Buzz

10 Reasons to Combine Search and Social

Social Media Today - Wed, 2014-08-20 14:00
The combination of search and social is one which cannot be ignored and must be embraced by all. Search engines have changed the way they rank your business because of the integration of social media signals when looking at search algorithms. Around 58% of consumers will go to a search engine to look for something online and 40% of consumers will seek further advice from friends or colleagues on social media.
Categories: Buzz

The Moment of Truth: Best Practices For Discovering More Moments to Engage

Social Media Today - Wed, 2014-08-20 13:00
How to identify vital moments where to capture your customer during that moment of truth, the time when a consumer shows that they are intent on purchasing something.
Categories: Buzz

Your Guide to Social Media Compliance

Social Media Today - Wed, 2014-08-20 13:00
Most of us are familiar with using social media to post personal status updates. However, when it comes to using social media for business purposes, it is important to understand that the rules are different. Anything you post can be considered a form of consumer advertising and as such you need to be careful not to post misleading or false information. This is especially true if you work in a regulated industry such as financial services, banking, healthcare, law, or pharmaceutical.
Categories: Buzz

The Title Makes the Post Viral

Social Media Today - Wed, 2014-08-20 13:00
When it comes to dominating search, especially when it comes to blogging and publishing, you need to always write your headlines and copy first for Google, then for people. Humans (and their flexible brains) are very forgiving when it comes to reading possibly stilted, "robotic," keyword-explicit headlines and articles, but Google is not.
Categories: Buzz

Google’s Pigeon Update Solves Yelp Problem, Boosts Local Directories

Social Media Today - Wed, 2014-08-20 12:00
It is more important than ever to be visible on Yelp these days. Google recently launched a major search algorithm update for local English-based search results in the U.S. The update is more than just another tweak to Google’s main algorithm, which seems to be tweaked about every 10 seconds. The Pigeon update has a substantial impact on organic listings for local businesses on Google Web Search and Google Map Search.
Categories: Buzz

Influence: Be the First to Give [INFOGRAPHIC]

Social Media Today - Wed, 2014-08-20 12:00
Robert Cialdini’s six principles of influence work together to connect intention and action and are vital to the success of any marketing activity. However, in digital and social marketing, the focus tends to rely on just two elements – social proof and liking. It’s partly why we often feel marketers and brands are “yelling” at us online. There is a simple antidote to this: be the first to give.
Categories: Buzz

Why are Superior's Cotton Threads 'Superior'?

Cool Infographics - Wed, 2014-08-20 11:00

An infographic with information about Superior’s cotton from Egypt, Why are Superior’s Cotton Threads ‘Superior’? created by Superior Threads. This infographic focuses on comparing Egypt’s cotton to other cotton growing countries.

We created an infographic which explains why Egyptian-grown Cotton is so fantastic. Our Cotton threads are truly made from Cotton plants which are grown and harvested in Egypt.

Egyptian-grown extra-long staple Cotton

We put a lot of emphasis on ‘Egyptian-grown extra-long staple’ as a description for our Cotton threads. This is because the highest quality cotton available is Egyptian-grown extra-long staple Cotton when it comes to the textile/thread industry. ‘Extra-long staple’ means less lint and stronger thread. Egypt has the perfect growing conditions for Cotton and the result is a naturally strong and beautiful fiber.

The infographic gets straight to the point with answering its question about what makes Superior’s cotton so great. You can see in the text blurb above that Superior’s cotton comes from Egypt; however, it is not stated anywhere in the infographic.  So that information is lost when people share the infographic by itself.  Infographics take on a life of their own online, and all of your information needs to be included in that image file.

This is a great example for product companies.  Every product has a story about what consumer need it fills, or how it compares to the competition.  Companies should be using more infographic to help tell those stories to their potential customers. 

Thanks to Betsy for sending in the link!

Categories: Buzz

The Opportunity in a Customer Complaint

Social Media Today - Wed, 2014-08-20 11:00
Handling customer complaints, for most of us, is a scary prospect. And yet it provides an opportunity to build customer loyalty through how we and our team handle the complaint. In fact, stronger relationships may result, for both our staff and our business, from handling these challenging situations in a gracious and customer-oriented way.
Categories: Buzz

SMTPowerTalk: Personas and Personality in Social Media Marketing

Social Media Today - Wed, 2014-08-20 11:00
In the age of relationship-based marketing, being able to make the distinction between personality and persona may well make all the difference between success and failure. In our eighth #SMTPowerTalk Hangout On Air, we covered the issues associated with just that.
Categories: Buzz

Is a Downer News Cycle a Factor in the ALS Ice Bucket Challenge Success?

Social Media Today - Wed, 2014-08-20 10:00
In the last six weeks of summer, there has been a lot of depressing news. The Malaysian Airline tragedy in the Ukraine, the Ebola virus outbreak, the conflict on the borders of Israel/Palestine, Iraq/ISIS, Ferguson, and the sad passing of Robin Williams. So maybe it is not too surprising that something that makes us feel good while doing good and is a little silly, like the ALS Ice Bucket Challenge, went wild on the social networks.
Categories: Buzz

How Restaurants Can Use Social Media Effectively

Social Media Today - Wed, 2014-08-20 10:00
A question for you: why has the McDonald’s corporation been able to sustain dominance in the restaurant world for so many decades on end? Is it because they serve the best food? The answer to that should be an obvious “Not even close”. You would be hard-pressed to find anyone who would choose a McDonald’s burger over any other burger given the side-by-side choice.
Categories: Buzz

The Inbound Marketer vs. The Outbound Marketer [INFOGRAPHIC]

Social Media Today - Wed, 2014-08-20 09:00
Unlike the old, Outbound style of marketing, which involves buying advertising, cold calling, and hoping for leads, Inbound Marketing focuses on creating quality content that attracts qualified prospects towards your brand, products, and services. Let’s take a closer look at the major differences between the Inbound & the Outbound Marketer.
Categories: Buzz

Website Downtime Survival: 4 Negative Impacts of Website Downtime to Businesses

Social Media Today - Wed, 2014-08-20 09:00
There are a number of reasons why websites suffer downtime. The server may be experiencing systems overload, hardware malfunctions or data center issues. It may be DNS-related like the DNS address may have been wrongly encoded or the domain name has already expired.
Categories: Buzz

How to Write SEO Web Content in 3 Easy Steps

Social Media Today - Wed, 2014-08-20 08:04
If you've recently put up a website for your business, it will not immediately appear when you search for a relevant keyword in your favorite search engine. To earn your spot on the first page of results, you need to publish SEO web content. Search engine optimization, or SEO, content consists of articles, blog posts, or other written website material that is created to feature prominent keywords.
Categories: Buzz

How to Get Your Sales and Marketing Teams to Work in Harmony

Social Media Today - Wed, 2014-08-20 08:00
Your sales and marketing departments may struggle with using each other's tools. If you get your marketing team using CRM software and your sales team using email marketing, you will create a more harmonious system.
Categories: Buzz

There’s No Writer’s Block in Content Promotion

Social Media Today - Wed, 2014-08-20 03:00
The world of content promotion depends on the quick creation of high-quality content, so there’s no time for writer’s block. What do you do if this common creative hurdle grabs hold? Try these tips: Write (don’t type). Limit (the parameters). Focus (on your content promotion strategy).
Categories: Buzz

Are You Losing Followers by Not Timing Your Social Media Posts Correctly?

Social Media Today - Tue, 2014-08-19 20:43
Social media marketing is fluid and effective tactics change from platform to platform. Are you timing your tweets, posts and updates in a way that exposes them to the most eyeballs and opportunities for engagement? If not, your timing may be off.
Categories: Buzz

Are You Losing Followers by Not Timing Your Social Media Posts Correctly?

Social Media Today - Tue, 2014-08-19 20:43
Social media marketing is fluid and effective tactics change from platform to platform. Are you timing your tweets, posts and updates in a way that exposes them to the most eyeballs and opportunities for engagement? If not, your timing may be off.
Categories: Buzz

Tips About Discussing a Celebrity Death on Your Company’s Social Media Pages

Social Media Today - Tue, 2014-08-19 17:03
The death of Robin Williams has been mentioned on all kinds of social media outlets - some more respectfully than others. Here are a few tips you should consider if you plan to discuss a celebrity's death on your social media pages.
Categories: Buzz

Tips About Discussing a Celebrity Death on Your Company’s Social Media Pages

Social Media Today - Tue, 2014-08-19 17:03
The death of Robin Williams has been mentioned on all kinds of social media outlets - some more respectfully than others. Here are a few tips you should consider if you plan to discuss a celebrity's death on your social media pages.
Categories: Buzz
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