Buzz

Create More Shareable Content with the Right Images: 3 Problems and 3 Solutions

Social Media Today - Tue, 2014-07-15 08:15
Images are some of the most shared content on social media sites today so it's imperative to make sure the right images compliment your content. Here are a few easy steps to create images that rock.
Categories: Buzz

Syndicate Your Content Like a Pro

Social Media Today - Tue, 2014-07-15 08:00
Did you know that you can share more than just links? Syndication is probably not as popular as it should be amongst bloggers, of any kind. Content syndication is perhaps one of the most undervalued marketing strategies that there is, with the potential to extend your reach much further than simple link sharing can.
Categories: Buzz

inFORM: Tangible Media Surface Interaction

Digital Buzz Blog - Tue, 2014-07-15 04:27
Posting this one for the Archives as it’s a little dated but I’ve wanted to post for a long while! This piece of work from MIT’s Tangible Media Group, who’ve invented a surface that three-dimensionally changes shape, allowing users to not only interact with digital content in meatspace, but even hold hands with a person [...] Related posts:
  1. Toyota Scion: Microsoft Surface Experience
  2. Amnesia Connect: Microsoft Surface To Mobile
  3. Microsoft Surface 2.0 Demo at CES 2011
Categories: Buzz

The Winners and Losers of Branded World Cup Tweets

Ignite Social Media - Mon, 2014-07-14 22:22

The World Cup might be over (for now), but tweets live forever. Here are our top branded tweets and some lackluster attempts from the 2014 FIFA World Cup.

The best Adidas

It’s a team game, but an entire nation wins. #allin pic.twitter.com/snZUtMPXnS

— adidas (@adidas) July 13, 2014

Oh, Adidas, look at you! All the feels! Of course it was super convenient you sponsor both Germany, Argentina and even the soccer balls are Adidas, but, hey, who cares! You made us feel like a family. *hugs* 

Snickers

 

Hey @luis16suarez. Next time you're hungry just grab a Snickers. #worldcup #luissuarez #EatASNICKERS pic.twitter.com/3RAO537HjW — SNICKERS® (@SNICKERS) June 24, 2014

Many brands tried to capitalize on Luis Suarez' hungry appetite, but non-sponsor Snickers was the only brand who really sunk their teeth in. It's ballsy enough to mention Suarez, jumps on the hashtag, and quickly created an image. This is how you do real-time marketing, folks.

Nike Soccer

Unstoppable, even on the world's biggest stage. @MarioGoetze is #Magista. https://t.co/hq0vHxpN0m

— Nike Soccer (@nikesoccer) July 14, 2014

Adidas might have been the big World Cup sponsor, but Nike Soccer scored with this cool Vine featuring Germany's Mario Goetze (who also scored the World Cup-winning goal). Brands often try to create "cool" Vines, but this is one of the few that really impresses me. Pro-tip: If you don't have the production value to make an awesome Vine, just don't create one.

The not-so-amazing

 

Whole Foods

 

This can be your dinner... ITALIAN FLANK STEAK PINWHEELS: http://t.co/pyZoJUMm9c #WFMdish — Whole Foods Market (@WholeFoods) June 24, 2014

Whole Foods. You tried. (But leave it to Snickers - they did it better.)

MTV

The Moonman is hanging out in Brazil for the #WorldCup finals before the #VMA on 8/24! #ARGvsGER pic.twitter.com/gosLZx2Jjo

— MTV (@MTV) July 13, 2014

We recommend a little more effort in your photo lighting, MTV. While there's absolutely nothing wrong with cell phone tweets, make sure the images are clear and crisp. If you have a community manager on site in Brazil, you're already a step ahead of the rest of the competition.

State Farm

 

Accidentally scheduled a job interview during #USAvsBEL. #TimeTo_____ pic.twitter.com/vDrBXrYILz — State Farm (@StateFarm) July 1, 2014

State Farm! We see where your head is at, but come on guys... Photoshop is your foe. We think you could have gathered a willing member of the marketing team to paint their face and create the same image which would have looked more authentic.

Budweiser (Puppy)

#BRAvsNED is about to be decided by the #PuppyPredictor! Don't worry, I think I’ve got this http://t.co/duTFtA4l1J pic.twitter.com/Qk45ZK1QGg

— Budweiser Puppy (@BudweiserPuppy) July 12, 2014

As a puppy and beer aficionado, these tweets simply do not have enough a.) puppy or b.) beer. The same images were used over and over, and sadly it didn't score quite like the World Cup clam.

The post The Winners and Losers of Branded World Cup Tweets appeared first on Ignite Social Media.

Categories: Buzz

Adidas Wins the World Cup | #SYSK

Ignite Social Media - Mon, 2014-07-14 15:21

The 2014 World Cup continues to create social media records and provide a view into how social interaction with other media is evolving. Concurrently, new data shows that Americans are increasingly absorbed in social media even while doing other activities, like watching TV (our #1 media consumption activity). 

To celebrate, we'd like to share the best flop video parody of all time. 

Anecdotally (speaking of being absorbed), the number of folks I see on their devices driving is frightening, please be safe out there!

#GERvBRA Creates the Biggest Twitter Event Ever With Over 36MM Tweets

A World Cup match also surpasses the most tweets in a single minute set during Super Bowl XL VIII (382,000) with over 389,000 tweets set during Brazil-Chile penalty kicks. Engagement over sports continues to be a great engagement driver across social platforms as people hang on every bit of information about LeBron James' basketball future.

The World Cup Finals Brought to You by Adidas

Adidas sponsored Argentina and Germany met in the World Cup finals on Sunday, creating a fascinating social media challenge for Nike and Puma. Adidas is the most talked about brand of the tournament thus far and has added over 4.5 million to its social audience since matches began. Automotive brands are also duking it out with Hyundai dominating fellow World Cup sponsor Volkswagen with a 71% share of voice.

80% of Marketers Use Likes as a Primary Measure of Social Success

A new study by the American Association of Advertisers finds that the majority of brand marketers use likes, clickthroughs and retweets to evaluate the success of social media content. This is an interesting insight as it seems that leading social brands like Coca-Cola are actively turning to new social tactics like aggregated content websites and away from “traditional” social platforms, like Facebook, where it infrequently updates its 85 million plus fans.

 

 

The post Adidas Wins the World Cup | #SYSK appeared first on Ignite Social Media.

Categories: Buzz

Bing hearts World Cup 2014, Google - not so much

Data Mining - Sat, 2014-07-12 19:19

While Google has been doing a great job of their front page animations (today's is very nice, illustrating how Brazil and The Netherlands are on their way to Russia for 2018), Bing appears to be far more attentive to actually answering questions about the competition. For example:

Compared to Bing's

Google's answer brings up some interesting news articles, but Bing brings up stats on the teams and even a prediction of who will win (Cortana - which is driving these predictions - has been doing a perfect job of predicting game outcomes).

Categories: Buzz

Send your comment to the FCC on net neutrality. Here’s mine.

Buzz Machine - Sat, 2014-07-12 18:26

We’ve received about 647k #netneutrality comments so far. Keep your input coming — 1st round of comments wraps up July 15.

— Tom Wheeler (@TomWheelerFCC) July 11, 2014

I just filed my comments on net neutrality with the FCC, adding to the 647,000 already there. You should, too. It’s quick. It’s easy. It’s important. It’s democracy. Do it here. And do it by July 15, the deadline. [Note: The deadline was extended to July 18.] Here’s mine:

* * *

I am Jeff Jarvis, professor and director of the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York and author of the books “Public Parts” and “What Would Google Do?” and the ebook “Gutenberg the Geek.”

I ask you to govern your decisions regarding net neutrality and broadband policy according to the principles of equality that have made the internet the powerful engine of freedom, speech, innovation, and economic development that it has already become.

As Sen. Al Franken said at the South by Southwest conference in 2011, we proponents of net neutrality are not asking you to change the internet; we are asking you to protect the net from change imposed by the companies trying to exploit their positions of control. “We have net neutrality right now,” Sen. Franken said. “And we don’t want to lose it. That’s all. The fight for net neutrality isn’t about improving the Internet. It’s not about changing the Internet at all. It’s about ensuring that it stays just the way it is.”

I put it this way in a question to then-President Nicolas Sarkozy at the eG-8 meeting he convened in Paris that same year: “First, do no harm.” I urge you to take that Hippocratic Oath for the net. Do not allow it to change. Preserve its equality.

The first principle upon which the net must be maintained is that all bits are created equal. If any bit is stopped on its way by a censor in China or Iran … if a bit is slowed by an ISP because it did not carry a premium toll … if a bit is detoured and substituted by that ISP to promote its service over a competitor’s … or indeed if a bit is spied upon by the government of China or Iran or the United States … then no bit can be presumed to be free. The net is built edge-to-edge so that anyone can speak with anyone without discrimination.

Another principle upon which the net must be maintained is that it is open and distributed and if any institution — government or corporate oligopoly — claims sovereignty over it, then it is no longer the net. Of course, I recognize the irony of asking a government agency for help but that is necessary when a few parties hold undue control over choke points in this architecture. The real answer is to ensure open and broad competition, for any provider in a competitive marketplace that offers throttled, incomplete, inferior service will lose; in an oligopoly, such providers use their control for profitability over service. Corporations by their nature exploit control. Government protects consumers from undue exercise of such control. That is your job.

Google Executive Chairman Eric Schmidt has offered another principle: the permissionless nature of the net. “Let’s give credit to the people who foresaw the internet, opened it up, designed it so it would not have significant choke points, and made it possible for random people including twenty-four-year-olds in a dorm to enter and create,” he said.

My entrepreneurial journalism students can barely afford to start the companies they are creating, the companies that I believe will be the salvation of journalism, scaling up from the bottom, not from the top. Innovation, we already know, will come from the entrepreneurs over the corporate incumbents. These entrepreneurs cannot afford to pay premiums to ISPs for access to their customers.

We know that corporate incumbents in this industry will abuse the control they have to disadvantage competitors. I filed a complaint with the Commission last year when Verizon refused to connect my Google Nexus 7 LTE tablet to its network as required by the Commission’s own rules governing that spectrum as “open.” The incumbent ISPs have demonstrated well that they choose not to understand the definition of “open.”

“Changes in the information age will be as dramatic as those in the Middle Ages,” James Dewar wrote in a 1998 Rand Corporation paper. “The printing press has been implicated in the Reformation, the Renaissance, and the Scientific Revolution, all of which had profound impacts on their eras; similarly profound changes may already be underway in the information age.” The internet is our Gutenberg press. Note well that it took 50 years after the invention of Gutenberg’s press for the book to take on the form we know today. It took 100 years, says Gutenberg scholar Elizabeth Eisenstein, for the impact of the book on society to be fully recognized. It took 150 years and the development of postal services before anyone thought of using the press to create a newspaper and 400 years — with the advent of steam technology and mass production — before newspapers were in the hands of the common man and woman.

We do not know what the internet is yet and what it will foster. It is too soon to limit it and to grant control over it to a few, powerful companies. I urge you to protect its freedoms by enforcing a principle of net neutrality and to nurture its growth and development with a broadband policy that fosters competition over control and — here is my best hope — I urge you to establish the principle of a human right to connect to the network with equality for all.

Thank you.

* * *

Read the latest comments here. (Mine is not posted yet. I assume it will be after the weekend.)

Categories: Buzz

The Ultimate Guide to the Moustache

Cool Infographics - Thu, 2014-07-10 17:30

I moustache you a question. How do you pick your facial hair style?! The Ultimate Guide to the Moustache infographic presented by Juvenci balances length with groom time. Find out where you are on the spectrum!

We have just finished working on our ultimate guide to the moustache! It features 48 moustache styles sorted by a groom time v growth time matrix (with some fun moustache facts thrown in there too!).

This is a fun little graphic that brings style into the daily struggle of a man with his moustache.  The infographic design needs to include the infographic’s URL at the bottom of the graphic so that people can find the original.

Thanks to Conner for sending in the infographic!

Categories: Buzz

10 reasons this infographic might not be the best in the world

Visual Journalism - Wed, 2014-04-23 09:25
This graphic is supposedly the best infographic produced by any news organization in the entire year of 2013. Come play judge ...
Categories: Buzz

Bouncing Graphic Replays Human Heartbeat Dynamics of Yesterday

Information Aesthetics - Thu, 2014-03-27 19:51


One Human Heartbeat [onehumanheartbeat.com] by data scientist and communicator Jen Lowe displays the dynamics of Jen's heartbeat from about one day ago.

The data is captured by a Basis B1 band, which is able to detect one's heart rate by measuring the pulse and blood flow, and then records the average heart rate for each minute. As the data currently can only be accessed via a USB connection, the data shown on the webpage is from exactly 24 hours ago.

Next to the obvious, bright red spiral of life/death in the middle of the screen, a small, numerical countdown counter reveals how many heart beats are left (at least in comparison to the US average life expectancy).

See also Heart Beat Bracelet Display and Heart Beat Water Bowl.

Categories: Buzz, Design

Browser Plugin Maps Your Browser History as a Favicon Tapestry

Information Aesthetics - Mon, 2014-03-24 19:27


Iconic History [shan-huang.com] by Carnegie Mellon University interaction design student Shan Huang is as simple as it is beautifully revealing.

The Chrome browser plugin resulted as an accidental discovery while developing a quite sophisticated 3D webpage bookshelf for a particular course work assignment. It fetches the according favicon for each URL that was visited, and compiles all icons into a huge tapestry, in a sequence that is identical to the historical access order. As each icon is still linked to the original URL, one is able to return to the original website.

Via FastCoDesign.

Categories: Buzz, Design

LEGO Calendar: a Tangible Wall-Mounted Planner that Can be Digitized

Information Aesthetics - Wed, 2014-03-19 20:13


The LEGO Calendar [vitaminsdesign.com], developed by design and invention studio Vitamins, is a wall-mounted time planner that simply can be photographed to create an online, digital counterpart.

The calendar is big, visible, tactile and flexible, as it makes the most of the tangibility of physical objects, and the ubiquity of digital platforms. It also looks neat and tidy, while keeping a certain degree of anonimity, not revealing client names or project information by casual passers-by.

See also:
. 3D Infographic Maps Built with Lego
. New York in Lego
. Lego-Based Time Tracking
. Fight Club Narrative in Lego

Categories: Buzz, Design

LEGO Calendar: a Tangible Wall-Mounted Planner that Can be Digitized

Information Aesthetics - Wed, 2014-03-19 20:13


The LEGO Calendar [vitaminsdesign.com], developed by design and invention studio Vitamins, is a wall-mounted time planner that simply can be photographed to create an online, digital counterpart.

The calendar is big, visible, tactile and flexible, as it makes the most of the tangibility of physical objects, and the ubiquity of digital platforms. It also looks neat and tidy, while keeping a certain degree of anonimity, not revealing client names or project information by casual passers-by.

See also:
. 3D Infographic Maps Built with Lego
. New York in Lego
. Lego-Based Time Tracking
. Fight Club Narrative in Lego

Categories: Buzz, Design

LEGO Calendar: a Tangible Wall-Mounted Planner that Can be Digitized

Information Aesthetics - Wed, 2014-03-19 20:13


The LEGO Calendar [vitaminsdesign.com], developed by design and invention studio Vitamins, is a wall-mounted time planner that simply can be photographed to create an online, digital counterpart.

The calendar is big, visible, tactile and flexible, as it makes the most of the tangibility of physical objects, and the ubiquity of digital platforms. It also looks neat and tidy, while keeping a certain degree of anonimity, not revealing client names or project information by casual passers-by.

See also:
. 3D Infographic Maps Built with Lego
. New York in Lego
. Lego-Based Time Tracking
. Fight Club Narrative in Lego

Categories: Buzz, Design

HubCab: Mapping All Taxi Trips in New York during 2011

Information Aesthetics - Tue, 2014-03-18 20:19


The densely populated yet beautiful HubCab [hubcab.org] by MIT Senseable Lab is an interactive map that captures the more than 170 million unique taxi trips that were made by around 13,500 taxi cabs within the City of New York in 2011.

The map shows exactly how - and when - taxis picked up or dropped off individuals, hereby highlighting particular zones of condensed pickup and drop-off activities during specific times of day.

The map lead to the development of the concept of "shareability networks", which allows for the efficient modeling and optimization of the trip-sharing opportunities. The according sharing benefits consider the total fare fare savings to passengers, the distance savings in travelled miles, and the CO2 emission savings in kg of CO2 that result from potentially shared trips.

See also CabSpotting by Stamen Design and Tracking Taxi Flow Across the City by NYTimes.
.

Categories: Buzz, Design

CODE_n: Architectural-Scale Data Visualizations Shown at CeBit 2014

Information Aesthetics - Mon, 2014-03-17 20:40


I guess that CODE_n [kramweisshaar.com], developed by design agency Kram/Weisshaar, is best appreciated when perceived in the flesh, that is at the Hannover Fairgrounds during CeBit 2014 in Hannover, Germany.

CODE_n consists of more than 3.000 square meters (approx. 33,000 ft2) of ink-jet printed textile membranes, stretching more than 260 meters of floor-to-ceiling tera-pixel graphics.

The 12.5 terapixel, 90-meter long wall-like canopy titled "Retrospective Trending", shows over 400 lexical frequency timelines ranging from the years 1800 to 2008, each generated using Google's Ngram tool. The hundreds of search terms relate to ethnographic themes of politics, economics, engineering, science, technology, mathematics, and philosophy, resulting in the output of historical trajectories of word usage over time.

The 6.2 terapixel "Hydrosphere Hyperwall" is a visualization of the global ocean as dynamic pathways, polychrome swathes of sea climate, data-collecting swarms of mini robots and sea animals, as well as plumes of narrow current systems. NASA's ECCO2 maps were interwoven with directional arrows that specify wind direction and data vectors that represent buoys, cargo floats, research ships, wave gliders, sea creatures and research stations.

Finally, the 6.6 terapixel "Human Connectome" is a morphological map of the human brain. Consisting of several million multi-coloured fibre bundles and white matter tracts that were captured by diffusion-MRIs, the structural descriptions of the human mind were generated at 40 times the scale of the human body. The 3D map of human neural connections visualizes brain dynamics on an ultra-macro scale as well as the infinitesimal cell-scale.

The question remains... what will they do with these textiles after CeBit is over?

Via visual.ly.

Photos by David Levene.

Categories: Buzz, Design

Farewell from SMI

Social Media Influence - Thu, 2014-03-06 10:45

Dear friends of SMI,

When we launched Blogging4Business back in the spring of 2006 we had no idea how a one-off conference featuring early advocates of a movement that was being referred to as “social media” might grow.

But grow it did, under the name Social Media Influence (SMI) no less, into a well-respected news site and a conference that would run for the next nine years. During that time we endeavoured to stay ahead of the curve of an unbelievable business phenomenon and to cut through the enormous noise generated by the social media industry.

Now however, the time has come to move on. We’ve decided to close down SMI. The reason is simple. So much of what we first covered is now fodder for general business media and, as the social media industry became fully mainstream, our interest moved into other areas.

I’d like to thank everyone who has been involved in SMI during its pretty long run, notably our editor of the last few years, Rachel England. Especially, I’d like to thank my co-founders, Mark Pigou and Bernhard Warner, for their work, commitment and, well, just being great friends.

SMI may be over but its spirit of offering smart, no-nonsense analysis continues over at Internet Retailing and my new venture about sustainability communication, Sustainly. If you’re interested either retail or sustainability, we’d love to see you over there.

Thanks for your support.

Regards

Matthew

Matthew Yeomans

co-founder SMI

Categories: Buzz, Market Research

Have a great memorial day.

The Brand Builder - Mon, 2013-05-27 13:01

A previous career – circa 1993.

From Wikipedia:

Memorial Day is a United States Federal holiday observed on the last Monday of May. Formerly known as Decoration Day, it commemorates U.S. men and women who perished while in military service to their country. First enacted to honor Union soldiers of the American Civil War, it was expanded after World War I to include casualties of any war or military action.

For me at least, Memorial Day is about much more than just cookouts: Without the courage of young American men who came to Europe to fight the Nazis, I would have been born in a German-speaking France. Or perhaps not at all.

Though I was born in 1971, I grew up in the shadow of WWII: My grandfather was a Cavalry Officer in both WWI and WWII. A hefty chunk of my family on my Mother’s side was killed by the Nazis. I grew up in France, surrounded by memorials, military cemeteries and the pockmarked landscapes of Normandie, Ypres and the Ardennes. Think old bunkers, craters and fields of white crosses like the photo below. My mother, who was 11 when Allied troops finally landed and remembers the war all too well, still – to this day – keeps an emergency supply of sugar and butter… just in case the Germans decide to give it another go, I suppose.

I grew up with the paratroopers’ prayer framed over my bed, and the annual ritual of having my father let me hold my grandfather’s medals (above). I grew up with countless stories of sacrifice and courage and bravery, and about a year ago, I discovered a stack of perfectly preserved family letters from 1917 and 1918 that gave me even more insight into what it was like to live in the midst of a world war, from both the side of the soldier and the side of the family who waited for him. I understand both the pride that comes from your family having a military tradition and the scars that such a tradition can leave behind. There are no heroes without sacrifice and no sacrifice without pain, and more often than not, the balance between those two things is just not that simple to manage.

If I grew up with a profound love for all things American, it must have begun with this: long ago, decades before I was born, thousands of American soldiers crossed the Atlantic to come save us. Between 1917 and 1918, and again in 1944, they came, and thousands died in our fields and on our beaches. Their graves are still there. I used to go visit them when I was little. Fields of white gravestones. It’s no accident that I ended up moving to the US. The seeds of that move were planted decades before I was born. How could I not want to live in a country of heroes? How could I not raise my children here?

What does this have to do with brand management, marketing or social business? Not one thing… but it’s Memorial Day and I never let it go by without thinking about the daily sacrifices made by men and women in uniform. To those who can’t be with their loved ones today, and to the families of the fallen, I say thank you.

And Thank You to all who serve and have served in the United States Armed Forces – not just on this day, but every day.

Je me souviens.

Cheers,

Olivier

*          *          *

Olivier Blanchard is the author of Social Media R.O.I.: Managing and Measuring Social Media Efforts in Your Organization. (You can sample a free chapter at smroi.net.) If English isn’t your first language, #smROI is also available in Spanish, Japanese, German, Korean and Italian now, with more international editions on the way.

CEO-Read  –  Amazon.com  –  www.smroi.net  –  Barnes & Noble  –  Que


Filed under: holidays Tagged: brandbuilder, memorial day, olivier blanchard
Categories: Advertising & PR, Buzz
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