Buzz

Send your comment to the FCC on net neutrality. Here’s mine.

Buzz Machine - Sat, 2014-07-12 18:26

We’ve received about 647k #netneutrality comments so far. Keep your input coming — 1st round of comments wraps up July 15.

— Tom Wheeler (@TomWheelerFCC) July 11, 2014

I just filed my comments on net neutrality with the FCC, adding to the 647,000 already there. You should, too. It’s quick. It’s easy. It’s important. It’s democracy. Do it here. And do it by July 15, the deadline. [Note: The deadline was extended to July 18.] Here’s mine:

* * *

I am Jeff Jarvis, professor and director of the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York and author of the books “Public Parts” and “What Would Google Do?” and the ebook “Gutenberg the Geek.”

I ask you to govern your decisions regarding net neutrality and broadband policy according to the principles of equality that have made the internet the powerful engine of freedom, speech, innovation, and economic development that it has already become.

As Sen. Al Franken said at the South by Southwest conference in 2011, we proponents of net neutrality are not asking you to change the internet; we are asking you to protect the net from change imposed by the companies trying to exploit their positions of control. “We have net neutrality right now,” Sen. Franken said. “And we don’t want to lose it. That’s all. The fight for net neutrality isn’t about improving the Internet. It’s not about changing the Internet at all. It’s about ensuring that it stays just the way it is.”

I put it this way in a question to then-President Nicolas Sarkozy at the eG-8 meeting he convened in Paris that same year: “First, do no harm.” I urge you to take that Hippocratic Oath for the net. Do not allow it to change. Preserve its equality.

The first principle upon which the net must be maintained is that all bits are created equal. If any bit is stopped on its way by a censor in China or Iran … if a bit is slowed by an ISP because it did not carry a premium toll … if a bit is detoured and substituted by that ISP to promote its service over a competitor’s … or indeed if a bit is spied upon by the government of China or Iran or the United States … then no bit can be presumed to be free. The net is built edge-to-edge so that anyone can speak with anyone without discrimination.

Another principle upon which the net must be maintained is that it is open and distributed and if any institution — government or corporate oligopoly — claims sovereignty over it, then it is no longer the net. Of course, I recognize the irony of asking a government agency for help but that is necessary when a few parties hold undue control over choke points in this architecture. The real answer is to ensure open and broad competition, for any provider in a competitive marketplace that offers throttled, incomplete, inferior service will lose; in an oligopoly, such providers use their control for profitability over service. Corporations by their nature exploit control. Government protects consumers from undue exercise of such control. That is your job.

Google Executive Chairman Eric Schmidt has offered another principle: the permissionless nature of the net. “Let’s give credit to the people who foresaw the internet, opened it up, designed it so it would not have significant choke points, and made it possible for random people including twenty-four-year-olds in a dorm to enter and create,” he said.

My entrepreneurial journalism students can barely afford to start the companies they are creating, the companies that I believe will be the salvation of journalism, scaling up from the bottom, not from the top. Innovation, we already know, will come from the entrepreneurs over the corporate incumbents. These entrepreneurs cannot afford to pay premiums to ISPs for access to their customers.

We know that corporate incumbents in this industry will abuse the control they have to disadvantage competitors. I filed a complaint with the Commission last year when Verizon refused to connect my Google Nexus 7 LTE tablet to its network as required by the Commission’s own rules governing that spectrum as “open.” The incumbent ISPs have demonstrated well that they choose not to understand the definition of “open.”

“Changes in the information age will be as dramatic as those in the Middle Ages,” James Dewar wrote in a 1998 Rand Corporation paper. “The printing press has been implicated in the Reformation, the Renaissance, and the Scientific Revolution, all of which had profound impacts on their eras; similarly profound changes may already be underway in the information age.” The internet is our Gutenberg press. Note well that it took 50 years after the invention of Gutenberg’s press for the book to take on the form we know today. It took 100 years, says Gutenberg scholar Elizabeth Eisenstein, for the impact of the book on society to be fully recognized. It took 150 years and the development of postal services before anyone thought of using the press to create a newspaper and 400 years — with the advent of steam technology and mass production — before newspapers were in the hands of the common man and woman.

We do not know what the internet is yet and what it will foster. It is too soon to limit it and to grant control over it to a few, powerful companies. I urge you to protect its freedoms by enforcing a principle of net neutrality and to nurture its growth and development with a broadband policy that fosters competition over control and — here is my best hope — I urge you to establish the principle of a human right to connect to the network with equality for all.

Thank you.

* * *

Read the latest comments here. (Mine is not posted yet. I assume it will be after the weekend.)

Categories: Buzz

BMW M4: Ultimate Racetrack

Digital Buzz Blog - Fri, 2014-07-11 00:24
Keeping with the car theme this week with this new impressive video from BMW which sees the M4 take a spin on the world’s most insane racetrack, an aircraft carrier. With speeds and drifts that feel very much like Ken Block‘s style of tricks, the BMW takes the risk factor to the next level as [...] Related posts:
  1. KIA: iPhone Powered Virtual Racetrack
  2. TwitterScrabble: The Ultimate Game of Scrabble
  3. ASICS: The Ultimate Treadmill Challenge
Categories: Buzz

The Ultimate Guide to the Moustache

Cool Infographics - Thu, 2014-07-10 17:30

I moustache you a question. How do you pick your facial hair style?! The Ultimate Guide to the Moustache infographic presented by Juvenci balances length with groom time. Find out where you are on the spectrum!

We have just finished working on our ultimate guide to the moustache! It features 48 moustache styles sorted by a groom time v growth time matrix (with some fun moustache facts thrown in there too!).

This is a fun little graphic that brings style into the daily struggle of a man with his moustache.  The infographic design needs to include the infographic’s URL at the bottom of the graphic so that people can find the original.

Thanks to Conner for sending in the infographic!

Categories: Buzz

Hyundai: The Empty Car Convoy

Digital Buzz Blog - Thu, 2014-07-10 00:31
Hyundai are stepping up their game with this new piece of content, the ‘Empty Car Convoy’ which takes what feels like a leaf out of the Volvo book, to create this pretty cool stunt where a convoy of new cars with adaptive cruise control avoid a crash with no-one driving them! Related posts:
  1. Hyundai i30: A New Type of Virtual Test Drive
  2. Hyundai: Times Square Billboard Racing Game
  3. Hyundai: Hypermatrix Projection Installation
Categories: Buzz

My next book project….

Gaping Void - Wed, 2014-07-09 19:02


[IMPORTANT: 
The book is going to be a very small limited edition, so if you want to reserve a copylet me know at themarfaproject@gmail.com and I’ll send you a notification when it comes out. Keep on checking here for updates etc. The preceding link will be the book's offical landing page etc etc. Thanks.]

THE PLAN:

i. I’m writing a book, working title, “The Marfa Project”. It’s going to be my magnum opus.

ii. Everything in the book will be hand-drawn in my usual business-card-size format. Just pen & ink, no typing etc.

iii. The book will express everything worthwhile I have to say to the generations that come after me. It will be my gift to the ages.

iv. themarfaproject.com will chronicle its making as an ongoing work in progress; this will be its that website’s main purpose.

v. The book wil be completely “pure” and non-commercial. I’m doing this for myself, nobody else.

vi. I see it as a massive, hardcover, fine-art coffee table book, a-la Taschen, Phaidon etc. Anyone interested in publishing it should drop me an email, thanks: themarfaproject@gmail.com

vii. The book will be free in its entirety online, as well. The coffee table hardcover will just be a collector’s item- a signed, limited edition for my most hardcore supporters.

viii. I’m guessing the book will be around the US $50-$100 mark, i.e. that same as most high-end hardbacks of similar size and quality.

ix. I reserve the right to add to modify or delete any of the points above, however and whenever I damn well please.

x. Again,The book is going to be a very small limited edition, so if you want to get on the list for when it goes into production, let me know at themarfaproject@gmail.com and I’ll send you a notification when the time comes. Thanks.

Categories: Buzz

Marketing Content that Competes with the Kardashians: Do’s and Don’ts

MediaOrchard - Wed, 2014-07-09 14:00

Second of two parts 

In the first part of this short series we talked about how in order to compete in a world full of online distractions, our B2B marketing content has to do one thing: It has to …

The post Marketing Content that Competes with the Kardashians: Do’s and Don’ts appeared first on IdeaGrove.

Categories: Buzz, News Found

Dominos Pizza Mogul: Earn Cash Designing Pizza

Digital Buzz Blog - Tue, 2014-07-08 14:10
Dominos are making headlines with the launch of their new ‘Pizza Mogul’ campaign that lets every day pizza lovers design their own pizzas and make cash every time someone buys one of their magic creations! Just download the app, crate an account, design a pizza and then start your own marketing campaign! Users can make [...] Related posts:
  1. DomiCopter: Dominos Pizza Delivery Drones
  2. Hell Pizza: YouTube Adventure Pizza Film?!
  3. Domino’s: The Social Pizza
Categories: Buzz

10 reasons this infographic might not be the best in the world

Visual Journalism - Wed, 2014-04-23 09:25
This graphic is supposedly the best infographic produced by any news organization in the entire year of 2013. Come play judge ...
Categories: Buzz

Bouncing Graphic Replays Human Heartbeat Dynamics of Yesterday

Information Aesthetics - Thu, 2014-03-27 19:51


One Human Heartbeat [onehumanheartbeat.com] by data scientist and communicator Jen Lowe displays the dynamics of Jen's heartbeat from about one day ago.

The data is captured by a Basis B1 band, which is able to detect one's heart rate by measuring the pulse and blood flow, and then records the average heart rate for each minute. As the data currently can only be accessed via a USB connection, the data shown on the webpage is from exactly 24 hours ago.

Next to the obvious, bright red spiral of life/death in the middle of the screen, a small, numerical countdown counter reveals how many heart beats are left (at least in comparison to the US average life expectancy).

See also Heart Beat Bracelet Display and Heart Beat Water Bowl.

Categories: Buzz, Design

Browser Plugin Maps Your Browser History as a Favicon Tapestry

Information Aesthetics - Mon, 2014-03-24 19:27


Iconic History [shan-huang.com] by Carnegie Mellon University interaction design student Shan Huang is as simple as it is beautifully revealing.

The Chrome browser plugin resulted as an accidental discovery while developing a quite sophisticated 3D webpage bookshelf for a particular course work assignment. It fetches the according favicon for each URL that was visited, and compiles all icons into a huge tapestry, in a sequence that is identical to the historical access order. As each icon is still linked to the original URL, one is able to return to the original website.

Via FastCoDesign.

Categories: Buzz, Design

LEGO Calendar: a Tangible Wall-Mounted Planner that Can be Digitized

Information Aesthetics - Wed, 2014-03-19 20:13


The LEGO Calendar [vitaminsdesign.com], developed by design and invention studio Vitamins, is a wall-mounted time planner that simply can be photographed to create an online, digital counterpart.

The calendar is big, visible, tactile and flexible, as it makes the most of the tangibility of physical objects, and the ubiquity of digital platforms. It also looks neat and tidy, while keeping a certain degree of anonimity, not revealing client names or project information by casual passers-by.

See also:
. 3D Infographic Maps Built with Lego
. New York in Lego
. Lego-Based Time Tracking
. Fight Club Narrative in Lego

Categories: Buzz, Design

LEGO Calendar: a Tangible Wall-Mounted Planner that Can be Digitized

Information Aesthetics - Wed, 2014-03-19 20:13


The LEGO Calendar [vitaminsdesign.com], developed by design and invention studio Vitamins, is a wall-mounted time planner that simply can be photographed to create an online, digital counterpart.

The calendar is big, visible, tactile and flexible, as it makes the most of the tangibility of physical objects, and the ubiquity of digital platforms. It also looks neat and tidy, while keeping a certain degree of anonimity, not revealing client names or project information by casual passers-by.

See also:
. 3D Infographic Maps Built with Lego
. New York in Lego
. Lego-Based Time Tracking
. Fight Club Narrative in Lego

Categories: Buzz, Design

LEGO Calendar: a Tangible Wall-Mounted Planner that Can be Digitized

Information Aesthetics - Wed, 2014-03-19 20:13


The LEGO Calendar [vitaminsdesign.com], developed by design and invention studio Vitamins, is a wall-mounted time planner that simply can be photographed to create an online, digital counterpart.

The calendar is big, visible, tactile and flexible, as it makes the most of the tangibility of physical objects, and the ubiquity of digital platforms. It also looks neat and tidy, while keeping a certain degree of anonimity, not revealing client names or project information by casual passers-by.

See also:
. 3D Infographic Maps Built with Lego
. New York in Lego
. Lego-Based Time Tracking
. Fight Club Narrative in Lego

Categories: Buzz, Design

HubCab: Mapping All Taxi Trips in New York during 2011

Information Aesthetics - Tue, 2014-03-18 20:19


The densely populated yet beautiful HubCab [hubcab.org] by MIT Senseable Lab is an interactive map that captures the more than 170 million unique taxi trips that were made by around 13,500 taxi cabs within the City of New York in 2011.

The map shows exactly how - and when - taxis picked up or dropped off individuals, hereby highlighting particular zones of condensed pickup and drop-off activities during specific times of day.

The map lead to the development of the concept of "shareability networks", which allows for the efficient modeling and optimization of the trip-sharing opportunities. The according sharing benefits consider the total fare fare savings to passengers, the distance savings in travelled miles, and the CO2 emission savings in kg of CO2 that result from potentially shared trips.

See also CabSpotting by Stamen Design and Tracking Taxi Flow Across the City by NYTimes.
.

Categories: Buzz, Design

CODE_n: Architectural-Scale Data Visualizations Shown at CeBit 2014

Information Aesthetics - Mon, 2014-03-17 20:40


I guess that CODE_n [kramweisshaar.com], developed by design agency Kram/Weisshaar, is best appreciated when perceived in the flesh, that is at the Hannover Fairgrounds during CeBit 2014 in Hannover, Germany.

CODE_n consists of more than 3.000 square meters (approx. 33,000 ft2) of ink-jet printed textile membranes, stretching more than 260 meters of floor-to-ceiling tera-pixel graphics.

The 12.5 terapixel, 90-meter long wall-like canopy titled "Retrospective Trending", shows over 400 lexical frequency timelines ranging from the years 1800 to 2008, each generated using Google's Ngram tool. The hundreds of search terms relate to ethnographic themes of politics, economics, engineering, science, technology, mathematics, and philosophy, resulting in the output of historical trajectories of word usage over time.

The 6.2 terapixel "Hydrosphere Hyperwall" is a visualization of the global ocean as dynamic pathways, polychrome swathes of sea climate, data-collecting swarms of mini robots and sea animals, as well as plumes of narrow current systems. NASA's ECCO2 maps were interwoven with directional arrows that specify wind direction and data vectors that represent buoys, cargo floats, research ships, wave gliders, sea creatures and research stations.

Finally, the 6.6 terapixel "Human Connectome" is a morphological map of the human brain. Consisting of several million multi-coloured fibre bundles and white matter tracts that were captured by diffusion-MRIs, the structural descriptions of the human mind were generated at 40 times the scale of the human body. The 3D map of human neural connections visualizes brain dynamics on an ultra-macro scale as well as the infinitesimal cell-scale.

The question remains... what will they do with these textiles after CeBit is over?

Via visual.ly.

Photos by David Levene.

Categories: Buzz, Design

Farewell from SMI

Social Media Influence - Thu, 2014-03-06 10:45

Dear friends of SMI,

When we launched Blogging4Business back in the spring of 2006 we had no idea how a one-off conference featuring early advocates of a movement that was being referred to as “social media” might grow.

But grow it did, under the name Social Media Influence (SMI) no less, into a well-respected news site and a conference that would run for the next nine years. During that time we endeavoured to stay ahead of the curve of an unbelievable business phenomenon and to cut through the enormous noise generated by the social media industry.

Now however, the time has come to move on. We’ve decided to close down SMI. The reason is simple. So much of what we first covered is now fodder for general business media and, as the social media industry became fully mainstream, our interest moved into other areas.

I’d like to thank everyone who has been involved in SMI during its pretty long run, notably our editor of the last few years, Rachel England. Especially, I’d like to thank my co-founders, Mark Pigou and Bernhard Warner, for their work, commitment and, well, just being great friends.

SMI may be over but its spirit of offering smart, no-nonsense analysis continues over at Internet Retailing and my new venture about sustainability communication, Sustainly. If you’re interested either retail or sustainability, we’d love to see you over there.

Thanks for your support.

Regards

Matthew

Matthew Yeomans

co-founder SMI

Categories: Buzz, Market Research

Have a great memorial day.

The Brand Builder - Mon, 2013-05-27 13:01

A previous career – circa 1993.

From Wikipedia:

Memorial Day is a United States Federal holiday observed on the last Monday of May. Formerly known as Decoration Day, it commemorates U.S. men and women who perished while in military service to their country. First enacted to honor Union soldiers of the American Civil War, it was expanded after World War I to include casualties of any war or military action.

For me at least, Memorial Day is about much more than just cookouts: Without the courage of young American men who came to Europe to fight the Nazis, I would have been born in a German-speaking France. Or perhaps not at all.

Though I was born in 1971, I grew up in the shadow of WWII: My grandfather was a Cavalry Officer in both WWI and WWII. A hefty chunk of my family on my Mother’s side was killed by the Nazis. I grew up in France, surrounded by memorials, military cemeteries and the pockmarked landscapes of Normandie, Ypres and the Ardennes. Think old bunkers, craters and fields of white crosses like the photo below. My mother, who was 11 when Allied troops finally landed and remembers the war all too well, still – to this day – keeps an emergency supply of sugar and butter… just in case the Germans decide to give it another go, I suppose.

I grew up with the paratroopers’ prayer framed over my bed, and the annual ritual of having my father let me hold my grandfather’s medals (above). I grew up with countless stories of sacrifice and courage and bravery, and about a year ago, I discovered a stack of perfectly preserved family letters from 1917 and 1918 that gave me even more insight into what it was like to live in the midst of a world war, from both the side of the soldier and the side of the family who waited for him. I understand both the pride that comes from your family having a military tradition and the scars that such a tradition can leave behind. There are no heroes without sacrifice and no sacrifice without pain, and more often than not, the balance between those two things is just not that simple to manage.

If I grew up with a profound love for all things American, it must have begun with this: long ago, decades before I was born, thousands of American soldiers crossed the Atlantic to come save us. Between 1917 and 1918, and again in 1944, they came, and thousands died in our fields and on our beaches. Their graves are still there. I used to go visit them when I was little. Fields of white gravestones. It’s no accident that I ended up moving to the US. The seeds of that move were planted decades before I was born. How could I not want to live in a country of heroes? How could I not raise my children here?

What does this have to do with brand management, marketing or social business? Not one thing… but it’s Memorial Day and I never let it go by without thinking about the daily sacrifices made by men and women in uniform. To those who can’t be with their loved ones today, and to the families of the fallen, I say thank you.

And Thank You to all who serve and have served in the United States Armed Forces – not just on this day, but every day.

Je me souviens.

Cheers,

Olivier

*          *          *

Olivier Blanchard is the author of Social Media R.O.I.: Managing and Measuring Social Media Efforts in Your Organization. (You can sample a free chapter at smroi.net.) If English isn’t your first language, #smROI is also available in Spanish, Japanese, German, Korean and Italian now, with more international editions on the way.

CEO-Read  –  Amazon.com  –  www.smroi.net  –  Barnes & Noble  –  Que


Filed under: holidays Tagged: brandbuilder, memorial day, olivier blanchard
Categories: Advertising & PR, Buzz

Back by popular demand: less filler, more meat.

The Brand Builder - Thu, 2013-05-23 18:02

Why I stopped blogging:

My last post here is dated February 25th. I wish I could say that was the last time I was genuinely interested enough to write and share something pertinent with you guys about brand management or marketing strategy or social business, but that isn’t true. If you scroll back through my posts for 2013 and the second half of 2012, you will probably notice that I was already kind of losing interest in blogging for the sake of blogging. Truth is, sometimes, even someone as outspoken as me just doesn’t have anything really all that pertinent to write about on a blog like this one, and though the discipline to carry on writing “content” day after day anyway is admirable in many ways, I found the exercise pretty much mired in futility.

A friend of mine in the industry told me about a year ago that I needed to publish something on this blog at least 3-5 times per week. He was pretty adamant about it, and I suppose he should know. He has 10x the readership and the twitter followers. He has published 10x more books than I have (I only have the one), he gets paid a shit-ton more than I do to spend half as much time on stage. He’s big time. Career-wise, he is in every way my better. I should listen to him. The thing is, I don’t think that post quantity or post frequency or even an editorial calendar’s consistency really matters. Traffic to this blog remains strong even if I don’t post a single thing for months. I have so many posts here that I could probably never publish anything again and my traffic would stay consistent for the next 3+ years. More importantly, I don’t really care about pulling traffic to my blog anymore. I used to. For ego, mostly. A 12,000 visitor day was like Christmas morning to me once. I felt important and validated. I look back on that now and ask myself what the fuck I was thinking.

Oh yeah… that’s another thing. I probably shouldn’t curse here. This is a business blog. Well, so much for that rule too. I live in the real world, and in that world, people say fuck. In fact, they get pretty creative about it. It may not be everyone’s cup of tea, but at least it’s honest, and there’s a lot to be said for people who aren’t afraid to speak their minds.

I have always prided myself on publishing quality content. As much as I hate the term “content,” I will use it here to describe what you are reading right now, if only to make a point: I stopped doing that months ago. I did. I was just going through the motions. Writing a blog post just because I am supposed to fill space robs a blog like this one of its value. Even though I never intended to shift from publishing quality blog posts to publishing “content,” it’s where I was headed. I woke up one morning and sat at my desk and realized that I was turning into just another social media asshole who publishes shit just to have something to publish. Just to get traffic to a stupid website. Just to see his name mentioned a couple hundred times in a Twitter stream and feel important and validated. That’s not who I want to be and it sure as shit isn’t why I got into blogging. I didn’t like where things were going, and since I didn’t know what else to do, I backed off and worked on other things.

Why some of my “peers” might want to back off for a few months as well:

Top 10 Ways to Create Successful Content

Why Net Promoter Score Is The New ROI

5 Strategies to Better Engage With A social Media Audience

8 Ways Klout Is Revolutionizing Business

11 Reasons Why Google Glass is the Most Important Technology in Human History

Stop. Just stop. Shut the fuck up. Really.

You want to feel important, go do something important, something that actually matters:

Help a company solve a real problem. (Selling them a product doesn’t exactly qualify.)

Help curb domestic violence in your state by even 1/10 of a percent.

Help create a digital bipartisan policy innovation exchange. (Holy shit! Using social media to depolarize discussions about real issues and even crowdsource real solutions to real problems? Shut. Up!)

Develop social business systems and protocols aimed at boosting customer retention (loyalty is a process, not just a marketing buzzword).

Do something. But for fuck’s sake, stop filling empty space with “content.”  It’s gotten so bad, even I was getting sucked into it just to keep up with this shit:

The CMO is dead. 

Digital is Dead. 

Marketing is Dead.

Advertising is Dead.

Print is Dead.

Stop. In case you haven’t noticed, we’re all just writing the same shit over and over again, and most of it is utter nonsense. There’s no value to it. Most of it isn’t even accurate, let alone helpful to anyone. Hell, it isn’t even entertaining. If any of you wrote even one of those blog posts as an email and sent it to your boss, you would probably be fired shortly thereafter for being an incompetent dumbass. So what makes a digital editor or a social media “expert” think it belongs on a blog (or worse, on major pubs’ blogs like Forbes.com or HBR.com or Money.com)?

Please, if you’re that kind of blogger/writer, back away from your computer and give some thought to what you’re about to write. Better yet, go find something relevant to write about. You’re making my brain hurt with this shit. Why are you even here? What are you doing? What value are you bringing to your industry? Stop. Go for a walk or a run or whatever, and think about what you should really be doing instead of throwing your very own personal turds at the same giant pile of turds everyone is already busy throwing their turds at. It’s big enough as it is. It’ll do just fine without your latest “contribution.”

An apology:

Even if my blog posts aren’t quite as awful as some, truth is that it’s been a while since I have contributed anything particularly intelligent or new or even special to our overall conversation. I woke up one morning and I realized I was just creating content, and it really turned me off from the whole thing. That break I just suggested, I took one. I’m not sure I’m really back yet, but I’m back today anyway, and I suppose that’s a start.

I don’t think I need to apologize for my physical absence since my last post on February 25. That was actually a good thing. What I do need to apologize for though, is my substantive absence since whenever the hell it was that I started posting “content” on this blog just to keep the wheels spinning. I let you guys down and I’m sorry. I didn’t mean for that to happen. I’m still trying to figure out exactly how I got sidetracked. Burnout maybe? Caught in the momentum of a flawed trajectory… Maybe it was a bunch of little things. I’ll give it some thought and let you know if I ever figure it out.

What comes next for this blog:

Moving forward, The BrandBuilder Blog will have no set editorial calendar. Maybe I publish something every day for a week, and maybe I don’t publish anything at all for a month. It will all depend on whether I have something relevant to share or even the time to share it. If I have nothing intelligent or pertinent to say, I won’t waste your time pretending that I do. Believe it or not, I don’t have awesome advice to give every damn day of the week. Most days, I’m just like everyone else: busy, confused, and filled with far more questions than answers. I don’t need to pretend that I am an expert or a guru… and though I hope to become an expert at something someday, I sure as shit don’t ever want to be a guru. Robes aren’t a good look for me.

So anyway, stay tuned. I’ll be back with more. Thanks for your patience.

*          *          *

If you haven’t yet, pick up a copy of Social Media R.O.I.: Managing and Measuring Social Media Efforts in Your Organization. The book is 300 pages of facts and proven best practices to help you build, manage and properly measure your social media efforts against business objectives. (You can go to smroi.net and sample a free chapter.)

If English isn’t your first language, you can smROI is also available in Spanish, Japanese, German, Korean and Italian now, with more international editions on the way.

CEO-Read  –  Amazon.com  –  www.smroi.net  –  Barnes & Noble  –  Que


Filed under: value proposition Tagged: advertising, blog, blogging, brandbuilder, marketing, olivier blanchard, Publishing, ROI, social business, social media, strategy
Categories: Advertising & PR, Buzz
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