Buzz

Rebranding Through Employee Social Engagement

Social Media Today - Sun, 2014-06-29 19:15
Employees today (especially your younger talent) need - almost expect - to have their voices heard. Staff who’ve grown up in the days of social sharing bring a culture of open communication and engagement. That expectation of being involved is likely trickling up to your more senior levels too.

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Categories: Buzz

Screening Questions: Essential Or Waste of Space?

Social Media Today - Sun, 2014-06-29 17:10
When the time comes to advertise a new vacancy for your business, there are lots of things you need to consider to ensure you get the best candidates applying and you receive relevant, qualified applications that have a genuine interest in your business.

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Categories: Buzz

How to Bring Great Customer Service Online

Social Media Today - Sun, 2014-06-29 16:11
Having great online customer service is crucial in this day and age. Having great offline customer service is simply not enough to effectively own your customer relationship management. How do you bring this excellent customer service you may have offline on to your online presence?

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Categories: Buzz

7 Reasons Why You Need to Go Mobile [INFOGRAPHIC]

Social Media Today - Sun, 2014-06-29 15:45
Unbelievably there are still some people out there who think mobile is a fad and are still not using it to market their business. There are many reasons why mobile is taking the world by storm but here are just 7 that should convince you if you are not already convinced.

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Categories: Buzz

3 Ways to Use Google My Business for Your Marketing

Social Media Today - Sun, 2014-06-29 14:50
Google My Business, Google's newest service for businesses, has extensive social media and search benefits that affect a business's ranking on Google. Here are three ways to take advantage of Google My Business to connect with consumers and increase a business's search rankings on Google.

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Categories: Buzz

How Newsjacking Can Boost Traffic to Your Website

Social Media Today - Sun, 2014-06-29 05:51
There are many ways to boost traffic to your site, including use of social media platforms and email campaigns. One method a lot of companies are using now is newsjacking, which is taking breaking news stories or widely publicized current events and reporting on them in such a way that relates to the given company’s own ideas.

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Categories: Buzz

The Vampire Strikes Back

Social Media Today - Sun, 2014-06-29 03:55
Social media is fertile ground for celebrities to take control and build their personal brands, but the question remains: Is all social buzz good? In the case of World Cup footballer Luis Suarez, the answer will likely be yes. He is now the third-highest mentioned player in the group stage.

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Categories: Buzz

The Key to Building Strong Customer Relationships

Social Media Today - Sat, 2014-06-28 18:22
Building great customer relationships requires a team effort. But a team effort alone is not enough. There are certain keys to building great customer relationships, and one key stands out above all others. Without this one factor in play, all your effort and hard work will produce a hit and miss strategy that will tarnish your brand, rather than strengthen it.

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Categories: Buzz

Viral vs Shareable Content: Which One is Right for Your Brand?

Social Media Today - Sat, 2014-06-28 18:18
“The secret is get contagious.” Counter to common belief, viral content actually is very scientific and not bred out of luck. The reason it is traditionally thought to be created through paranormal intervention is because of the seemingly unlimited amount of factors that play into its success.

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Categories: Buzz

6 Easy Ways To Help People Find You Online

Social Media Today - Sat, 2014-06-28 17:02
Building an online presence for your brand is hard work. It's not a 'set it and forget it' strategy. And because of the time and financial commitment you're investing, it makes sense to make it as easy as possible for people to know where you are online and how to connect with you there.

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Categories: Buzz

Is Facebook Just a 'Dark Pool'?

Social Media Today - Sat, 2014-06-28 16:42
Wednesday saw an important announcement from the New York Attorney General. He announced that Barclays Bank is to be prosecuted concerning their operation of a ‘dark pool’. A dark pool is a private trading area which a bank can operate on behalf of its clients, or anyone else granted access.

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Categories: Buzz

Social Media Strategy: It's About Quality, Not Quantity

Social Media Today - Sat, 2014-06-28 15:24
Some marketers believe that the number of followers they have is an indication of their success on social media. Rather than getting caught up in the numbers game, they should refine their social media strategy to focus on customer engagement to build brand loyalty.

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Categories: Buzz

Kickstarter & 3 Reasons "Shovel Knight" Got It Right

Social Media Today - Sat, 2014-06-28 14:49
This past Thursday, the highly anticipated independent video game "Shovel Knight" was released across both Nintendo and computer platforms. As a title that got its start due to Kickstarter, it grew in popularity until it became the hottest project to come out of this crowdfunding platform.

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Categories: Buzz

YO, Is Real-Time Marketing Dying? | #SYSK

Ignite Social Media - Sat, 2014-06-28 14:00
Real-Time Marketing Scorn?

When Luis Suarez bit his opponent in a World Cup game, brand after brand quickly launched their responses. When Wheat Thins launched a selfie promotion featuring Kelly Osbourne, Fast Company covered it with palpable scorn. When the national financial aid organization tried to use a popular meme, the backlash was strong. All of this combined should make smart brands consider what real-time marketing they should and should not be a part of. Be careful out there people.

Twitter Rethinks the Retweet

Retweets are a major way that messages spread on Twitter. But often it’s difficult to add any personal commentary (positive or negative) to a retweet simply because the character count is too long. “Retweet with Comment” may be on the way now. Basically, it would allow an individual to use all the 140 characters in their retweet, with the initial tweet appearing in a Twitter Card format. This may be a better way to have conversations than the traditional retweet, even if it’s a further blurring of the line between Facebook and Twitter.

Facebook Ad Units Going to Get More Expensive

Facebook has announced that they are tweaking the ads that appear on the right rail to make them bigger. Because of that, there will be less inventory available (fewer ad slots to fill) so the expectation is that the cost will rise. Facebook says however that the larger format should increase ad efficiency, so depending on your metrics, you may see an improvement. A digital agency claims that Facebook CPC is already rising (from $3 CPM to $10) but it’s based on only three clients. We’ve found that the method of posting can dramatically improve costs, so your results may vary as they say in the infomercials. I still believe that thinking of Facebook for “ads” is a mistake for most brands, and this Gallup survey, as I read it, supports that.

Finally, a few of us have started testing out Yo, a super simple mobile app that lets people know you want to talk to them simply by sending a "YO" to your mobile device. Is it handy if you're trying to let someone know you need to talk to them? Yes. Could it get incredibly annoying? Absolutely. Try it out for yourself and see what you think.

The post YO, Is Real-Time Marketing Dying? | #SYSK appeared first on Ignite Social Media.

Categories: Buzz

OREO: Mel’s Mini Mini Mart

Digital Buzz Blog - Sat, 2014-06-28 12:00
Here’s a neat little film from Oreo about a Mini Mart, actually it’s Mel’s Mini Mini Mart, that only sells Oreo’s in mini form, of course… With the story told to the rhyme of a beautiful mini poem. Enjoy! Related posts:
  1. OREO: Twitter Powered Vending Machine
  2. OREO: The Separator Machine
  3. Twitflicks: Mini-Movies Based on Your Tweets
Categories: Buzz

Socially Stephanie: Socially Selling for B2B

Social Media Today - Sat, 2014-06-28 03:57
"Dear Socially Stephanie: I'm a salesperson for a B2B company. I want to know how I can use my personal social media accounts to help close more deals. Do you have any advice?" My number one tip for creating a strong personal brand online is to be consistent with what you share.

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Categories: Buzz

6 Ways to Get Your Content to Stand Out

Social Media Today - Sat, 2014-06-28 03:44
If there is a certain form of content you rarely share with your followers, surprise them with that content and see how they react. Release an impromptu podcast with a well-known figure in your field. Post some coupons or discount codes that followers can use on your website.

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Categories: Buzz

Video in the Feed and the Future of Digital Marketing

Social Media Today - Sat, 2014-06-28 02:19
Let's dig into Facebook's “Video In The Feed” advertising and its place in the current advertising and digital marketing environment. Announced in December and currently being rolled out throughout Facebook’s web and mobile sites, the video advertisements will be an everyday part of hundreds of millions of Facebook users.

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Categories: Buzz

World Cup Marketers Create Some Fun Digital and Social Campaigns

Social Media Today - Sat, 2014-06-28 01:13
While Budweiser and Coca-Cola are official World Cup sponsors, this tidbit just caught my eye. MarketingLand.com reports that Nike, Samsung, and Castrol are dominating the social video playing field. “That’s according to a report by video metrics firm Unruly, which ranked brands by the total number of shares their World Cup-targeted videos have received."

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Categories: Buzz

"Think Small" for the Digital Era

Social Media Today - Fri, 2014-06-27 23:44
In 1959 ad agency DDB created what is still considered to be one of the greatest print campaigns ever: Think Small. Today, Think Small should be an important reminder for digital marketers. In the digital world, they must think small, or, to be more precise, think niche (not as catchy, I know).

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