Smart Marketers Will Approach Employee Advocacy with Caution

Social Media Today - Mon, 2014-07-28 20:20
Today's savvy digital marketer should be cautious when integrating employees into their marketing mix. Utilizing the right tools and partner is essentially when developing and launching an employee advocacy program. Employees are the voice of a company and can greatly impact the way others view a brand. Be smart and formulate a plan.
Categories: Buzz

4th Annual UX Awards are September 11-12 in San Francisco- get 15% off early bird tickets on us before July 31!

Social Media Today - Mon, 2014-07-28 19:49
4th Annual UX Awards, the premier awards for exceptional digital experience, will be held in San Francisco on Sept. 11-12 2014!
Categories: Buzz

10 Ways of Becoming Indispensable to Your Social Media Audience

Social Media Today - Mon, 2014-07-28 16:24
Once you recover the links that are usually lost in new marketing, you need to create value to make your audience grow. I present below 10 ways that can help your brand grow, increasing engagement and ROI, as well as conversions. The objective isn’t an meaningless number but real people who are engaged and proactive.
Categories: Buzz

How Social Media Impacts Customer Service

Social Media Today - Mon, 2014-07-28 15:49
There are so many moving parts to a strong customer service strategy, it’s easy overlook the benefits of social media. But do so at your own peril. In today’s world, a presence on social media is as important as having a toll-free phone number. Here are just a few of the reasons why.
Categories: Buzz

Viral Sharing Tactics of an Infographic

Cool Infographics - Mon, 2014-07-28 15:00


Making a cool infographic is one thing, sharing it and making it go viral is another. Luckily, the Viral Sharing Tactics of an Infographic infographic published by Piktochart gives some tips on how to make your cool infographic a hit!

Making your carefully crafted infographic go viral isn’t a dark science. It doesn’t just happen miraculously. You have to make it happen.

The key to a successful viral infographic lies not just in the content. Apart from designing a very good infographic, what you do with it after that plays a big role in making it go viral. You have to go the extra mile to publicize and enable others to publicize your infographic for you. There are many available platforms and tools to accelerate your viral campaign.

There’s some really good information included in here, and many of the tactics listed here are included in my Infographic Release Strategy from the Cool Infographics book.  Designing a good infographic isn’t enough.  You need to publicize and promote your design so people can find it and share it.

I would have liked to see more statistics behind their recommendations.  The only data included in the design is the Google Trends chart of searches for the word ”infographic”, which is a very impressive trend!  The design should have also included a copyright, and the URL to the infographic landing page on the Piktochart site.  I love the “Click to Tweet” pre-written sharing element on the landing page!

Piktochart is an online infographic design tool, similar to a vector graphics software application.  You can find this tool listed along with others on the Cool Infographics Tools page.  I love to see that they used their own tool to design this infographic!

Thanks to Rachel for sending in the link! 

Categories: Buzz

Two Simple Questions Can Radically Improve Facebook Engagement

Social Media Today - Mon, 2014-07-28 13:00
Facebook users are keenly aware of the fact that by engaging with your content, they are communicating something to their friends. As a page manager, your job is to create content that helps your target audience express themselves. So each time you sit down to create a post, ask yourself these two questions.
Categories: Buzz

ASICS: The Remote Volleyball Cannon Challenge

Digital Buzz Blog - Mon, 2014-07-28 11:03
ASICS have become famous over the last few years for creating interactive installations to engage fans and athletes in new and interesting ways to promote the brand. The latest installation is called ‘The Kerri Cannon’ which is a remote-operated spiking machine built to replicate the power and accuracy of top professional female players like Kerri [...] Related posts:
  1. ASICS: The Ultimate Treadmill Challenge
  2. Wi-Fireworks: Remote HTML 5 Installation
  3. TACTILU: Remote Tactile Communication Band
Categories: Buzz

Are You Losing Money with Your Mobile E-Commerce? [INFOGRAPHIC]

Social Media Today - Mon, 2014-07-28 11:00
If you're hesitant to redesign your business's website responsively, you might think again after analyzing your mobile e-commerce performance. Take a look at some stats showing how customers behave when shopping on mobile and where your potential revenue could be lost.
Categories: Buzz

Generate Leads Online for Your Brick and Mortar Store

Social Media Today - Mon, 2014-07-28 11:00
If you have a brick and mortar store, you may have written off online lead generation as the domain of ecommerce sites, but that doesn’t need to be the case. Here are just a few ways that local businesses can use online marketing to reach out to their target audience and get more customers in their stores.
Categories: Buzz

You Need to Know: 5 Rules of Online Community Engagement

Social Media Today - Mon, 2014-07-28 10:30
One of the first steps to building an online community is creating and implementing a community engagement strategy. As you build and grow, keep in mind these five hard and fast rules of community engagement.
Categories: Buzz

Who in Your C-Suite Is in Charge of Digital Transformation?

Social Media Today - Mon, 2014-07-28 10:30
Without a doubt, there is a need to redefine the role of the marketer for the digital age. But that's not sufficient. Digital is not limited to marketing; change has to originate from the C-Suite to actively lead the transformation to the social business.
Categories: Buzz

Social Media Is Teamwork. Agree?

Social Media Today - Mon, 2014-07-28 10:16
Every employee plays a part in your business. Letting themselves brand on social media would give you an extra point as an employer. It’s a simple math. Your company’s social value = Your company’s official social media accounts + Each one of your employees’ social score.
Categories: Buzz

Heineken ‘Routine Interruptions’ Experiment

Digital Buzz Blog - Sun, 2014-07-27 21:57
Heineken is launching a new social experiment called ‘Routine Interruptions’ where thousands of people across the US will get the chance to step into the ultimate night out, if they just do one thing… Answer an unsuspecting call from Heineken, and agree to do what ever they say at that moment. The hype reel above [...] Related posts:
  1. Your Heineken: Customise A 6-Pack
  2. Oculus Rift VR: The Gender Swap Experiment
  3. Heineken Ignite: Interactive LED Beer Bottles
Categories: Buzz

5 Twitter Features You Should Use More Often

Social Media Today - Sun, 2014-07-27 19:17
Most people only use the main features of social media networks. Little do they know that this is the ones usually hidden or less easily accessible, that can be the most useful. Twitter is one of the most used social media platform and is great to engage in conversations with people you wouldn't have probably met in real life, at least not that easily, either for personal or professional purposes. The features below will help you discover how to use Twitter to its fullest.
Categories: Buzz

25 Copywriting Mistakes Website Owners Make

Social Media Today - Sun, 2014-07-27 13:17
Picture this: it’s your best friend’s wedding. The two of you have been best buddies since grade school. You’ve been through it all. You’ve seen each other weather the best and worst of what life has thrown your respective ways...
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The Good, Bad, and Ugly of Social Media Automation

Social Media Today - Sun, 2014-07-27 12:16
Are social media and marketing automation mutually exclusive? It’s a question every marketer should ask him or herself. On the face of it, the words “automation” and “social” in the same sentence seem a little counterintuitive.
Categories: Buzz

5 Tips On Becoming A Digital Freelancer

Social Media Today - Sun, 2014-07-27 11:15
Whether you’re just about to embark on your professional career, or have been in work for a number of years, there may come a time when you consider breaking out from the the norm and going out on your own.
Categories: Buzz

Do Multiple Authors Create Better Marketing Content?

Social Media Today - Sun, 2014-07-27 10:15
In a prior life, I worked for a CEO who fancied himself a great writer, and he liked to demonstrate this by essentially re-writing my email copy. Since I have a good track record at getting responses, this was not a pleasant experience.
Categories: Buzz

Twitter Lists Shorten the Sales Cycle

Social Media Today - Sun, 2014-07-27 07:47
Much like offline conversations, Twitter is at it’s best when it’s not a one-way communication channel. Especially for any size business to be able to use lists and track or engage their prospects, it can be one of the most powerful tools you use. But in order to make it work, you have to engage. This poses a real challenge of sifting through the one billion tweets generated every two days to find the areas and people that matter to you.
Categories: Buzz

The Highest Converting Images to Use on Social Media Networks

Social Media Today - Sun, 2014-07-27 07:44
You’ve done everything you can think of to boost your conversion rate via social media, or at least that’s what you think. You follow all the social networking best practices, you post at the optimal times, and you follow back everyone who follows you. But are you using the right pictures?
Categories: Buzz
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