Buzz

What Caused the NSFW Tweet from US Airways

Social Media Today - Wed, 2014-04-16 03:59
Goof ups by brands on social media aren’t new. But what happened yesterday with US Airways is the worst nightmare a brand could face on social media. The airline is now occupied with damage control after inadvertently publishing a pornographic tweet in response to a frustrated customer query.

read more

Categories: Buzz

Instagram for Small Businesses: Your New Best Friend

Social Media Today - Wed, 2014-04-16 03:55
Instagram is possibly the new lifeblood of social media platforms for small businesses. Is that overdramatic? Whether you’re brand spanking new to the world of Instagram or have found yourself unsure of how to manage your account, here are some tips to turn you into a small business Instagram marketing guru.

read more

Categories: Buzz

How to Use Social Analytics to Improve Your Performance

Social Media Today - Wed, 2014-04-16 03:48
Insight from social media analytics is a secret weapon for marketers. We take a look at how social analytics can give you the competitive edge in your marketing. Big data is very much in vogue these days and social media networks are some of the largest sources of big data. There are literally billions of posts, interactions and shares which you can analyze.

read more

Categories: Buzz

The Social Media Strategy I Followed Throughout the Year

Social Media Today - Tue, 2014-04-15 23:24
I think that discovering the balance between generating initiatives that can be leveraged by the social web, the scalability of any idea (or business) and the creation of communication and marketing channels is just around the corner. You’ll be able to impact the world in this way, through work that matters and through work that’s waiting to be done.

read more

Categories: Buzz

Overcoming the 7 Greatest Content Marketing Challenges of 2014

Social Media Today - Tue, 2014-04-15 22:35
Curata, a content curation software company, recently published its 2014 Content Marketing Tactics Planner using survey data it gathered from more than 500 marketers. While the ebook itself is chock-full of good advice and insights, the stack ranking of the perceived challenges of marketers really caught my attention.

read more

Categories: Buzz

Emerging Applications of Social Data for Business

Social Media Today - Tue, 2014-04-15 22:18
Social media data holds many advantages for businesses. Companies can leverage it to make more accurate comparisons with their competition. It can also improve business performance by decreasing the amount of time needed to collect and access important data, freeing up more time and resources to run more effective campaigns.

read more

Categories: Buzz

10 Technologies Changing the World

Greg Verdino - Tue, 2014-04-15 20:42
We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino

Update your reader now with this changed subscription address to get your latest updates from us.

Categories: Buzz

Meet Heartbleed: The Huge New Security Flaw for Secure Websites

Social Media Today - Tue, 2014-04-15 20:15
Have you heard of Heartbleed? This is a big deal if you care about your online security, as attackers can steal your website login information as well as other sensitive information like any credit card information exchanged with an online retailer website like Amazon and others. What can you do? Keep reading.

read more

Categories: Buzz

Keep Cyber-Safe: 2 Tips to Protect Your Online Identity

Social Media Today - Tue, 2014-04-15 18:03
I generally try to do some "house keeping" at the beginning of each year but, of course, it pays to implement the tips below whenever you get to it. Cyber security, or rather the lack thereof, is one of the main threats of our time. Here two simple tips that could make the difference.

read more

Categories: Buzz

Paying for Facebook

Social Media Today - Tue, 2014-04-15 17:39
If you want to reach your Facebook fans, you’re going to have to spend money. Many businesses are prepared to spend money to build their fan base, yet balk at the idea of paying to get their posts into the newsfeed of their fans. But, if you’re not prepared to spend money, you should question the value of your business being on Facebook.

read more

Categories: Buzz

5 Ways to Take Advantage of Twitter's New Layout

Social Media Today - Tue, 2014-04-15 17:02
Tweets that are shared often now get more page real estate and appear larger on a Twitter account’s timeline. Brands looking to attract more retweets and keep users on their pages need to optimize their tweets for maximum tweetability. But how? Pay attention to what your followers are tweeting about, and use those key words.

read more

Categories: Buzz

The Internet has made geography irrelevant? Since when?

Gaping Void - Tue, 2014-04-15 15:35

Back in the 1990’s, “The Internet has made geography irrelevant” meme became huge amongst the cool kids.

Fast forward a decade or two, and here we’re finding a different meme altogether i.e. that geography is more relavant than ever, *actually*. Especially in places like San Francisco, where a lot of the aforementioned Internet stuff is created and the cool kids call home.

What’s up with that?

To find out answers, maybe you should check out a little Asian town called Edirne.

Close to the Greek border, Edirne is a small Turkish city (population: 141,000), that most of y’all reading this will probably not have heard of before; a town much smaller than San Francisco.

If a bus dropped you off in Edirne tomorrow, you probably wouldn’t think too much of it. Besides the occasional Ottoman monument or two, there’s really not too much to write home about.

Except that there is. Edirne was formerly know as Adrianople, and according to the great military historian, John Keegan, it’s the most hotly contested piece of geography on Earth. 16 major battles and sieges over the centuries.

The reason why Edirne has been fought over for so long can be explained in two words: “Trade routes.”

Edirne sits bang in the middle of the major historic trade artery
between Europe and Asia, just outside of modern-day Istanbul, a.k.a. Constantinople a.k.a Byzantium. It’s also sits bang in the middle of the Adrianople plain, the most optimal spot near the East-West fault line to field large armies for battle. Not only was it fought over during the Crusades and the First World War, the Goths also fought (and killed) the Roman Emperor Valens there in 378 AD.

Geopolitically, the pace was MADE for clashes of civilizations, nations, and kings to fight each other- Roman vs Goth, Christian vs Turk, Byzantine vs Serb, East vs West etc. So for the last two thousand years, that’s exactly what happened.

History has always been primarily made along trade routes. Human conflict happens when trade routes get blocked, or at least, altered without mutual consent. Edirne is proof of that.

And so, in a smaller way, is modern-day San Francisco. The whole Google bus brouhaha is not the result of Google employees being evil and non-Google people being paragons of virtue (or vice versa). It’s the result of new forms of geography and migration (spurred on by new forms of trade) forcibly disrupting traditional, local social contracts between people.

Not that long ago, San Francisco was a small, provincial city. It no longer is. Nor can it pretend to still be one, as much as their relatively radical politics might prefer it.

And we’re seeing similar geographic/gentrification tension pop up in other cities: London, New York, Shanghai, Austin…

We were promised that the Internet would change everything. Well, this is what real change looks like.

We’re already well used to the idea of the Internet getting rid of the brick & mortar that we *work* in, we’re not quite used to the idea of the Internet getting rid of the brick & mortar that we actually *live* in.

But this is the Internet we asked for, is it not?

Categories: Buzz

A Social Butterfly's Guide to Social Media

Social Media Today - Tue, 2014-04-15 15:23
For extroverts, being social is usually effortless. It can also be distracting and time consuming which leads to oversharing and missed connections. For those who tend to be more extroverted, here are some tips to help you prioritize your social actions.

read more

Categories: Buzz

R.I.P. LinkedIn Company Page Products Tab: What To Do Next

Social Media Today - Tue, 2014-04-15 13:44
Recently, LinkedIn announced that it would be removing the Products & Services tab from all LinkedIn Company Pages effective April 14, 2014. The response to this change has been mostly negative from marketers who have invested heavily in the feature. As is the case with most social network features, change is the norm and not the exception.

read more

Categories: Buzz

Who Are The Happiest Artists?

Gaping Void - Tue, 2014-04-15 13:40


Who Are The Happiest Artists?

When I was ten years old, I was having a nice chat with my mother about what I should be when I grow up.

I suggested that being a rock star or famous artist would be kinda cool. Mom suggested I should be a businessman instead.

What’s so great about being a businessman, I asked.

Well, said Mom, whereas very few artists or rock stars make it, a lot of businessmen make it, if not the majority. She then cited this stat I never forgot: Houston, Texas (where we were living at the time) has only one or two famous rock stars and artists, but over 14,000 millionaires, most of them businessmen.

Even my little ten-year-old brain could do the math with that one. Fourteen thousand!

Of course, I never became a businessman. I became an artist, in spite of my mother’s wise words and my many personal misgivings (which I still have in spades, by the way). The Lord knows how to mess with our heads.

Though unofficially, I’m really a closet businessman. I think the happiest artists generally are.

Categories: Buzz

McVitie’s: Shoot The Cookies Chrome Extension

Digital Buzz Blog - Tue, 2014-04-15 08:09
A very cool play for a biscuit company, who of course, would hate cookies right? Well, here is McVitie’s #ShootTheCookies Chrome Extension, that allows you to rid your computer of all cookies that track your internet usage… Not as good as Ajax Social Wipes though! Thanks Lou! Related posts:
  1. Live Twitter Tennis: Tweet and Shoot
  2. PlayStation: Shoot My Truck Social Installation
  3. Google Chrome: The Peanut Gallery Experiment
Categories: Buzz

Big Data Value initiative from the EU - asking for input on focus

My Digital Footprint - Tue, 2014-04-15 07:23

Share your views - Public Consultation on the Big Data Value Strategic Research and Innovation Agenda now open!
The European Technology Platform for Software and Services NESSI, together with partners from the FP7 project Big, have drafted a Strategic Research and Innovation Agenda (SRIA) on Big Data Value. The objective of the SRIA is to describe the main research challenges and needs for advancing Big Data Value in Europe in the next 5 to 10 years. The SRIA will be an important channel for providing input to the European Big Data Value Partnership that aims to establish a Public Private Partnership on Big Data Value.
The goal of the Big Data Value contractual Public Private partnership (cPPP) is to increase the amount of productive European economic activities and the number of European jobs that depend on the availability of high quality data assets and the technologies needed to derive value from them. This survey is open to all and will be accessible until 5 May 2014. It will take around 15 minutes to fill in the questionnaire. Access the consultation here.

- See more at: http://www.bigdatavalue.eu/
Categories: Buzz, Mobile Trends

5 of the Best Examples For Optimizing Your Social Media Profiles

Social Media Today - Tue, 2014-04-15 05:00
According to Search Engine Watch, elements such as branded headers and profile photos, continuity between social media platforms, and linking to your main site are key in optimizing your profile. While it is important to have these features on your profile, you need to make sure it is engaging, creative, witty, or sassy, as well as informative.

read more

Categories: Buzz

The Jason Falls School of Social Media Success: Meet the Man

Social Media Today - Tue, 2014-04-15 03:59
When you think of the top social media marketing minds of today, Jason Falls is one of the top names on that list. Founder of Social Media Explorer, Jason shares his exclusive expertise and advice on where social media is going and what you need to do to get there.

read more

Categories: Buzz

The Big Brand Theory: Arby's Is Listening

Social Media Today - Tue, 2014-04-15 03:55
Arby's engagement with Pharrell Williams went a long way in illustrating the value of social media within the organization. While the tweet and Pharrell's response might have been a wonderful bit of serendipity helped along by good social listening, Arby's follow-up was also considered effective.

read more

Categories: Buzz
Syndicate content