How wonderful would it be if supermarkets could encourage healthy eating, at a cheaper price and in a way that helps the environment too? Well French chain Intermarche and agency Marcel have pulled it off with an inspiring case study video that tells the story very well.
I believe that this is a rare example of how an agency has used both creativity and innovation to solve a business (and societal) problem.
Creativity in the the campaign idea of Les Fruits & Legumes Moches (or Inglorious Fruits and Vegetables) that creates impact by highlighting that the unusual looking is still just as good for you as the sexy. Innovation because it identifies a new route to market and price point for a previously low-value item.
Enjoy and bon appetit
73 years ago, Congress and the Department Of Justice issued a temporary consent decree to force songwriters to let big companies use their songs without negotiation.
73 years later, that temporary decree is not only still in place, but major broadcasters and webcasters met today to try to uh, influence Congress and the Department Of Justice to keep that consent in place. This decree, by the way, allows a federal judge to randomly decide what a reasonable rate is for a song. It wouldn't surprise me if the rate hasn’t changed in 73 years either.Adland:
Sexist ad of the week is this gem from Radio 538 in the Netherlands and photographed by William Rutten. Fun trivia: "Rutten" means "rotten" in Swedish.Adland:
Listen up, brands and social media people, there's one idea so over-used in advertising today that it has its own tumblr Badland site. You see, Your Selfie Idea is Not Original, and that selfie idea is trotted out at least once a day in the ad-world, and no matter what brand signs off on it, the campaign is rubbish. Well, apart from that Samsung underwater selfie stunt, because that was a pretty cool product benefit demonstration.Adland:
This is a cat feeder, but with an app. The cat feeder will also have Cat Face Recognition, so it can tell you which one of your cats is eating, and how much.Country:
Due to complicated broadcast regulations, Neil Patrick Harris is not allowed to drink Heineken Light on camera. This annoys him so.Country:
Deki is a non-profit that works to provide micro loans for impoverished entrepreneurs living in poverty in Malawi, Ghana and South Sudan.Country:
Custom 3d printed earphones tailored to your ears, is a pretty awesome concept. Take a photo of your ear, using an app, and send it to them, and boom, they print out some custom earphones for you.Country:
Oh, there it is. as we have seen with the earlier advert, Neil Patrick Harris wins the world, and oh, by the way.... He's not allowed to drink beer on camera.Country:
Here's the thing. Neil Patrick Harris is fabulous. Neil Patrick Harris has a prettier husband than you. Neil Patrick Harris has cuter children that you. Neil Patrick Harris has a better marriage than you. And oh...Country:
In this two minute short, all the action is made by pens as TBWAFrance carries the tagline "Your signature is more powerful than you think." to a literal visual, that looks a lot like the current riots in Paris do.Country:
In this ad from Australia, a man is seen digging for gold - ew EW ew EEEWWW - and scoring, while at a stop sign somewhere. He then ponders what to do with his prize. Uuugh. What does this sell?Country: