Too cool for skool

2015 Dodge Challenger R/T

Hyperbeast - Fri, 2014-04-18 04:32

Dodge has debuted its upcoming 2015 model year Challenger R/T at this week's New York Auto Show. The biggest update to the car since itz debut in 2008, the 2015 model features a refreshed look  inspired by the 1971 Challenger with extensively revised front and rear ends and a new interior. Powering the R/T is a 5.7 liter HEMI V8 good for up to 375 horsepower and 410 lb-ft of torque depending on the transmission chosen. Inside, the car gets a new 8.4" infotainment screen and a customizable 7" screen between the speedometer and tachometer. The R/T will go on sale later this year alongside the rest of the refreshed Challenger lineup.

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Married To The Mob 2014 Spring/Summer Lookbook

Hyperbeast - Fri, 2014-04-18 04:08

Making its long overdue return to our blogsite, Married To The Mob delivers its 2014 spring/summer lookbook. Photographer Lani Lee captures the lovely Sarah McSweeney as she flaunts her womanly assets in various silhouettes from the warm-weather range including bathing suits, T-shirts, jerseys, dresses and more, all of which sport the brand’s clever typography and reappropriated logos. Head over to Married To The Mob’s website for a closer look at the range.

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Robert Geller x Common Projects 2014 Spring/Summer Collection

Hyperbeast - Fri, 2014-04-18 03:53

Robert Geller and Common Projects present their new Spring/Summer collection from their ongoing collaborative venture. Whereas the previous collection focused on high-tops, this season its all about Common Projects' Mountain Tracks silhouette. The sporty silhouette has been done in two colorways: a dark one mixing shades of black with brown and a lighter mix of white and black with orange accents. Both options are available now at select stockists including SSENSE.

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The NY Times Profiles Sneaker Reselling and Somebody Who Turned Down $98,000 for Signed Yeezy 2s

Hyperbeast - Fri, 2014-04-18 03:27

The NY Times recently published a piece documenting the growing rise of young footwear traders. In the era of hyper-inflated resale prices for sneakers, kids barely in their teens can be found at events trading and selling thousands of dollars worth of shoes. The article includes insights from older collectors who draw parallels between the boom in footwear trading and that of baseball cards in the '90s. The piece also tells the story of one Jonathan Rodriguez, 18, from Deer Park, New York, who turned down $98,000 USD for a pair of Nike Air Yeezy 2 "Red Octobers" that he managed to get signed at one Kanye West's recent concerts. See the whole article at the NY Times with selected quotes below.

“Reselling basketball sneakers has become a cultlike atmosphere,” said Marshal Cohen, chief industry analyst of the NPD Group. “No one is watching over all this money changing hands. So it seems like it’s being done underground, but it’s perfectly legal. And it’s exciting to them because it’s a real form of income.”

“I know I could buy a house with this kind of money,” said the vendor, Jonathan Rodriguez, 18, of Deer Park, N.Y., who said he planned to enlist in the Air Force. “But I’m a huge Kanye West fan. I can just work to get the money. The only way I’m selling them is if there is a reason that I need to sell or I’m offered life-changing money.”

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Diversifying the Portfolio: adidas Invests Heavily Into Lifestyle

Hyperbeast - Fri, 2014-04-18 02:25

In what was arguably the cherry on the top, Pharrell Williams’ announcement as the latest high-profile adidas endorsee capped off a whirlwind signing spree for adidas. Despite its role as one of the earliest sports brands with a penchant for developing performance product and sporting champions, it was also among the first brands to truly embrace the intersection of sport, fashion and music on a relatively mainstream level with its ongoing Y-3 collection with Yohji Yamamoto, as well as Run-D.M.C. and Missy Elliot.

While Yamamoto’s partnership spans over a decade, we’ve recently seen adidas switch gears to build up its lifestyle focus. With that we’ve seen the introduction of several high-profile sponsored artists and designers spanning both music and fashion. A quick overview presents the following list among others:

  • Music
  • Kanye West
  • Pharrell Williams
  • 2 Chainz
  • Big Sean
  • Snoop Dogg
  • Selena Gomez
  • Justin Bieber
  • Danny Brown
  • A$AP Rocky
  • Run-D.M.C.
  • Fashion
  • Mark McNairy
  • Yohji Yamamoto
  • Kazuki Kuraishi
  • Opening Ceremony
  • Rick Owens
  • Jeremy Scott
  • Raf Simons
  • BEDWIN
Lifestyle Brand Ambassadors vs Big-Name Athletes

"Perhaps based on adidas’s inability to be the first to get premiere athletes to sign on the dotted line, it has focused on encompassing more than just sport with a lifestyle approach."

But for a brand whose core DNA lies in sports and the achievements on the field other than the stage, is this ongoing strategy to attract lifestyle brand ambassadors instead of big-name athletes the right one? Speaking with jeffstaple who’s had the opportunity to work with Nike, they were “always for the athlete and they tried to shy away from allowing celebrities, musicians or creatives to have a heavy hand in product development from the core… adidas has always been adaptive of that.” This brings up an interesting debate given Nike’s policy of only providing signature models to athletes and surely nobody can give a straight answer about which sport the Yeezys were intended for.

Perhaps based on adidas’s inability to be the first to get premiere athletes to sign on the dotted line, it has focused on encompassing more than just sport with a lifestyle approach. jeffstaple also went on to say, “It's been a bit of a yin and yang effect where Nike very comfortably lives in being for the athlete and adidas will gladly take what Nike leaves behind on the table. If Nike chooses not to work with celebrities and cultural icons, adidas will gladly take that… I think adidas is happy to own that realm.”

Many have both been shocked and enamored by the pace and frequency of adidas with which has added to its roster. But having captured undoubtedly the two biggest influences in popular culture today with Kanye West and Pharrell Williams, the next question now is whether or not the German brand is able to best utilize and activate these brand ambassadors.

Marketing, Production and Design in Combination

"A fully-stocked team of lifestyle icons will help ease the outward perception of the brand as more than just sport and get the gears moving towards providing performance-lifestyle product."

More than ever, the realm of sports, fashion and music are becoming truly intertwined. adidas has done well to strategically map out their tiering and during my four years at adidas launching both Consortium and working in Performance, there was a persistent theme that these worlds would be forever converging. Now, we see superstars such as Justin Bieber and Selena Gomez representing the younger, more price-aggressive Neo brand. On the other side, Opening Ceremony, BEDWIN & THE HEARTBREAKERS, Yohji Yamamoto, Raf SImons, Jeremy Scott, Mark McNairy, and Rick Owens have come into their own to help define a more trend and style-orientated demographic.

But with the influx of musically-based talent joining adidas, these personalities have often been involved in projects on what has essentially amounted to material-way and colorway design. With Pharrell and Kanye there exists the chance to change this trend, as both have maintained a strong desire for creative freedom and bring with them existing experience and knowledge in product design. It must be hard enough to manage various signature athletes, but now adidas has made it significantly more difficult with a huge roster not only representing the brand, but are also looking to create in their own right. With that comes a whole range of new considerations be it marketing, production and design. Some of the aforementioned individuals associated with adidas have been mostly a flash in the pan; a quick singular lifestyle footwear release followed up by little else with no tangible bridge to the ever desirable space of creating product that is both performance-minded and suitable for lifestyle.

This area has traditionally been adidas’s weakest area, of bringing performance product into the lifestyle realm. Nike’s powerhouse Flyknit franchise has turned what was meant to be a performance model into a full-fledged fashion icon, visible on fashion fans globally. However, adidas hasn’t had the same level of luck with its own performance technologies and design, namely the Boost of recent times and even its competing Primeknit. A fully-stocked team of lifestyle icons will help ease the outward perception of the brand as more than just sport and get the gears moving towards providing performance-lifestyle product.

Andy Chiu

Warsteiner Creative Director

An avid sneaker collector since 1991. Making the trip from his native Germany to the ’92 Olympics, he was inspired by the U.S. Dream Team’s dominating performance in Barcelona — and of course the shoes on their feet. While Chiu’s initial experiences in the professional world took him to L’Oreal and Mercedes-Benz, this love for footwear saw Chiu return to his first love. Joining the industry though adidas Originals, he introduced the adidas Originals’ Consortium range as well as other highly influential projects, including a HYPEBEAST x adidas x Solebox project at the adidas Performance Division. Soon after, he joined PUMA, heading up their motorsports business. Currently, Chiu serves as German beer brand Warsteiner’s brand & creative director.

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Tailored For Flight: Air Jordan XX9 New York Event Recap

Hyperbeast - Fri, 2014-04-18 00:13

Today marks the official reveal of the latest drop from Jordan Brand, the Air Jordan XX9. Throughout the summit, the focus was clearly on the sneaker's latest innovation technology: the use of "Flight Weave" and "Flight Plate." With the famed Tinker Hatfield speaking on behalf of the brand and as the shoe's designer, the main highlight of the event actually came in the form of a surprise guest appearance by Michael Jordan himself. With both Hatfield and Jordan on stage, the XX9 was detailed in full from its Italian machine crafting for its performance-woven upper, to the type of design discussions the two underwent during production, and the multiple sources of inspiration that includes the experience of driving a Ferrari. The event also held two seminars on the XX9's craftsmanship, innovation and design spaces, hosted by the sneaker's design team and showcased the difference components used at different stages of design for the XX9 and the evolution of Nike's Air Jordan shoe series. The event will continue over with a special Jordan Brand Classic Basketball game going down tomorrow. Stay tuned for our exclusive interview with Michael Jordan to come.

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Interview: Jonathan Caouette: A 10th anniversary screening of his acclaimed film "Tarnation" and a new queer exhibition

Cool Hunting - Thu, 2014-04-17 20:32

On 8 October 2004, "Tarnation"—a film with a $218.32 budget—was released to American audiences. The documentary was unlike anything anyone had seen before. It was 88 minutes of emotional, kinetic storytelling culled from 20 years worth of...
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Future featuring Andre 3000 – Benz Friendz (Whatchutola)

Hyperbeast - Thu, 2014-04-17 20:23

After dropping the Kanye West-assisted "I Won" just last week, Atlanta rapper Future now brings forth yet another track from his upcoming LP. Debuted last weekend at Coachella, "Benz Friendz (Whatchutola)" unites Future with ATL legend Andre 3000 as the two trade acrobatic verses and wax poetic on the trappings of materialism. Future's sophomore LP Honest - featuring the likes of Pharrell, Pusha T, Wiz Khalifa, Kanye West, and Drake - is due out April 22.

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Red Bull's "ALLEYCATS" Explores the Roots and Culture of Unsanctioned Bike Racing

Hyperbeast - Thu, 2014-04-17 20:13

In an attempt to shine a light on a somewhat under-sung subculture, directors Albert Huh and Viktor Cahoj teamed up with Red Bull for a gripping documentary on the beginnings of urban bike racing. The brief, yet informative piece traces the roots of the scene back to Toronto's city streets in the late 1980's, where bike messengers competed with traffic and formed a small community amongst themselves. The stresses of social bias against the messenger community forged an aggressive, rebellious response, and accordingly, "alleycat" racing was forged. The subtleties of the culture are aptly detailed in this interesting offering from Red Bull, viewable above.

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Jason Hernandez and Trevor Colden Explore L.A. with RED Cameras

Hyperbeast - Thu, 2014-04-17 19:59

Considered the holy grail of video cameras in some circles, RED Cameras are also amongst the most expensive. With prices starting around the area of $30,000, ownership of one costs a small mortgage; they're not exactly toys to careen down the street with on a wooden plank. Throwing all of that out the window, RED teamed up with The Berrics to showcase its cameras' capabilities in skateboarding, tapping 12 of the world's most legendary videographers to take their filming to the next plateau. First considered was Jason Hernandez, who filmed newly-minted Skate Mental pro Trevor Colden skating the streets of Los Angeles. In this opinion, the streets of L.A. haven't looked quite as good since the mid-2000's, with Hernandez's knack for bringing new perspectives to classic spots. Enjoy this piece from Jason Hernandez and be on the look out for more from this series soon.

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Clapton Craft Beer: A new beer and growler refill shop in East London that stocks international favorites

Cool Hunting - Thu, 2014-04-17 19:47

by Cajsa Lykke Carlson East London’s craft beer scene continues to evolve; constantly bringing new, interesting concepts to an area that’s already home to a number of microbreweries. The latest addition is Clapton Craft, a beer...
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SOTO 2014 Spring/Summer "Ballhaus" Lookbook

Hyperbeast - Thu, 2014-04-17 19:15

Heading to the edge of the German capital, Berlin-based SOTO collected some of the best pieces from this season's releases for its new Spring/Summer 2014 lookbook. Shot in an abandoned ballroom by photographer Björn Jonas, the "Ballhaus" editorial highlights wares from the likes of Raf Simons, Dries van Noten, Thom Browne, Our Legacy, Acne, Sansovino 6 and BLK DNM. Mixing classic styles and contemporary trends, SOTO's latest offerings are now available both in-store and online.

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Wimbleys No-Show Socks: Boldly patterned socks that promise to stay put, just in time for summer

Cool Hunting - Thu, 2014-04-17 19:15

Whether you're sporting loafers or a worn-out pair of Chuck Taylors, in the heat of the summer, there are one too many sacrifices that come with the appealing sockless look—blisters, sweat and stink, just to name a few. While no-show socks have been...
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Pharrell to Curate "G I R L" Exhibition at Galerie Perrotin in Paris

Hyperbeast - Thu, 2014-04-17 18:58

After co-curating last year's "This Is Not A Toy" exhibition alongside Canadian non-profit Design Exchange, Pharrell Williams is due to make another foray into the world of art galleries in the near future. Taking cues from his new solo LP G I R L, Pharrell will be curating a "G I R L" exhibition in conjunction with Galerie Perrotin. In speaking to French publication Madame Le Figaro, Galerie Perrotin founder Emmanuel Perrotin revealed that the exhibit would fill the gallery's new Hotel d’Ecquevilly space in Paris with works by 32 artists - 16 of whom are women - including Marina Abramovic, Valérie Belin, Sophie Calle, Tracey Emin, Guerrilla Girls, and Cindy Sherman. Pharrell's "G I R L," a nod to female empowerment, is set to premiere May 27 and will be open through June 25.

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Maison Martin Margiela x MYKITA 2014 Spring/Summer Collection

Hyperbeast - Thu, 2014-04-17 18:39

This season Maison Martin Margiela and Berlin-based MYKITA come together for a brand new collection of eyewear that draws on their shared penchant for minimalist aesthetics. The Spring/Summer 2014 collaboration consists of two distinct collections: "Essential" and "Dual." While the monochrome "Essential" range boasts stainless steel frames with thick, transparent powder coats - thus giving them convex, all-enveloping bodies - the "Dual" release is marked by two pairs of acetate frames that were then divided into pairs, deconstructed, and then transplanted into four separate styles. Offering 10 unisex styles in all, the Maison Martin Margiela x MYKITA eyewear is now available at select MYKITA shops in limited quantities.

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The Quiet Life 2014 Spring "Palm Springs" Collection

Hyperbeast - Thu, 2014-04-17 18:32

California-based brand The Quiet Life returns to our viral pages today with a look at delivery number two for its current spring seasonal range. Dubbed the “Palm Springs” collection, the above grouping features a bevy of prints and graphics including a photo series from Amanda Marsalis, fabrics by UK’s own Liberty, a watercolor series by NYC-based artist Matt Sohl, drawings from Christian Morin, and so much more. The comprehensive drop further includes button-down tops, T-shirts, tank tops, shorts, bags, socks and of course, a number of headwear choices. The Quiet Life’s spring collection can now be purchased here.

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East Van Roasters: Bean-to-bar (and cup) chocolates and coffees with a social mission in Vancouver's Downtown Eastside

Cool Hunting - Thu, 2014-04-17 18:23

Just a short walk from Vancouver, BC's historic Gastown neighborhood lies East Van Roasters. Situated in the city's Downtown Eastside neighborhood, the airy facility fills the surrounding blocks with a nutty, toasted scent. The recently...
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BAIT x ASICS Gel Lyte III "Basics Model-003 Nippon Blues"

Hyperbeast - Thu, 2014-04-17 18:08

After getting an early preview, we've now got a full look at the latest installment of BAIT and ASICS "Basics Model" program. Moving away from the military inspirations of the two prior shoes, the design of the Gel Lyte III "Basics Model-003 Nippon Blues" draws inspiration from Japanese tradition and culture. The upper features Japanese indigo Kasuri textile paired with rugged, navy nailhead suede, and red accents and laces. In a subtle nod to ASICS' place in footwear culture to the West, the footbed has been finished with classic hickory denim. If you haven't done so yet, head to BAIT now to register for your chance to purchase these and the first two models. For those of you looking to score all three, there is a limited run of three-packs available too.

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Outlier Ultralight Blazer and Trousers

Hyperbeast - Thu, 2014-04-17 17:41

Outlier has just released its collection of functional, Ultralight Blazer and Trousers for the upcoming warmer months. The line includes a navy blue lightweight blazer with matching 11.2 oz trousers, and additional 21.4 oz lightweight green chinos. Inspiration for the line was drawn from the looming scorcher that is New York summers, and having a wearable and interchangeable lightweight suit. The set is both functional and versatile as it can be worn during the long work day without breaking a sweat and for a night on the town. The Ultralight Blazer and Trousers are available at the Outlier online store for $696 USD and stay tuned for more from the brand in the coming months.

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Nike SB Blazer "Two Up"

Hyperbeast - Thu, 2014-04-17 17:33

Commemorating the release of its “Two Up” video with Australian shredders Alex Campbell and Nick Boserio, Nike SB delivers a special pair of Blazers sporting a contrasting white and black color combo. Designed in collaboration with the two aforementioned skaters, this model features a deconstructed canvas upper, limited padding on its collar and tongue to reduce weight and enhance mobility, insole graphics drawn by Riley Payne, and the “Two Up” title stylized on each heel. Limited to just a few select retailers, the Nike SB Blazer "Two Up" can be purchased at Flatspot for £70 GBP ($118 USD).

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