Advertising & PR

FirstBank- Glasses - (2014) :30 (USA)

Adland - 6 hours 12 min ago

"Who wants more peas" ...

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Categories: Advertising & PR

NYPD social kicks off #mynypd hashtag, it backfires

Adland - 8 hours 39 min ago

The social media account for NYPD thought it was a good idea to start the #mynypd hashtag, asking the public to post photos of themselves with the NYPD. The responses weren't what they expected, with people posting pictures of themselves getting arrested and all sorts. File under: Really, you didn't see that coming? Prediction: opening for social media manager at NYPD soon.

Adland: 
Categories: Advertising & PR

Mini - Midnight Black Light - (2014) 1:25 (USA)

Adland - 10 hours 16 min ago

Alex Coyle decides to replace her Mini LED headlights with black lights and ram straight through a forest of glow sticks. Why? Because looks awesome, so why the hell not?

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Categories: Advertising & PR

Liquor Barons - Crownie toast / Right royal welcome - (2014) print Australia

Adland - 14 hours 31 min ago

Tres excited that Catherine, Duchess of Cambridge, also known as Kate Middelton and Prince William, Duke of Cambridge have arrived in Australia with the wee Prince George, Liquor Barons beer & booze market decided to make a toast.

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Categories: Advertising & PR

Smith & Riley's Garage "Fly" (2014) :45 (Belgium)

Adland - 15 hours 1 min ago

Kind of genius. Kind of. Also kind of silly. Fun stuff.

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Categories: Advertising & PR

Smith & Riley's Garage "Travel" (2014) :45 (Belgium)

Adland - 15 hours 4 min ago

What's the definition of "kind of genius...kind of?" Building a time machine with no back button.

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Categories: Advertising & PR

Smith & Riley's Garage "Slow Motion" (2014) :50 (Belgium)

Adland - 15 hours 5 min ago

Goofy fun from Smith and Riley's Garage. They sound like a Mikes Hard Lemonade competitor. Very funny, very silly stuff. Love the tagline.
Kind of genius. Kind of.

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Categories: Advertising & PR

Smithsonian Zoo "Endangered Song Project" (2014) 2:00 (USA)

Adland - 15 hours 29 min ago

There are only 400 Sumatran Tigers left in the world. To create awareness about this issue DDB worked with Portugal, The Man to create a song called Sumatran Tiger.

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Categories: Advertising & PR

HBO GO "Appreciation" (2014) :44 (USA)

Adland - Tue, 2014-04-22 03:10

Watching a sexy scene and your mom sits down next to you with a magazine and then flips through it casually like she has a right to sit on her sofa. Sheesh. Get HBO GO.

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Categories: Advertising & PR

HBO GO "What's He In" (2014) 1:20 (USA)

Adland - Tue, 2014-04-22 03:08

Oh my god, don't you hate it when your icky parents talk through the shows and ask so many stupid questions.

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Categories: Advertising & PR

HBO GO "Unconditional Love" (2014) 1:20 (USA)

Adland - Tue, 2014-04-22 03:05

I'm sorry but I can't see past the generational disdain here.

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Categories: Advertising & PR

HBO GO "Happily Married" (2014) 1:00 (USA)

Adland - Tue, 2014-04-22 03:02

More awkward family viewing to sell HBO GO, so you can get the hell away from your parents and watch your TV on your own.

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Categories: Advertising & PR

HBO GO "Faithful" (2014) 1:20 (USA)

Adland - Tue, 2014-04-22 02:58

The selling point of HBO Go in this campaign isn't that you can watch HBO wherever you want to, but instead, you can get away from your depraved, stupid, Middle American parents who regret their

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Categories: Advertising & PR

Moe's Southwest Grill "Home" (2014) :30 (USA)

Adland - Mon, 2014-04-21 20:50

Moe's Southwest Grill took the phrase "Homewrecker," to a literal level, creating a home out of burrito parts. And then they destroyed it with an avocado.

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Categories: Advertising & PR

AXE "Assurance" (2014) 1:20 (Puerto Rico)

Adland - Mon, 2014-04-21 18:29

In the game of love more than hearts can be broken. So AXE created Assurance, special property coverage to protect consumers’ belongings from collateral damage up to $500.

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Categories: Advertising & PR

Cafe Cuba "Join The Coffee Revolution" (2014) 2:30 (India)

Adland - Mon, 2014-04-21 04:59

The first carbonated coffee drink in India was launched last year. Now, it's time for a revolution. (Get it? Revolution? Cuba?

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Categories: Advertising & PR

Let’s talk a bit about brand strategy

Adverblog - Sun, 2014-04-20 21:02

Topics include experience design, utility, customer-centric point of view and how brands are and can be using collaborative economy. Enjoy.

Follow me @andjelicaaa

Categories: Advertising & PR

iPhone 5 + Tumblr = new Apple campaign

Adverblog - Sun, 2014-04-20 20:57

Apple notoriously doesn’t do social media. So imagine my shock when I saw this. Apple choose nothing less than Tumblr to launch a campaign for its iPhone 5C. The campaign sports the “Every color has a story” (aww) headline and features 15-second video ads.

Follow me @andjelicaaa

Categories: Advertising & PR

Have you seen the poaching phone?

Adverblog - Sun, 2014-04-20 20:47

If not, this means that you are quite happy with what you do.

Because, if you weren’t, apparently, you’d be browsing the career advice ad industry section in a bookstore and you may have found a phone inside one of the books. The phone would have had only one number in it. That would be the number that would have led you to your next adventure.

In an incredibly proactive move, Dubai ad agency FP7 has done exactly that: it sent the books with the phone in them to ad creatives they wanted to attract and it placed them into bookstores with titles appealing to the talent the agency wanted to attract.

The word is that the campaign was quite successful and that it resulted in amazing new employees, saving the agency about $80K in recruiter fees. Or you can just post an ad on Digiday Jobs.

Follow me @andjelicaaa

Categories: Advertising & PR
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