Buzz

Accepting Accidental Narcissism

Social Media Today - Fri, 2014-04-11 03:17
Accidental narcissism is a natural by-product of asking individuals to be social on behalf of brands. When your people become the ambassadors and storytellers for brands, they have to find a balance between sharing their own personal experiences and views, while also championing the values of their business.

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Categories: Buzz

Shorty Awards: Sustainable Cities Collective Wins in Green Category

Social Media Today - Fri, 2014-04-11 02:59
On Monday night, Sustainable Cities Collective - a member of the Social Media Today family - won a Shorty Award for the best of social media in the Green category. We are very flattered to be selected and honored in this manner. As the New York Times says, "Hollywood has the Oscars. Broadway has the Tonys. Now Twitter has the Shorty Awards."

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Categories: Buzz

A Different View on SEO in a Post-Hummingbird World

Social Media Today - Fri, 2014-04-11 01:40
The way to look at SEO, and specifically search optimization in a post-Hummingbird world, isn't that it's getting harder, but that things are getting better. In order to come out on top, a business or marketer needs to be relevant, timely, and engaging. That's something we should all be shooting for all along.

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Categories: Buzz

Social Business Helpline Podcast: Episode 4

Social Media Today - Thu, 2014-04-10 23:13

Join us each week for fun and lively conversations surrounding a variety of social media topics. You ask... Industry leaders answer.

Subscribe on iTunes and Stitcher.

In this episode: After-dinner live chat with Natascha Thomson, owner and founder of MarketingXLerator, about Facebook (and the very public Eat24 break-up with Facebook), Instagram, Google+ and more.

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Categories: Buzz

How Big Events and Social Media Can Turbo Boost Campus Success

Social Media Today - Thu, 2014-04-10 21:42
Big events can be on the calendar or they can pop up unexpectedly. Have you got a social media for an event that might propel your brand to the national stage? As my grandpa used to say, you gotta make hay while the sun shines. Be ready.

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Categories: Buzz

How Brands Can Make the Most Out of Twitter's New Features

Social Media Today - Thu, 2014-04-10 20:46
Twitter has been unusually quiet for the past few months. Little did we all know that the platform was about to unleash a frenzy of updates. It's like waiting ages for a bus, only for three to come at once. There's photo tagging, mobile updates, bigger profile photos, a clutter-free interface and more.

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Categories: Buzz

5 Secrets to Email Marketing Success for Small Business

Social Media Today - Thu, 2014-04-10 18:51
Email marketing is the best kept secret in small business. Even though it is one of the most effective and affordable ways to stay in touch with customers and prospects, there is hesitancy about using emails to their fullest potential. When asking clients why they don’t start or ramp up email marketing campaigns, the answers are remarkably similar.

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Categories: Buzz

Interview With Marie Wallace of IBM: All Things Analytic

Social Media Today - Thu, 2014-04-10 17:27
I recently caught up with Marie Wallace of IBM. A lover of technology with a fascination for “all things analytic,” Marie has spent the last decade building analytics technology at IBM. In this interview, she shares her thoughts on analysis, enterprise solutions and working at the intersection of people and technology.

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Categories: Buzz

Customer Questions Holy Grail of Content Marketing

Social Media Today - Thu, 2014-04-10 17:08
The source of content that will connect you better with your customers is right in front of you. Questions and inquiries from your customers will help you kickstart and maintain a robust content marketing strategy. Being in a space where we are about marketing to other businesses, the creation & execution of a content strategy that moves the needles isn’t easy.

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Categories: Buzz

12 People Proving That Content Marketing Is More Than A Buzzword [SLIDESHARE]

Social Media Today - Thu, 2014-04-10 16:06
The last couple of years have brought us plenty of trends. Content marketing might be one of them but it is also here to stay. Here's a list of successful advocates of content marketing, 12 people who are proving that it is more than just a fad.

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Categories: Buzz

3 Common Time Wasters at Work

Cool Infographics - Thu, 2014-04-10 13:01

Do you feel like your employees are slacking? The 3 Common Time Wasters at Work infographic from Biz 3.0 points out the time wasting problems so that you can target them and create a more efficient work day.

No business can afford to have wasted time at work, especially when growth and profitability is directly tied to how productive your employees are. So check out our new infographic that identifies the top three reasons why people waste their time at work, so that you can find possible solutions to eliminating them. 

Great data with fun illustrations that engage the audience.  Great topic for a productivity software company.  The design is informative and will appeal to a broad audience, while being directly related to their product.

However, with all of the number values shown in circles, very few of them are visualized.  For the percentages, the circles could at least have been doughnut charts coloring only the appropriate portion of the circumference.  A good infographic design is supposed to make the data meaningful and relevant to the audience.  This helps them better understand the data, and you have to visualize the information to make that work.

Thanks to John for sending in the link!

Categories: Buzz

Kellogg’s Crunchy Nut: Late Night Chat Line

Digital Buzz Blog - Thu, 2014-04-10 11:51
Kellogg’s Crunchy Nut has launched ‘Midnight Spooning’ a campaign inviting people to call a late night chat line or text a smart chat-bot, to have a one-on-one choose your own adventure style experience directly with the brand, created by the guys at VML in Australia. There are a host of YouTube teaser videos that ask [...] Related posts:
  1. Doritos Late Night Chips: Augmented Reality In A Bag!
  2. Kelloggs: The Special K Tweet Shop
  3. Will Facebook’s Video Chat Change Everything?
Categories: Buzz

Why do consumers only care about identifiers?

My Digital Footprint - Thu, 2014-04-10 11:28

 

I posted this yesterday, and been thinking in this world of digital identity, why do consumers only really care about identifies rather than other aspects of identity. By identifies I mean ….

 

Unique identifies [health number, social security number, NI, bank account number, driver licence number, passport number, phone number, IMEI number, SIM number etc etc (Kaliya describes this as an end point)] – people are worried about this mostly for unique identity fraud purposes but mix what is possible with what is sensational. If unique…. far easier to detect fraud.

 

Context identifies  [name, address, date of birth, home town, post code, aliments, age, likes, friends, employment, number plate]  these are semi unique, confusion is possible with a small number of data points. Consumers worry about this data set but you cannot be uniquely identified by only your name – there are a few exceptions I know, but the worry is because it is what the can see and touch.   Several point mean I can uniquely identify you and fraud is easy.

 

Generic Identifies [blood group, eye colour, nationality, demographics, social status, income, car – make/colour/model, hair colour]  These are generic descriptors  and no matter how many you have you will always be one of a group rather and not unique ( if it is unique to you then it is a unique identifier) .  However we are more worried about this group than unique and it is neither good for fraud or security.

 

Are we strange or do we only worry as we are told to worry?

 

 

Categories: Buzz, Mobile Trends

Why do consumers only care about identifiers?

My Digital Footprint - Thu, 2014-04-10 11:28
Tony Fish @My Digital Footprint

I posted this yesterday, and been thinking in this world of digital identity, why do consumers only really care about identifies rather than other aspects of identity. By identifies I mean ….
Unique identifies [health number, social security number, NI, bank account number, driver licence number, passport number, phone number, IMEI number, SIM number etc etc (Kaliya describes this as an end point)] – people are worried about this mostly for unique identity fraud purposes but mix what is possible with what is sensational. If unique…. far easier to detect fraud.
Context identifies  [name, address, date of birth, home town, post code, aliments, age, likes, friends, employment, number plate]  these are semi unique, confusion is possible with a small number of data points. Consumers worry about this data set but you cannot be uniquely identified by only your name – there are a few exceptions I know, but the worry is because it is what the can see and touch.   Several points added together mean I can uniquely identify you and fraud is easy.
Generic Identifies [blood group, eye colour, nationality, demographics, social status, income, car – make/colour/model, hair colour]  These are generic descriptors  and no matter how many you have you will always be one of a group rather and not unique ( if it is unique to you then it is a unique identifier) .  However we are more worried about this group than unique and it is neither good for fraud or security.
Are we strange or do we only worry as we are told to worry?

Categories: Buzz, Mobile Trends

Determining Your Goals: Tips to Get You Started on a Website Redesign

Social Media Today - Thu, 2014-04-10 11:05
These goals will help fuel your redesign and create benchmarks that will allow you to evaluate the success of your design when all is said and done. In addition, your goals will also help guide you throughout the strategy and design process.

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Categories: Buzz

A Visualization of Everything Gmail Knows About You and Your Friends

My Digital Footprint - Thu, 2014-04-10 11:03

 

When Google hands over e-mail records to the government, it includes basic envelope information, or metadata, that reveals the names and e-mail addresses of senders and recipients in your account. The FEDS can then mine that information for patterns that might be useful in a law-enforcement investigation.

 

What kind of relationships do they see in an average account? Researchers at MIT Media Lab, have developed a tool called Immersion that taps into your Gmail and displays the results as an interactive graphic.

 

 

 

Categories: Buzz, Mobile Trends

A Visualization of Everything Gmail Knows About You and Your Friends

My Digital Footprint - Thu, 2014-04-10 11:03

 

When Google hands over e-mail records to the government, it includes basic envelope information, or metadata, that reveals the names and e-mail addresses of senders and recipients in your account. The FEDS can then mine that information for patterns that might be useful in a law-enforcement investigation.

 

What kind of relationships do they see in an average account? Researchers at MIT Media Lab, have developed a tool called Immersion that taps into your Gmail and displays the results as an interactive graphic.

 

 

 

Categories: Buzz, Mobile Trends

7 Tips to Manage the Critics Online

Social Media Today - Thu, 2014-04-10 10:58
Create an internal policy. Everyone on your team—both internally and externally—needs to understand what your policy is for managing critics online. A bad situation can be made worse by a well-intentioned employee or external partner who doesn’t understand your policy.

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Categories: Buzz

Mindsets which can destroy the value of data!

My Digital Footprint - Thu, 2014-04-10 10:42
Tony Fish @My Digital Footprint

I have been working with several teams on data driven innovations and failing to create the value expected. Listed below are some mindsets which I have come across that appear to create hurdles to the data opportunity. The theme underlying these views, I believe, is the same as the old philosophy argument on behaviour and judgement which is “are you Fact or Opinion biased?” 
Personally I am defiantly and firmly in the “tell me your opinion.” The Internet has allowed the world to find, no matter what the opinion, some data to support it.  As I can/will always find facts to back any story, I want to know what you’re thinking, why you hold that view and what drives you. Why do I think this; because strategy and innovation is a judgement on outcomes and not a science.  I find it interesting that many are trying to prove me right or wrong with their data, rather than accepting that my opinion is mine and it is neither right or wrong but based on the evidence, insight and experience I have to date. I have no issue with U turns. My desire is however that we accept difference, share openly and seek truth. Truth being, in this case, what the facts are and not what you want the facts to be.
Yes this is all based on opinion and not strong factual evidence, I see the irony so come whip me!

Pre-determined Consultancy 101. Tell the client what they have already decided. Senior management appear to want this outcome, therefore we provide it if we believe it or not. I am doing my job I am not here to care or add value.  It is the danger of senior management not accepting that their opinions can be wrong (if and when they share them) or misguided which becomes a culture of re-enforcement (do the same) and not one of seeking “truth.” 
Decisions based on people like me Three steps: 1.  you believe you have an affinity with a market, 2. you assume everyone is like you and will like what you like, and, 3 you can pursued others that 1 and 2 are true and should ignore any other evidence and therefore fill decisions making forum will others who are like you/ agree with you.


Bias for intuition and ignore the data.  This is where the individual overwhelmingly trusts in experience over any other pragmatic insight from analysis; holding on to what works rather than what could be.  Having said this I have been shocked that intuition sees patterns that the algorithm could not.  It is about the balance of intuition and fact not the absence of either.

A desire to prove beyond all reasonable doubtBusiness decisions, strategy, change and innovation are an art, it is about balancing judgement and some cannot deal with uncertainty, risk or being wrong.  Being right is the most important thing as this is about personal reputation, the delay is  someone else’s problem. Being so close that you cannot see the system
QualitySimilar to a desire to prove beyond doubt are data quality sceptics. Two camps. 1. The data is not good enough as the outcome is not what I want  2. The data, even though there is only one bit of data (and it is mine,) is of such high quality you should ignore everything else.  

Knowledge is power and power is mine. Holding back data, information or insight and then using this to prove your intuition was right.  Politics and politicians – statistics and lies.  Statistics are no substitute for judgement. Remove these people before they destroy you.







Categories: Buzz, Mobile Trends

Mindsets which can destroy the value of data!

My Digital Footprint - Thu, 2014-04-10 10:42
Tony Fish

I have been working with several teams on data driven innovations and failing to create the value expected. Listed below are some mindsets which I have come across that appear to create hurdles to the data opportunity. The theme underlying these views, I believe, is the same as the old philosophy argument on behaviour and judgement which is “are you Fact or Opinion biased?” 
Personally I am defiantly and firmly in the “tell me your opinion.” The Internet has allowed the world to find, no matter what the opinion, some data to support it.  As I can/will always find facts to back any story, I want to know what you’re thinking, why you hold that view and what drives you. Why do I think this; because strategy and innovation is a judgement on outcomes and not a science.  I find it interesting that many are trying to prove me right or wrong with their data, rather than accepting that my opinion is mine and it is neither right or wrong but based on the evidence, insight and experience I have to date. I have no issue with U turns. My desire is however that we accept difference, share openly and seek truth. Truth being, in this case, what the facts are and not what you want the facts to be.
Yes this is all based on opinion and not strong factual evidence, I see the irony so come whip me!

Pre-determined Consultancy 101. Tell the client what they have already decided. Senior management appear to want this outcome, therefore we provide it if we believe it or not. I am doing my job I am not here to care or add value.  It is the danger of senior management not accepting that their opinions can be wrong (if and when they share them) or misguided which becomes a culture of re-enforcement (do the same) and not one of seeking “truth.” 
Decisions based on people like me Three steps: 1.  you believe you have an affinity with a market, 2. you assume everyone is like you and will like what you like, and, 3 you can pursued others that 1 and 2 are true and should ignore any other evidence and therefore fill decisions making forum will others who are like you/ agree with you.


Bias for intuition and ignore the data.  This is where the individual overwhelmingly trusts in experience over any other pragmatic insight from analysis; holding on to what works rather than what could be.  Having said this I have been shocked that intuition sees patterns that the algorithm could not.  It is about the balance of intuition and fact not the absence of either.

A desire to prove beyond all reasonable doubtBusiness decisions, strategy, change and innovation are an art, it is about balancing judgement and some cannot deal with uncertainty, risk or being wrong.  Being right is the most important thing as this is about personal reputation, the delay is  someone else’s problem. Being so close that you cannot see the system
QualitySimilar to a desire to prove beyond doubt are data quality sceptics. Two camps. 1. The data is not good enough as the outcome is not what I want  2. The data, even though there is only one bit of data (and it is mine,) is of such high quality you should ignore everything else.  

Knowledge is power and power is mine. Holding back data, information or insight and then using this to prove your intuition was right.  Politics and politicians – statistics and lies.  Statistics are no substitute for judgement. Remove these people before they destroy you.







Categories: Buzz, Mobile Trends
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