Content Marketing Minds: What Do B2B Buyers Really Want or Need?

Social Media Today - Mon, 2014-08-25 06:00
Apparently, there’s a discrepancy between what buyers say they want and what they really need in B2B markets. In the B2B world, the buyer says they want a glitzy, interactive video. But what they really need is a whitepaper.
Categories: Buzz

The Big Brand Theory: adidas Inspires Action

Social Media Today - Mon, 2014-08-25 04:00
Lia Vakoutis, head of digital strategy at adidas America, joined me in an interview to discuss the brand's approach to social media. Like many sportswear manufacturers, the social media audience can be quite diverse. A died-in-the-wool soccer fan is not likely to be interested in your content on golf. adidas has, as a result, developed many different pages to address the different audiences.
Categories: Buzz

Competition and Its Impact Upon Creativity

Social Media Today - Mon, 2014-08-25 04:00
When it comes to social business, it’s rather easy to believe competition is a very bad thing. After all, it’s not easy collaborating with someone whilst at the same time competing with them.
Categories: Buzz

3 Reasons You Need Social Advertising for Your Business

Social Media Today - Mon, 2014-08-25 04:00
As more and more people use and rely on their smartphones and web browsers for information and ideas, businesses are having to adjust their online advertising plans and budgets.
Categories: Buzz

Applying Social Networking to Your Business

Social Media Today - Mon, 2014-08-25 03:00
When it comes to social networking, there are many individuals who think it is defined as online friendships or online relationships. Did you know that social networking is also used for business?
Categories: Buzz

How Do You Choose A Recruiter For Your Business?

Social Media Today - Mon, 2014-08-25 03:00
When it comes to taking on new employees, you tend to only really have two options – use a job board or use a recruiter.
Categories: Buzz

Sony Xperia: Underwater Mobile Apps ‘Goldie’

Digital Buzz Blog - Sun, 2014-08-24 22:35
So maybe you’ve got a waterproof phone, but do you have underwater apps? Sony Experia thinks you need some, or at least their marketing department does, with the aim to raise awareness of the technology and it’s new ‘underwater detection’ sensors that allow the phone to know it’s underwater, not just being waterproof. Meet Goldie. [...] Related posts:
  1. Lynx Effect: Mobile Apps
  2. Sony: AR Headphone Music Festival
  3. Sony: Media Monster Wars Facebook App
Categories: Buzz

How to Use Blog Categories and Tags the Right Way

Social Media Today - Sun, 2014-08-24 13:18
Blog categories and tags are the tools used to organize content for your readers, and you are going to have to make some decisions about them.
Categories: Buzz

Stalled Deals?

Social Media Today - Sun, 2014-08-24 12:17
We all have them, we know what they look like. They’re stuck. We look at aging reports and see them staying in the same stage of the pipeline, not moving forward, getting older, moldier as time passes.
Categories: Buzz

Great Copywriting in Action: Star Wars Isn't Just For Geeks

Social Media Today - Sun, 2014-08-24 11:16
Regardless of whether you’re a sci-fi geek, a science fiction nerd, or a not-so-big fan of intergalactic fiction, you know exactly what we’re talking about when you see the title Star Wars.
Categories: Buzz

The Social Side of Back-to-School Shopping [INFOGRAPHIC]

Social Media Today - Sun, 2014-08-24 10:14
Will social media-centric back to school campaigns lead to sales? Yes, according to a new study from Crowdtap, which says that shoppers will leverage social for product discovery.
Categories: Buzz

Home Virtualization: How Business Benefits Are Seen at Home

Social Media Today - Sun, 2014-08-24 09:00
When it comes to business strategy, virtualization is usually at the top of the list for adoption. It certainly makes sense; after all, virtualization offers businesses many benefits like faster disaster recovery, easy scalability, and reduced energy costs.
Categories: Buzz

3 Lessons From the ALS Ice Bucket Challenge

Social Media Today - Sun, 2014-08-24 07:00
With the advent of the latest social craze, the ALS Ice Bucket Challenge, social media marketers can learn a great deal about campaign virality, user generated content (UGC) and celebrity.
Categories: Buzz

Excellent Social Media Networking: Get Off Your Computer and Meet People!

Social Media Today - Sun, 2014-08-24 05:00
For years we saw a move from a face-to-face, voice-to-voice communication into relationships taking place via text and social media. Now the generation who grew up communicating more by reading than hearing their friend's voices are using social apps to drive face-to-face meetings. Here is a round up of the apps bringing people together and how they're being monetized.
Categories: Buzz

Research shows Native Ads work, while Facebook runs further from true social | Social You Should Know

Ignite Social Media - Sat, 2014-08-23 15:00
Native Advertising Performs As Well As Real Editorial

New research this week shows that consumers are 68% more likely to share native ads than display ads and 53% more likely to absorb native ad messages. This comes on the heels of another study this week that found that 33% of users trust editorial content, while just 35% trust the publication’s own content. Also, more readers (18%) distrusted the publication’s content than distrusted branded content (15%). The best native advertising, of course, is good content that adds value to the reader, so in order to keep these numbers high, we can’t pollute the native stream with bad content.

Facebook Increases Ad Frequency

Anyone who has worked in advertising knows that reach and frequency are the two variables to adjust to increase ad effectiveness. Facebook is now allowing brands to show an ad to non-fans twice in a given day instead of just once. Of course, bad ads will be punished twice as often, with comment streams filled with angry users who hate the ad. Good ads, however, have a chance to thrive.

Vine (Finally) Allows Video Imports

One of the challenges marketers have had with Vine is getting an approved video into the system. It’s been such a problem, in fact, that only 9% of marketers use Vine. But now, your six-second video can be made off the platform, shared around for sign-off from brand, legal, etc. etc. and then imported into the app for distribution. Not sure what took Twitter so long to add this to their video service, but it’s a welcome addition.

Finally, as we go into the weekend, know that Snapchat is considering serving mobile ads in platform, which has some marketers scratching their heads. Taco Bell isn't waiting, however, using the network to promote their new dollar menu.

The post Research shows Native Ads work, while Facebook runs further from true social | Social You Should Know appeared first on Ignite Social Media.

Categories: Buzz

How and Why to Promote Your Online Connections

Social Media Today - Sat, 2014-08-23 13:56
Do you want to earn the respect and affection of your online network of peers, influencers, and prospects? Do you want to build your digital influence the right way?
Categories: Buzz

The Two Secrets to B2B Lead Generation

Social Media Today - Sat, 2014-08-23 12:55
Lead generation is an important activity for any B2B company. So much so that a lot of B2B marketers spend their time generating the leads, but not doing anything with them.
Categories: Buzz

Forget the Internet of Things. Think the 'Internet of Me'

Social Media Today - Sat, 2014-08-23 11:41
It’s easy to get excited about devices, about the latest phone, band, tablet or watch. It’s also cool to think about how internet enabling our other devices makes our lives better.
Categories: Buzz

Frustrated? Here's 3 Steps to Understanding Your Customer

Social Media Today - Sat, 2014-08-23 10:21
What if someone asked you “What do you want?” When the question is asked a popular answer is often loads of money…and when people say that to me I ask “Why? To buy what?”
Categories: Buzz

10 Ways to Deliver the Social Proof You Need to Win Business

Social Media Today - Sat, 2014-08-23 09:00
Social proof marketing helps make your register ring. This post examines 5 types of social proof and 10 ways to publish the persuasive content required to win the trust of your prospects and convert them to customers.
Categories: Buzz
Syndicate content