Buzz

5 Signs You're Heading for a Social Media Disaster

Social Media Today - Wed, 2014-07-23 15:27
Anyone on a social network can be an influencer and have the potential to cause a viral backlash, especially when it relates to a blunder in a company’s post. So, how do you know if your business is on the right track or just “doing it wrong”? If your company is carrying out one or more of the following tactics, you might want to reassess your strategy or start preparing for a social media fallout.
Categories: Buzz

Volkswagen: Introducing The New VW.com Site

Digital Buzz Blog - Wed, 2014-07-23 03:55
Ok so it’s not exactly brand new, but you’ve probably not seen the video for the new VW.com site. Volkswagen has rethought the entire online car shopping process and built the new vw.com with inspiration from dating sites. With the vision that finding the perfect car shouldn’t be as hard as finding the perfect date. [...] Related posts:
  1. Toyota: Auris HSD Site
  2. Walt’s Warning: Interactive Experience Site
  3. MySpace Launch New Site: Will it save them?
Categories: Buzz

Social Advocacy & Politics: Organize Your Colleagues First

Social Media Today - Tue, 2014-07-22 23:56
You have been tasked with developing a social media program for your campaign or organization and you want to know where to begin. Sure, the obvious first steps are to create you social media channels (which, of course, includes coming up with a message strategy and name for your Twitter account, Facebook page, and any other channels you decide to create). But once you have your brand channels and message strategy in place, it is time to start building your core social media community. Most people will start looking outward to do this, but I suggest you start by focusing inward and organize your colleagues.
Categories: Buzz

Why You Need a Social Media Management Company

Social Media Today - Tue, 2014-07-22 22:55
Most business owners understand the importance of a social media presence but often cite three reasons why they don’t spend as much time on it as they should.
Categories: Buzz

3 Security Risks You’re Taking Every Day While Using Social Media

Social Media Today - Tue, 2014-07-22 22:01
Social media is everywhere these days. What started as an amusing online pastime is now one of the main ways in which people communicate with one another. However, as should be expected with over 2 billion people using a service, with the increased popularity of social media has also come increased risks.
Categories: Buzz

New Facebook Save Feature Helps You Remember Great Posts

Social Media Today - Tue, 2014-07-22 21:57
How many times have you seen something interesting on Facebook only to forget what it was or who posted it later on? Now you can spare yourself this anguish with the help of a new Facebook save feature, which will help users keep interesting, important and memorable posts in their back pocket for future use.
Categories: Buzz

6 Examples of Social Media Improving People's Lives

Social Media Today - Tue, 2014-07-22 19:01
Social media websites have changed the way the people around the world interact with each other. No longer confined to traditional means of communication, people now can quickly access information and spread news simply by logging onto their favorite social networking site. This is especially helpful for those organizations whose missions are to help improve the global community through service and education.
Categories: Buzz

The One Twitter Trick You Should be Using but Aren’t

Ignite Social Media - Tue, 2014-07-22 19:00

So you clicked? Yes! The good news is that unlike 99% of articles that share a title like the one above, this one is actually going to be worth your precious click. I’m here to teach you a Twitter trick that almost no one knows. Here’s a hint, it has to do with something that was formerly only available via paid Twitter products and is now FREE. Not a typo -- $Free.99.

What is this magical free trick? Twitter cards: Specialized content cards that do everything from encourage app downloads, to collect email addresses. Probably one of the most underrated and most useful pieces of functionality on the platform. Now free in a tweet near you.

Here’s how you take advantage of this new tool.

Step 1: Visit Ads.Twitter.Com

Welcome to your ads management interface. Usually this platform is used for purchasing and scheduling promoted Twitter products like tweets, accounts, and trends. The good news is, we aren't spending any money. So let’s get to the free stuff.

Step 2: Navigate to the “Creatives” tab

The Creatives tab is where you compose tweets when you’re creating a paid campaign. It's also where you will build cards to use in your organic/non-paid tweets. Bonus Tip: You can also schedule tweets from this page by composing a tweet not connected to a campaign, budget, and payment source. As you can see in the top left corner below “Creatives” I have one card already created. It’s for my personal blog Leather, Oak, and Smoke (check it out if you like babes and bourbon).

Step 3: Pick Your Card Type

There are four card types that you’ll have access to through the ads manager. They are Lead Generation, Website, Basic App, and Image App. Each serves a different purpose as I’m sure you’ve guessed by their names.

Let’s take a look at the basic set up for each card.

Lead Gen Card

For lead generation it is important to note that you must have a privacy policy published on the web that you can link to. This is required for this card. Lead generation cards will collect the name and email address of the twitter profile the user is logged in under when they click the “call to action” button.  As users submit their information, you can collect it as a downloadable CSV file. There is some opportunity to incorporate into CRM systems as well, but that requires additional work on the back end.

Website Card

The website card set up will look very similar to the lead gen card except it will have a website URL and headline field instead of privacy policy and fallback URL. This is a clean and effective way to drive traffic to your website and requires no additional coding or back end work.

Basic App Card

The Basic App download card is a little more technical. This card requires app id’s for Apple’s app store or Google Play. The card will also request a deep link for the app. This is to allow the install button to send users who have already downloaded and installed the app directly to the app. In the Basic App card you will only be able to publish the app icon for your app and the default call to action to install. This will instantly send the user to install your app.

Image App Card

The Image App Card has the same basic function as the Basic App Card, but also allows you to include an image from your app. It’s especially useful for apps that are highly visual and may be more detailed.

Now that you’ve built your card what do you do? Start tweeting! Your card creative will always be saved under the “Creatives” tab of your ads manager. From there, you can edit your current card or create new cards.

It’s important to note that in order to use your Twitter cards you must tweet through the compose function on ads.twitter.com

Notice that the Tweet user interface is different. You have deliver, promotion, and scheduling options. You also have the option to include a card in your tweet. Bonus Tip: Twitter cards use 23 characters be sure to plan your tweet copy accordingly.

Once you’ve selected your card within your tweet, it will appear as a link in the tweet dialogue box. Note that this link will not appear in the live tweet as only acts as a place holder within the tweet dialogue box.

Here is an example of a Website Card

Now that I’ve armed you with a great Twitter trick get out there and use it! It can drive increase clicks and help grow your email list. Both of those things can lead to increased sales. Who doesn’t want that?!

If you have questions or want to know more tweet to me at @johnpatterson85. I’m always happy to tweet with cool people!

The post The One Twitter Trick You Should be Using but Aren’t appeared first on Ignite Social Media.

Categories: Buzz

The Great Debate: How Does Social Word of Mouth Influence Purchasing Decisions?

Social Media Today - Tue, 2014-07-22 18:34
A majority of Americans said they're not influenced by social media, yet marketers persist. What's the answer to the Social Word of Mouth debate?
Categories: Buzz

Taking the Long View of Near-Term Change

Greg Verdino - Tue, 2014-07-22 17:14
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Categories: Buzz

5 LinkedIn Features You Might Have Missed

Social Media Today - Tue, 2014-07-22 14:34
LinkedIn is the social network for professionals, a place to have an online resume, connect with people from your industry or potential employers, and read relevant news. Most people only use LinkedIn's main features, but the social media platform also has very useful ones, sometimes hidden or not as much promoted to its users, who are therefore missing on very useful functionalities.
Categories: Buzz

Idea Grove Brings Home Four International Best in Biz Awards

MediaOrchard - Tue, 2014-07-22 13:36

We are honored to win four awards in the 2014 International Best in Biz Awards, including the Silver Award for PR Agency of the Year.  Winners in the global competition are determined by industry analysts and members of the news …

The post Idea Grove Brings Home Four International Best in Biz Awards appeared first on IdeaGrove.

Categories: Buzz, News Found

Secrets Revealed: How Businesses Turn Around Sales by Harnessing Facebook Business Page

Social Media Today - Tue, 2014-07-22 13:10
Facebook have over 1 billion active users and increasing. So, it is important for all size and type of businesses to have a Facebook Business Page to reach to their target audience and promote their products/services as part of their social media marketing strategy. But why has it turned into a phenomenon? The euphoria can be very much compared to the mood at the onset of the internet era, when brick-n-mortar businesses strive to create an online presence.
Categories: Buzz

Social Media Stock: Does Janet Yellen Have a Point?

Social Media Today - Tue, 2014-07-22 08:38
The Federal Reserve has spoken out about social media companies, noting their inflated position on the market. Is she correct, or is the government too slow to embrace new technologies?
Categories: Buzz

Save Time: Schedule Your Message Across Multiple Social Networks

Social Media Today - Tue, 2014-07-22 08:06
When it comes to social media, the biggest turn off for businesses is that it takes too long. I always find people asking me after one of my talks about social media how I find the time in my day to spend on social and my answer is always the same; I only spend 20 minutes on my social media a day. Here are the tools I use to help me schedule my social content every week.
Categories: Buzz

The Big Brand Theory: Cosmopolitan

Social Media Today - Mon, 2014-07-21 23:55
While Facebook and Twitter have been the predominant platforms for Cosmopolitan, the brand has also experienced some success on other platforms. Benson says, "I think all of our networks as having their own personality. Different things perform better or in different ways on different networks.
Categories: Buzz

What's Social Got to Do With It?

Social Media Today - Mon, 2014-07-21 23:24
We're trying to find out what value social media and business skills can have for your career. We'll be announcing the results at The Social Shake-Up 2014.
Categories: Buzz

Does Your Organization’s Social Needs Mean You’re Always Alone?

Social Media Today - Mon, 2014-07-21 23:16
Ultimately, a holistic approach to social media monitoring evidence will overcome barriers in providing the right information to the right stakeholders and at the same time help solve complex operational and department-related issues. While cost-cutting and budgetary requirements may make us feel that we are alone, if we spend more holistically, our businesses can operate in a more balanced way.
Categories: Buzz

Dove: When You’re Smiling Installation

Digital Buzz Blog - Mon, 2014-07-21 22:17
This is a simple little piece for Dove, activated at an awards night, where people would view themselves in a magic mirror which captured their smile and printed a photo only once the smile was big enough. Users were prompted ‘When did you last smile to yourself in the mirror?’ to trigger the engagement before [...] Related posts:
  1. Dove: Thought Before Action Photoshop Plugin
  2. Feel-O-Meter: Live Mood Tracking Installation
  3. RFID Tic-Tac-Toe Installation
Categories: Buzz

5 Best Facebook Marketing Strategies

Social Media Today - Mon, 2014-07-21 21:46
My friends who worked as Facebook managers were literally panicked. I will not speak with you in this article about leaving Facebook and investing in Instagram or Twitter, but I will share with you 5 marketing plans that you can follow or train your staff to do to achieve a higher rate of organic reach.
Categories: Buzz
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