How can a solo blogger build a content marketing team blog of editors and authors? Who do you need, and how do you get them? That’s a question one of our readers asked us, and we thought it was a great question. Let’s approach this by talking about what your blogging team will want and need to work properly, and then how to go about finding people to fill your blogging team.
Often times in the social media space we hear about how companies aren't realizing the value of their social marketing efforts. Based on my experience and observations, sometimes there are simple reasons why your social marketing efforts may be failing or not realizing their full potential. Here are 6 reasons why your social marketing efforts may be failing.
Google+ is run by Google, the best search engine, and the key to success for your business. Isn't that reason enough to use it? Google are really committing themselves to this platform so it can be a meeting point for all of the services it has to offer – this will help your business grow, if it is used correctly. When to start? Now. How to do it? Here are a few tips.
It might seem impossible, or at the very least challenging, to create an online community that’s capable of being monetized into an extra stream of revenue for you or your business. But with easy community building platforms like Follr, online community building is as easy as 1, 2, 3! Here are five great ideas for building communities that can save and make you extra cash.
We love Twitter for rapid interaction, ease of use and because it’s an online gateway to hordes of potential followers (and website visitors). Followers mean popularity, which in turn means trust, which then in turn could lead to customers and brand recognition. There are numerous ways to tap into this glowing hub of activity; this post aims to point out the best of them.
Social media has turned out to be the game changer in today's marketing world. So, all businesses are using it on a regular basis. So, it is important to follow a few steps to help your business stand apart in the crowded social media platforms.
As the worldwide marketplace absorbed more low-cost smartphones for mobile internet access, a new era gained momentum in the Global Networked Economy. The dominant smartphone operating systems (OS), Google Android and Apple iOS, saw their combined market share swell to 96.4 percent for the quarter, leaving little space for competitors. Android was the primary driver with its vendor partners shipping a total of 255.3 million Android-based smartphones in 2Q14 -- that's up by an impressive 33.3 percent year-over-year.
"Dear Socially Stephanie: I've been absolutely in love with watching all my friends take the Ice Bucket Challenge. Why did this campaign work so well, and how can I create a viral campaign for my business that will take over the world?"
“There is amazing video available on the Internet—funny, inspiring, educational—it's no longer just cat videos. The problem is that you're never going to find it,” says Neil Young, founder and CEO of N3TWORK, the first app that surfaces video content for you based on your interests. N3TWORK, pronounced “network,” lets you follow people and things that interest you—whether it’s the ALS Ice Bucket Challenge, economic inequality or, of course, kittens. Then it presents the very best, most relevant videos so you can watch them now, later, or anywhere, including on your iPhone, iPad, or Apple TV.
Facebook is being pretty clear that free distribution of content is no longer the most effective way to increase visibility on your consumer’s news feeds. If you want online reach, you need to be prepared to hand over cold hard cash from your marketing budget.
Social commerce, aka a purchase generated via social media networking website, is set to become the next best thing for online shopping. Social media networking use and growth is at an time high with users becoming more acquainted with the shopping experience through these channels.
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For many years a single bad customer experience didn’t really matter all that much. It might lose you a customer, or a handful of customers through word of mouth, but companies didn’t worry because they could drown out negative experiences with clever marketing spend. But the advent of social media has changed all that.
Each year, Nicholas Felton releases an personal year report, and the one of 2013 [feltron.com] was just released. These reports always stand out because of the immense sense of data-centric detail, and an always original infographic style.
This year, the report focuses on communication data, as it aspires to uncover patterns and insights within a large collection of tracked conversations, SMS, telephone calls, email, Facebook messages and even physical mail.
See also the annual reports of:
- 2010 and 2011
- 2010 (about his father's life)
Welcome to another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Engaging Employee Advocates: How Electronic Arts is Activating Employees to Amplify the Brand’s Message.
In my work with large companies one question arises consistently: Who should we be watching? Who are the companies to watch and benchmark our social media metrics against? A common mistake brands have with their social media strategy and competitive analysis, is keeping an eye on the wrong companies--because your greatest insight does not always come from your direct competitors.
A recent report released by Shareablee named National Geographic, The Huffington Post and Bleacher Report as the top three brands receiving the most social shares in July. What lessons can we learn from them?
Last week, Robin Carey got a chance to sit down with Shannon Lee, a principal at Precision Strategies. Shannon led paid digital media strategy for the Obama 2012 re-election campaign, driving several first-to-market programs in the political marketing industry. Here's what they talked about.
Reportedly, Google is looking to target younger audiences, as far as account privileges are concerned. Basically, the company in question might lower age requirements for those who would like to sign up for YouTube and Gmail. Is this move unfounded, on the part of Google, or will it prove to be useful for long-term social media engagement amongst those who get involved earlier?
It’s no secret that local social media marketing strategy is constantly changing. Instead of continually worrying about nuances found in different scenarios, it is more important to actually understand the why’s and how’s of the different strategies. Increasingly, users routinely engage with more than one major social media networking site.