Buzz

The Anatomy of the Perfect mCommerce App

Social Media Today - Tue, 2014-04-22 04:03
The first thing that you should be thinking about putting in your shopping app is a good and well organised security system. There are countless hackers around the world that can easily access a mobile app user’s account, and for those who are reliant on monetary online transactions, having their information saved on any m-commerce app can be a little daunting.

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Why Social Proof Matters for Content Marketers

Social Media Today - Tue, 2014-04-22 04:00
We live in an information age where ideas act as currency. As writers, we seek validation of our ideas and there's something special about the immediate validation of social shares. This post explains how to take advantage of Social Proof in your marketing.

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The Big Brand Theory: Univision's Magic with the Second Screen

Social Media Today - Tue, 2014-04-22 03:55
David Beck fires off statistics about a range of subjects including Hispanics in the US, television, and social media. "The Hispanic population in the US is like a country within a country," Beck quips. "If you separated it out, it would be the second largest Spanish-speaking country."

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4 Cruel Reasons We Suffer Social Media

Social Media Today - Tue, 2014-04-22 02:21
What are all the insomnia-induced newsfeed scrolling, hundreds of friends, and connections in social media for? It seems the age of information calls for virtualized relationships. I can’t argue with this, nor can I dismiss the fact that businesses need people to market to.

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Categories: Buzz

Lurching Back to Normal: Putting the "Like" Back in its Place

Social Media Today - Tue, 2014-04-22 00:31
The social consumer can continue to engage companies with less concern that their actions will have unintended consequences in the future; General Mills demonstrated a commitment to listening and responding rapidly, or as one would say, at the speed of social.

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You Deserve Better: How to Avoid Switching Developers Mid-Project

Social Media Today - Tue, 2014-04-22 00:04
It's just a mess when you have to start over with a new developer mid-project. Projects can become challenging even with the best of plans, but if there is a plan for how to handle changes, bumps in the road, and redirection, everyone can move forward together.

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The Value of Encouraging Intrapreneurs in Every Organization

Social Media Today - Mon, 2014-04-21 23:57
The way businesses are being ran is changing from containing employees to empowering them. Organizations are realizing that every employee needs to see themselves as the CEO of their own brand. Each employee should be empowered to contribute to the success of their role and be the boss of their own role within the department.

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Categories: Buzz

Marketing Eggcellence: The Top Branded Easter Campaigns

Social Media Today - Mon, 2014-04-21 23:53
Whether it's winning attention through small animals, egg hunts or chocolate, several top Easter campaigns have shown to be a real treat amongst the masses this year. For today's holiday blog I went on an Easter ad hunt and rounded up some of the top branded Easter campaigns...so let's hop to it!

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The Art and Science of Product Grouping

Social Media Today - Mon, 2014-04-21 23:28
Welcome to this five-part series of articles on structuring your website for conversion. This series discusses a number of things to consider when designing your site, from product grouping, upselling and cross-selling, real-time communication to customer pain points.

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Categories: Buzz

How Social Media Amplifies Content Marketing and SEO

Social Media Today - Mon, 2014-04-21 23:18
Social media, content marketing, and SEO are becoming more and more integrated every day. This makes sense because social media has always been way more effective for building a brand than simply using SEO tactics. SEO is all about exposure, but social media can form deeper connections than that.

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3 Ways to Make Sure People Read Your Blogs

Social Media Today - Mon, 2014-04-21 22:44
your headline needs to communicate just how valuable your content really iswhen promoting your blog, or else no one will ever get to it. Sites like Buzzfeed, Upworthy, and every other content aggregate site have built their online empires by crafting effective headlines, so what’s the secret?

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5 Undeniable Benefits of Social Media That Businesses Are Not Maximizing

Social Media Today - Mon, 2014-04-21 18:42
A strong social media presence promotes customer loyalty. Through the posting of engaging content, current fans become more passionate about your company and the brand. When they engage with your content, it increases the changes that potential customers will see these loyal customers interacting with your pages.

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Monitoring Social Media to Prevent a Crisis

Social Media Today - Mon, 2014-04-21 15:20
What if you could prevent an online conversation from starting a reputation forest fire? Online monitoring is the first step towards recognizing the warning signals of an impending crisis. Find out which conversations you should watch and what tools you can use to keep ahead of a negative issue online.

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Will There Be "Content Shock" in Travel?

Social Media Today - Mon, 2014-04-21 14:59
In essence, we should expect some kind of content shock to occur in the travel vertical, since it’s already happening for example on Facebook. Content marketing nevertheless remains a key strategy for brands to tell their story, through different platforms, different devices and different media.

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Categories: Buzz

Facebook Intentionally Breaking Apart | Social You Should Know

Ignite Social Media - Mon, 2014-04-21 13:04

Facebook starts to break itself apart, Google+ searches for clarity around follower counts and Twitter buys Gnip, in this week’s Social You Should Know.

What Will Facebook Look Like in Five Years?

Facebook is taking the unusual step of breaking its core product into pieces. Soon, mobile users won’t be able to message people without installing the separate Messenger app. Want news? Facebook wants you to open its Paper app. Share and look at photos? Instagram. It’s a very interesting, very risky strategy. For us as marketers, it further cements what I said in my recent book. We need to be ready for a post-Facebook world. There’s still tremendous opportunity but in a changing environment.

Twitter Buys Gnip

Gnip is a social data provider that has access to every Tweet ever written, plus the full fire hose of current tweets. So in the case where you wanted to analyze every tweet on a subject, you paid Gnip.Twitter bought Gnip this week, giving Twitter another product to sell directly. But Gnip also connectsthrough APIs into Reddit, Instagram and more, so it will be interesting to see how that plays out. Will those other platforms let Twitter sell access to their data over the long term?

Google+ Follower Counts Appear to Fall

If you suddenly appeared to lose Google+ followers late last month, never fear. What really happened is that Google has separated followers from those who +1, to those who were in circles. Confused? You should be. Google+ still displays different numbers on the G+ page for a brand than they do on the badge you can put on your site. Mashable’s page indicates three million followers. Their badge indicates 4.2 million followers. Bottom line: You didn’t lose followers. The scoring system just changed.

And finally, under the category of “Wow, let me know how that works out,” General Mills has updated their privacy policy indicating that consumers who like the brand on social media, download coupons, enter a sweepstakes or buy their products give up the right to sue and instead have to go through arbitration. We’ll see how this plays out.

The post Facebook Intentionally Breaking Apart | Social You Should Know appeared first on Ignite Social Media.

Categories: Buzz

Afterguard: Heads Up Display Glasses

Digital Buzz Blog - Mon, 2014-04-21 11:53
Glass? Well, everyones going to be doing them it seems, with the new ‘Afterguard‘ glasses that bring high-end yacht racing data to your sunglasses. For years, Yachts have been equipped with some of the most expensive and advanced devices and sensors you can imagine, but reading them in real-time, is often the biggest challenge. Wearable [...] Related posts:
  1. Google Launches New Display Ad Market Place
  2. Jay Jays Dance Off 3D Glasses Site
  3. Augmented Reality City 3D (Glasses Required!)
Categories: Buzz

Choosing a Social Media Platform

Cool Infographics - Mon, 2014-04-21 11:00

Released about a year ago, the Choosing The Most Effective Social Media Platforms infographic was published by Edge Media and designed by Infographics.SG.  Photos, video, articles or text?  Depending on the type of content you are generating, your choices for effective social platforms are different.

Facebook, Twitter, Pinterest, Google+, LinkedIn. Etc. So many social media platforms. And so little time. (And manpower. And ideas.) 

There are costs involved to maintaining a social presence. It is vital for brands / companies / organisations to market on the right platform(s) in order to optimize their resource allocation. 

Use this infographic to help you choose the most efficient social media platform(s) according to factors like your goals, target audience and capabilities.

 The design includes a good mix of data visualization methods and the bold colors are eye catching to the audience.  However, some of the charts are difficult to understand.  The polar grid used for the “What Do You Aim To Achieve?” section does not clearly communicate the information to the readers.  I also the the colors should have been color-coded to be relevant to the specific social media brand colors. 

They also leveraged the infographic content into a SlideShare presetnation.  This allows them to utilize the content they already created on another social platform to reach a different audience.

Choosing the most effective social media platforms - A brand guide from Infographics SG

 

Thanks to Brian for posting on Google+

Categories: Buzz

How to Make the Most of Your Nonprofit’s Next TV Appearance [GUIDE]

Social Media Today - Mon, 2014-04-21 09:00
Whether it’s the local morning news program or 60 Minutes, going on TV can be an exciting opportunity that will pay dividends if you properly prepare and follow up. Here are a few things you can do to ensure your television experience goes as smoothly as possible.

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How to Effectively Target Your Audience

Social Media Today - Mon, 2014-04-21 08:00
It’s important to realise that just because you’re putting good, persuasive information out there, it doesn’t mean the right people are going to see it. Being able to utilise all of this information will help you to devise that plan where you are able to find who you’re looking for, and provide them with quality content that they’ll enjoy.

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Alleviating Senior Isolation Through Social Media

Social Media Today - Mon, 2014-04-21 06:32
Loneliness and isolation can be as big of a health concern for senior citizens as heart disease, arthritis, or osteoporosis. Seniors are more susceptible to isolation because as they grow older their social network shrinks: spouses pass away, friends get sick, or people move away.

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