“Miami Beach: Where the future actually lives.”
Yesterday was a very cool day. The work we’ve started doing for the Mayor’s Office in Miami Beach was finally unveiled, in the entrance of new City Hall Employee Lounge.
Above are three photos Mayor Philip Levine tweeted.
gapingvoid has been based in Miami Beach for the last four or five years, so naturally, we want our art to be front and center.
No, we don’t want to be the next Romero Britto (As much as I admire what he’s done here). We want to be something completely different, something to do with business and entrepreneurship on the beach.
My favorite piece in the series was the one that says, “Where the future actually lives”.
Y’see, for all its beach-bum reputation, a lot of interesting people live in Miami Beach. Their empires may be elsewhere, but they come here to hang out and laze around in relative anonymity. This is where they like to be. And that creates demand for interesting stuff, a viruous circle.
Add to that, Mayor Levine has a reputation for being business-friendly and corruption-unfriendly, very much in the get-it-done mould of New York’s Mayor Bloomberg. This is something Miami Beach went decades without, to its utter detriment, something that it desperately needed (And got, thank goodness).
Thirdly, Greater Miami (of which The Beach is only a small part of) is finally beginning to mature as a proper cosmopolitcan culture hub, spurred on by outside investment from South America (among other things).
Not to mention, hey, February on the Beach beats February in Chicago. Just saying.
My message to all the people living here Miami Beach, who aspire to make difference: Carpe Diem. Our time has arrived.
And yeah, gapingvoid is totally part of that.
The Visual Customer Service in the Social Age infographic created by Gryffin for TollFreeForwarding.com, describes the different social media platforms and how they could be to supplement customer service information to customers.
I’m sure you know that visual content on social media can massively improve engagement. But just how important is it?
On the web, it’s estimated that 55 percent of all traffic will be video by 2016, and mobile video traffic will increase by 1800 percent. YouTube, Instagram and Vine are currently the best platforms to maximise video engagement, so are you utilising them to their full potential in your marketing campaigns?
I like that this design takes some of the great things we know about visual information and applies it to a specific company function. This is one way the companies can leverage the power of visual information with their customers.
It’s interesting that I couldn’t find the original infographic on either Gryffin or TollFreeForwarding.com sites. There’s no blog post or infographic landing page on either one.
Again, we see the folk research statistic that “the brain processes visual information 60,000 times faster than text.” This data point is quoted so often that people believe it’s true, but no one can find the research to back it up. As far as anyone can tel, it was quoted in some marketing information from 3M in the 1980’s to support sales of transparency sheets used on overhead projects. If you’re interest, I suggest reading these posts from Alan Levine and Darren Kuropatwa.
CRO strategies are needed across a range of marketing activities: social media, email and web design. Some are specific to those areas while others apply to all three. There are plenty of lessons to be learned about goal-setting and measurement.…
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Described as an "atmospheric puzzle action game with a mindset of its own", it's visual style has been completely based on the world of infographics. In essence, the concept of infographics seem to work as a gameplay environment not just because of its pretty aesthetics, but also because of its natural interaction with (visual) data.
Consequently, in Metrico, each action is quantified and explicitly shown, such as the number of times an avatar needs to jump up and down or shoots a projectile. Metrico's goal is thus similar to most infographics: enticing users to make sense of a complex system.