In its second annual UK & EU consumer research report, user management solutions provider Janrain found that 88% of consumers surveyed have encountered social login – up from 78% last year – and that 67% believe social login should improve their online experience.
The research also highlights that 75% of respondents claim that personalization is increasingly important to them, compared with the 64% that last year stated they would return to a website if the experience was personalized.
Furthermore, the research shows that 71% of consumers found a company’s ability to suggest products based on their social information appealing, with 69% saying they found the suggestion of topics, articles and products very useful when on a website.
Other key findings:
Russell Loarridge, Managing Director Europe at Janrain, commented: ““The research is quite clear. Customers want a more relevant online experience; they want targeted, timely offers; they don’t want to have to remember a unique username/password combination for each site; and growing numbers actively want to share social information, especially if it will contribute to a better, easier online experience.
“For the retailers and publishers still searching for the holy grail of customer insight and the chance to undertake true one to one marketing, social login is the simplest, most obvious solution.”
Pinterest just made branded pins a bit more engaging. The new rich pins allow brands to include a whole bunch of exciting data including real-time pricing, availability and location for purchase.
New rich pins include three varieties (product, recipe and movie) all with their own unique information. We'll get more into that in just a second.
Best of all, rich pins don't just apply to Pinterest brand pages. Anyone who pins from Pinterest-validated brand websites will use them. So, how does this all work? Here's a snapshot of the major changes:Product Rich Pins
Product pins can now contain info on pricing, availability and where to buy (updated daily). Prices are shown at the bottom of the image and don’t require a click-through. However, purchase still requires a click.
Product rich pins are great for e-commerce sites that allow purchasing online. For products with strictly in-store purchasing, product rich pins are likely unnecessary since they mostly encourage purchasing online.Recipe Rich Pins
Recipe rich pins now include a variety of ingredient info, including what type of ingredients needed (produce? snack? dairy?), serving size, and if the item is vegan, vegetarian, paleo and/or gluten-free. You do still need to click-through to get step-by-step directions.
It's obvious that foodie blogs and merchants will benefit from recipe rich pins. But even if your page isn't strictly about recipes, these pins could be an easy way to transition to the rich pin experience. Lifestyle brands that sometimes post recipes could engage on the page with these multi-dimensional pins.Movie Rich Pins
Movie rich pins contain content ratings, cast members and release date. Rotten Tomatoes rich pins also include the Tomatometer Score.
Movie rich pins are pretty straight forward – they provide stable information about a movie. However, we would love to see movie rich pins incorporate showtimes and ticket purchases directly from the pin. (We're looking at you, Fandango!)Old Pins From Beta Brands Will Also Update
Pins you've already added to your boards from participating brands will be updated. I pinned these sunglasses from Urban Outfitters five days ago, and now see they're in stock and $125. (Won't be getting those now. Sigh.)A Few Things to Consider
Before you become victim to shiny-new-object syndrome, here are a few issues you should consider:Consumers May Spend More Time on Pinterest and Less on Your Site
Without having to click-through for more information, users will now spend more time on the Pinterest site itself. While these changes may increase engagement and consumer time on Pinterest, they could also potentially discourage click-through traffic (a major reason brands took notice of Pinterest initially).Incorporating Rich Pins on Your Site Isn't As Easy As You May Have Hoped
It isn't a breeze getting rich pins. Pinterest has a great how-to for developers but it's pretty technical. If you're not well versed in coding language, you might want to consult a developer or whoever manages your website.Your Brand May Not Be in Those Categories
For some brands, rich pins won't be applicable. If your Pinterest features higher-priced purchases that are more of a "considered purchase," posting the price on your pin isn't the most appealing technique, and could steer people away from your page.Multiple Product Tagging
It doesn't appear that multiple product tagging is available yet. This could be a hindrance for beauty video tutorial pins that use multiple products.
Well, there you have it. The concept is relatively new, so expect a few changes and perhaps more types of rich pins in the future. Until then, get pinning!
The post Get "Rich" or Pin Trying: New Pinterest Rich Pins Let Brands Share Even More appeared first on Ignite Social Media.
Infographics: Inform, Illuminate
What makes infographics cool is that they can be extremely effective at explaining every conceivable topic in any industry for any reason. What’s being defined as an infographic nowadays ranges from decorating simple text blocks to make the content more appealing to incredibly complex data visualizations that reveal content because there’s no other way to understand it.
I started out doing infographics in journalism (we called them “news graphics”), and the beauty of having creating them in this field is that news knows no topical boundaries; it can be about anything. Besides making infographics on the obvious breaking news stories (like bombings and plane crashes), every conceivable topic was fodder for making an infographic to help readers understand what was going on. We made news graphics on political, business, entertainment and sports stories as well as on all sorts of technical, medical, and scientific advances.
This experience led me to realize the value of employing these sorts of visual explainers in other industries outside of journalism, and this has helped me be a better teacher and adviser now that I’m in academia. For example, PR firms, businesses and other organizations need to better engage their audiences, scientists need to explain their research to each other as well as to the lay person (like funders) and federal agencies need to make sense of huge data sets. The list goes on.
The good news is that resources for creating infographics are exploding! There are a multitude of new free online tools for designing, creating and packaging charts, maps and diagrams (I’ve stored a great many on my wiki freevisualtools.wikispaces.com, so help yourself!) and more are coming along every day. Also, many more freelance designers and firms are learning how to make them. It ain’t as easy to make them from scratch as you might think, so don’t entrust your administrative assistant to make one just because he knows Photoshop! Your brand identity and credibility are at stake here!
But designing an infographic only comes after you’ve decided who your audience is, what message you want to convey to them and what information is needed to tell that story. This is where most infographics get tripped up, by conveying the wrong story. Always keep the dictum, “Form follows function” in mind every time you begin an infographic. Otherwise, your beautifully designed graphic will be all hat and no head.
In a nutshell, infographics can often convey a message to a target audience more effectively than text alone can. Or not. Done poorly, infographics can confound more than illuminate, and to me the key task of an infographic is to make people feel smarter, not dumber. This is when infographics are definitely NOT cool.
Karl Gude is the former Director of Information Graphics at Newsweek magazine and The Associated Press. Karl left Newsweek after a decade to spearhead the first information graphics program at Michigan State University’s School of Journalism. Karl also teaches a class on the creative process and on social media marketing.
Karl is a visual storyteller, artist and writer who consults with corporations, scientific institutions and government agencies, including the NSF and the CIA, to help them create effective infographics. He also writes a regular column for the Huffington Post.
Huffington Post: http://www.huffingtonpost.com/karl-gude/
New Facebook page: https://www.facebook.com/gudeye?ref=hl
Youtube channel with tutorials: http://www.youtube.com/user/kgude/featured