Buzz

Metrico: a Puzzle Action Game based on Infographics

Information Aesthetics - Wed, 2014-08-27 10:57


Metrico [metrico-game.com], designed by Dutch game design studio Digital Dreams, is a recently released video game for the Playstation Vita.

Described as an "atmospheric puzzle action game with a mindset of its own", it's visual style has been completely based on the world of infographics. In essence, the concept of infographics seem to work as a gameplay environment not just because of its pretty aesthetics, but also because of its natural interaction with (visual) data.

Consequently, in Metrico, each action is quantified and explicitly shown, such as the number of times an avatar needs to jump up and down or shoots a projectile. Metrico's goal is thus similar to most infographics: enticing users to make sense of a complex system.

Via Wired. Watch the gameplay trailer below.

Categories: Buzz, Design

Ralph Lauren: Introducing The Polo Tech Shirt

Digital Buzz Blog - Wed, 2014-08-27 10:44
Ok so Ralph Lauren is claiming to be the first luxury lifestyle brand to offer apparel that tracks and streams real-time workout data directly to your smartphone or tablet. It’s high-end wearable tech so to speak and it’s being tested right now… But the question is. Would you wear it? Would you want it? What’s [...] Related posts:
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  2. Alert Shirt: Haptic Feedback Footy Jersey
  3. Introducing The Moto 360 Smart Watch
Categories: Buzz

9 Reasons to Self-Promote Shamelessly on LinkedIn

Social Media Today - Wed, 2014-08-27 10:00
They may call you a sellout or a hustler, but when it comes to LinkedIn, it pays to be generous with your connections. As much as marketers lecture on the importance of quality over quantity, there’s no denying there are some major benefits to accumulating hordes of followers and friends, even if admittedly they couldn’t even pass for acquaintances IRL.
Categories: Buzz

We A/B Tested Our Email Subject Lines For Months: Here's What We Learned

Social Media Today - Wed, 2014-08-27 10:00
Lessons you can learn from our months running A/B tests on the subject lines of our emails.
Categories: Buzz

The State of Social Selling in 2014 [INFOGRAPHIC]

Social Media Today - Wed, 2014-08-27 09:00
An infographic that describes how the buyer’s cycle and their decision making process is changing. It also examines how sales marketers and salespeople are adapting to these changes.
Categories: Buzz

Small Business CRM Vendor Rankings, According to Users

Social Media Today - Wed, 2014-08-27 09:00
Survey results suggest small and midsize businesses are extracting more value from CRM solutions that are exclusively designed and targeted for small and midsize organizations.
Categories: Buzz

Benevolent Big Brother: 3 Reasons You Absolutely Need to Have One

Social Media Today - Wed, 2014-08-27 08:00
Every day, there is worrying talk or media coverage around cyber-spying, cyber-criminality and privacy incursions, not to mention the data gathering by Google, Facebook and even Secret. So, for college applicants (not to mention all people who need to find/keep a job), the message could not be clearer: clean up your online profile.
Categories: Buzz

Social Startups: 12ish Allows You to Make Money When Others Tap Your Mind

Social Media Today - Wed, 2014-08-27 04:00
As you give or receive free advice, is it possible to quantify—to put a concrete number on—the time being used? To say not just, “your/my time is valuable,” but “that’s [insert dollar amount] of your/my time.” It turns out the answer is yes. And to do so, you need only use the social startup 12ish. The Indianapolis, Ind.-based platform that launched in April allows you to bill your time in 12-minute increments.
Categories: Buzz

You May be Part of the Social Media 99%, but Don’t Panic

Ignite Social Media - Tue, 2014-08-26 15:55

Your audience is on Facebook and Twitter every day, but your engagement numbers are decreasing. You Google the top social brands you know, and their numbers don’t look like they’re dropping. What’s going on?

You may have become part of the 99%. A new study from SocialFlow has found that 99% of organic social media posts generate almost no reach or engagement, due in part to a larger amount of content on platforms. As the number of posts in social feeds keep increasing, the number of hours that users have to consume content remain relatively fixed. The space is becoming more crowded, and some posts are ultimately ignored.

Additionally, if you’re a brand that is lumped into the 99%, spending your social dollars on Facebook may seem moot. With increasingly more complex ad buy systems from Tumblr and Twitter, Facebook continues to tell advertisers to dole out the cash or kill your organic reach. But it seems like brands are, literally, buying into it. Facebook revenue jumped 61% in their latest quarter to $2.9 billion.

And, Twitter has complicated the situation even more, with the recent news that the platform is indeed publishing posts from brands and users that you are not following on your news feed.

To sideline these affects, media and entertainment companies should still publish real-time posts, as SocialFlow found that the audience for this sector is very responsive. For brands in other industries, including retail, healthcare, and non-profits, SocialFlow encourages a combination method between scheduling posts and posting real-time. A variety of posts should be created, but not always scheduled for specific times.

Even with the changing landscape of Facebook and Twitter advertising, the basic principle stating
the better your organic content is, the more likely people are to “retweet” or “share” it holds true. Remember that your platforms are still “social” platforms, and it is important to engage with followers by posting and replying with content that is relevant to them. For example, this real-time image of a majestic double-rainbow posted by Walt Disney World is tailored directly to their
audience, and took little effort to receive almost 200 retweets.

 

Additionally, Kings Dominion posted one very successful post this week, which showcased the park’s 1-305 ride at sunset, and asked followers to tell them what their favorite time of day is at the park. This encouraged user engagement, since people can relate to riding this specific ride at various times. However, Kings Dominion posts weekly recaps of their engagement on Twitter, and these receive little to no engagement, since audiences are coming to this page to engage with the park as a source of entertainment, and not with the park as a business.

Changing the way your brand posts organically may not be the perfect way to increase organic engagement, but it is a small solution for those who do not want to pay up to Facebook and Twitter for advertisements quite yet.

The post You May be Part of the Social Media 99%, but Don’t Panic appeared first on Ignite Social Media.

Categories: Buzz

4 Simple Ways to Make Your Hashtags Work Overtime

Social Media Today - Tue, 2014-08-26 15:00
Hashtags are indisputably necessary for social media marketing and promotion. Whether you own the coffee shop around the corner or work for a huge corporation, you know the power they wield! The ability to find relevant, recent content in real time is an unacknowledged luxury, so why not milk those pound signs for all their worth!? Henceforth, four simple ways to make your hashtag(s) work double time for your brand or business.
Categories: Buzz

How to Expand Your Brand with "Other People's Content"

Social Media Today - Tue, 2014-08-26 15:00
Many business experts agree one of the best ways to grow a business is with "OPM" (Other people's money). OPM lets you reduce your risk and multiply the impact of your capital. A similar same strategy can apply to your online marketing, accelerating the expansion of your brand with "OPC" (Other people's content).
Categories: Buzz

How to Use Wearable Tech to Rev Up Your Real-Time Event Social Media

Social Media Today - Tue, 2014-08-26 14:00
Wearable tech is all the rage, but how can we use it in social media? Your events may provide the perfect backdrop for video shorts using Google Glass, GoPro, or Pivothead glasses.
Categories: Buzz

High Stakes in Back-to-School Shopping Race

Social Media Today - Tue, 2014-08-26 13:10
The BTS shopping ritual itself has been transformed by digital and shifting trends in consumer shopping behavior. Based on data from the National Retail Federation, 25% of back to school shoppers are expected to hold off until 1-2 weeks before school starts. Budget-conscious family shopping behavior is also reflected in the NRF’s data, which shows a 20% increase in delayed shopping over last year.
Categories: Buzz

Are Your Ingredients Right for Instagram?

Social Media Today - Tue, 2014-08-26 13:00
With Instagram being such a real-time, young and playful, yet highly valued branding platform, it takes a special kind of flavor for advertisers to be accepted on it. IG demonstrates a vulnerability for fast-food type establishments with a cause of backlash. With hand-picked stream of preferences, users aren’t used to seeing uninvited images of quick-fix foods to purchase as they scroll for picturesque sexy shots of friends, fashion and inspirational quotes.
Categories: Buzz

How to Increase YouTube Engagement [INFOGRAPHIC]

Social Media Today - Tue, 2014-08-26 13:00
Many businesses are daunted by the prospect of using YouTube because of the perceived complexity. Getting started with filming and production can be perceived as intimidating, and brands often pass on the opportunity because it seems like it’s too much to deal with. Before jumping to conclusions, check out this infographic from QuickSprout. It some offers some key statistics and these best practices that help increase YouTube engagement.
Categories: Buzz

Content Marketers: Why Aren't You Citing?

Social Media Today - Tue, 2014-08-26 13:00
Using content marketing to build exposure and credibility for your growing company? Don’t go Rambo. Here are 3 compelling reasons to cite relevant outside parties in your company blog and similar content.
Categories: Buzz

24 Helpful Digital Marketing Tips

Social Media Today - Tue, 2014-08-26 12:00
It’s time to change the way you think about digital marketing. A lot of what we once “knew” about marketing no longer applies, especially when it comes to using social media as a marketing tool. It’s time for an update, for new stats about digital marketing and how you can use them to your advantage.
Categories: Buzz

Coming Clean on Facebook Reach

Social Media Today - Tue, 2014-08-26 12:00
Is there any greater source of emotional debate and mis-information on the web today than Facebook reach? Part of the reason for so much confusion is that the truth is hard to come by. The real numbers are hidden behind company administrative accounts. There are only a few companies in the world with access to enough of these Facebook pages to make a meaningful statement about the true nature of Facebook reach.
Categories: Buzz

The Next Big Thing in Marketing That No One Knows About

Social Media Today - Tue, 2014-08-26 12:00
Marketers the world over better become aware of this next big thing for it is coming and it will more than likely affect everything they do. As usual "it" goes by an acronym as we all know everything in marketing has to have some sort of acronym, right?
Categories: Buzz

Does Privacy Exist on the Internet of Things?

Social Media Today - Tue, 2014-08-26 11:00
The good news about the widespread dialogue on Facebook Messenger is that it brought to light the issues that surround privacy of data. Further implicating what some of us have always known: “When the service is free, the user is the product.” In other words, when companies like Facebook create applications that we use in our everyday lives, the real price is what we sacrifice for the right to use the application for free: our data.
Categories: Buzz
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