Pylon Sounds

Fresh from closing its purchase of newsreading app Pulse, LinkedIn has made another acquisition to dive deeper into the mobile space. TechCrunch has found out, and confirmed, that the social network has aqui-hired Maybe, the social polling startup founded by Omar Hamoui — the man who set up, ran and then sold mobile ad company AdMob to Google for $750 million.

All staff from Maybe, except for Hamoui himself, are now at LinkedIn and working in its mobile division. That includes four engineers and one designer, LinkedIn has told us. Meanwhile, Maybe itself has now shut down. Financial terms of the deal are not being disclosed.

Maybe first emerged in June of last year, a startup that was incubated and spun out of Hamoui’s now-defunct startup generator Churn Labs.

Maybe was one of the contenders in the area of polling startups — an area that has seen some other M&A activity, specifically with the acquisition of GoPollGo by Yahoo. Others include Seesaw, Fashism and Thumb.

It’s not clear why Maybe closed up shop so fast. Maybe because the polling space is so crowded? Maybe because Hamoui is working on something else? Maybe because LinkedIn made Maybe an offer it couldn’t refuse? LinkedIn is not commenting further, and we have not yet heard back from Hamoui himself. Maybe we will update when we do.

Update: Hamoui has now responded to confirm the acqui-hire as well, and explain a little more of what went on:

“After a number of different product directions we didn’t feel that what we were building was having the impact we wanted,” he says.

Putting aside competitive pressures in the polling space and startups in general looking for just the right product for the market, there is a connection between LinkedIn and Admob: Kevin Scott, SVP of Engineering at the social network, was previously VP of Engineering at AdMob. TechCrunch understands that after Hamoui and his two co-founders, Haider Sabri and Wayne Pan, met with him, they all decided it would be a natural next step for the mobile-focused team that they had built up.

“Although we had plenty of cash of in the bank, we were really impressed with the team and vision at LinkedIn,” says Hamoui. “Having the excellent mobile focused team we had built join them was clearly a way to have the kind of impact we were hoping for.”

Hamoui says the his own next steps “aren’t locked down yet.” We’ll definitely keep you posted with what we find out.

Aligning itself aesthetically more along the lines of social networks like Facebook and Google+, LinkedIn has introduced a new navigation bar to its website. The aim is in line with the company's simplification efforts, which so far have included redesigns of the homepage and profile pages and as an overhaul of its mobile apps and the discovery news page LinkedIn Today. 

(Read more: With Pulse, LinkedIn Is Becoming The Newspaper Of The Future)

The company released this video that details how users can best use the new navigation addition: 

Google’s got its hands in a lot of cooke jars. It’s juggling Android, and ChromeOS, and maps, and Gmail, and Glass, and self-driving cars. But the real, secret goods are (presumably) hidden deep inside the secret “Google [x]” lab, and Bloomberg got an awful close—but not quite uncensored—peek. Located in a rather unremarkable two-story brick [...]

Cloud encoding vendor Encoding.com launched Vid.ly a couple of years ago to provide video creators with a way to publish a single universal video URL and then have that content accessible on any device. Now it’s providing a way to monetize those videos, thanks to an integration with ad delivery platorm FreeWheel.

The idea behind Vid.ly is that Encoding.com does all the hard work of encoding it into as many video formats and renditions as necessary, then serving up the appropriate copy of the video depending on which device was accessing it. In addition to transcoding, it also provided all of the storage, video player technology, device detection, streaming, and analytics needed by video creators. Customers could simply connect with the Vid.ly API and have a single universal URL created for them.

All of that’s great, especially for brands and agencies and marketers who wish to make their videos playable for all audiences on every PC, mobile phone, or tablet. But what Vid.ly didn’t provide (until now) was a way to monetize all of those videos. Hence, the partnership and integration with FreeWheel.

By integrating with FreeWheel’s ad-serving platform, Vid.ly will be able to provide all the same convenience and reach to publishers, but it will also enable them to monetize those videos across all those devices. By connecting with Encoding.com’s user interface or API, when a video is requested, Vid.ly will pass along user info to the FreeWheel ad server and pass along targeted ads along with the video. Pre-rolls, mid-rolls and post-rolls, as well as banner overlays, will all be supported.

Encoding.com has raised $4.5 million since being founded in 2008. While Vid.ly is a growing piece of its business, the company is still primarily focused on providing cloud encoding services to a growing number of publishers moving their content online.

While SSDs are blisteringly fast, they still can’t offer the capacities that the humble hard disk provides. Especially this one, because with 1.5 TB squeezed into its tiny little frame, it’s the most memory-dense drive you can buy right now. The 2.5-inch Travelstar 5K1500 is just 9.5mm deep. Packing 1.5TB, that means the drive offers [...]

Hey, developers! Do you feel like you're in demand? Apparently you should.

HubSpot, a Cambridge-based marketing software-as-a-service venture, has started a new initiative to handsomely compensate anyone who can refer a developer friend. “If you do, and we end up hiring them, we’ll thank you with a big, fat check for $30,000,” its Refer A Dev program promises. 

HubSpot’s solution may seem like an extreme one, but not if you’ve been looking at the numbers. In 2010, there were 913,000 U.S. jobs for software developers, and that number is expected to grow by 30% from 2012 to 2020, according to the U.S. Bureau of Labor Statistics. Expected job growth across all U.S. occupations over that time? Just 14%.

Heck, see for yourself:

Even just compared to the rest of the growing tech industry, developers are among the most wanted. According to Wanted Analytics, a data firm that analyzes help-wanted ads:

[a]pplication [d]evelopers were the most in-demand technology occupation in April, reaching a new high in the number of job ads. Demand for this talent has grown 16% from April of 2012 and more than 190% from 4 years ago.

Irvine, Calif.-based IT recruiting firm CyberCoders conducted a study of 10,000 tech companies and their hiring requirements. Their findings revealed that out of all their recruits, those who had development skills — especially mobile, front-end, and open source development skills — were most in demand in today’s job market. 

“Everyday we see the engineers with these skills getting an average of four to five job offers,” the CEO and founder of CyberCoders, Heidi Golledge, wrote in the company blog post.

If the ratio of offer to engineer is indeed five to one, that means a lot of engineers are being paid well, and a lot of companies are going home empty handed. 

With a growing glut of learn-to-code companies eager to teach customers the requisite skills, it’s hard to say how long developers will remain the golden geese of the job market. But if you’re a mobile, front-end, or open-source developer working today, maybe it’s time to reconsider your options.

Just tell me first, so I can make $30,000 when you get hired at HubSpot.

Image via Flickr user Moyan_Brenn, CC 2.0

It’s hard to avoid the increasing prevalence of drones, but in case you were in any doubt this artwork—Under the Shadow of the Drone—serves as a stark reminder that they’re increasingly filling our skies. Conceived by James Bridle, this is a one-to-one representation of an MQ-9 reaper military drone, drawn on the tarmac of Brighton’s [...]

In a pure case of closing the barn doors after the horses have come home (and so many corporate Twitter accounts have been hacked), Twitter has announced today the option to implement two-factor authentication. If users opt-in, any sign-on from a new computer will require a code texted to their phone. 

The feature hasn't been made universally available yet, so keep checking your settings if you want this added security feature.

(See Two-Factor Authorization Is Awesome - Until You Lose the Damn Token.)

GiftCards.com, a Pittsburgh-based company that has been around for more than a decade and has sold 5 million gift cards, agreed to buy San Francisco startup Giftly to grow out a mobile platform.

The terms of the deal weren’t disclosed, but Giftly had raised about $2.8 million from investors including Baseline Ventures, SoftTech VC, Floodgate, Thrive Capital, and Techstars’ David Tisch.

Giftly’s acquisition follows a number of other ones. Karma was picked up very early by Facebook although it may not produce meaningful revenue for some time for the social network, according to its earnings results earlier this year. Another gifting startup, Giftiki, which pooled together people’s money to get gifts, was acquired by Launchrock.

Giftly built a platform that avoided the hassle of individually dealing with merchants and point-of-sale systems. They came out with a native mobile app last fall that made it easier to send presents to friends and family.

The company’s platform didn’t put any limitations on what kinds of presents you could send because the company had a web of relationships with banks and credit card processors. When a recipient would go to redeem their gift, they would pay out of their own pocket, but Giftly would reimburse them that amount through their credit card.

GiftCards.com said Giftly will be rolled into their operations, but will maintain offices in San Francisco.

“We will continue to build out Giftly,” said Giftly’s CEO Timothy Bentley. “Our backend infrastructure will be used for their next generation products. We’ll continue to expand
the ways our technology and services are available to developers, through our API, and merchants, through our merchant services.”

The company is also looking to raise a first venture round, even though it’s been around for more than 10 years. That round will go toward completing the acquisition of Giftly. GiftCards.com has been around since 1999; they sell personalized, pre-designed and discount gift cards.

After scores of accounts were potentially compromised a few months ago, Twitter today launched two-factor authentication through SMS to protect people from hacks and phishing scams on the web. Unfortunately, it may not help shared accounts like big brands and news agencies where multiple people need to be able to log in and out but only one phone number can get the login verification codes.

Following the Twitter security incident in February where hundreds of thousands of accounts had to have their credentials reset, the tech world demanded Twitter offer two-factor authentication. Wired’s Mat Honan reported last month that Twitter was internally testing the feature. But since then, several prominent accounts including the Associated Press had been hacked through phishing tricks that the security feature could have prevented. With two-factor authentication now in place, we’ll hopefully see fewer compromised individual accounts.

However the brands and news outlets whose accounts are the most valuable to hackers may not benefit from the feature. They can only set one phone number as the recipient of the two-factor authentication codes, but may have several staff members who need to access the account. If they enabled it, whoever carried the phone registered with Twitter would have to relay the code to all the other staffers to get it to whoever needed it. That hassle might prevent shared accounts from turning on login verifications, and so the hackings may continue.

Hopefully the fact that Twitter labeled its security blog post “Getting Started With Login Verification” means more advancements are on the way that might protect shared accounts. Twitter’s product security team member Jim O’Leary writes “much of the server-side engineering work required to ship this feature has cleared the way for us to deliver more account security enhancements in the future. Stay tuned.”

How Twitter Two-Factor Works

The feature is rolling out now. If you don’t see it in your account settings, you should soon. To enable two-factor authentication, check the box next to Account Security that explains “Require a verification code when I sign in.” You’ll need to enter your phone number if you haven’t already saved it with Twitter. Once you receive a confirmation SMS on your phone you can complete activation of the security feature.

From then on when you enter your name and password to log in on Twitter.com, you’ll get a text message with a verification code you need to enter to prove you’re the account owner. The idea is that if someone steals your name and password, they probably don’t have your phone, too, and they need both to login as you.  Twitter’s “login verification” doesn’t work with its mobile apps, though, so you’ll need to use temporary app passwords to stay safe when logging in on your small screen.

You can watch a video here or below to learn how to use Twitter’s two-factor authentication. You can also check out its help center documentation.

We’ve confirmed with Twitter that it has rolled out a new part of its #Music service for the web, charts that we were accustomed to from the company We Are Hunted, that it acquired and now powers the service.

The charts are broken up into a few areas: the familiar genre breakdown, as well as some categories like “Superstars” and “Unearthed” that appear to be built based on current Twitter trends and trajectory of artist mentions. This is leveraging all of the data that Twitter is collecting from tweets that include links to tracks from popular and emerging artists.

As you click on each category, the tiles on the page swap out quickly, letting you surf around to find new artists and songs. The categorization was a necessity to be able to find hidden gems, as the original breakdown of Popular and Emerging changed so rapidly:

These are the types of charts that will get artists themselves more engaged on Twitter, as well as catch the attention of record labels who want to know what people are saying about the musicians that they’ve signed. Everyone in a band wants to know how well they stack up against others. In fact, some artists didn’t see the service coming at all, and were pleased with all of the new attention they were getting.

The service, which is still finding its footing, is still in the mode of getting musicians to participate by getting on Twitter and engaging with their fans. That engagement gives them a better shot of shooting up the charts and being found. With the addition of charts, which music listeners are also familiar with, people will be able to go deeper in finding songs that fit the genre that they like the most. Rather than waiting for Twitter to pair you with matches that it’s taking a guess on, the power is now in your hands.

If you’re an Rdio or Spotify user, then the entire #Music experience is seamless, but if you’re only buying music from iTunes, you’re not getting to hear full tracks within the app. It’s going to take a while for #Music to grip, as are a lot of Twitter’s “discovery tools.” As the company onboards more people who aren’t interested in tweeting, just browsing, they will benefit from sites like #Music being broken out. For those who are actively tweeting, it’s kind of neat to imagine that your support through tweets could shoot a band or artist up the “charts.”

These charts aren’t available for the Twitter #Music iOS app but are available to everyone on the web today.

Yesterday’s Xbox One premier was a blazing hailstorm of announcements, each one more tantalising than the next. And while all the new bells and whistles were exciting in and of themselves, the real endgoal, as FastCo. Design uncovered, probably won’t be hitting us for another few years: a totally connected, totally integrated home control portal. [...]

For this week’s episode of Founder Stories, I sat down with Ilya Sukhar, co-founder and CEO of Parse. The interview was taped days before Parse was acquired by Facebook last month. Parse is a cloud app platform that provides a set of SDKs that enable developers to focus on the execution of their application instead of rebuilding backend functionality for every mobile platform. Sukhar shares his experience of leaving Salesforce and going through Y Combinator.

Sukhar, who entered YC as a solo founder, was connected to co-founder Kevin Lacker through Paul Graham. The duo then joined up with another co-founding team about a month into YC to build Parse.

“It was a big risk,” says Sukhar. “The founding relationship is a really deep one and there’s a lot of ups and downs to go through together.” Having only known his co-founders for a short time before deciding to work together, Ilya explains the risks and reality of starting a company with strangers. “It worked out well for me but I would not recommend it to other folks.”

In the later half of our discussion, Sukhar explains how he uses arguing tactics to learn whether an employee is a good fit and why stepping back from coding to focus on under-staffed areas of the company has given him the opportunity to learn more about each role before hiring someone to fill it.

Editor’s Note: Michael Abbott is a general partner at Kleiner Perkins Caufield & Byers, previously Twitter’s VP of Engineering, and a founder himself. Mike also writes a blog called uncapitalized. You can follow him on Twitter @mabb0tt.

Another step for Adobe in its bid to become the go-to place in the cloud for those working in design and other creative industries: it is acquiring Thumb Labs, a bootstrapped, New York-based mobile app design agency.

Jared Verdi, one of the co-founders of Thumb Labs along with Rich Kern, tells TechCrunch that financial terms of the Thumb Labs acquisition are not being disclosed.

The news follows on from Adobe’s acquisition of another New York-based design startup, Behance, a platform for designers and others in the creative industries to share their work, which Adobe picked up in December 2012 reportedly for around $150 million. Earlier this month, Adobe put the Behance acquisition into context when it announced a massive push on its Creative Cloud strategy, with social/community features powered by Behance.

Verdi tells TechCrunch that Thumb Labs will see out existing contracts it has with other clients, but as of May 31, it will focus its efforts exclusively on making mobile apps for Behance.

That’s a position it knows well. Thumb Labs, which officially launched as a business in 2011, created the first mobile app for Behance, and as it points out in a note announcing the deal on its site, “We have been working closely with their talented team ever since.” That’s included a new version of the Behance app, and its Creative Portfolio app. There are under 10 people working for Thumb Labs right now, Verdi says, and all of them are joining Adobe, based out of New York.

Thumb Labs’ other clients have included a roster of startups, such as TechStars alum Bondsy (a platform to trade goods with friends); CanDoBaby (an app to make baby books); and ReadyForZero (a debt management app).

The main part of Thumb Labs’ work will now be focused both on maintaining Behance’s existing apps, as well as developing new ones. This will include “definitely some tablet work”, including an iPad app, as well as apps for more platforms beyond Apple’s, and in general making Behance’s main site design responsive so that it’s more mobile-web friendly.

Over time, there will be more focus on other Creative Cloud initiatives, which makes sense considering how linked the rise in cloud services has been with the boom in smartphone and tablet use. “We’ll also be working with other teams at Adobe for integration into the Creative Cloud. Mobile is a big part of that,” Verdi said.

In a way, getting acquired by Adobe is a natural fit for a design house like Thumb Labs, and Verdi says that it’s coming at a key time of change for its new owner. “In the creative profession everyone uses Adobe products, and the new focus on Creative Cloud is the biggest change we’ve seen in a while,” he said. “They’ve announced a number of exciting things, and hopefully we will be a part of them, too.”

Another step for Adobe in its bid to become the go-to place in the cloud for those working in design and other creative industries: it is acquiring Thumb Labs, a bootstrapped, New York-based mobile app design agency.

Jared Verdi, one of the co-founders of Thumb Labs along with Rich Kern, tells TechCrunch that financial terms of the Thumb Labs acquisition are not being disclosed.

The news follows on from Adobe’s acquisition of another New York-based design startup, Behance, a platform for designers and others in the creative industries to share their work, which Adobe picked up in December 2012 reportedly for around $150 million. Earlier this month, Adobe put the Behance acquisition into context when it announced a massive push on its Creative Cloud strategy, with social/community features powered by Behance.

Verdi tells TechCrunch that Thumb Labs will see out existing contracts it has with other clients, but as of May 31, it will focus its efforts exclusively on making mobile apps for Behance.

That’s a position it knows well. Thumb Labs, which officially launched as a business in 2011, created the first mobile app for Behance, and as it points out in a note announcing the deal on its site, “We have been working closely with their talented team ever since.” That’s included a new version of the Behance app, and its Creative Portfolio app. There are under 10 people working for Thumb Labs right now, Verdi says, and all of them are joining Adobe, based out of New York.

Thumb Labs’ other clients have included a roster of startups, such as TechStars alum Bondsy (a platform to trade goods with friends); CanDoBaby (an app to make baby books); and ReadyForZero (a debt management app).

The main part of Thumb Labs’ work will now be focused both on maintaining Behance’s existing apps, as well as developing new ones. This will include “definitely some tablet work”, including an iPad app, as well as apps for more platforms beyond Apple’s, and in general making Behance’s main site design responsive so that it’s more mobile-web friendly.

Over time, there will be more focus on other Creative Cloud initiatives, which makes sense considering how linked the rise in cloud services has been with the boom in smartphone and tablet use. “We’ll also be working with other teams at Adobe for integration into the Creative Cloud. Mobile is a big part of that,” Verdi said.

In a way, getting acquired by Adobe is a natural fit for a design house like Thumb Labs, and Verdi says that it’s coming at a key time of change for its new owner. “In the creative profession everyone uses Adobe products, and the new focus on Creative Cloud is the biggest change we’ve seen in a while,” he said. “They’ve announced a number of exciting things, and hopefully we will be a part of them, too.”

The Startup Battlefield competition at our Disrupt events is like a mini startup school. The dozens of chosen startups that go through the Battlefield training process end up with solid presentation skills, hard-earned pitching prowess and newfound courage.

And also, lots of public visibility, which is great for getting users, hiring top employees and luring clients and investors.

The Battlefield has gone so well that our current staff has been getting overwhelmed by the record number of applications. We need help, so we’re creating a new position called the Battlefield Editor.

We’re looking for a bright, talented person to help manage the entire process, from bringing in applicants to picking the 30 finalists and getting them ready for the Disrupt stages in San Francisco, New York and, this year’s addition, Berlin. In this position, you’ll also get to give out a huge trophy and a big cardboard check for $50,000 to one lucky startup, as they debut to the media and the investor world. Battlefield winners and finalists have included huge success stories like Mint and Yammer among others.

Are you already in the Startup Whisperer role at a popular accelerator and think you can take your show on the road? Read TC every day, just finished your MBA and want a more meaningful job than McKinsey? Can you find the Next Big Thing? Send your resume and a letter explaining your interest here.

Job Description

TechCrunch is looking for someone to oversee the Startup Battlefield process in all its phases — including applicant recruitment, applicant review and final selection (working under the direction of TC’s co-editors), finalist training and rehearsals, and finally stage management at Disrupt. The role’s title is Battlefield Editor. In addition to those responsibilities, the role will focus on expanding our network of angels, incubators, VCs and accelerators to recruit a stronger pool of Battlefield applicants, strengthening our rehearsal program, and developing the Battlefield franchise, both online and offline, for applicants and alums.

The role requires a strong writer who can post on TechCrunch about Battlefield matters, as well as manage many threads of communication with the many parties who make up the Battlefield. The core of the job is a strong ability to work with relatively green, unlaunched startups and prepare them to present brilliantly on the TC Disrupt stage before a group of highly distinguished judges. That preparation process takes enormous focus and commitment. Beyond that core requirement, the role will also work to help expand the Battlefield franchise in a variety of ways, including improved ties with Battlefield alums.

Candidates should have deep experience in the Silicon Valley startup world and direct experience working with startups and investors to help shape new ideas and prepare them to pitch investors. They should possess very strong personal and written communication skills, outstanding organizational skills, a high capacity for detail work, and a very patient and winning attitude.

After previously investing in the company, Google has now acquired Makani Power, a green energy startup that is currently building airborne wind turbines. The acquisition was first reported in Brad Stone’s Businessweek story about Google X, and judging from Stone’s story, the team will join Google X. Google invested $10 million in the Alameda, Calif.-based company in 2006 and another $5 million in 2008. As far as we can see, this also marks the first time Google has acquired a company specifically for its Google X skunkworks.

Stone reports that Google CEO Larry Page approved the acquisition, but as Google X’s director Astro Teller notes, Page said that X “could have the budget and the people to go do this, but that we had to make sure to crash at least five of the devices in the near future.”

The company was founded by Saul Griffith and Don Montague, a former World Cup windsurfer. The price of the acquisition was not disclosed.

Google has confirmed this acquisition and provided us with the following statement from Astro Teller, Google X’s “Captain of Moonshots”:

Creating clean energy is one of the most pressing issues facing the world, and Google for years has been interested in helping to solve this problem.  Makani Power’s technology has opened the door to a radical new approach to wind energy.  They’ve turned a technology that today involves hundreds of tons of steel and precious open space into a problem that can be solved with really intelligent software.  We’re looking forward to bringing them into Google[x].

Makani says it hopes that this acquisition will provide it with “the resources to accelerate our work to make wind energy cost competitive with fossil fuels.” The acquisition comes just a week after the company completed the first autonomous flight of its Wing 7 prototype.

Here is how TechCrunch columnist Matylda Czarnecka described the project back in 2012:

The Makani Airborne Wind Turbines, which resemble mini airplanes, are launched when wind speeds reach 3.5 meters per second. Rotors on each blade help propel it into orbit, and double as turbines once airborne. The blades are tethered to the ground with a cord that delivers power to throw them into the sky and receives energy generated by the turbines to be sent to the grid-connected ground station.

Some of the Internet’s most notable personalities are bringing attention to the need for immigration reform in a 36-hour social media marathon, The March for Innovation. It’s an issue we know our readers care about, so we’re thrilled to give you the opportunity to join part-time superhero, full-time mayor of Newark, definitely-maybe Senate candidate, and one of The Most Innovative People In Democracy, Cory Booker, in a rousing town hall. Mayor Booker and I will be answering questions on Twitter and responding to a few reader questions in our comments (officially begins Noon PT).

Background

As I’ve written about before, the United States definitely has a costly tech-talent shortage, which can only be filled by attracting the best and brightest from around the world. Despite near unanimous support for more high-skilled immigrants, the United States Congress could not move forward without a comprehensive package that included all foreign-born workers.

A set of proposed drafts that will eventually become a single comprehensive bill is currently winding its way through both chambers of the Congress; sticky issues on agriculture workers, border security, gay rights, and an abusive high-skilled visa system threaten to derail any progress at all.

How To Influence

As Senator Jerry Moran (CrunchGov Grade: A) told me, policymakers really do respond to public pressure, especially social media. The March For Immigration isn’t about advocating a particular position, but about letting Congress know that the electoral consequences of failing to pass a bill will be greater than passing an imperfect one.

To participate in the discussion, comment below and/or tweet Booker (use hashtag #iNewark).

Talk Amongst Yourselves

Here are a few very important questions that citizens should be asking

1. Is immigration reform a voting issue for you? If so, why? If you have a personal story, please tell us on Twitter or in the comments.
2. Do you believe that high-skilled immigrants create or take jobs from Americans? One large union, the AFL-CIO, has supported a 90-day hiring wait period to force employers to seek out Americans first (calling the tech industry “greedy” for opposing it). This waiting period has consequences; for the first time in decades, the U.S. is bleeding high-skilled talent because immigrants don’t feel welcome. Immigrants, over the long run, have founded extraordinarily profitable companies, such as Google and PayPal, so the question is complex.
3. Should rights for foreign-born same-sex couples be included? Recently, the Senate rejected a provision to grant the right for same-sex couples to petition for citizenship, on the fear immigration reform would not pass. Is it worth risking the bill to include equal protection?
4. We know the current visa system is prone to abuse. What can we do to prevent such abuse and make an immigration bill more appealing to concerned lawmakers?

We look forward to your insightful ideas.

Have you ever wished that you could navigate through the apps on the phone as easy as clicking links on the web? Such a thing may now become a real possibility thanks to a new service from Cellogic, called Deeplink.me. In a nutshell, it’s a bit.ly for mobile app deep linking – meaning not necessarily just linking to the app itself, but to a specific page, section or  - in the case of a mobile game – a specific level, within an application.

The link (deeplink.me/yourname), meanwhile, works from anywhere, whether web, mobile web, or any other native mobile application.

It can automatically detect where an end user is coming from and whether or not they have the necessary mobile app installed on their device. If the link is clicked on the web, it would simply point the user to the developer or publisher’s web version of that same content. If on mobile with no app installed, it could be configured to point to the app store or mobile website instead. And if the app is present, it could take you right to the relevant screen.

All of this is configurable, of course.

The idea came about as an offshoot of what Celllogic is currently building with Nextap, a content discovery network for mobile applications. Nextap is a much bigger product built on top of this deeplink technology, and, even pre-launch, it has paying customers. These include several large news publishers and a few big-name app and game developers.

During the development process for Nextap, the team decided to spin off the Deeplink tool, which will allow end users to move horizontally through apps.

As Cellogic CEO Itamar Weisbrod explains, Nextap’s customers wanted to use the technology as something of a “bit.ly for deep linking” so they could tweet out links, share them on Facebook, email and elsewhere.

“One of their biggest issues is that they’ve invested so much in these native apps, but they’re still silos,” says Weisbrod. “So we said, well, we have the analytics, we have this platform, we could just give you this one URL and you can generate the links for your apps, and you could then link to specific parts in your apps.”

The implementation requires minimal configuration on the app developer’s side since the function the link is calling is already present. Developers only have to add a few lines of code, Weisbrod says. And on Android, the company offers a sample “Intent” filter, as well, to help developers get started. (Intentions let Android apps kick off a specific action. They’re a part of the Android operating system, which handles deep linking fairly well, in comparison with iOS).

As you may know, the technology which enables app deep linking itself is not new.

In terms of simply opening up apps for you, Facebook has long since pointed its mobile users to apps on their phone from its own mobile application. It has now turned its ability to connect users to apps into a potentially strong revenue stream, as well. And with the debut of new Twitter “Card” types, it, too, has begun to explore how it can move users more seamlessly between Twitter apps and and content found in the broader mobile app universe, including products, photos, videos, articles, and more.

These are only the more recent efforts, however. A lesser-known example called PhotoAppLink, is an older open source initiative aiming to simplify photo editing by tying multiple photo-editing apps together using similar app-linking technology. Plus, an even earlier example came from a company called Zwapp, which tried to solve the problem by launcing OneMillionAppSchemes.com, a database that tried to open source the unpublished custom URL schemes for iOS applications.

Facebook and Twitter’s moves are still somewhat limited, however, and none of those earlier efforts really took off.

Weisbrod says the reason why those initial efforts failed is because there was no impetus for developers to use them. ”This is an actual service,” he says of Deeplink.me. “There’s value on top of just being database.”

With Deeplink.me, developers will have access to analytics, which details things like clicks per platform, the click-through rates, where users are coming from and more. This analytics feature will be improved in time, and the service will support plugging into other app analytics platforms in the future, too, like Flurry or HasOffers, for example.

Pricing for Deeplink.me has also yet to be set, but it will be a freemium service after the beta period completes.

A handful of Nextap’s customers are already using the platform, after joining a private test a few months ago. Now the beta is opening up a bit further: 100 beta accounts have been reserved for TechCrunch readers who sign up using this link.

This service could help solve some of the problems facing the ecosystem today – namely app engagement and usage rapidly declines after install, as apps are tucked away off of users’ homescreens in forgotten folders. Developers in turn, have to use increasingly spammy push notifications to encourage re-opens. Frustrated, users simply delete the apps bothering them. Having specific, deeplinked app content appearing when users click links they actually wanted to follow could instead be a more natural way to draw users back in to apps.

Though the details of how all this works is technical, if the company can spur adoption – still an unknown – the end result could be something which would allow a more natural way to move through apps on our phones and tablets, as well as from the mobile web to apps. Using apps could even begin to feel more like the web itself – that is, less isolated, more connected.

Have you ever wished that you could navigate through the apps on the phone as easy as clicking links on the web? Such a thing may now become a real possibility thanks to a new service from Cellogic, called Deeplink.me. In a nutshell, it’s a bit.ly for mobile app deep linking – meaning not necessarily just linking to the app itself, but to a specific page, section or  - in the case of a mobile game – a specific level, within an application.

The link (deeplink.me/yourname), meanwhile, works from anywhere, whether web, mobile web, or any other native mobile application.

It can automatically detect where an end user is coming from and whether or not they have the necessary mobile app installed on their device. If the link is clicked on the web, it would simply point the user to the developer or publisher’s web version of that same content. If on mobile with no app installed, it could be configured to point to the app store or mobile website instead. And if the app is present, it could take you right to the relevant screen.

All of this is configurable, of course.

The idea came about as an offshoot of what Celllogic is currently building with Nextap, a content discovery network for mobile applications. Nextap is a much bigger product built on top of this deeplink technology, and, even pre-launch, it has paying customers. These include several large news publishers and a few big-name app and game developers.

During the development process for Nextap, the team decided to spin off the Deeplink tool, which will allow end users to move horizontally through apps.

As Cellogic CEO Itamar Weisbrod explains, Nextap’s customers wanted to use the technology as something of a “bit.ly for deep linking” so they could tweet out links, share them on Facebook, email and elsewhere.

“One of their biggest issues is that they’ve invested so much in these native apps, but they’re still silos,” says Weisbrod. “So we said, well, we have the analytics, we have this platform, we could just give you this one URL and you can generate the links for your apps, and you could then link to specific parts in your apps.”

The implementation requires minimal configuration on the app developer’s side since the function the link is calling is already present. Developers only have to add a few lines of code, Weisbrod says. And on Android, the company offers a sample “Intent” filter, as well, to help developers get started. (Intentions let Android apps kick off a specific action. They’re a part of the Android operating system, which handles deep linking fairly well, in comparison with iOS).

As you may know, the technology which enables app deep linking itself is not new.

In terms of simply opening up apps for you, Facebook has long since pointed its mobile users to apps on their phone from its own mobile application. It has now turned its ability to connect users to apps into a potentially strong revenue stream, as well. And with the debut of new Twitter “Card” types, it, too, has begun to explore how it can move users more seamlessly between Twitter apps and and content found in the broader mobile app universe, including products, photos, videos, articles, and more.

These are only the more recent efforts, however. A lesser-known example called PhotoAppLink, is an older open source initiative aiming to simplify photo editing by tying multiple photo-editing apps together using similar app-linking technology. Plus, an even earlier example came from a company called Zwapp, which tried to solve the problem by launcing OneMillionAppSchemes.com, a database that tried to open source the unpublished custom URL schemes for iOS applications.

Facebook and Twitter’s moves are still somewhat limited, however, and none of those earlier efforts really took off.

Weisbrod says the reason why those initial efforts failed is because there was no impetus for developers to use them. ”This is an actual service,” he says of Deeplink.me. “There’s value on top of just being database.”

With Deeplink.me, developers will have access to analytics, which details things like clicks per platform, the click-through rates, where users are coming from and more. This analytics feature will be improved in time, and the service will support plugging into other app analytics platforms in the future, too, like Flurry or HasOffers, for example.

Pricing for Deeplink.me has also yet to be set, but it will be a freemium service after the beta period completes.

A handful of Nextap’s customers are already using the platform, after joining a private test a few months ago. Now the beta is opening up a bit further: 100 beta accounts have been reserved for TechCrunch readers who sign up using this link.

This service could help solve some of the problems facing the ecosystem today – namely app engagement and usage rapidly declines after install, as apps are tucked away off of users’ homescreens in forgotten folders. Developers in turn, have to use increasingly spammy push notifications to encourage re-opens. Frustrated, users simply delete the apps bothering them. Having specific, deeplinked app content appearing when users click links they actually wanted to follow could instead be a more natural way to draw users back in to apps.

Though the details of how all this works is technical, if the company can spur adoption – still an unknown – the end result could be something which would allow a more natural way to move through apps on our phones and tablets, as well as from the mobile web to apps. Using apps could even begin to feel more like the web itself – that is, less isolated, more connected.