Buzz

To the Brand Behind Me in the SERPs on Google

Social Media Today - Tue, 2014-04-15 03:50
Dear Brand Behind Me in the SERPs (search engine results pages) on Google. You don't know me. You have no clue what my life has been like since January of 2014. You have no clue that my website has gone through the wringer thanks to Matt Cutts. You have no clue that it faced unbelievable SERP hardship.

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Categories: Buzz

What Do You Call Yourself? Changing Job Titles in Social Media

Social Media Today - Tue, 2014-04-15 03:16
As social media has permeated throughout the business community, it’s necessitated an increase in social media focussed positions and roles. But with companies still learning to grow with these new platforms, industry standard job titles have not yet been fully established, leaving many unsure of what exactly they call themselves in the new frontier.

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Categories: Buzz

Yahoo Tunes In to Content Promotion and Distribution with TV Shows

Social Media Today - Tue, 2014-04-15 03:01
Yahoo is working its way into the television business, but the company doesn’t want to create good TV—just distribute it. It’s a sign that content promotion and distribution are more than good marketing strategy. They’re also good business strategy—and marketers who haven’t evolved to include them are missing out.

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Categories: Buzz

Innovation is Mindset

Gaping Void - Mon, 2014-04-14 22:04

From today’s newsletter:

We get this a lot: big companies bringing us in to shake things up, because they want to be more creative, because they want to be more innovative, etc.

The one thing most of our clients have in common is that none of them suffer from lack of talent or money or great products. Their problems tend to be cultural.

Maybe they spend too much time in meetings. Or too much time watching their backs and playing politics. Or perhaps none of them even particularly like each other – I’ve seen this many times before.

No, I’m wasn’t saying my clients spend all their time going to worthless meetings, playing politics and hating each other’s guts. Still, within big companies it’s been known to happen, even in the very best of them. It’s the nature of the beast.

Which is why I went on to say:

So the next time you decide your business needs to be more innovative (don’t they all?), your first job is not to do a re-org or hire a bunch of outside contractors. Your first job is to change your mindset, change your culture.

It isn’t complicated: the companies who can create a killer culture have a HUGE competitive advantage over those who can’t.

Which is why “Culture eats stratgey for breakfast.” Indeed.

Categories: Buzz

Innovation is Mindset

Gaping Void - Mon, 2014-04-14 22:04

From today’s newsletter:

We get this a lot: big companies bringing us in to shake things up, because they want to be more creative, because they want to be more innovative, etc.

The one thing most of our clients have in common is that none of them suffer from lack of talent or money or great products. Their problems tend to be cultural.

Maybe they spend too much time in meetings. Or too much time watching their backs and playing politics. Or perhaps none of them even particularly like each other – I’ve seen this many times before.

No, I’m wasn’t saying my clients spend all their time going to worthless meetings, playing politics and hating each other’s guts. Still, within big companies it’s been known to happen, even in the very best of them. It’s the nature of the beast.

Which is why I went on to say:

So the next time you decide your business needs to be more innovative (don’t they all?), your first job is not to do a re-org or hire a bunch of outside contractors. Your first job is to change your mindset, change your culture.

It isn’t complicated: the companies who can create a killer culture have a HUGE competitive advantage over those who can’t.

Which is why “Culture eats stratgey for breakfast.” Indeed.

Categories: Buzz

8 Ways to Get More Pinterest Followers

Social Media Today - Mon, 2014-04-14 19:43
Despite being much smaller than Facebook or Twitter at 25 million users, Pinterest accounts for more than 23% of all social media-driven sales. More than 47% of online consumers in the U.S. have made a purchase based on Pinterest recommendations, and the average order placed by users of the platform is $179.

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Categories: Buzz

5 Things to Check Before Publishing Your Blog Post [INFOGRAPHIC]

Social Media Today - Mon, 2014-04-14 19:35
Writing blogs may be an effective way for marketers to share ideas with their readers, but that doesn't mean you have to rush through the procedure. By spending just a few minutes before hitting the publish button, you can add more value to your content, value that can bring massive eyeballs and may be higher conversions.

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Categories: Buzz

Break Your Social Media Addiction, Without Completely Cutting Ties

Social Media Today - Mon, 2014-04-14 17:03
Social media is a fantastic way to communicate and stay in touch with people from around the world, but it can also cause an individual to become too dependent, to the point that they are actually battling an addiction that adversely impacts their lifestyle.

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Categories: Buzz

Siri Gets Some Serious Competition

Social Media Today - Mon, 2014-04-14 17:00
Siri—not to be confused with Suri, daughter of superstar ex-couple Tom Cruise and Katie Holmes—will finally get some new competition later this spring from Microsoft. Cortana is a holographic character from the Xbox game Halo whose voice will be added to the Windows Phone 8.1 system.

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Categories: Buzz

#SMTPowerTalk Recap: Making Disruption Work for You [VIDEO]

Social Media Today - Mon, 2014-04-14 14:33
Disruption is going to happen in business whether you plan for it or not. In this month's #SMTPowerTalk, two industry veterans explain their own personal survival strategies and how they deal with disruption. Plus, we find out if being a woman in the social media marketing industry helps or hurts your cause.

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Categories: Buzz

What now for news? Relationships

Buzz Machine - Mon, 2014-04-14 13:12

Here are links to the next parts of an essay I’ve been working on about new relationships, new forms, and new business models for news. These links are the last two bits of the section on relationships:

Part IV: Engagement, collaboration, and membership
Part V: Organizer, advocate, educator

The earlier sections:

Part I: No mas mass media
Part II: Content vs. service
Part III: Ecosystems and networks

The entire essay will try to answer the question I often hear in one form or another: “Now that your damned internet has ruined news, what now?” I don’t pretend to make predictions, only to explore opportunities. It’s on Medium. Now I have to get to work on the next piece, about new forms.

Categories: Buzz

The Depth of the Problem

Cool Infographics - Mon, 2014-04-14 11:00

The Depth of the Problem infographic from The Washington Post illustrates just how difficult it is to find and retrieve the black boxes from aircrafts when they go into the ocean. This infographic uses visuals of the tallest buildings inverted to help illustrate the depth, as well as other well known objects that have sunk into the ocean.

After an Australian vessel, Ocean Shield, again detected deep-sea signals consistent with those from an airplane’s black box, the official leading a multination search expressed hope Wednesday that crews will begin to find wreckage of a missing Malaysian airliner “within a matter of days.”“I believe we’re searching in the right area,” Retired Air Chief Marshal Angus Houston said.

I know some people don’t like the really long infographics, but in this case the extra long design is the key message the design is trying to communicate to the readers.  I love this type of design, because it makes the challenge of the ocean depth so easily understood.

The JPG image file itself needs to be better treated as a stand-alone infographic.  This image was part of a text article, but will be shared in social media without the rest of the article text.  It should have it’s own title and footer information like data sources, copyright, the Washington Post logo and the URL to find the original article.

Categories: Buzz

KIA: iPhone Powered Virtual Racetrack

Digital Buzz Blog - Mon, 2014-04-14 10:16
Check out this cool game from KIA, to promote their very first sports car, it’s called ‘GT RIDE’ and is based on a mobile app that lets you create amazing virtual race tracks in 3D by moving your mobile device around in the real world… Once you’ve hand-made your crazy 3D track, you can instantly [...] Related posts:
  1. Audi Mind Race: Brain Powered Slot Cars
  2. NIVEA: Solar Powered iPhone Charger Print Ad
  3. The Virtual Homeless: A Digital Installation
Categories: Buzz

Providing a #Winning Experience for the Digital Customer

Social Media Today - Mon, 2014-04-14 06:48
Michael Dell said it best: “We’re a company with big ears” – a good thing considering there are more than 25,000 online conversations about Dell each day in English. While that number can be overwhelming, it underscores the wonderful opportunity social media offers for companies to listen.

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Categories: Buzz

8 Canadian Destinations Shining in the Digital World

Social Media Today - Mon, 2014-04-14 06:42
Having just returned from Toronto where I spoke at Online Revealed Canada, the country’s premier online marketing conference for hospitality and tourism professionals, I thought I should share how a few Canadian destinations are setting themselves apart in the online travel landscape.

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Categories: Buzz

5 Answers to the Question: How Can Social Media Improve Health Outcomes?

Social Media Today - Mon, 2014-04-14 06:39
A startling amount of American adults suffer from at least one chronic condition – almost one in two adults. Given our various proclivities for inactivity, tobacco use, poor nutrition, and excessive alcohol consumption, this figure is not actually very surprising.

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Categories: Buzz

SMToolbox: Grow Your Google Plus Engagement with Steady Demand

Social Media Today - Mon, 2014-04-14 03:59
Data is great, but insights that allow you to improve your performance are much more valuable. This week in SMToolbox, we review Steady Demand Pro, a good example of a tool that goes beyond data monitoring to provide practical insights and constant prompts to help you improve your performance on Google Plus.

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Categories: Buzz

Personal Branding: A to Z, 1997 to Today [INFOGRAPHIC]

Social Media Today - Mon, 2014-04-14 00:51
Personal branding is a new imperative, a survival tactic in today's business world. This article traces its history—from Tom Peters to Dan Schawbel to Michael Hyatt. An infographic presents 26 vital tips: The Complete A to Z Guide to Personal Branding.

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Categories: Buzz

What You Should Know About the HeartBleed SSL Security Bug

Social Media Today - Sun, 2014-04-13 22:58
If you have an account on Yahoo mail, Gmail, Instagram, Netflix, or a variety of other websites, you may have been affected by the HeartBleed SSL security bug. HeartBleed just became public this past week, and is rapidly being addressed, but it represents an SSL security vunerability that may have existed and been exploited by hackers for up to the last two years.

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Categories: Buzz

Want to Keep Your Personal Information Private? Monitor Your Online Reputation!

Social Media Today - Sun, 2014-04-13 17:11
Personal Privacy is harder than ever to achieve. The abundance of online information, as well as the many venues available to share personal and private information, makes it extremely difficult to protect yourself against online threats to your personal reputation and identity.

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