Buzz

US Airways: From #EpicFail to a Solid Lesson in #H2H

Social Media Today - Sat, 2014-04-19 03:37
US Airways is the first brand I have seen show real class in how they handled a pretty huge social media crisis. And I feel endeared to them now: they get me as a human because I make mistakes, too. Kudos to USAirways – you’re a great example of an #H2H brand.

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Categories: Buzz

Should You Kill Your Blog's Comments Section?

Social Media Today - Sat, 2014-04-19 03:01
There’s a reason that “Don’t read the comments” is such a common mantra around the Internet: it’s because comments sections of blogs and other websites have become breeding grounds for dazzling nastiness, spam and off-topic distractions. But how do you maintain a relationship with your target audience if they can’t talk back to you?

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Categories: Buzz

The Big Question: Does Duplicate Content Hurt You on Google?

Social Media Today - Sat, 2014-04-19 00:19
If you publish the same content to multiple sites, will it hurt your Google search results? As I sometimes syndicate my blog to other sites, I recently got pushback from a company that had asked me (persistently) to write a commentary on one of their blogs. Find out in this post what matters and what doesn't. You might be surprised.

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Categories: Buzz

Put Your Blog On-Trend with the Latest 2014 Design Solutions

Social Media Today - Sat, 2014-04-19 00:06
New bloggers must constantly learn and apply the latest best design practices in order to stay competitive. Some even argue that the quality of a blog’s presentation and delivery are equally as important its content. In 2014, watch as retina-ready designs, super charged infographics, and code-free design tools take off!

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Categories: Buzz

Fixing Your Intranet: A Guide for Leadership

Social Media Today - Fri, 2014-04-18 21:47
You have spent countless hours developing a strategy for the business.You know it is absolutely flawless. But is it, really? Use the intranet to share aspects of the strategy for specific feedback to help refine your ideas. This is one way to see if the plan will withstand the acid-test of employee acceptance.

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Categories: Buzz

Google Gets Serious About Social Advertising with New Post Ads [VIDEO]

Social Media Today - Fri, 2014-04-18 21:06
It’s no secret that there’s little love lost between Google and Facebook, even to those outside the Valley. Google proved this once again today by announcing it has expanded access to +Post ads to all advertisers and that these ads will support Google Hangouts on Air.

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Categories: Buzz

How to Keep Your Brand in the Social Media Conversation

Social Media Today - Fri, 2014-04-18 20:48
Consistency on social media is arguably the best way to ensure success. Companies will lose followers quickly if they do not share updates regularly, typically daily, with relevant content and important news. It is similar to maintaining relationships offline: your relationships will fade if you are not checking in regularly to nurture them.

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Categories: Buzz

How to Transform Yourself into a Marketing Technologist

Social Media Today - Fri, 2014-04-18 20:10
Fair or not, marketers are now viewed as the digital transformation change agents in many organizations. This presents unprecedented opportunities and perils for the modern marketer, who is now expected to have a broader skillset transcending mere artistic creativity and strategic thinking in order to foster organizational digital integration and transformation.

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Categories: Buzz

The Impact of Social Media in the Travel Marketing Industry: Part Two

Social Media Today - Fri, 2014-04-18 19:26
Two airlines are getting more active in the social media space. Once you enter the world of social media you cannot exit. Short of your company going out of business, you must stay active and respond and engage and not just when things are going well, either.

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Categories: Buzz

In B2B Sales, Timing is Everything

MediaOrchard - Fri, 2014-04-18 17:58

The web is the number one way for business-to-business marketers to get leads on buyers. Understanding their online behavior can make a dramatic difference in whether or not your sales team qualifies a lead. Software Advice, a company that helps people find the right software for their organization, recently conducted a study on B2B buyer […]

The post In B2B Sales, Timing is Everything appeared first on IdeaGrove.

Categories: Buzz, News Found

5 Tips on How to Generate Sales Leads Through Social Media

Social Media Today - Fri, 2014-04-18 17:56
If you want to find new potential customers, you need to go to where the people are. And, fortunately or unfortunately—depending on how up-to-speed on current trends your company is—all of the people seem to be on social media sites. Hey, the statistics don’t lie: Facebook users spend on average 6.35 hours a month on the site via desktop computers.

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Categories: Buzz

How to Market With a Content Series

Social Media Today - Fri, 2014-04-18 17:39
Businesses serious about blogging and generating leads should consider creating a series, or a way to showcase and link content through social media. A series not only structures your blogs, it also allows websites to exponentially increase inbound and outbound links for more online exposure.

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Categories: Buzz

Giving Back is SIMPLE: Ignite Social Media Partners with Champions for Kids

Ignite Social Media - Fri, 2014-04-18 17:16

Here at Ignite Social Media, we love giving. We love giving: high fives, kudos to our colleagues who've helped us out, and perhaps most importantly, giving back to our communities. Whether it's pulling a plane, rescuing a dog, or picking up a few items to donate to a worthy cause, we do what we can and we're so glad we found a great partner in Champions for Kids to help us focus our efforts and maximize our impact.

Today, 22-million children in the US live in poverty and it's the mission of Champions for Kids to make it simple to give kids in your community the resources they need to thrive. Champions for Kids has a goal of mobilizing 20 million people by 2020 to become Champions for Kids.

Check out their impact thus far:

Doing Our Part

Each quarter, we unite as an agency to complete a Simple Service Project to help children in need. We just wrapped up our first Kits of Caring drive in which we collected personal hygiene items that will not only keep kids healthy but will also help them to be confident among their peers.

We collected more than 250 items from 100 people in our North Carolina and Michigan offices. Items collected in Raleigh went to Haven House Services and items collected in Detroit were donated to Orchards Children's Services, both organizations strive to strengthen their communities by providing services to families and children. We're glad we can be a small part of their contribution to making the world a better place.

We can't wait for our next Champions for Kids project. Check out the organization for yourself and learn how you can help your community.

The post Giving Back is SIMPLE: Ignite Social Media Partners with Champions for Kids appeared first on Ignite Social Media.

Categories: Buzz

Tracking Social Media Success With Google Analytics

Social Media Today - Fri, 2014-04-18 17:08
Learn how to use Google Analytics to measure the success of your social media efforts in a few easy steps. I will explain how to interpret actionable reports that shows just how well your social media traffic is performing. A marketing manager or anyone that does marketing is only as good as the tools he or she knows how to use.

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Categories: Buzz

The Genesis Of The gapingvoid Business Model

Gaping Void - Fri, 2014-04-18 15:58

1. THE VALUE CURVE

For those of you new to gapingvoid, I thought I’d tell you what the gapingvoid business model is all about, from my own unique perspective.

My background is advertising. I often noticed while working on Madison Avenue that the problems clients were asking us to solve weren’t really going to do much good, even if our agency was doing a stellar job.

What’s the use of doing an award-winning, attention-grabbing Super Bowl ad…if the product actually kinda sucks and nobody really likes it? [That happened a lot during the DotCom bubble, as we all know.]

And why was the client allowing itself to put out dud products that nobody likes? And why are they expecting their ad agencies to kill themselves trying to compensate for the fact the product is a dud?

To me, it seemed like a lot of wasted energy.

Clients expect their agencies to fix crappy problems. The crappiness began long before the agency ever got the brief. The crappiness began at an internal, cultural level.

So we figure that if we are allowed to intervene sooner with the client internally, we could create a lot more value than the agency model, a lot more quickly and painlessly.

2. THE CHICAGO INSIGHT

[An "All-Over" we did for Cisco etc.]

Back in my Chicago freelance days, my friend, the well-known advertising music director Ira Antelis (he writes jingles and does sound design from TV commericals), commissioned me to draw a poster for him. It was an all-over with a lot of advertising music in-jokes. It was a great little piece (I’m told there are still a few prints knocking around; I’ll try to get one from Ira later). People loved it.

Ira then got a couple hundred of the posters framed and gave them to every A-List advertising creative in town. Leo Burnett, DDB, Foot Cone; they were in all the corner offices all over Chicago, because they were just so damn cool (they were, trust me). Everybody wanted one for their office.

And so what happened when people walked into said offices?

“Wow. That’s really cool. Where did you get it?”

“Ira Antelis.”

“Who’s Ira Antelis?”

“You remember that guy who wrote that Michael Jordan jingle for Gatorade…?”

“I want one!!!!”

“Give Ira a call…”

Give. Ira. A. Call.

Just like that, Ira was being talked about (and contacted) on a daily basis, by pretty much all the people who mattered in the business.

3. PUTTING IT ALL TOGETHER

Fast forward to the present. Drawing on the preceding experiences from my time in advertising, in Chicago and elsewhere, plus everything we’ve seen happen in our work and on the Internet, Jason (my business partner) and I decide that the best way to create value for our clients would be using art to shift corporate culture, internally and in the right direction.

We create cultural change by using art to provoke the right conversations, the same way we did for Ira Antelis’ business.

Our timing could not have been better. As anyone who reads Harvard Business review can tell you, culture is now a hot button subject for business. Recent bestsellers like Zappos CEO Tony Hsieh’s “Delivering Happiness” (Tony is a good friend of ours, by the way) tell us that the secret to growing a great company is growing a great culture.

gapingvoid makes art that is totally aligned with that idea, working with amazing companies who concur: Microsoft, Rackspace, Cisco, HP, Roche, VMware, Hubspot, Techcrunch, to name a few. [Client page is here.]

We jokingly call it “motivational posters for smart people”, but at the end of the day, it’s serious stuff. It’s a superb business to be in, and we’re thrilled to be part of it.

If you’re in the culture shift business, we’d love to talk to you.

Thanks for reading.

Categories: Buzz

The Bricks and Mortar of Digital Transformation

Social Media Today - Fri, 2014-04-18 13:06
All organizations will be transformed by social and digital technologies – it’s a question of WHEN, not IF. Rather than waiting for a disruption that requires REVolutionary change, organizations and their leaders are well advised to take an EVolutionary approach to digital transformation – and they should start immediately.

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Categories: Buzz

Five Mistakes Lawyers Make Online

Social Media Today - Fri, 2014-04-18 10:16
According to LexisNexis, 76% of people search online to find an attorney. 60% of adult internet users will need an attorney at some point in their lives. Advertising your legal services is not only acceptable, it’s the new norm. With this in mind, lawyers need to keep in mind the internet is fluid and permanent at the same time.

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Categories: Buzz

Boost Your Google+ Pages With +Post Ads, Promoting Hangouts And Recent Posts

Social Media Today - Fri, 2014-04-18 08:08
Good news for all Google fan boys who believe that Google+ still has the potential to compete with the giants of social networking. In a recent update, Google has decided to roll out +Post ads to all advertisers who meet a minimum threshold of Google+ followers.

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Categories: Buzz

Beyond Engagement: Employee Advocacy - What's In It For My Business?

Social Media Today - Fri, 2014-04-18 03:59
A successful employee advocacy program relies on engaged employees becoming brand ambassadors - how much convincing do you need? For now, set aside the excellent financial returns from employee advocacy. Let’s look at the practical contribution that a well-structured program brings to a business.

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Categories: Buzz

Multi-Screen Engagement: Marketing Across Devices

Social Media Today - Fri, 2014-04-18 03:56
This week I moderated another great webinar from the SocialMediaToday Best Thinker webinar series, this time on the topic of Multi-Screen Engagement: Marketing Across Devices, sponsored by Act-On. The webinar included a terrific mix of speakers on this topic.

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