Buzz

10 reasons this infographic might not be the best in the world

Visual Journalism - Wed, 2014-04-23 09:25
This graphic is supposedly the best infographic produced by any news organization in the entire year of 2013. Come play judge ...
Categories: Buzz

Bouncing Graphic Replays Human Heartbeat Dynamics of Yesterday

Information Aesthetics - Thu, 2014-03-27 19:51


One Human Heartbeat [onehumanheartbeat.com] by data scientist and communicator Jen Lowe displays the dynamics of Jen's heartbeat from about one day ago.

The data is captured by a Basis B1 band, which is able to detect one's heart rate by measuring the pulse and blood flow, and then records the average heart rate for each minute. As the data currently can only be accessed via a USB connection, the data shown on the webpage is from exactly 24 hours ago.

Next to the obvious, bright red spiral of life/death in the middle of the screen, a small, numerical countdown counter reveals how many heart beats are left (at least in comparison to the US average life expectancy).

See also Heart Beat Bracelet Display and Heart Beat Water Bowl.

Categories: Buzz, Design

Browser Plugin Maps Your Browser History as a Favicon Tapestry

Information Aesthetics - Mon, 2014-03-24 19:27


Iconic History [shan-huang.com] by Carnegie Mellon University interaction design student Shan Huang is as simple as it is beautifully revealing.

The Chrome browser plugin resulted as an accidental discovery while developing a quite sophisticated 3D webpage bookshelf for a particular course work assignment. It fetches the according favicon for each URL that was visited, and compiles all icons into a huge tapestry, in a sequence that is identical to the historical access order. As each icon is still linked to the original URL, one is able to return to the original website.

Via FastCoDesign.

Categories: Buzz, Design

LEGO Calendar: a Tangible Wall-Mounted Planner that Can be Digitized

Information Aesthetics - Wed, 2014-03-19 20:13


The LEGO Calendar [vitaminsdesign.com], developed by design and invention studio Vitamins, is a wall-mounted time planner that simply can be photographed to create an online, digital counterpart.

The calendar is big, visible, tactile and flexible, as it makes the most of the tangibility of physical objects, and the ubiquity of digital platforms. It also looks neat and tidy, while keeping a certain degree of anonimity, not revealing client names or project information by casual passers-by.

See also:
. 3D Infographic Maps Built with Lego
. New York in Lego
. Lego-Based Time Tracking
. Fight Club Narrative in Lego

Categories: Buzz, Design

LEGO Calendar: a Tangible Wall-Mounted Planner that Can be Digitized

Information Aesthetics - Wed, 2014-03-19 20:13


The LEGO Calendar [vitaminsdesign.com], developed by design and invention studio Vitamins, is a wall-mounted time planner that simply can be photographed to create an online, digital counterpart.

The calendar is big, visible, tactile and flexible, as it makes the most of the tangibility of physical objects, and the ubiquity of digital platforms. It also looks neat and tidy, while keeping a certain degree of anonimity, not revealing client names or project information by casual passers-by.

See also:
. 3D Infographic Maps Built with Lego
. New York in Lego
. Lego-Based Time Tracking
. Fight Club Narrative in Lego

Categories: Buzz, Design

LEGO Calendar: a Tangible Wall-Mounted Planner that Can be Digitized

Information Aesthetics - Wed, 2014-03-19 20:13


The LEGO Calendar [vitaminsdesign.com], developed by design and invention studio Vitamins, is a wall-mounted time planner that simply can be photographed to create an online, digital counterpart.

The calendar is big, visible, tactile and flexible, as it makes the most of the tangibility of physical objects, and the ubiquity of digital platforms. It also looks neat and tidy, while keeping a certain degree of anonimity, not revealing client names or project information by casual passers-by.

See also:
. 3D Infographic Maps Built with Lego
. New York in Lego
. Lego-Based Time Tracking
. Fight Club Narrative in Lego

Categories: Buzz, Design

HubCab: Mapping All Taxi Trips in New York during 2011

Information Aesthetics - Tue, 2014-03-18 20:19


The densely populated yet beautiful HubCab [hubcab.org] by MIT Senseable Lab is an interactive map that captures the more than 170 million unique taxi trips that were made by around 13,500 taxi cabs within the City of New York in 2011.

The map shows exactly how - and when - taxis picked up or dropped off individuals, hereby highlighting particular zones of condensed pickup and drop-off activities during specific times of day.

The map lead to the development of the concept of "shareability networks", which allows for the efficient modeling and optimization of the trip-sharing opportunities. The according sharing benefits consider the total fare fare savings to passengers, the distance savings in travelled miles, and the CO2 emission savings in kg of CO2 that result from potentially shared trips.

See also CabSpotting by Stamen Design and Tracking Taxi Flow Across the City by NYTimes.
.

Categories: Buzz, Design

CODE_n: Architectural-Scale Data Visualizations Shown at CeBit 2014

Information Aesthetics - Mon, 2014-03-17 20:40


I guess that CODE_n [kramweisshaar.com], developed by design agency Kram/Weisshaar, is best appreciated when perceived in the flesh, that is at the Hannover Fairgrounds during CeBit 2014 in Hannover, Germany.

CODE_n consists of more than 3.000 square meters (approx. 33,000 ft2) of ink-jet printed textile membranes, stretching more than 260 meters of floor-to-ceiling tera-pixel graphics.

The 12.5 terapixel, 90-meter long wall-like canopy titled "Retrospective Trending", shows over 400 lexical frequency timelines ranging from the years 1800 to 2008, each generated using Google's Ngram tool. The hundreds of search terms relate to ethnographic themes of politics, economics, engineering, science, technology, mathematics, and philosophy, resulting in the output of historical trajectories of word usage over time.

The 6.2 terapixel "Hydrosphere Hyperwall" is a visualization of the global ocean as dynamic pathways, polychrome swathes of sea climate, data-collecting swarms of mini robots and sea animals, as well as plumes of narrow current systems. NASA's ECCO2 maps were interwoven with directional arrows that specify wind direction and data vectors that represent buoys, cargo floats, research ships, wave gliders, sea creatures and research stations.

Finally, the 6.6 terapixel "Human Connectome" is a morphological map of the human brain. Consisting of several million multi-coloured fibre bundles and white matter tracts that were captured by diffusion-MRIs, the structural descriptions of the human mind were generated at 40 times the scale of the human body. The 3D map of human neural connections visualizes brain dynamics on an ultra-macro scale as well as the infinitesimal cell-scale.

The question remains... what will they do with these textiles after CeBit is over?

Via visual.ly.

Photos by David Levene.

Categories: Buzz, Design

Farewell from SMI

Social Media Influence - Thu, 2014-03-06 10:45

Dear friends of SMI,

When we launched Blogging4Business back in the spring of 2006 we had no idea how a one-off conference featuring early advocates of a movement that was being referred to as “social media” might grow.

But grow it did, under the name Social Media Influence (SMI) no less, into a well-respected news site and a conference that would run for the next nine years. During that time we endeavoured to stay ahead of the curve of an unbelievable business phenomenon and to cut through the enormous noise generated by the social media industry.

Now however, the time has come to move on. We’ve decided to close down SMI. The reason is simple. So much of what we first covered is now fodder for general business media and, as the social media industry became fully mainstream, our interest moved into other areas.

I’d like to thank everyone who has been involved in SMI during its pretty long run, notably our editor of the last few years, Rachel England. Especially, I’d like to thank my co-founders, Mark Pigou and Bernhard Warner, for their work, commitment and, well, just being great friends.

SMI may be over but its spirit of offering smart, no-nonsense analysis continues over at Internet Retailing and my new venture about sustainability communication, Sustainly. If you’re interested either retail or sustainability, we’d love to see you over there.

Thanks for your support.

Regards

Matthew

Matthew Yeomans

co-founder SMI

Categories: Buzz, Market Research

Have a great memorial day.

The Brand Builder - Mon, 2013-05-27 13:01

A previous career – circa 1993.

From Wikipedia:

Memorial Day is a United States Federal holiday observed on the last Monday of May. Formerly known as Decoration Day, it commemorates U.S. men and women who perished while in military service to their country. First enacted to honor Union soldiers of the American Civil War, it was expanded after World War I to include casualties of any war or military action.

For me at least, Memorial Day is about much more than just cookouts: Without the courage of young American men who came to Europe to fight the Nazis, I would have been born in a German-speaking France. Or perhaps not at all.

Though I was born in 1971, I grew up in the shadow of WWII: My grandfather was a Cavalry Officer in both WWI and WWII. A hefty chunk of my family on my Mother’s side was killed by the Nazis. I grew up in France, surrounded by memorials, military cemeteries and the pockmarked landscapes of Normandie, Ypres and the Ardennes. Think old bunkers, craters and fields of white crosses like the photo below. My mother, who was 11 when Allied troops finally landed and remembers the war all too well, still – to this day – keeps an emergency supply of sugar and butter… just in case the Germans decide to give it another go, I suppose.

I grew up with the paratroopers’ prayer framed over my bed, and the annual ritual of having my father let me hold my grandfather’s medals (above). I grew up with countless stories of sacrifice and courage and bravery, and about a year ago, I discovered a stack of perfectly preserved family letters from 1917 and 1918 that gave me even more insight into what it was like to live in the midst of a world war, from both the side of the soldier and the side of the family who waited for him. I understand both the pride that comes from your family having a military tradition and the scars that such a tradition can leave behind. There are no heroes without sacrifice and no sacrifice without pain, and more often than not, the balance between those two things is just not that simple to manage.

If I grew up with a profound love for all things American, it must have begun with this: long ago, decades before I was born, thousands of American soldiers crossed the Atlantic to come save us. Between 1917 and 1918, and again in 1944, they came, and thousands died in our fields and on our beaches. Their graves are still there. I used to go visit them when I was little. Fields of white gravestones. It’s no accident that I ended up moving to the US. The seeds of that move were planted decades before I was born. How could I not want to live in a country of heroes? How could I not raise my children here?

What does this have to do with brand management, marketing or social business? Not one thing… but it’s Memorial Day and I never let it go by without thinking about the daily sacrifices made by men and women in uniform. To those who can’t be with their loved ones today, and to the families of the fallen, I say thank you.

And Thank You to all who serve and have served in the United States Armed Forces – not just on this day, but every day.

Je me souviens.

Cheers,

Olivier

*          *          *

Olivier Blanchard is the author of Social Media R.O.I.: Managing and Measuring Social Media Efforts in Your Organization. (You can sample a free chapter at smroi.net.) If English isn’t your first language, #smROI is also available in Spanish, Japanese, German, Korean and Italian now, with more international editions on the way.

CEO-Read  –  Amazon.com  –  www.smroi.net  –  Barnes & Noble  –  Que


Filed under: holidays Tagged: brandbuilder, memorial day, olivier blanchard
Categories: Advertising & PR, Buzz

Back by popular demand: less filler, more meat.

The Brand Builder - Thu, 2013-05-23 18:02

Why I stopped blogging:

My last post here is dated February 25th. I wish I could say that was the last time I was genuinely interested enough to write and share something pertinent with you guys about brand management or marketing strategy or social business, but that isn’t true. If you scroll back through my posts for 2013 and the second half of 2012, you will probably notice that I was already kind of losing interest in blogging for the sake of blogging. Truth is, sometimes, even someone as outspoken as me just doesn’t have anything really all that pertinent to write about on a blog like this one, and though the discipline to carry on writing “content” day after day anyway is admirable in many ways, I found the exercise pretty much mired in futility.

A friend of mine in the industry told me about a year ago that I needed to publish something on this blog at least 3-5 times per week. He was pretty adamant about it, and I suppose he should know. He has 10x the readership and the twitter followers. He has published 10x more books than I have (I only have the one), he gets paid a shit-ton more than I do to spend half as much time on stage. He’s big time. Career-wise, he is in every way my better. I should listen to him. The thing is, I don’t think that post quantity or post frequency or even an editorial calendar’s consistency really matters. Traffic to this blog remains strong even if I don’t post a single thing for months. I have so many posts here that I could probably never publish anything again and my traffic would stay consistent for the next 3+ years. More importantly, I don’t really care about pulling traffic to my blog anymore. I used to. For ego, mostly. A 12,000 visitor day was like Christmas morning to me once. I felt important and validated. I look back on that now and ask myself what the fuck I was thinking.

Oh yeah… that’s another thing. I probably shouldn’t curse here. This is a business blog. Well, so much for that rule too. I live in the real world, and in that world, people say fuck. In fact, they get pretty creative about it. It may not be everyone’s cup of tea, but at least it’s honest, and there’s a lot to be said for people who aren’t afraid to speak their minds.

I have always prided myself on publishing quality content. As much as I hate the term “content,” I will use it here to describe what you are reading right now, if only to make a point: I stopped doing that months ago. I did. I was just going through the motions. Writing a blog post just because I am supposed to fill space robs a blog like this one of its value. Even though I never intended to shift from publishing quality blog posts to publishing “content,” it’s where I was headed. I woke up one morning and sat at my desk and realized that I was turning into just another social media asshole who publishes shit just to have something to publish. Just to get traffic to a stupid website. Just to see his name mentioned a couple hundred times in a Twitter stream and feel important and validated. That’s not who I want to be and it sure as shit isn’t why I got into blogging. I didn’t like where things were going, and since I didn’t know what else to do, I backed off and worked on other things.

Why some of my “peers” might want to back off for a few months as well:

Top 10 Ways to Create Successful Content

Why Net Promoter Score Is The New ROI

5 Strategies to Better Engage With A social Media Audience

8 Ways Klout Is Revolutionizing Business

11 Reasons Why Google Glass is the Most Important Technology in Human History

Stop. Just stop. Shut the fuck up. Really.

You want to feel important, go do something important, something that actually matters:

Help a company solve a real problem. (Selling them a product doesn’t exactly qualify.)

Help curb domestic violence in your state by even 1/10 of a percent.

Help create a digital bipartisan policy innovation exchange. (Holy shit! Using social media to depolarize discussions about real issues and even crowdsource real solutions to real problems? Shut. Up!)

Develop social business systems and protocols aimed at boosting customer retention (loyalty is a process, not just a marketing buzzword).

Do something. But for fuck’s sake, stop filling empty space with “content.”  It’s gotten so bad, even I was getting sucked into it just to keep up with this shit:

The CMO is dead. 

Digital is Dead. 

Marketing is Dead.

Advertising is Dead.

Print is Dead.

Stop. In case you haven’t noticed, we’re all just writing the same shit over and over again, and most of it is utter nonsense. There’s no value to it. Most of it isn’t even accurate, let alone helpful to anyone. Hell, it isn’t even entertaining. If any of you wrote even one of those blog posts as an email and sent it to your boss, you would probably be fired shortly thereafter for being an incompetent dumbass. So what makes a digital editor or a social media “expert” think it belongs on a blog (or worse, on major pubs’ blogs like Forbes.com or HBR.com or Money.com)?

Please, if you’re that kind of blogger/writer, back away from your computer and give some thought to what you’re about to write. Better yet, go find something relevant to write about. You’re making my brain hurt with this shit. Why are you even here? What are you doing? What value are you bringing to your industry? Stop. Go for a walk or a run or whatever, and think about what you should really be doing instead of throwing your very own personal turds at the same giant pile of turds everyone is already busy throwing their turds at. It’s big enough as it is. It’ll do just fine without your latest “contribution.”

An apology:

Even if my blog posts aren’t quite as awful as some, truth is that it’s been a while since I have contributed anything particularly intelligent or new or even special to our overall conversation. I woke up one morning and I realized I was just creating content, and it really turned me off from the whole thing. That break I just suggested, I took one. I’m not sure I’m really back yet, but I’m back today anyway, and I suppose that’s a start.

I don’t think I need to apologize for my physical absence since my last post on February 25. That was actually a good thing. What I do need to apologize for though, is my substantive absence since whenever the hell it was that I started posting “content” on this blog just to keep the wheels spinning. I let you guys down and I’m sorry. I didn’t mean for that to happen. I’m still trying to figure out exactly how I got sidetracked. Burnout maybe? Caught in the momentum of a flawed trajectory… Maybe it was a bunch of little things. I’ll give it some thought and let you know if I ever figure it out.

What comes next for this blog:

Moving forward, The BrandBuilder Blog will have no set editorial calendar. Maybe I publish something every day for a week, and maybe I don’t publish anything at all for a month. It will all depend on whether I have something relevant to share or even the time to share it. If I have nothing intelligent or pertinent to say, I won’t waste your time pretending that I do. Believe it or not, I don’t have awesome advice to give every damn day of the week. Most days, I’m just like everyone else: busy, confused, and filled with far more questions than answers. I don’t need to pretend that I am an expert or a guru… and though I hope to become an expert at something someday, I sure as shit don’t ever want to be a guru. Robes aren’t a good look for me.

So anyway, stay tuned. I’ll be back with more. Thanks for your patience.

*          *          *

If you haven’t yet, pick up a copy of Social Media R.O.I.: Managing and Measuring Social Media Efforts in Your Organization. The book is 300 pages of facts and proven best practices to help you build, manage and properly measure your social media efforts against business objectives. (You can go to smroi.net and sample a free chapter.)

If English isn’t your first language, you can smROI is also available in Spanish, Japanese, German, Korean and Italian now, with more international editions on the way.

CEO-Read  –  Amazon.com  –  www.smroi.net  –  Barnes & Noble  –  Que


Filed under: value proposition Tagged: advertising, blog, blogging, brandbuilder, marketing, olivier blanchard, Publishing, ROI, social business, social media, strategy
Categories: Advertising & PR, Buzz

What your brand needs to know about Facebook’s latest tweaks

Experience Matter - Thu, 2013-04-04 20:12

As much as Facebook is a significant part of the marketing mix for many brands, keeping up with Zuckerberg’s constant tinkering with policies, layouts and ad platform is a little overwhelming.  While the introduction of Graph Search was met with indifference, the latest changes announced to the News Feed and user Timeline have significantly more implications for Brand Pages.

With this in mind, the Critical Mass social media team has published a whitepaper to help brands understand the significance of The Social Network’s latest tweaks and provided an action plan for what to do now and what to consider for the future.

Categories: Buzz

TrendsSpotting Insight: Why QR Codes Fail and How They Can Still be Beneficial

Trendsspotting - Thu, 2013-02-28 17:08


Four years ago, excited by the potential of QR codes, we have reviewed the very early initiatives that were made with QR codes.

Unfortunately, retailers and manufactures have failed to develop the use of QR codes. They understood the potential of direct interaction with consumers, but have chosen to lead them to totally wrong directions. Instead of trying to find out how consumers can benefit from QR codes – advertisers have overused it, made people waste their time and reach useless branded information that consumers simply don’t need.

No wonder that only few consumers tried to engage with QR codes (5-6%). What a waste. If was done right, that 5% early adopters could have lead to mass adoption, if only they had a good experience to share.

QR codes failed to succeed not because they are useless but because the industry have yet to discover areas that QR codes can be beneficial to consumers. Some companies experimented in shops while others ran outdoor ads. They completely neglected statistics proving otherwise: Most people actually use QR codes at home (See comScore 2011: primary location for QR codes on mobile – homes – 58%).

Why not make use of real time decisions? Consumers today are developing a variety of reminder tools to help them better manage their lives.

Yes, consumers want to make sure (or at least be reminded)  they buy products they use (and are satisfied with) that will soon run out.

By thinking about consumer needs, retailers and manufacturers can ensure brand loyalty and direct purchase using QR codes.

 

 

 

 

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Categories: Buzz, Trends

Innovation Starts Within: Implementing Innovation in Organizations

Trendsspotting - Tue, 2013-02-19 12:00


 The Innovation Engine

Innovation is known to fuel organizational growth, to drive future success, and is the engine that allows businesses to sustain their viability in a global economy. Both managers and researchers regard innovation as a ‘life-and-death matter for a firm’, in which the constant need of fighting for survival and the threat of competition encourage firms to innovate. Business and management research clearly indicate that organizations with innovative capacity can respond to environmental change quicker and can perform better than non-innovative organizations. Innovation cannot be external to the organization. For companies to succeed by innovation, its not enough to come up with great ideas that can change your market. The organization as a whole must be ready to absorb innovation.

Looking at case studies such as Apple and Google – we don’t see only good ideas and charismatic leaders – innovative companies are built into shared innovation mindset. Teams are working together on new solutions that were not tested before (that means more hard work and less replication). Managers involve the entire staff (down to the admin assistant), where you see a collective interest and care for the project. Lesson learning on successful projects is shared across departments and regions, side by side with insights on the projects that failed. At last, innovative ideas are surely essential but most of them tend to fail. A good selection criteria and ongoing managerial support are vital to ensure execution.

Working with large corporates that acknowledge the importance of innovation, we’ve learned that innovation, which is carried by visions, slogans, or professional titles, cannot achieve a real innovation change. In order to help organizations innovate TrendsSpotting has collected insights from primary research conducted on leading companies as well as start up companies, reviewed academic research together with practical business research and analyzed variety of case studies to come up with core parameters of best practices that are vital for the implementation of innovation in organizations. What’s needed to fuel the innovation engine? Working with companies on innovation implementation, we’ve learned that efforts should be invested in setting an innovation culture throughout the organization before investing efforts in innovative breakthrough ideas.

One of the major insights we’ve gained is that innovation can be effectively implemented across the organization once actual innovation projects are supported by Innovation methodologies. Optimal organizational innovation requires translating the business strategy into an overall organizational strategy, with proper mechanisms to ensure successful innovation performance when introducing new commercialized products to the market. For implementing innovation in the organization, leaders must take part and show active involvement. Individuals in all levels should be encouraged by top managers to think independently and creatively, and share their personal knowledge with others. To innovate, companies need to ensure a culture that supports new ideas and encourages new ways of “doing business” while putting efforts from the early start on optimal execution.

TrendsSpotting’s Innovation Implementation Methodology

To effectively implement innovation, TrendsSpotting has defined a set of core functions and processes that are vital for organizational innovation. Shared perceptions regarding innovation, human efforts engaged in innovation processes, tools and platform utilized, and structured innovation intervention processes are presented. Those are used to examine organizational innovation readiness.

Shared perceptions regarding innovation

  • Innovation as a strategic priority (benefits and opportunities)
  • Innovation serves for a competitive advantage
  • Innovation requirements are clearly defined
  • Initiating innovation and supporting it are defined as desired traits, which are acknowledged and rewarded

Human efforts invested in innovation:

  • Leadership commitment Vision: Well communicated, clear strategic vision and goals
  • Innovation dedicated leaders: innovation personas setting motivations and inspirations
  • Engaged employees that care to promote innovation processes and outcomes
  • Cross organization employee involvement (cross departments and roles)
  • Innovation agents and external partners are involved in innovation activities

Tools and platforms

  • Inspirational tools and creative settings
  • Innovation learning tools
  • Internal innovation communication channels / platforms
  • Innovation performance metrics (measurements and follow-ups for improvement)
  • Innovation incentives and rewards

Structuring the innovation intervention process

TrendsSpotting proposes a defined process for innovation implementation:

  • Identification of worthy innovation challenges (incremental and disruptive): portfolio balance, short and long term expectations, risk and success assessment.
  • Identification of innovation obstacles for specific projects
  • Managerial involvement and support
  • Wide collaboration teams (diversity of roles, departments, sectors, regions)
  • Supporting the process through the 4 stages: Ideation – selection – development and commercialization
  • Initiation of innovation projects (communication efforts are included)
  • Agile project management (execution planned and emphasized from the early start)
  • Re-examining innovation projects (updating risk and benefits)
  • Lesson learning
  • Communication of shared innovation experiences (successful projects as well as failed ones)

Here is a short presentation on TrendsSpotting’s Innovation Assessment Methodology and research tools, including TrendsSpotting’s Employee Innovation Survey.

Implementing Innovation in Organizations: TrendsSpotting’s Innovation Assessment Research Tools from Taly Weiss

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Categories: Buzz, Trends

Canadean Attentio press release

Attentio - Mon, 2012-10-01 08:02

PRESS RELEASE

Online sentiment towards McDonald’s boosted by the Olympics

• 49.2% of McDonald’s related posts were positive during the Games period
• Over 5% increase compared to the same period last year (43.8%)

London, 27th September 2012 – The support shown to athletes this summer and the general positivity surrounding the Games translated into positive sentiment towards the Official Restaurant of the Olympics and major sponsor – McDonalds, according to Canadean Consumer’s online brand and sentiment tracking software Attentio.

Among all online posts discussing McDonald’s during the Olympic and Paralympic period this summer (27th July – 9th September 2012), more than 1 in 10 posts (11%) were related to the Olympics and 49% of all McDonald’s posts were positive in sentiment.

These numbers contrast sharply to the same period a year earlier, when only 44% of all McDonald’s posts were positive and only 1% were around the subject of the Olympics.

Positive sentiment among posts relating to both the Olympics and McDonald’s together was higher still at 53%. The increased positive sentiment, according to Research Manager Alex Wilman, “indicates that aligning with huge national and international sporting events, such as the Olympics, allows brands to benefit and become part of the celebrations and successes, regardless of whether they are recognised as a ‘good fit’”.

“Prior to and during the games, McDonald’s marketing astutely focused on the glory of the Olympics rather than McDonald’s fast-food offerings. Instead of trying to convince consumers of their suitability with the occasion, which ultimately could have proved to be a difficult task, the McDonald’s brand was able to be a large part of the Games and the legacy without turning too many heads.”

Due to health connotations associated with fast-food brands, McDonald’s allegiance with the International Olympic Committee (IOC) did confuse and annoy some observers, also reflected in Attentio’s findings. Despite the increased positive sentiment, negative posts slightly increased by 1% compared to the previous year (9% – 10%).

However, by benefiting from the long standing sponsorship McDonald’s has established with the IOC (London 2012 was the ninth consecutive games in which McDonald’s have been an official sponsor) and by being part of one the most watched sports event ever in Britain and the US, McDonald’s managed to piggyback on the jubilations surrounding the Games, boosting online sentiment in the process.

Categories: Buzz

The Emperor's Garden

Google Blogscoped - Fri, 2011-08-26 12:12

The Emperor instructed the gardener to set up the new court’s garden. “I want you to plant five trees growing the Crataan fruit,” the Emperor said, “Because we asked people what fruit they like best, and most named the Crataan fruit!”

The gardener replied, “Emperor, that is excellent thinking! But let me make some suggestions: First, how about we make one of the five trees bear the Muran fruit. Only one out of ten citizens loves it, but those peculiar citizens tend to love multiple times as much!”

“Second,” the gardener continued, “How about we make one of the five trees bear the Dratean fruit. No one loves it, but that’s because no one knows it yet!”

“Third,” the gardener said, “How about we leave one spot in the garden empty. Who knows what new type of tree we’ll discover that we can put there in the future!”

“Fourth,” the gardener spoke, the Emperor still seated on his throne, though growingly unrestful, “How about we plant one tree with no fruits at all. Its sparseness will serve as contrast to remind us how grateful we should be for all the other trees.”

“Fifth,” the gardener said, “Let us plant one tree which we’ll pick randomly. We thereby give fate a chance to escape the restrictions of human thinking, and excel even this land’s wisest man – you, my Emperor!”

[By Philipp Lenssen | Origin: The Emperor's Garden | Comments]


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Categories: Buzz

Color Sound Machine (and what else I've been doing lately)

Google Blogscoped - Mon, 2011-08-15 16:00

For those of you who've been wondering whether I had turned to stone, fallen into a bottomless pit, or been climbing the Himalaya... no, none of that is true, even though you probably did notice I'm not actively blogging about Google here anymore*! Just now, a new iPad app I've been working on called Color Sound Machine went live, and this – and all the other apps and games at Versus Pad** – are actually what I am doing while not blogoscoping.

*I've drafted unpublished posts explaining much more about past, present and future of Blogoscoped, and the history of Google news reporting, but ... oh, for now let's just say I've blogged with all of you almost daily for 7 years and loved every bit of it, and hope we continue our conversation in real life and the many digital places we're at!

**Currenly iOS, but Android versions are possible too... the middleware I'm using supports it.

[By Philipp Lenssen | Origin: Color Sound Machine (and what else I've been ... | Comments]


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Categories: Buzz

On The Record with Darren Paul

Night Agency Report - Wed, 2010-07-21 19:38
Categories: Buzz

FWA for TOS

Night Agency Report - Wed, 2010-07-21 19:38
Categories: Buzz
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