Advertising & PR

CHUBBY SWAGGER -- Brutha Ray feat. Imari Williams & Chase Diamond

Adland - Thu, 2014-07-24 01:18

*RING* *RING*

Kidsleepy: Hey yo, s'up?

Dabitch: Hey shawty, I got somthin' for you.

Kidsleepy: Aight.

Dabitch: Check the inbox. We got a fresh track by dis ad dude, called Brutha Ray, yo.

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Categories: Advertising & PR

More than just a pretty face: American Apparel finally appoints a woman to the board

Adland - Wed, 2014-07-23 23:43

WSJ announced that American Apparel Names New Board in Step to Resolve Leadership Crisis, the crisis being that Dov Charney's sexist and abusive ways have finally caught up to him.

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Categories: Advertising & PR

Tide Washing Machine Cleaner "Dirty little Habit" (2014) :30 (USA)

Adland - Wed, 2014-07-23 23:03

Geddit? Habit??! Nun's habit? Anyone?
Oh, never mind.

This cute-ish spot features a very guilt-ridden nun who had no idea the washing machine was so dirty. Thanks to Tide Washing Machine Cleaner, now she does.

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A Definitive Examination of the Metaphorical Representation of SHIT in Advertising.

Copyranter - Wed, 2014-07-23 22:50
"Complex Shit", by Paul McCarthy, 2008.
Constipation. Diarrhea. Explosive Diarrhea. We've all had them. We will all continue to have them. Thus, Shit Manipulation is big business. But how does one visually address such a disgusting topic in ads? Let's take a figurative look up your asshole.
Dulcolax. "Only You Can Set Them Free."(click image to enlarge)
Above is a new ad just pushed out the PR poop chute this week by McCann China. Dulcolax is one of the world's leading laxative brands, made by $15 billion German pharmaceutical giant Boehringer Ingelheim. The anthropomorphized "Shits" here are imprisoned in your anus, as you can see. The Shits have eyes. A couple of the Shits have boobs. Child Shits are present. One of the Shits, the one marking the days on the "prison" wall has been up your ass a long time. If you've ever had a colonic, you know this is accurate. The brown shading here is well done.The "prison" execution, however, is not an original one in Shitvertising. (It's even been done before, using an anthropomorphized Sperm, to sell condoms in Brazil.)
Dulcolax. "Set It Free." (click image to enlarge)
The above Dulcolax ad was done by Saatchi & Saatchi Italy back in 2009. (There's also a "chicken" layout.) Saatchi went for the more tasteful visual approach of showing your stuck Shit still in its pre-digested form. The protest sign headline/product shot is a nice touch. Still, I prefer McCann's artwork. There are no original ideas anymore, anywhere, ad infinitum, etc.
Dulcolax. "Rats"(click image to enlarge)
Borrowing heavily and suspiciously from "Ratatouille", this 2009 Dulcolax ad by Callegari Berville Grey in Paris is some funny shit. The Shit here of course is an unseen roaring subterranean river. Note the rat with Mickey Mouse ears, and another one with an "End Is Near" sign.
Dulcolax. "Rollercoaster" This is a student concept ambient piece from 2012, via South Korea.Here, you, the people, play the part of—thanks to Dulcolax—fast-moving Shit.

Dulcolax. "Moses"(click image to enlarge)We will end the Dulcolax run, so to speak, with this biblical 2009 ad via Brazil, titled (by me): "Let my people go...to the bathroom." Here, the Dulcolax package is Moses, the pills are the Ten Commandments tablets, the Red Sea is your colon, the Jews are foodstuffs (uh, Shit), and Canaan is a toilet.
I can't even, as you young people say.
Bisolax. "Because Shit Is Not Worth Collecting."
(click images to enlarge)
Next: here's a rather graphic campaign from last year via Thailand for Bisolax, a smaller laxative brand popular in the country. (ad agency: KingKong, Bangkok). We have a trophy on the wall Shit, and a commemorative plate Shit. If you can provide me with proof that these ads were approved by the client and actually ran in a publication, I will eat Shit.
Bisolax. "Lamp Post."
Staying in Thailand, this is a Bisolax ad from 2005, by BBDO Bangkok.We have an anthropomorphic Mom Shit grabbing her Child Shit, because it's...TIME TO GO.
Levolac. "It's so easy to do a poo..."
Translation:"Even if you're constipated, no need to feel ill-fated.It's so easy to do a poo with Levolac helping you."
Back to 2007, and a Finnish TV spot for Levolac (by agency Bob Helsinki). Here you, the people, again play the part of pieces of Shit. The revolving door and train scenes are fine, but the trees scene is a bit forced, so to speak.
All-Bran. "Do It. Feel It."
This 2007 commercial is, in my estimation, the best piece of American Shitvertising ever created. The three Shit metaphors are perfect: The steel beam; the barrels seemingly rolling right out of the man's ass; and finally, the "shitload" of bricks. Excruciatingly painful sign off line. Still, bravo, Leo Burnett, Chicago.
Activia. "Release Yourself From Constipation."(click image to enlarge)
Activia yogurt campaign from 2012, by Y&R Mexico (there are also cow and sheep versions). It's similar to the prison ideas, with the animals playing the part of stuck Shit. Maybe just eat less meat? The tiny opening is of course your asshole.
Senokot Laxative. "Hitler"
SHITLER, I guess. Ad from 2012 by EuroRSCG Johannesburg.
Imodium. "Subway"
Lastly, a couple of executions form the other end of the Shitting spectrum, so to speak. In this 2010 Imodium ad by JWT Spain, the good people of Tokyo play the part of Shit (in this case Diarrhea). But: this photo would work better for a laxative, not a costive, right? This is some weak-ass Shit.
Imodium. "Golfer"This ad, from 2011 by JWT Canada, doesn't really fit the criterion of the post, as Shit is represented by actual Shit. But I just thought it was funny.
Categories: Advertising & PR

Milk West "Snack Time: Camping" (2014) :30 (Canada)

Adland - Wed, 2014-07-23 21:16

In yet another installment of Milk West's animated web series Snack Time, the Milk carton and his buddies find themselves trapped in an elevator. Undeterred, the milk carton proceeds to tell his friends about a much worse experience when he went camping.

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Milk West "Snack Time: Emergency Room" (2014) :30 (Canada)

Adland - Wed, 2014-07-23 21:11

In another installment of Milk West's animated web series Snack Time, the Milk carton and his buddies find themselves in the emergency room, waiting on the recovery of their marshmallow friend who has been impaled by a stick, as if he were on a camping trip gone wrong.

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Milk West "Snack time: Airport" (2014) :30 (Canada)

Adland - Wed, 2014-07-23 21:09

In order to engage teens, and get them drinking more milk, DDB Vancouver created an animated webseries called Snack Time, featuring a carton of milk, chocolate chip cookie, and various other snacks including a marshmallow.

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Subaru Legacy "Passenger" (2014) 1:00 (USA)

Adland - Wed, 2014-07-23 21:03

Years ago, Volkswagen said "On the road of life there are passengers and there are drivers." They were seeking drivers.

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Categories: Advertising & PR

Subaru Legacy "Jr. Driver" (2014) 1:00 (USA)

Adland - Wed, 2014-07-23 20:56

Jr's not ready to drive, but when he is that Subaru will be ready for him. I'm actually amazed they got this through legal. In the United States, we're so litigious it's amazing no lawyer said WHAAAAAT? We can't SHOW an underaged boy behind the WHEEEL.

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#4 Rude Awakening

adrant - Wed, 2014-07-23 20:56
youtube - 537694 new posts today
Categories: Advertising & PR

Subaru "The Fix" (2014) :50 (USA)

Adland - Wed, 2014-07-23 20:56

Poor kid. His remote control car got busted. But it's dad to the rescue, demonstrating his Subaru Legacy's all-wheel drive awesomeness is a good substitute for a "remote controlled" car.

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#13 Ulan istanbul Yaren Carlos Yanarım Düeti Tamamı

adrant - Wed, 2014-07-23 18:54
youtube - 282193 new posts today
Categories: Advertising & PR

Holiday Inn Hotels: "Scott Rigsby" (2014) 3:30 (USA)

Adland - Wed, 2014-07-23 16:42

The guests of Holiday Inn aren't just guests. They're real people with real stories, and extraordinary journeys along the way. This story, which launches Holiday Inn's "The Journey To Extraordinary," campaign, features Scott Rigsby.

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Lá Tinha "The world is changing" (2014) 2:25 (Portugal)

Adland - Wed, 2014-07-23 16:05

Even if you don't speak Portuguese, you'll understand this idea.

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#8 Romeo Santos - Eres Mía

adrant - Wed, 2014-07-23 12:39
youtube - 325966 new posts today
Categories: Advertising & PR

Montana's Cookhouse "Paid For In Meat" (2014) 2:00 (Canada)

Adland - Wed, 2014-07-23 11:39

To prove how irresistible Montana's Cookhouse Best Of Barbecue sampler is, they hired an actor to go around Toronto and see if he could barter goods and services with his meat.
{Insert pervy joke here}

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Peanut Butter Cheerios "#howtodad" (2:15) (Canada)

Adland - Wed, 2014-07-23 05:37

Peanut Butter Cheerios sound like a sugar monstrosity. Be that as it may, this ad is less about Cheerios and more about what it means to be a dad.

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Nature Valley "Field Trip" (2014) 1:50 (Canada)

Adland - Wed, 2014-07-23 05:12

The sad fact is fewer than 10% of kids spend any time in nature. And it's not just because they love their tablets and smart phones.

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Migdal Insurance provides for all kinds of work injuries.

Adland - Tue, 2014-07-22 11:05

A little World Cup-themed ad for Migdal Insurance company. Injured at work? Yikes. The one nice thing about Suarez this past World Cup is that his bite the gift that keeps on giving.

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Categories: Advertising & PR

The unfortunate clementine: from bastards to beauties

Adverblog - Tue, 2014-07-22 09:18

How wonderful would it be if supermarkets could encourage healthy eating, at a cheaper price and in a way that helps the environment too? Well French chain Intermarche and agency Marcel have pulled it off with an inspiring case study video that tells the story very well.

I believe that this is a rare example of how an agency has used both creativity and innovation to solve a business (and societal) problem.

Creativity in the the campaign idea of Les Fruits & Legumes Moches (or Inglorious Fruits and Vegetables) that creates impact by highlighting that the unusual looking is still just as good for you as the sexy. Innovation because it identifies a new route to market and price point for a previously low-value item.

Enjoy and bon appetit

 

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