Socially Stephanie: Tips for a Successful Crowdfunding Campaign

Social Media Today - Fri, 2014-07-25 23:55
"Dear Socially Stephanie, I have a great idea, but the problem is I don't have enough money to start my business. I was thinking about doing a crowdfunding campaign. Do you have any tips to help me make my campaign a success?"
Categories: Buzz

What Brands Can Learn from the Best and Worst World Cup Tweets

Social Media Today - Fri, 2014-07-25 22:53
The World Cup was the most tweeted about event in Twitter's history, with hundreds of big businesses attempting to use the tournament to help market their brand. But what can smaller businesses learn from the best, and the worst, of those tweets?
Categories: Buzz

Idea Grove Named Finalist in Golden Bridge Awards

MediaOrchard - Fri, 2014-07-25 19:32

Less than a week after winning four International Best in Biz awards, Idea Grove is a finalist in two categories in the 2014 Golden Bridge Awards, an annual awards program that recognizes achievements from companies around the world. Idea Grove …

The post Idea Grove Named Finalist in Golden Bridge Awards appeared first on IdeaGrove.

Categories: Buzz, News Found

Should Brands Abandon Facebook?

Social Media Today - Fri, 2014-07-25 13:00
Should Brands Abandon Facebook? My answer to this rhetorical question is yes - unless you are willing to rethink your Facebook strategy and spend money to sponsor your company page posts. While you do not have to spend a large sum of money, my experience has shown that Facebook organic reach is rapidly diminishing and it is almost not worth the effort to continue with the "free lunch" approach.
Categories: Buzz

5 Reasons Why Animated Explainer Videos Boost Your Social Media Campaigns

Social Media Today - Fri, 2014-07-25 13:00
What’s the deal with explainer videos? Are they useful for the current social media generation? Could they actually be your greatest social media marketing tool? Around seven years ago, blooming social networks were the “it” thing among online business experts. Almost every company was wondering and evaluating how far could they reach their goals with social media marketing.
Categories: Buzz

Content Discovery Smackdown: Hootsuite vs. Buffer vs. Klout

Social Media Today - Fri, 2014-07-25 13:00
Content discovery has become so important that tools once used for other purposes have now integrated this feature into their offerings. Three of these tools that we’re going to explore today include Hootsuite, Buffer and Klout.
Categories: Buzz

Are Social Media Teams Shrinking or Changing?

Social Media Today - Fri, 2014-07-25 13:00
Have you noticed that there is a changing in the role of the dedicated social media team in today’s digital marketing landscape? What is happening to our social media teams? Are they shrinking, or are they just changing?
Categories: Buzz

Meet ‘Sense’ The Ultimate Sleep Tracker

Digital Buzz Blog - Fri, 2014-07-25 12:59
This Kickstarter project from the guys at ‘Hello’ has raised over $700,000 in 48 hours which pretty much breaks all records to date. Introducing Sense, the smart object and mobile app that helps track your sleep and the environment around you. Sense detects temperature, noise, light and movement among other things to help provide the [...] Related posts:
  1. Ibis Hotels: The Sleep Art Robot
  2. Adidas Match Tracker Visualisation App
  3. NBC: The Olympic Twitter Tracker
Categories: Buzz

Social Network vs. Online Community: What Is the Difference?

Social Media Today - Fri, 2014-07-25 12:30
Underneath the large, all-encompassing term of social media, there are two types or sub-categories: Social Networks and Online Communities. Both have their perks and common uses, but what really are they and who should be using them? Here’s the breakdown.
Categories: Buzz

Why SEO Basics Are Not Enough

Social Media Today - Fri, 2014-07-25 12:00
The truth is that good SEO is often not a basic process. With Google’s ever-changing algorithms, there are new considerations all the time, so the basics might not bring you the results you seek.
Categories: Buzz

The Importance of Comments

Social Media Today - Fri, 2014-07-25 11:00
If you have a business blog that people read and comment on, you have a real-time focus group. If you answer the comments quickly, a conversation happens. People who read that conversation feel attached to your business because they got interested in your story, and that story is being told in the dialog of the comment section.
Categories: Buzz

7 Website Tips to Attract More Shoppers to Your Pages

Social Media Today - Fri, 2014-07-25 10:30
You’ve probably invested a lot of blood, sweat, and tears into the creation of your store’s website, but if no one knows about your site, how can they possibly buy from you? Here are the seven website tips for attracting shoppers to your website.
Categories: Buzz

Social Fresh East 2014 Recap and Key Takeaways for Brands

Ignite Social Media - Thu, 2014-07-24 19:33

Last week, I had the opportunity to attend Social Fresh East 2014 in Orlando, FL. I enjoyed the setup of the conference and I felt like the speakers kept the audience engaged in the 30-minute single sessions. Topics ranged from social storytelling to helpful social tools to how to brainstorm. However, these were my top 3 key takeaways: community is at the core of social, content is key, and we need to find reliable reach.

Community is at the Core of Social

In several sessions, speakers touched on the importance of building communities in social. David Spinks defined community as a “strong sense of belonging.” In order to have a community, Spinks said you need three things: 1) People 2) Product and 3) Platform. Once the community has been developed, the most important goal is to learn from them and adapt. Jessica Gioglio, of Dunkin’ Donuts, continued this message saying that it is important to put fans first in order to create a sense of community. At Dunkin’ Donuts their fan-first strategy is executed by embracing them as storytellers, looking to them for inspiration and adding value through personalized content and promotions. As a brand on social, it is important to keep the community at top of mind when developing both content and campaigns.

Content and More Content

Content was a consistent theme throughout Social Fresh this year. Carrie Kerpen opened the conference advocating for social media marketers to own their content. Kerpen emphasized that owned content does not just live on your social properties and that content needs to add value to your community. Content, with a focus on visual appeal, was the topic of Jason Miller’s speech. Miller emphasized the importance of visual content by saying, “the visual is the new headline.” He went on to say that visual language aids in decision-making, visual is more persuasive, visual connects emotionally, and visual makes for an overall longer impression than text. Throughout the development of social content, it is important that brands are telling a visually-appealing story that fans will want to share.

The Need for Reliable Reach

In a fantastic closing speech, Jay Baer stated that total reach has lost its relevance and that we need to move toward reliable reach. He defined reliable reach as “the ability to send a message to someone who wants to receive it.” Baer said in order to achieve reliable reach we need to change our approach on social. In the past, we have taken a unique editorial approach to each channel, what Baer calls the “Rifle Approach,” but given the decrease in reach on major social platforms, Baer is promoting the “Shotgun Approach.” The strategy behind this approach means sending messages on multiple platforms for broader distribution. Baer says that brands need to give their audience multiple touch points through more content in more places. Given this new approach, Baer states that we need to change the metrics we are reporting on. He says we should be looking at the total connections across all channels and the average number of connection points per customer. Overall, Jay Baer’s Rifle vs. Shotgun Approach is one that every brand on social should take into consideration when developing their strategy.

What are your thoughts on my key takeaways from Social Fresh East? Will you be implementing them into your social media strategy?

The post Social Fresh East 2014 Recap and Key Takeaways for Brands appeared first on Ignite Social Media.

Categories: Buzz

Newsjacking: Traditional PR Tactic Gets Jacked Up

MediaOrchard - Thu, 2014-07-24 15:41

In the first post in this series we outlined the growing trend of marketers using traditional PR tactics to strengthen their inbound marketing strategies. Today, we’re discussing newsjacking, which is a prime example of this trend.

Newsjacking Builds Buzz Around

The post Newsjacking: Traditional PR Tactic Gets Jacked Up appeared first on IdeaGrove.

Categories: Buzz, News Found

Content Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]

Social Media Today - Thu, 2014-07-24 04:46
There’s too much content. Someone had to say it. Someone did. Mark Schaeffer, a respected author, professor, consultant and leader in the field penned “Content Shock: Why content marketing is not a sustainable strategy.” Schaeffer opined the supply of content has surpassed demand. Mark warned, “Content shock is coming and I believe we are beginning to enter the danger zone now.”
Categories: Buzz

Social Startups: HelpAround Lets Healthcare Providers, Brands, and Retailers in on the Diabetes Patient Discussion

Social Media Today - Wed, 2014-07-23 23:55
“Research has shown that peer support drives medical outcomes,” says Yishai Knobel, CEO and co-founder of HelpAround, the first mobile platform for people with diabetes—and their friends, family, and caregivers. “Yet there hasn’t been a healthcare industry after-care solution that helps patients by connecting them to each other. We harness the superior trust, empathy, and camaraderie within the diabetes patient community, allowing members to discover peers who truly ‘get it.’”
Categories: Buzz

5 Reasons People Aren't Reading Your Content

Social Media Today - Wed, 2014-07-23 21:00
You’ve got good content, but nobody’s reading it. Find out why people aren't reading your content and get more eyeballs with these tips.
Categories: Buzz

How to Build a Relationship, Not Just a Content Promotion Strategy

Social Media Today - Wed, 2014-07-23 20:53
A successful content promotion strategy relies on you to create and share content that truly addresses the needs of your customers. Forget about what you’re selling and focus instead on what information your customer needs to make smart purchase decisions and how she finds and consumes content. Create that content and make it available to your target customers to build trust and develop strong relationships.
Categories: Buzz

The New Rules of Social: Mobile First & Pay to Play

Social Media Today - Wed, 2014-07-23 20:44
We’re halfway through 2014 and it goes without saying that a lot has happened this year in social. We’ve all been witness to these as they’ve happened. To go over every thing that has taken place would take more than just a blog post. So where is social leading us from here?
Categories: Buzz

The 4 Essential Truths of Brand Advocacy

Social Media Today - Wed, 2014-07-23 20:37
As professionals, we don’t always have time to read all of the posts about brand advocacy and pull out insights — luckily for you, I’ve made it an essential part of my week to do just that. So, I’ve pulled together a list of 4 truths you absolutely need to know about brand advocacy.
Categories: Buzz
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