Five Social Media Tips For Back-To-School

Social Media Today - Tue, 2014-09-02 04:00
It's that time of year again when students head back to the classroom. Their cell phones have become an everyday part of their school supplies just like paper, pens, and textbooks. Parents, instructors, and coaches can help kids learn to use social media responsibly by following these five tips on how to take social media back-to-school
Categories: Buzz

Volkswagen: Charge Up For e-Golf App Challenge

Digital Buzz Blog - Tue, 2014-09-02 01:58
Check out this new campaign from Volkswagen which utilizes the charging hardware on smartphones to interact and power an app! So by doing what people do every day, charging their phone, the Volkswagen ‘Charge Up’ for e-Golf app and deliver receive a raffle tickets to people when they charge their phone, for the chance to [...] Related posts:
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  3. Volkswagen Hands on Challenge
Categories: Buzz

Culturegraphy: the Cultural Influences and References between Movies

Information Aesthetics - Mon, 2014-09-01 18:52

Culturegraphy [], developed by "Information Model Maker" Kim Albrecht reveals represent complex relationships of over 100 years of movie references.

Movies are shown as unique nodes, while their influences are depicted as directed edges. The color gradients from blue to red that originate in the1980s denote the era of postmodern cinema, the era in which movies tend to adapt and combine references from other movies.

Although the visualizations look rather minimalistic at first sight, their interactive features are quite sophisticated and the resulting insights are naturally interesting. Therefore, do not miss out the explanatory movie below.

Via @albertocairo .

Categories: Buzz, Design

7 Ways to Target the Right Facebook Fans

Social Media Today - Mon, 2014-09-01 10:00
The main objective of all Facebook pages is to create fans’ engagement in order to begin their own discussions about the page. These discussions will increase not only the virality of the page, but also the number of its fans. In order to achieve this, a company must have the appropriate fans or explore ways to acquire them.
Categories: Buzz

The Mobile Enterprise: Engaging Where Your Customers Are

Social Media Today - Mon, 2014-09-01 09:00
Welcome to another Social Media Today webinar as part of the Best Thinker webinar series, this time on the topic of The Mobile Enterprise: Engaging Where Your Customers Are.
Categories: Buzz

Lead Segmentation: Enhance Your Email Marketing

Social Media Today - Mon, 2014-09-01 09:00
Segmenting leads into targeted lists will allow your organization to be more relevant with your messaging and achieve greater engagement through your email marketing efforts.
Categories: Buzz

3 Ways to Conduct B2B Market Research Using Digital Marketing

Social Media Today - Mon, 2014-09-01 08:00
Especially in the B2B world, where customer relationships mean everything, having feedback and data directly from your market sector can greatly influence your marketing and sales strategy. How can marketers conduct research using digital marketing techniques?
Categories: Buzz

Why Are Millennials So Fickle with Brand Loyalty?

Social Media Today - Mon, 2014-09-01 07:00
As more millennials begin to enter the market and have cash to burn, the question raised is, "How can my company appeal to this tech-savvy generation?"
Categories: Buzz

Facebook Clickbait... and Switch

Social Media Today - Mon, 2014-09-01 05:00
While there is an immense amount of power in an inspiring headline, there is success in an inspiring story. You can't change a user's behavior with one line, but with a story, you can change their life.
Categories: Buzz

There's No Social Media Pool

Social Media Today - Mon, 2014-09-01 04:00
Suddenly typing stopped being a job or a career and it became a skill every entry-level employee needed to have. Eventually it worked its way up the corporate ladder and eventually even senior executives would type at least some of the own communications. Social media is a lot like typing.
Categories: Buzz

10 Tips for Optimal AdWords Campaign Settings

Social Media Today - Sun, 2014-08-31 14:00
Campaign settings are pretty basic, but many times we overlook a basic thing and wonder why things aren’t going as smoothly as we anticipated. Here’s a quick rundown of his idea of the basics.
Categories: Buzz

Facebook Cracks Down on Clickbait Headlines

Social Media Today - Sun, 2014-08-31 13:00
Because of the way Facebook’s News Feed Algorithm works (or has until this week), a clickbait rolling stone headline will gather a very large amount of moss indeed. Or to put it another way, every time one of your friends clicks on one of those articles, it becomes more likely to show up in your feed.
Categories: Buzz

The Importance of Network Security in Schools

Social Media Today - Sun, 2014-08-31 13:00
Schools are becoming places were kids are connected to the internet the minute they step in the classroom. With so many people and devices accessing the internet it's important for schools to have the proper security protocols in place to protect their students.
Categories: Buzz

What’s Your Connectivity Worth?

Social Media Today - Sun, 2014-08-31 12:00
Could you do give up your connectivity 3 months and become a millionaire? Could you do it?
Categories: Buzz

Is an Intern Your Social Media Strategy?

Social Media Today - Sun, 2014-08-31 09:00
Marketing is sometimes a hard investment to swallow, and the idea of using an intern may seem lucrative. But turning over your entire social media or marketing to someone who little if any real work experience just isn’t the right approach.
Categories: Buzz

SMToolbox: Going Beyond Social Tools and Data with Socialbakers

Social Media Today - Sun, 2014-08-31 08:00
This week in SMToolbox, we take a look at how companies are working with Socialbakers to develop and implement their strategies. This includes generating actionable insights and to developing both command centers and executive business dashboards.
Categories: Buzz

30 Action Items to Get Serious About Influencer Marketing

Social Media Today - Sun, 2014-08-31 04:00
Want sway? Who doesn’t? We all want to be influential. So our conversations often become about influencer marketing—you know, the fine art of getting big kahunas in your camp. To achieve greater reach and resonance (ooh, fancy marketing words), you try to win over the people who already have it. And it can be amazingly effective.
Categories: Buzz

Instagram Entices With New Feature, “Spiral of Silence” Study Discloses Results | Social You Should Know

Ignite Social Media - Sat, 2014-08-30 15:00
Instagram Reveals New App

This week, Instagram released a new app called Hyperlapse. It allows users to create seamless time-lapse videos on an iphone or ipad. And they make it easy. Time-lapse videos traditionally required expensive equipment and were dependent on holding the recording device completely still while filming. Hyperlapse does not require either as it has built-in stabilization equipment. This short video shows it all. The tool makes it cheap and easy to create fun, shareable content in a multitude of scenarios from product assembly to sponsored events and building tours; The White House posted a 15-second video tour.

Social Media and the “Spiral of Silence”

The Pew Research Internet Project has concluded a study on Social Media and the “Spiral of Silence" In case you aren't familiar with the term, it is the tendency of people to not speak about policy issues in public (including family, friends, coworkers) when they believe their own point of view is not widely shared. Hmmm. Sound familiar or maybe not familiar at all (#nofilter). Pew set out to see how social media might impact human behavior using Edward Snowden’s 2013 revelations of widespread government surveillance of Amercians’ phone and email records as the case study. What they found was that people were less willing to discuss the Snowden-NSA story in social media than they were in person. Amongst the many results, the study showed 86% of Americans were willing to have an in-person conversation compared to 42% of Facebook and Twitter users willing to post about in on their platforms.

Facebook Announces New Mobile Targeting Option

Facebook's ad targeting offerings have expanded to allow targeting based on the user’s network connection. This includes 2G, 3G or 4G. They already offer options to reach consumers based on type of device and operating system, but this takes into consideration fragmentation of user speed which is quite prevalent in high-growth countries. This allows for the proper use of creative to match yet another important mobile criteria. It is currently available through the Ad Create Tool, Power Editor, and the API.

The post Instagram Entices With New Feature, “Spiral of Silence” Study Discloses Results | Social You Should Know appeared first on Ignite Social Media.

Categories: Buzz

Relevancy and the Internet of Things

Social Media Today - Sat, 2014-08-30 14:00
Strong predictions are being made as to how connected our everyday products will be in the not-too-distant future. Will the bottom drop out of "relevancy" for us as digital marketers?
Categories: Buzz
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