to yield pleasant surprises as Naomi Campbell graces the interior pages in a new editorial. Captured by none other than prolific photography duo Mert & Marcus, the English model is the subject of a lush, dark resort-inspired photo set. While also sporting some elegant looks, Campbell briefly bares her physique in a tasteful walking shot – all in the context of Mert & Marcus' penchant surrealist setting. Check out the photo set above and head over to Interview's website to peep an exclusive interview with the photography masters.

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Categories: Too cool for skool

10.Deep 2014 Fall Delivery 1 Lookbook

Hyperbeast - 3 hours 48 min ago

While its last few seasonal collections paid homage to the international subcultures that influence its designs, 10.Deep drew its inspiration from the worlds of technology and the internet for its 2014 fall delivery 1 lookbook. Aptly dubbed  “World Wide Wave,” this cold-weather range "moves from referencing culture born in the pre-internet world to the new one that is emerging online." All-in-all, another excellent drop from the New York brand, complete with casual wardrobe staples, 10.Deep's signature jersey collection, and some quality outerwear pieces. All items are currently available at the brand's webstore.

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Categories: Too cool for skool

Taka Hayashi x Vault by Vans TH "Sea Life" Pack

Hyperbeast - 4 hours 4 min ago

Taka Hayashi brings his intricate artistry to the likes of the Era and Sk8-Hi with his latest release alongside Vans and its Vault imprint. Inspired by the ocean and drawn by hand, the five-piece "Sea Life" pack sees "Russet Orange" and "Still Water" tones bring Hayashi's art to life across premium OG LX editions of the classic silhouettes. While the OG Sk8-Hi LX reveals the vibrant motif at its quarter panels under the iconic sidestripe branding, the OG Era LX sees the graphics incorporated at the ankle counter and toe vamp. Capped off with the like of off-white rubber foxing and rawhide lacing, the Taka Hayashi x Vault by Vans TH "Sea Life" Pack is set to hit select Vault stockists this September.

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Categories: Too cool for skool

Ronnie Fieg x ASICS Gel Lyte V "Rose Gold" & "Sage"

Hyperbeast - 4 hours 17 min ago

Designer Ronnie Fieg continues his storied partnership with ASICS as the two renew their relationship for their latest collaborative endeavor: "Rose Gold" and "Sage" editions of the Gel Lyte V. Amassing ten different materials between the two, the release sees an updated and reimagined take on the "Rose Gold" colorway that graced the GT-II at the hands of Fieg back in 2012. This time around the colorway sees the addition of a second pantone to the crossing stripes for a bit more depth while the 3M formstripes are asymmetrical--white on the lateral side and blue on the medial.

Joining the "Rose Gold" Gel Lyte V is a "Sage" edition of the retro trainer. Decked out in premium pigskin and combining a microperforated sage-colored vamp with sea green overlays, the kicks sport hits of premium white leather while an open mesh material amplifies the silhouette's unique sock liner. Rounding out the look are aqua blue formstripes and subtle safari print detailing.

Retailing for $170 USD each, the "Rose Gold" and "Sage" editions of the ASICS Gel Lyte V will be available this Saturday, August 30 at 11 a.m. EDT at Kith's 66 Bleecker St. pop-up, Kith Brooklyn at 233 Flatbush, and KithNYC.com.

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Categories: Too cool for skool

Married To The Mob 2014 Fall Lookbook

Hyperbeast - 4 hours 38 min ago

New York's Married to the Mob unveils its collection for Fall 2014 with a new lookbook. The dominant women's brand continues to lead with its own brand of witty, tongue-in-cheek messaging and imagery across a variety of staples. Photographer Lani Lee was able to capture the lush and blunt attitude of the brand's T-shirts, leggings, jackets, socks, and accessories, modeled here by Tabatha McGurr. Of particular note, the likeness of Michelle Pfeiffer adorns a capsule of pieces that tie the collection together in multiple senses. Enjoy this look at Married to The Mob's Fall 2014 collection, and have your lady (if applicable) check out the full range on the brand site.

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Categories: Too cool for skool

Chen Tianzhuo's Picnic: Stoned astronauts, neon lights and religious iconography combine in this artist's striking works, on display now in Shanghai

Cool Hunting - 4 hours 59 min ago

An indolent psychonaut walks onto a stage in a brightly colored outfit and loads his bong with the ritual gestures of a tea master. He puts on a helmet—complete with a weed leaf-shaped halo—and as the bowl burns, a cloud of thick smoke...
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adidas TMAC 3 OG "Away"

Hyperbeast - 5 hours 10 min ago

Hate it or love it, #copordrop, the adidas TMAC 3 is mounting a comeback with an assortment of original colors. Having dropped a version that complemented the Orlando Magic’s home uniforms back in the spring, Tracy McGrady’s 2003 signature sneaker now appears in a black and blue “Away” colorway. While its upper sports a black leather material made to resemble crocodile skin, its blue-striped medial is what catches the eye of onlookers. The adidas TMAC 3 OG “Away” is now available at select retailers, including Packer Shoes for $150 USD.

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Categories: Too cool for skool

6 Key Skills to Being a Successful Menswear Buyer with LUISAVIAROMA's Monica Pascarella

Hyperbeast - 5 hours 17 min ago

Luisa Via Roma is a long established luxury retail destination, offering the latest in authentic designer fashions since the opening of the Florence-based flagship store in the 1930s. Over 80 years later, the brand has flourished thanks to the launch of LUISAVIAROMA.com hosting over four million visitors per month and shipping to 125 countries worldwide. Featuring both esteemed designer labels alongside up-and-coming talent, LUISAVIAROMA has seamlessly persevered with the fast pace of the modern fashion world. HYPEBEAST catches up with Monica Pascarella, a seasoned menswear buyer for the brand with over 20 years experience. From Slimane to Yamamaoto, Pascarella has the skill of understanding the importance of content and uniquely, can identify the directions in which menswear is heading. Read further for her insights and advice with the specialized profession.

"When I buy for the web I try to put myself in the customer’s shoes; I think to myself if I was a young male, what would I want?"

Understanding the Difference in Digital vs. Brick & Mortar

When we started the website and I came to realize that the buying for online is completely different than buying for a store. Because when you buy for the shop you have contact with the customer, you know what type of person is coming in and select what you feel suits them. When you buy for the web, it is completely different; you just need to have an idea of them. When I buy for the web I try to put myself in the customer’s shoes; I think to myself if I was a young male, what would I want? I still like Slimane, and top Japanese fashion brands and designers - they are good for street style and it’s what young men like to wear these days.

Utilizing Brand Content to Your Advantage

Not only is the image a key component to what I buy and sell but the content is very important in my opinion. The image is nothing if you don’t have important content. The reason why I am emphasizing about content is because with it you can show the emotion of the brand; without it you just have something that is going to be finished quickly, so I buy from designers with interesting content and work with people that convey the content to customers.

"In my work the first and most important thing is the selection of the piece. The second is the photograph, because if the picture of a beautiful jacket is ugly it won’t sell."

Putting Great Importance in Strong Visuals

The physical store remains for select customers that come to Luisa because they have knowledge about fashion and ask for a specific product or know what they want to buy. But the website works completely differently, we work on the visuals because a good images closes the sale. I always sell clothes thanks to the great images from a shoot, this is important for the web. So a perfect model, good photography and good selection are the key components to for the success of a sale on the site.

Knowing the Recipe for Success

In my work the first and most important thing is the selection of the piece. The second is the photograph, because if the picture of a beautiful jacket is ugly it won’t sell. Having experience working in the shop you’re buying for is also very important because a buyer that has never been in the shop will find it difficult and might not have the knowledge or understand the meaning of the products that the shop should sell. After many years in the shop, and you learn and know what sells and what won’t.

"Because in my opinion the future will be unisex, and all the menswear designers that have good evolution will go in this direction."

Thinking Globally When Buying

Region doesn't play into my decisions because I think about the world, not the region when I buy, otherwise I would be limited. The menswear I buy is not Italian but Central European and Japanese, because at the moment I think we are very good in the production but in the style we are not the number one anymore - we have lost. The number one at the moment are French, Japanese, and the future would be English. The London fashion scene, with designers like J.W.Anderson will surpass the others; I think it will be interesting in the future. It has something I like at the moment more than the others. Because in my opinion the future will be unisex and all the menswear designers that have good evolution, will go in this direction. Designers like Gareth Pugh and J.W.Anderson, you don’t recognize what is for men and what is for women. This is important because in the future I think fashion will always be more mixed. If men want to dress in skirts, why not?

Using Big Data, Within Reason

Data influences what I buy a lot for sure, but I try to be romantic when it’s possible but the numbers have a big influence. When buying we have to consider if something sells when the sale is finished. For example Zara perhaps doesn't need the same business as Givenchy, there is no comparison. I try to keep a balance, but I have to consider the numbers as well. We try to do a good mix between numbers and content, but often content doesn't have numbers.

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Categories: Too cool for skool

2014 SLS Nike SB Super Crown World Championship Recap

Hyperbeast - 5 hours 47 min ago

Newark, NJ's Prudential Center marked the site of the 2014 Street League Skateboarding (SLS) circuit finale, attracting the world's most competitive skateboarding professionals to the stadium to compete over the weekend. Vying for the top spots were none other than Ishod Wair, Torey Pudwill, Luan de Oliviera and Nyjah Huston amongst others, all of whom threw down some major tricks at this year's re-designed course. Our man in the field, photographer Jerry Buttles, was given exclusive access to the course ahead of the finals to cover the action from a different perspective. Check out our recap from the SLS Nike SB Super Crown World Championship above.

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Categories: Too cool for skool

VANQUISH x Stussy 2014 Fall/Winter Bucket Hat

Hyperbeast - 6 hours 9 min ago

Joining the legion of friends helping to commemorate VANQUISH’s 10-year anniversary, Stussy drops a three-part capsule collection of bucket hats for the fall/winter fashion season. Available in navy, white and royal blue, the iconic streetwear brand keeps the overall design as refined as possible by embroidering the logos of both brands and nothing else. The VANQUISH x Stussy 2014 Fall/Winter Bucket Hat can be purchased at select retailers including Stussy Japan CHAPTER stores.

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Categories: Too cool for skool

Word of Mouth: Paraty: Cachaça, fresh food and local art provide the rustic setting for this historic Brazilian town

Cool Hunting - 6 hours 19 min ago

by Abby Morgan Walking around the maze of streets paved with irregular stones, visitors can feel the Portuguese presence that first landed in Paraty 500 years ago. Situated in a sheltered bay at the edge of the wild Mata Atlantica (Atlantic Forest), the charming seaside town is a relic of...
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The RugRat from TheTentLab: A breezy backpacking tent designed with kids in mind, but built for rugged trail use

Cool Hunting - 8 hours 13 min ago

For those looking to get the most out of camping, it's essential to not skimp on your shelter. While cheap tents will get you through a few weekends here and there, going the extra mile and shelling out for a premium tent will...
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Essentials: Yasiin Bey

Hyperbeast - 8 hours 37 min ago

A man who requires no introduction, Yasiin Bey formerly known as Mos Def  recently dropped by to share his Essentials with us at HYPEBEAST HQ. While Bey currently calls both Paris and Cape Town home, he is constantly on the move, holding with him a number of necessities he can't live without. An Upper House tote bag ensures his belongings are stored safe in a stylish carrier, while Made in Paradise swim shorts prepare him for trips to the pool or beach. His eclectic yet tasteful style is illustrated through a Umit Benan hat and Agnès B. jacket along with a subtle Uniform Wares watch. His trusty microphone, Ruby, and a pair of Young Guru x AIAIAI headphones ensures he is never without the tools needed to set up shop to record. Rounding things out are his love for Mentos and "yummy treats" to assist those long journeys, while a customized gas mask comments on recent shootings in Ferguson, Missouri.

Enjoy our latest Essentials installment and stay tuned for more.

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Categories: Too cool for skool

Farfetch Searches for 2014's Superstore

Hyperbeast - 8 hours 55 min ago

Having first discovered Voo Store in Berlin followed by Mumbai's Le Mill, luxury boutique marketplace Farfetch.com recently kicked off its 3rd year of the Superstore award, which scours the globe in search of unique retailers located in unexpected locations. This year's winner will join the Farfetch network of over 300 independent designer boutiques worldwide.

Among this year's nominees are six upcoming spaces you need to know:

  • Restir, Tokyo
  • Mahani, Dubai
  • Alter, Shanghai
  • Merchants on Long, Cape Town
  • Common People, Mexico City
  • KOON WITH A VIEW, Seoul

To help choose this year's Superstore, consumers are encouraged to place their vote now on Farfetch, or by 'liking' the boutique image over on Instagram @farfetch. By doing so, voters will automatically be entered into a contest to win an all-expenses paid trip to the winning boutique along with $1,500 USD to spend in-store. The deadline for votes is September 2, so place yours today.

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Categories: Too cool for skool

ETQ Amsterdam 2014 Fall/Winter Collection

Hyperbeast - 9 hours 1 min ago

This season, ETQ Amsterdam continues to venture into new territory with its latest range of modern, minimal footwear for Fall/Winter 2014. The new collection consists of six styles -- including new renditions of the Low Top 2, Mid Top 2 and High Top 2 -- in fresh materials like wool, rubberized leather and microfiber, along with the addition of more rugged outsoles for colder weather. Standouts from the range include the High Top in burnished maroon leather, the Mid Top 2 in white and Low Top 2 in a clean microchip colorway with a beefed-up rubber outsole, all of which are handmade in Portugal from premium materials. A mix of the brand's best-loved silhouettes with fresh styles and materials, ETQ Amsterdam's Fall/Winter 2014 collection is available now at the HYPEBEAST Store.

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Categories: Too cool for skool

Doctor Who Goodbye Raggedy Man Tank Top

Geek Alerts - 9 hours 28 min ago

The clock has struck Twelve but many still look back at Eleven, and the Doctor Who Goodbye Raggedy Man Tank Top is for those Whovians that will always have a special place in their hearts for Matt Smith’s Doctor. This white tank top features an artistic look through the history of the Eleventh Doctor, featuring […]

Doctor Who Goodbye Raggedy Man Tank Top

Geek Alerts - 9 hours 28 min ago

The clock has struck Twelve but many still look back at Eleven, and the Doctor Who Goodbye Raggedy Man Tank Top is for those Whovians that will always have a special place in their hearts for Matt Smith’s Doctor. This white tank top features an artistic look through the history of the Eleventh Doctor, featuring […]
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