Buzz

Digital Property Is "Real" Property: 5 Ways to Treat It That Way

Social Media Today - Thu, 2014-08-21 12:00
Recognizing and respecting that digital property is in fact “real” property requires organizations to (1) make sure they own their own domain name(s) and lay claim to related social media properties, (2) require all official email be sent via domain-linked accounts, (3) take cybersecurity seriously, (4) maintain a presentable web presence, and (5) create policies and procedures (and commit necessary resources) to maintain digital property in the best possible condition at all times.
Categories: Buzz

Missing Money

Cool Infographics - Thu, 2014-08-21 11:00

It is no secret that the U.S. is deep in debt. But something you might not know is how much money the U.S. can’t find. The Missing Money infographic from Masters in Accounting covers multiple instances where huge amounts of money are unaccounted for.

With a national debt approaching $17 trillion, Uncle Sam is tightening his belt and looking under the cushions for extra change. But a closer look at his pocket book reveals just how little he knows about where your money is going. Below are a few examples that will make you think twice about Uncle Sam’s accounting skills.

This infographic shares some bold accusations, all meant to be shocking to the readers.  The sources are clearly cited in the footer, but in this case I would recommend including each source along with the claim in the infographic.  The publisher isn’t making any of these claims themselves, just sharing the claims from others, and that should be made clearer to the audience.  It would also be easier for the audience to follow the source link, and learn more about any particualr claim.

The first chart showing the annual increase in the U.S. Debt caused by the budget deficit should show the deficit amount at the bottom of each column instead of the top.  That would visually show that the deficit is the cause of the growing debt from one year to the next by placing it at the end of the column where the heights are different.

Thanks to Merrill for sending in the link!

Categories: Buzz

How Using Images in Social Media Marketing Can Help Improve Business

Social Media Today - Thu, 2014-08-21 11:00
Just think about all the updates, posts, tweets, status messages and pins you see every day. What is it that makes you read or click through a post? A careful analysis shows that most activity in social media sites is triggered by visual representations or images. Our brains are more likely to be responsive to stimuli that incites an emotional reaction.
Categories: Buzz

How to Measure PR in the Digital Age: The Kick-Butt Index

Social Media Today - Thu, 2014-08-21 11:00
We all understand intuitively what "kicking butt" represents for our particular brand or organization. But thanks to PR measurement expert Katie Delahaye Paine, we have a tool called the Kick-Butt Index (KBI) that allows us to measure PR in a way that's relevant for clients. Here’s why I believe the KBI is a good way to approach the evaluation and reporting of PR campaigns.
Categories: Buzz

Discovery Channel's Shark Week Torpedoed in Social Media

Social Media Today - Thu, 2014-08-21 10:00
With the launch of Shark Week seasonal programming last weekend, Discovery Channel unapologetically signaled it was sticking to its ratings-ratcheting fantasy shark formula: hoist the salacious gore, lower the boom on science. This season’s Shark Week run has opportunistically, if not predictably, torpedoed the science, and only two of the 29 programs will feature scientists.
Categories: Buzz

3 Steps to Becoming a Content Marketing Master

Social Media Today - Thu, 2014-08-21 10:00
There are over 363 million search results for the term "content marketing," but add the word mastery to the term and the search results plummet to 4 million results. Only one result uses the term “content marketing mastery,” leaving me to wonder: if everyone wants to know how to do content marketing, why aren’t we talking about how to do it well? I hope to correct that with a three-step process you can start today.
Categories: Buzz

Facebook Messenger App: Is the Backlash Fair?

Social Media Today - Thu, 2014-08-21 09:00
Now, it goes without saying that Facebook is one of the more controversial social networks, but their recent effort to force people to install their standalone Messenger app has angered users more than ever before. Is the backlash justified?
Categories: Buzz

Univision's Case for Social

Social Media Today - Thu, 2014-08-21 08:00
This year, for the second consecutive year, Univision won the July 2014 sweeps, beating out ABC, CBS, FOX and NBC. The news came recently after the 2014 Social TV Awards, where Univision was honored seven times and took home the coveted “Best Broadcast Network” award. For us at Univision, social is an important part of our strategic approach to drive discovery and engagement in a very competitive media landscape.
Categories: Buzz

How to Optimize Your Email Marketing Strategy with Data

Social Media Today - Thu, 2014-08-21 05:09
Data on your customers provide tons of insight into users’ backgrounds and habits, which serve as the building blocks for personalized email marketing campaigns. In other words, first party data lets you speak to your users on an individual level so you can deliver the messages that matter most to them.
Categories: Buzz

Facebook Launches News Feed Targeting on Organic Posts

Social Media Today - Thu, 2014-08-21 05:02
The other day I was doing a demo for someone and noticed that my Facebook Page had an extra icon in the status update box. I clicked, and to my surprise, it was “Add Targeting.” But here’s what you need to know: This is News Feed targeting, not post targeting. Anyone who comes to your Facebook Page can still see these posts. It just limits who can see them in their News Feed.
Categories: Buzz

How to Promote Your Content Better, Faster and More Effectively

Social Media Today - Thu, 2014-08-21 04:49
Some people think content promotion isn’t complicated. It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? If only it were that simple. Search algorithms aren’t as reliant on on-page factors for determining relevance anymore, organic social reach is declining, and not every brand has a huge opt-in email database at their disposal.
Categories: Buzz

How to Statistically Structure the Perfect Facebook Post

Social Media Today - Thu, 2014-08-21 02:02
There is a lot of advice floating around out there about how to craft the perfect Facebook post, but statistically what works the best? A recent study of 1.5 million Facebook posts has some surprising findings.
Categories: Buzz

Are You Breeding Clones, Copycats, and the Occasional Inspiration?

Social Media Today - Wed, 2014-08-20 22:16
When you begin from a position of true innovation, it doesn't really matter what you used as a starting point – even if it was someone else's breakthrough – because your end goal is different. That shows you are thinking in different directions, which lays the foundation for a creative solution… or at least creative uses of existing ideas.
Categories: Buzz

Employee Advocacy Is a Game Changer: Are You Ready?

Social Media Today - Wed, 2014-08-20 19:33
The business case for a large transformation program like Employee Advocacy, will require costs and value, selling to stakeholders and motivating them to provide resource and investment support needed. Are you ready to change the game?
Categories: Buzz

What Coke Learned from Social Media

Social Media Today - Wed, 2014-08-20 17:33
This summer Coke™ unveiled its Share a Coke™ campaign in the US. The results have been fantastic, though no official numbers have been released, yet. However, the sheer buzz around this campaign has been staggering.
Categories: Buzz

Multiple Channels, One Marketing Strategy

Social Media Today - Wed, 2014-08-20 14:26
Picture, for a moment, your online presence as a seamless display of your brand’s culture and strategy that aims to attract new customers while also interacting with existing customers. Sounds pretty great, right? To successfully pull this off, your brand needs to understand the importance of content.
Categories: Buzz

Improve Your Content Marketing Strategy with Conversion Rate Optimization

MediaOrchard - Wed, 2014-08-20 14:00

Content marketing is undeniably one of today’s hottest marketing strategies, with companies from Anaheim to Atlanta cranking out content and sharing it on social media. But is that enough to get results? Let’s look at some numbers.

 In the fourth …

The post Improve Your Content Marketing Strategy with Conversion Rate Optimization appeared first on IdeaGrove.

Categories: Buzz, News Found

10 Reasons to Combine Search and Social

Social Media Today - Wed, 2014-08-20 14:00
The combination of search and social is one which cannot be ignored and must be embraced by all. Search engines have changed the way they rank your business because of the integration of social media signals when looking at search algorithms. Around 58% of consumers will go to a search engine to look for something online and 40% of consumers will seek further advice from friends or colleagues on social media.
Categories: Buzz

The Moment of Truth: Best Practices For Discovering More Moments to Engage

Social Media Today - Wed, 2014-08-20 13:00
How to identify vital moments where to capture your customer during that moment of truth, the time when a consumer shows that they are intent on purchasing something.
Categories: Buzz

Your Guide to Social Media Compliance

Social Media Today - Wed, 2014-08-20 13:00
Most of us are familiar with using social media to post personal status updates. However, when it comes to using social media for business purposes, it is important to understand that the rules are different. Anything you post can be considered a form of consumer advertising and as such you need to be careful not to post misleading or false information. This is especially true if you work in a regulated industry such as financial services, banking, healthcare, law, or pharmaceutical.
Categories: Buzz
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