The web is the number one way for business-to-business marketers to get leads on buyers. Understanding their online behavior can make a dramatic difference in whether or not your sales team qualifies a lead. Software Advice, a company that helps people find the right software for their organization, recently conducted a study on B2B buyer […]
We’ve been talking a lot about the importance of aligning your sales and marketing strategies to boost bottom-line results. The goal is to work cross-functionally in a way that produces a profitable and harmonious mashup — rather than a confusing, dysfunctional mish-mash. In our latest eBook, the B2B Guide to Marketing & Sales Alignment, we […]
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