Facebook starts to break itself apart, Google+ searches for clarity around follower counts and Twitter buys Gnip, in this week’s Social You Should Know.What Will Facebook Look Like in Five Years?
Facebook is taking the unusual step of breaking its core product into pieces. Soon, mobile users won’t be able to message people without installing the separate Messenger app. Want news? Facebook wants you to open its Paper app. Share and look at photos? Instagram. It’s a very interesting, very risky strategy. For us as marketers, it further cements what I said in my recent book. We need to be ready for a post-Facebook world. There’s still tremendous opportunity but in a changing environment.Twitter Buys Gnip
Gnip is a social data provider that has access to every Tweet ever written, plus the full fire hose of current tweets. So in the case where you wanted to analyze every tweet on a subject, you paid Gnip.Twitter bought Gnip this week, giving Twitter another product to sell directly. But Gnip also connectsthrough APIs into Reddit, Instagram and more, so it will be interesting to see how that plays out. Will those other platforms let Twitter sell access to their data over the long term?Google+ Follower Counts Appear to Fall
If you suddenly appeared to lose Google+ followers late last month, never fear. What really happened is that Google has separated followers from those who +1, to those who were in circles. Confused? You should be. Google+ still displays different numbers on the G+ page for a brand than they do on the badge you can put on your site. Mashable’s page indicates three million followers. Their badge indicates 4.2 million followers. Bottom line: You didn’t lose followers. The scoring system just changed.
The post Facebook Intentionally Breaking Apart | Social You Should Know appeared first on Ignite Social Media.
Released about a year ago, the Choosing The Most Effective Social Media Platforms infographic was published by Edge Media and designed by Infographics.SG. Photos, video, articles or text? Depending on the type of content you are generating, your choices for effective social platforms are different.
Facebook, Twitter, Pinterest, Google+, LinkedIn. Etc. So many social media platforms. And so little time. (And manpower. And ideas.)
There are costs involved to maintaining a social presence. It is vital for brands / companies / organisations to market on the right platform(s) in order to optimize their resource allocation.
Use this infographic to help you choose the most efficient social media platform(s) according to factors like your goals, target audience and capabilities.
The design includes a good mix of data visualization methods and the bold colors are eye catching to the audience. However, some of the charts are difficult to understand. The polar grid used for the “What Do You Aim To Achieve?” section does not clearly communicate the information to the readers. I also the the colors should have been color-coded to be relevant to the specific social media brand colors.
They also leveraged the infographic content into a SlideShare presetnation. This allows them to utilize the content they already created on another social platform to reach a different audience.
Choosing the most effective social media platforms - A brand guide from Infographics SG
Thanks to Brian for posting on Google+