Buzz

Marketing Storytelling in the Age of Digital A.D.D. [VIDEO]

Social Media Today - Fri, 2014-08-29 09:00
Storytelling is how we prefer to hear marketing information. In this video, Gary Vaynerchuk talks about how difficult it is to engage with stories unless we approach it from the understanding of our targets.
Categories: Buzz

Complex Relationships: Social Media, SEO and Your Marketing Mix

Social Media Today - Fri, 2014-08-29 09:00
Imagine yourself as a key decision maker in a small to mid size B2B technology company. You have limited budgets to spare and are looking to distribute it on various elements of your marketing mix like social media and SEO. How do you go about deciding how much to spend on each? This post tries to explore correlation if any between your social media and SEO efforts.
Categories: Buzz

SMT Shorts: Linda Descano of Citi

Social Media Today - Fri, 2014-08-29 08:00
Welcome to a recap of this week's SMT Shorts, a series that addresses your social media and marketing questions with concise, expert answers. This week, we were fortunate to have Linda Descano, managing director and head of content and social at Citi, here to talk about social customer service, advertising versus content marketing, and how to build a brand voice.
Categories: Buzz

Social Breakthrough: Twitter Analytics Mainstreams Data

Social Media Today - Fri, 2014-08-29 04:00
The launch of Twitter Analytics is just the start. Social intelligence -- insights from and the application of data from social listening and analytics technologies -- is a business and technology topic that needs to stay at the forefront of the news and the public’s mind.
Categories: Buzz

Beat Facebook’s New Clickbait Crackdown with These 4 Tips

Ignite Social Media - Thu, 2014-08-28 19:12

I’m sorry. I couldn’t help myself. An article about clickbait deserves an equally clickbaity title. First off, I lied to you, I can’t really beat the algorithm. What I can do is show you how to make sure your articles and links earn the eyes of your readers. Which is really what you wanted to do in the first place, right? Good. Let’s dive in.

While I am not sad to see clickbait go, Facebook isn’t cracking down in an effort to increase the value of content in your newsfeed. It’s all much more self-serving than that.

I can hear your astonished gasps from here.

So Why is Facebook Suddenly Cracking Down on Clickbait?

In short, because it works. Clickbait is VERY good at getting you to click on a link. This is where clickbait becomes a problem for Facebook.  Facebook’s model for advertising is predicated on you spending time in your newsfeed. They then sell advertising to brands and marketers who wish to reach you either A) In your newsfeed with content or B) on the right hand side of your newsfeed in more traditional banner style ads. Media outlets have become extremely good at writing headlines. It shouldn't surprise anyone that this tactic has been used to sell magazines and newspapers for a hundred years. Remember newspapers? They’re those things you wrap your trinkets in when you move.

No matter how you feel about clickbait (or newspapers) the move for Facebook to abolish clickbait is almost certainly because it threatens Facebook’s ability to sell advertising. By very effectively taking users to the .coms of media site,s Facebook likely sees money hemorrhaging from their pockets into the pockets of sites like BuzzFeed, Viralnova, and many more.

How Do Brands Earn Eyes on Content?

The old school agency guy in me wants to say “It depends on your content strategy.” The truth is it likely won’t impact your content strategy all that much. Assuming that you actually want to produce quality content for your consumers/readers. If you’re producing garbage articles just to dupe people into clicking, you've earned a special place in content marketer hell. Let’s look at a few common sense tips to make sure your links are not getting shut down by the clickbait police.

1.  Develop your headlines using solid SEO practices.

Including keywords in your headline is great for SEO and also naturally gives context to what users can expect to see when they click the link. If written correctly it can be every bit and enticing as a clickbait title without the chance of getting shut down by the new algorithm. SEO is always a good time investment. If you’re not sure how to write for SEO simply use the upside down triangle method. Make content at the beginning of your article more keyword heavy and then lessen your keyword density as you move through the article.

  1. Design Content to be Socially Shareable

Another key factor in Facebook’s clickbait calculation is the amount of engagement as compared to clicks. Spend some time thinking about the copy of the Facebook post that will promote your article or link. It should be designed to encourage sharing as much as possible. This will also help generate engagement.  Some great tips to drive engagement include asking questions, using strong calls to action, and crowdsourcing product/service etc. decisions. Give your audience real involvement in what you’re doing day-to-day and they will engage.

  1. Diversify Your Syndication

The great thing about the social web is that Facebook isn’t the only game in town anymore. There are many other platforms that allow for the free sharing of content. Lately I have really liked LinkedIn’s new publishing tool. I just published my first post What Brands can Learn from the ALS Ice Bucket Challenge. There’s also Twitter, Reddit (if you’re brave), StumbleUpon, Digg, and Technorati to name a few. My main point is, don’t put all your eggs in the Facebook basket. Even if you have a large established fan base there.

  1. Content by Number(s)

It’s sort of like paint by number. Using metrics makes content creation easier. Use your website analytic tools in combination with the metrics from your social channels to determine where and when you should be sharing articles/links. Identifying peak posting times can help drive increased engagement and reach. It can also help you create a consistent viewing appointment with fans which will also earn you more eyes and engagement.

What are your strategies and tactics for earning eyes on your links and articles? Tweet to me at @johnpatterson85 and let’s chat social media, whiskey, Disney movies, or anything at all!

The post Beat Facebook’s New Clickbait Crackdown with These 4 Tips appeared first on Ignite Social Media.

Categories: Buzz

A World of Terror: the Impact of Terror in the World

Information Aesthetics - Thu, 2014-08-28 17:11


A World of Terror [periscopic.com] by Periscopic shows the reach, frequency and impact of about 25 terrorism groups around the world.

The visualization exists of 25 smartly organized pixel plots that are displayed as ordered small multiples. Ranging from Al-Qa'ida and the Taliban to less known organizations like Boko Haram, the plots reveal which ones are more deadly, are more recently active, or have been historically more active. In addition, all data can be filtered over time.

The data is based on the Global Terrorism Database (GTD), the most comprehensive and open-source collection of terrorism data available.

Categories: Buzz, Design

Employees on Social Media? Have No Fear

Social Media Today - Thu, 2014-08-28 15:00
A surprising number of organizations continue to fear the prospect of employees on social media, and by doing so are missing what could be one of their most powerful opportunities to achieve marketing lift.
Categories: Buzz

Creating Facebook Posts That Provide Value

Social Media Today - Thu, 2014-08-28 14:00
The Facebook “like” has become an empty gesture, almost a reflex action. You must structure your posts properly to get true ROI from your Facebook fans.
Categories: Buzz

Pinterest for Men and Women: Is There a Difference?

Social Media Today - Thu, 2014-08-28 14:00
The popular image-sharing network has risen in popularity since its inception. But it still features a disproportionately high ratio of female versus male users. Pinterest and its fans are making efforts to rectify this phenomenon, but how can you do so without resorting to gender-based stereotypes?
Categories: Buzz

Making Social Video Work for Your Brand [INFOGRAPHIC]

Social Media Today - Thu, 2014-08-28 13:00
Our infographic explores the Whys and Wherefores of when to think about using social video, and how to get the best out of it as a brand. Our four pointers take you from ideas to measurement. Enjoy!
Categories: Buzz

Social Media Lessons from the Boxing Ring

Social Media Today - Thu, 2014-08-28 13:00
In his recent social media bestseller, “Jab, Jab, Jab, Right Hook,” Gary Vaynerchuk tells marketers and businesses what boxing can teach them about marketing. The rules of boxing haven't changed over years, and the same holds true for marketing.
Categories: Buzz

When Logo Design Meets Social Media Marketing

Social Media Today - Thu, 2014-08-28 13:00
A well designed logo expresses your business ideas to your consumers in a nutshell. It should be perfectly designed to play a major role in the social media marketing of your brand as well.
Categories: Buzz

3 Ways Social Media Creates Amazing Customer Experiences

Social Media Today - Thu, 2014-08-28 12:00
With well over a billion people using social media everyday, and a growing trend toward people engaging with their favorite (and not so favorite) brands online, why wouldn’t you want to be available for customers to connect with you?
Categories: Buzz

Stay Ahead of the Content Onslaught

Social Media Today - Thu, 2014-08-28 12:00
The internet is growing at a rate that is hard to get our heads around. In the year 2000, there were just barely 17 million websites in existence. Just 13 years later then number was just under 700,000,000. That is one website for every 10 people on earth. So how can you be sure your message is heard?
Categories: Buzz

Great Copywriting in Action: Iron Man

Social Media Today - Thu, 2014-08-28 11:00
Here's what Iron Man can teach you about great copywriting.
Categories: Buzz

10 Ways to Make Social Media an Effective Business Habit

Social Media Today - Thu, 2014-08-28 11:00
If you use social media for business, you would benefit from goals, focus and consistency. It requires a thorough understanding of how social media work (and I would like to stress the word social here) and how to optimize your efforts on the various platforms like LinkedIn, Twitter and Facebook.
Categories: Buzz

Could Facebook Lead the Way in Hunting Misinformation?

Social Media Today - Thu, 2014-08-28 10:00
Facebook is trying out a satire tag to keep people from taking stories from sites such as The Onion at face value.
Categories: Buzz

Experimenting with N3TWORK

Social Media Today - Thu, 2014-08-28 10:00
N3TWORK was just released this week as a new way to curate your own video stream, share videos with your friends or watch them on your home TV.
Categories: Buzz

What You're Doing Wrong with Social Media and How to Fix It

Social Media Today - Thu, 2014-08-28 09:00
If you have noticed that your fans, likes, retweets, and followers are not increasing, this is a strong indication that no one is visiting your social media page. Furthermore, all of the efforts and resources you are putting into your social media campaign are not reaching their potential.
Categories: Buzz

Social Media Policies: When Are They Taken Too Far?

Social Media Today - Thu, 2014-08-28 09:00
Keep your social media policy simple, and don’t try to exercise too much control over your employees; otherwise it might blow up in your face!
Categories: Buzz
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