Pylon Sounds

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New York, May 9, 2013 – This Mother’s Day, leave the flowers and Hallmark cards to the traditionalists, and give your Mom a gift she deserves. Sundancechannel.com commissioned Tool and interactive director James Cooper for Mamma’s Day Cards – a tablet-optimized HTML5 experience and video series that puts a wicked twist on the usual Mother’s Day pleasantries. It’s not a Mother’s Day card; it’s a Mamma’s Day card – an e-card that celebrates all the unusual types of moms in the world.

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Carnival in Rio is exuberant and outrageous. So beer brand Antarctica as a main sponsor decided to match their advertising with a potent message of ‘Don’t Drink and Drive’.  Arrive safely at home after drinking by using the a ‘Beer Turnstile’ at the metro station.

A new underground turnstile accepted empty Antarctica beer cans as tickets. Via optical reading, each can was scanned and the passage freed. The person just needed to save the last (empty!) beer can and use it to get home safely.

Agency: Almpa BBDO

Every newspaper covers major events and creates a documentation, a memory of its country’s history. Israeli newspaper ‘Yediot’  linked the stories they covered and outdoor advertising in an interesting way. Front pages of the past were placed in bus shelters near the places where the events had happend.

While the posters themselves aren’t really eye catching I like that they almost provide a free localised history lesson. Imagine what you could learn about your area next time you’re waiting for a bus?

Agency: Saatchi Isreal

Diet Coke is the responsible choice when it comes to calories, so why not let the vending machine show how slender it can be. Nice campaign to make the point of sale an experience.

Agency: Ogilvy France

Wrigley suspended production of its new caffeinated gum Alert, while the FDA reviews its safety. It's not even linked on their < href="http://www.wrigley.com/global/index.aspx"> website. While it seems weird at first glance considering the amount of amped up energy drinks on the market, the AP reports that one stick of Alert gum is equal to a half cup of coffee.

Perhaps more importantly they can take the time while the FDA studies the gum, to deflect some heat from critics who are understandably upset that this might be marketed towards children.

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East Pleasant has added Emmy Award-winning executive producer Michelle Cuccuini Hicks to its team. A production guru specializing in commercials, TV, online, music video, independent film and documentary producing, Michelle is a master of soup to nuts content creation. She joins East Pleasant following several years as head of production at Cause & Effect Productions in New York.

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It's almost like you don't need to read the rest of this article what with that spiffy headline and all. But here goes--Pearl Cantrell is 105 years old and loves bacon. Like, really loves bacon. Eats it every day. Suggests it's the bacon keeping her going.

Oscar Mayer got wind of it, and sent out the wiener mobile, gave the old gal a ride in the truck, and sent her off with bacon. Done.

Let me reiterate: They drove out to see her.

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What happens in Vegas stays in Vegas, as Google Glass has been banned from all of Caesars palace and pretty much every strip club & bar. While apps like Winky lets you take photographs with a wink alone, people are getting increasingly worried about privacy with these high-tech eyes around.

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In Brazil Huggies has launched the perfect gadget for geeky (and distracted) parents: TweetPee, a sensor + a Twitter-based alert that lets them know every time their baby needs to get changed.

I could only find the video in Portuguese, but I think it’s pretty self-explanatory: a sensor gets attached to the baby’s diaper, when it perceives an increase in humidity it sends a tweet out to the parent’s Twitter account to let them know the baby needs their attention.

The coolest part is that the tweet is also connected to a mobile app that keeps track of number of diapers used, so that parents can make sure they are always “in-stock”, and they can even order online the new packs whenever they are needed. Not sure how the device works when the baby needs to get changed for a “different” reason. I guess the old fashioned “nose-based” sensory alert still does the best job

Huggies TweetPee is definitely a cool, fun concept, but I’m not in love with the idea of an always connected baby, doesn’t sound very healthy to have a transmitting device attached to their lower belly… Am I extra cautious?

The agency is Ogilvy Brasil.

via Brainstorm9