The web is the number one way for business-to-business marketers to get leads on buyers. Understanding their online behavior can make a dramatic difference in whether or not your sales team qualifies a lead. Software Advice, a company that helps people find the right software for their organization, recently conducted a study on B2B buyer […]
Here at Ignite Social Media, we love giving. We love giving: high fives, kudos to our colleagues who've helped us out, and perhaps most importantly, giving back to our communities. Whether it's pulling a plane, rescuing a dog, or picking up a few items to donate to a worthy cause, we do what we can and we're so glad we found a great partner in Champions for Kids to help us focus our efforts and maximize our impact.
Today, 22-million children in the US live in poverty and it's the mission of Champions for Kids to make it simple to give kids in your community the resources they need to thrive. Champions for Kids has a goal of mobilizing 20 million people by 2020 to become Champions for Kids.
Check out their impact thus far:Doing Our Part
Each quarter, we unite as an agency to complete a Simple Service Project to help children in need. We just wrapped up our first Kits of Caring drive in which we collected personal hygiene items that will not only keep kids healthy but will also help them to be confident among their peers.
We collected more than 250 items from 100 people in our North Carolina and Michigan offices. Items collected in Raleigh went to Haven House Services and items collected in Detroit were donated to Orchards Children's Services, both organizations strive to strengthen their communities by providing services to families and children. We're glad we can be a small part of their contribution to making the world a better place.
We can't wait for our next Champions for Kids project. Check out the organization for yourself and learn how you can help your community.
The post Giving Back is SIMPLE: Ignite Social Media Partners with Champions for Kids appeared first on Ignite Social Media.
1. THE VALUE CURVE
For those of you new to gapingvoid, I thought I’d tell you what the gapingvoid business model is all about, from my own unique perspective.
My background is advertising. I often noticed while working on Madison Avenue that the problems clients were asking us to solve weren’t really going to do much good, even if our agency was doing a stellar job.
What’s the use of doing an award-winning, attention-grabbing Super Bowl ad…if the product actually kinda sucks and nobody really likes it? [That happened a lot during the DotCom bubble, as we all know.]
And why was the client allowing itself to put out dud products that nobody likes? And why are they expecting their ad agencies to kill themselves trying to compensate for the fact the product is a dud?
To me, it seemed like a lot of wasted energy.
Clients expect their agencies to fix crappy problems. The crappiness began long before the agency ever got the brief. The crappiness began at an internal, cultural level.
So we figure that if we are allowed to intervene sooner with the client internally, we could create a lot more value than the agency model, a lot more quickly and painlessly.
2. THE CHICAGO INSIGHT
[An "All-Over" we did for Cisco etc.]
Back in my Chicago freelance days, my friend, the well-known advertising music director Ira Antelis (he writes jingles and does sound design from TV commericals), commissioned me to draw a poster for him. It was an all-over with a lot of advertising music in-jokes. It was a great little piece (I’m told there are still a few prints knocking around; I’ll try to get one from Ira later). People loved it.
Ira then got a couple hundred of the posters framed and gave them to every A-List advertising creative in town. Leo Burnett, DDB, Foot Cone; they were in all the corner offices all over Chicago, because they were just so damn cool (they were, trust me). Everybody wanted one for their office.
And so what happened when people walked into said offices?
“Wow. That’s really cool. Where did you get it?”
“Who’s Ira Antelis?”
“You remember that guy who wrote that Michael Jordan jingle for Gatorade…?”
“I want one!!!!”
“Give Ira a call…”
Give. Ira. A. Call.
Just like that, Ira was being talked about (and contacted) on a daily basis, by pretty much all the people who mattered in the business.
3. PUTTING IT ALL TOGETHER
Fast forward to the present. Drawing on the preceding experiences from my time in advertising, in Chicago and elsewhere, plus everything we’ve seen happen in our work and on the Internet, Jason (my business partner) and I decide that the best way to create value for our clients would be using art to shift corporate culture, internally and in the right direction.
We create cultural change by using art to provoke the right conversations, the same way we did for Ira Antelis’ business.
Our timing could not have been better. As anyone who reads Harvard Business review can tell you, culture is now a hot button subject for business. Recent bestsellers like Zappos CEO Tony Hsieh’s “Delivering Happiness” (Tony is a good friend of ours, by the way) tell us that the secret to growing a great company is growing a great culture.
gapingvoid makes art that is totally aligned with that idea, working with amazing companies who concur: Microsoft, Rackspace, Cisco, HP, Roche, VMware, Hubspot, Techcrunch, to name a few. [Client page is here.]
We jokingly call it “motivational posters for smart people”, but at the end of the day, it’s serious stuff. It’s a superb business to be in, and we’re thrilled to be part of it.
If you’re in the culture shift business, we’d love to talk to you.
Thanks for reading.