Buzz

Miami Beach: “Where the future actually lives.”

Gaping Void - Wed, 2014-08-27 17:26


[From left: Jason - gapingvoid CEO, Commissioner Ed Tobin, Commissioner Michael Grieco, Laura - Gapingvoid Director, Mayor Philip Levine, City Manager Jimmy Morales].


[The Mayor giving a speech...]

“Miami Beach: Where the future actually lives.”

Yesterday was a very cool day. The work we’ve started doing for the Mayor’s Office in Miami Beach was finally unveiled, in the entrance of new City Hall Employee Lounge.

Above are three photos Mayor Philip Levine tweeted.

gapingvoid has been based in Miami Beach for the last four or five years, so naturally, we want our art to be front and center.

No, we don’t want to be the next Romero Britto (As much as I admire what he’s done here). We want to be something completely different, something to do with business and entrepreneurship on the beach.

My favorite piece in the series was the one that says, “Where the future actually lives”.

Y’see, for all its beach-bum reputation, a lot of interesting people live in Miami Beach. Their empires may be elsewhere, but they come here to hang out and laze around in relative anonymity. This is where they like to be. And that creates demand for interesting stuff, a viruous circle.

Add to that, Mayor Levine has a reputation for being business-friendly and corruption-unfriendly, very much in the get-it-done mould of New York’s Mayor Bloomberg. This is something Miami Beach went decades without, to its utter detriment, something that it desperately needed (And got, thank goodness).

Thirdly, Greater Miami (of which The Beach is only a small part of) is finally beginning to mature as a proper cosmopolitcan culture hub, spurred on by outside investment from South America (among other things).

Not to mention, hey, February on the Beach beats February in Chicago. Just saying.

My message to all the people living here Miami Beach, who aspire to make difference: Carpe Diem. Our time has arrived.

And yeah, gapingvoid is totally part of that.

Categories: Buzz

Visual Customer Service in the Social Age

Cool Infographics - Wed, 2014-08-27 15:05

The Visual Customer Service in the Social Age infographic created by Gryffin for TollFreeForwarding.com, describes the different social media platforms and how they could be to supplement customer service information to customers.

I’m sure you know that visual content on social media can massively improve engagement. But just how important is it?

On the web, it’s estimated that 55 percent of all traffic will be video by 2016, and mobile video traffic will increase by 1800 percent. YouTube, Instagram and Vine are currently the best platforms to maximise video engagement, so are you utilising them to their full potential in your marketing campaigns?

I like that this design takes some of the great things we know about visual information and applies it to a specific company function.  This is one way the companies can leverage the power of visual information with their customers.

It’s interesting that I couldn’t find the original infographic on either Gryffin or TollFreeForwarding.com sites.  There’s no blog post or infographic landing page on either one.

Again, we see the folk research statistic that “the brain processes visual information 60,000 times faster than text.”  This data point is quoted so often that people believe it’s true, but no one can find the research to back it up.  As far as anyone can tel, it was quoted in some marketing information from 3M in the 1980’s to support sales of transparency sheets used on overhead projects.  If you’re interest, I suggest reading these posts from Alan Levine and Darren Kuropatwa.

Found on www.mediabistro.com and Visual.ly

Categories: Buzz

Do You Know the Elements of Conversion Rate Optimization?

MediaOrchard - Wed, 2014-08-27 14:00

CRO strategies are needed across a range of marketing activities: social media, email and web design. Some are specific to those areas while others apply to all three. There are plenty of lessons to be learned about goal-setting and measurement.…

The post Do You Know the Elements of Conversion Rate Optimization? appeared first on IdeaGrove.

Categories: Buzz, News Found

5 Rules for Super Effective Hashtags on Twitter

Social Media Today - Wed, 2014-08-27 14:00
Want to get noticed on Twitter? Use hashtags! Using the right hashtag(s) in your tweets will bring you the relevant audience and exposure. This is also with those that you will be able to follow conversations known as chats.
Categories: Buzz

Is Collaboration Part of Your Customer Experience Strategy?

Social Media Today - Wed, 2014-08-27 14:00
Our whole definition of "customer facing" is under attack as companies realize (or should) that a lot of activities outside of sales, marketing and customer service are just as important to delivering experiences to customers that meet expectations.
Categories: Buzz

Why You Shouldn’t Give Your Social Media Audience the Content They Want

Social Media Today - Wed, 2014-08-27 14:00
It may seem counterintuitive, but there is actually good reason for why the content your business’ social media audience wants, is not the content your organization should be creating and publishing.
Categories: Buzz

What Do You Get For $4,500 of Native Advertising?

Social Media Today - Wed, 2014-08-27 13:00
We scraped up a little budget and experimented with several native content distribution channels. The experiment focused on Facebook, Twitter, LinkedIn and Outbrain. Here's what we discovered.
Categories: Buzz

Are You Putting All Your Marketing Eggs in One Basket?

Social Media Today - Wed, 2014-08-27 13:00
Social media on its own is unlikely to build our business – unless it is the place all our customers hang out. For most businesses, that is not the case.
Categories: Buzz

Facebook’s Call to Action Buttons Are a Win-Win

Social Media Today - Wed, 2014-08-27 13:00
Facebook turned a lot of heads last month with the announcement it was testing a “Buy” button on sponsored ads and Pages updates. Positioned as a way for brands to sell their wares while keeping customers inside Facebook’s social embrace, it’s pretty much a win-win for retailers and Facebook combined.
Categories: Buzz

Influence Marketing: Filters on the Rise

Social Media Today - Wed, 2014-08-27 13:00
Since the dawn of consumerism, filters have been influencing buyers’ purchasing decisions by narrowing buyer options to simplify the process of choosing a product or a service from a pool of choices. Who's telling your customers what they need, or when they need it?
Categories: Buzz

3 Painless Steps to Better Networking, Both Online and Off

Social Media Today - Wed, 2014-08-27 12:00
For anyone who groans at the words "networking event" take heart: there's another way. This post defeats the idea that you can only get the network you want by doing the things you hate. Specific strategies for LinkedIn, Facebook and Twitter are included.
Categories: Buzz

How to Promote Your Blog Post

Social Media Today - Wed, 2014-08-27 12:00
Blog posts need a little help to reach the eager eyes of your audience. Here are a few ideas on how to promote your content on social channels.
Categories: Buzz

How to Use Hootsuite to Manage Twitter More Intelligently

Social Media Today - Wed, 2014-08-27 12:00
The value of Twitter goes well beyond selfies with your cat, and Hootsuite is a great tool to uncover the potential opportunities therein. Here's how to use Hootsuite for more intelligent Twitter management.
Categories: Buzz

SEO Like It's 2014: Strategies to Stop, Start and Continue

Social Media Today - Wed, 2014-08-27 11:00
According to Jenny Halsz, President of JLH Marketing, "The funny thing about SEO is that the more things change, the more they stay the same. The tactics shift, and the penalties increase, and the black hats get smarter, but SEO is still fundamentally just marketing." Here are some strategies to help your SEO take off in 2014.
Categories: Buzz

Metrico: a Puzzle Action Game based on Infographics

Information Aesthetics - Wed, 2014-08-27 10:57


Metrico [metrico-game.com], designed by Dutch game design studio Digital Dreams, is a recently released video game for the Playstation Vita.

Described as an "atmospheric puzzle action game with a mindset of its own", it's visual style has been completely based on the world of infographics. In essence, the concept of infographics seem to work as a gameplay environment not just because of its pretty aesthetics, but also because of its natural interaction with (visual) data.

Consequently, in Metrico, each action is quantified and explicitly shown, such as the number of times an avatar needs to jump up and down or shoots a projectile. Metrico's goal is thus similar to most infographics: enticing users to make sense of a complex system.

Via Wired. Watch the gameplay trailer below.

Categories: Buzz, Design

Ralph Lauren: Introducing The Polo Tech Shirt

Digital Buzz Blog - Wed, 2014-08-27 10:44
Ok so Ralph Lauren is claiming to be the first luxury lifestyle brand to offer apparel that tracks and streams real-time workout data directly to your smartphone or tablet. It’s high-end wearable tech so to speak and it’s being tested right now… But the question is. Would you wear it? Would you want it? What’s [...] Related posts:
  1. Nissan: Introducing The NISMO Smart Watch
  2. Alert Shirt: Haptic Feedback Footy Jersey
  3. Introducing The Moto 360 Smart Watch
Categories: Buzz

9 Reasons to Self-Promote Shamelessly on LinkedIn

Social Media Today - Wed, 2014-08-27 10:00
They may call you a sellout or a hustler, but when it comes to LinkedIn, it pays to be generous with your connections. As much as marketers lecture on the importance of quality over quantity, there’s no denying there are some major benefits to accumulating hordes of followers and friends, even if admittedly they couldn’t even pass for acquaintances IRL.
Categories: Buzz

We A/B Tested Our Email Subject Lines For Months: Here's What We Learned

Social Media Today - Wed, 2014-08-27 10:00
Lessons you can learn from our months running A/B tests on the subject lines of our emails.
Categories: Buzz

The State of Social Selling in 2014 [INFOGRAPHIC]

Social Media Today - Wed, 2014-08-27 09:00
An infographic that describes how the buyer’s cycle and their decision making process is changing. It also examines how sales marketers and salespeople are adapting to these changes.
Categories: Buzz

Small Business CRM Vendor Rankings, According to Users

Social Media Today - Wed, 2014-08-27 09:00
Survey results suggest small and midsize businesses are extracting more value from CRM solutions that are exclusively designed and targeted for small and midsize organizations.
Categories: Buzz
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