Buzz

Pinterest: Here’s What Business Owners Must Know

Social Media Today - 0 sec ago
One of the social media that is booming since the latter half of 2012 is Pinterest. The buzz may have calmed down after its initial launch but its power has not declined. These suggestions will be helpful and valuable for business owners, content marketers, and bloggers to enable enhanced marketing through Pinterest. Small businesses are beginning to utilize this network for their marketing efforts, and if you haven’t by now, you should, too!
Categories: Buzz

Idea Grove Wins Gold in Content Repurposing at Content Marketing Awards

MediaOrchard - 10 hours 25 min ago

Idea Grove is thrilled to announce our win in the 2014 Content Marketing Awards in the category Best Use of Content Repurposing.  We won along with our client Long Range Systems (LRS) for a thought leadership campaign on the topic …

The post Idea Grove Wins Gold in Content Repurposing at Content Marketing Awards appeared first on IdeaGrove.

Categories: Buzz, News Found

5 Tips for a B2B Customer Centricity Strategy Using Digital Marketing

Social Media Today - 12 hours 57 min ago
If you think a customer centricity strategy is primarily for B2C businesses, think again. Recent reports have demonstrated that B2B companies which apply a customer relationship management strategy can increase lead quality by 130%. Therefore, B2B marketers need to work to build a brand that focuses on defining and/or creating customer demand, responding to that demand and then ensuring the customer remains loyal.
Categories: Buzz

Top 3 Marketing Myths Debunked [VIDEO]

Social Media Today - 13 hours 57 min ago
There are many myths when it comes to marketing. Sometimes it seems to make sense to mimic what others are doing rather than focusing on what would work in your own specific business case. Sometimes it’s hard to see how a successful business approaches marketing behind the scenes when we only see the flashy outer shell of their strategy. Here are the top three marketing myths debunked.
Categories: Buzz

Leaders in Advocate Marketing: Q&A with Erik Qualman

Social Media Today - 13 hours 57 min ago
This is the second post in Crowdly's “Leaders in Advocate Marketing” series, which helps brands understand the word of mouth landscape and how to drive the best results across social, email and all customer engagement channels. This week, Erik Qualman discusses which brands are getting advocate marketing right, and how advocacy is a crucial part of brand marketing.
Categories: Buzz

DJ Virality to Deliver Your Brand Like a Trojan Horse

Social Media Today - 13 hours 57 min ago
Given the context of the ALS IBC, some may see GoPro using this cultural phenomenon for commercial gain as a tad evil and in bad taste. However, as a piece of social marketing, this content leverages the power of word of mouse and has sent the GoPro brand message to thousands of people organically - with as few barriers to consumption as possible - and I personally think they did an awesome job.
Categories: Buzz

Social Proof, Social Media, and Customer Habits Online

Social Media Today - 14 hours 46 min ago
This article looks at what social proof is, and how it relates to a social media context, and customer conversions. If you're curious about new ways to use the power of social, this is where you want to start.
Categories: Buzz

5 Ways to Seize Control of Your Local Search Results

Social Media Today - 14 hours 57 min ago
Four in five customers want their searches for products and destinations to be customized to their city and immediate surroundings. Consumers are hungry for accessible information such as business hours, location, product availability and reviews from customers. This creates a ripe opportunity for businesses to develop a local online marketing strategy that will build brand awareness and engage nearby prospects.
Categories: Buzz

How to Assemble a Content Marketing Team for Your Blog

Social Media Today - 14 hours 57 min ago
How can a solo blogger build a content marketing team blog of editors and authors? Who do you need, and how do you get them? That’s a question one of our readers asked us, and we thought it was a great question. Let’s approach this by talking about what your blogging team will want and need to work properly, and then how to go about finding people to fill your blogging team.
Categories: Buzz

6 Reasons Why Your Social Marketing Efforts Are Failing

Social Media Today - 15 hours 57 min ago
Often times in the social media space we hear about how companies aren't realizing the value of their social marketing efforts. Based on my experience and observations, sometimes there are simple reasons why your social marketing efforts may be failing or not realizing their full potential. Here are 6 reasons why your social marketing efforts may be failing.
Categories: Buzz

10 Google+ Tips

Social Media Today - 15 hours 57 min ago
Google+ is run by Google, the best search engine, and the key to success for your business. Isn't that reason enough to use it? Google are really committing themselves to this platform so it can be a meeting point for all of the services it has to offer – this will help your business grow, if it is used correctly. When to start? Now. How to do it? Here are a few tips.
Categories: Buzz

5 Types of Online Communities that Save You Money

Social Media Today - 16 hours 57 min ago
It might seem impossible, or at the very least challenging, to create an online community that’s capable of being monetized into an extra stream of revenue for you or your business. But with easy community building platforms like Follr, online community building is as easy as 1, 2, 3! Here are five great ideas for building communities that can save and make you extra cash.
Categories: Buzz

A Guide to Growing Your Twitter Audience

Social Media Today - 16 hours 57 min ago
We love Twitter for rapid interaction, ease of use and because it’s an online gateway to hordes of potential followers (and website visitors). Followers mean popularity, which in turn means trust, which then in turn could lead to customers and brand recognition. There are numerous ways to tap into this glowing hub of activity; this post aims to point out the best of them.
Categories: Buzz

How Can You Stand Out on Social Media?

Social Media Today - 16 hours 57 min ago
Social media has turned out to be the game changer in today's marketing world. So, all businesses are using it on a regular basis. So, it is important to follow a few steps to help your business stand apart in the crowded social media platforms.
Categories: Buzz

Why Android Owns Smartphone Growth

Social Media Today - 17 hours 57 min ago
As the worldwide marketplace absorbed more low-cost smartphones for mobile internet access, a new era gained momentum in the Global Networked Economy. The dominant smartphone operating systems (OS), Google Android and Apple iOS, saw their combined market share swell to 96.4 percent for the quarter, leaving little space for competitors. Android was the primary driver with its vendor partners shipping a total of 255.3 million Android-based smartphones in 2Q14 -- that's up by an impressive 33.3 percent year-over-year.
Categories: Buzz

Socially Stephanie: Social Lessons to Learn from the Ice Bucket Challenge

Social Media Today - 18 hours 57 min ago
"Dear Socially Stephanie: I've been absolutely in love with watching all my friends take the Ice Bucket Challenge. Why did this campaign work so well, and how can I create a viral campaign for my business that will take over the world?"
Categories: Buzz

Social Startups: N3TWORK App Curates Your Internet Video Interests

Social Media Today - Fri, 2014-08-22 03:21
“There is amazing video available on the Internet—funny, inspiring, educational—it's no longer just cat videos. The problem is that you're never going to find it,” says Neil Young, founder and CEO of N3TWORK, the first app that surfaces video content for you based on your interests. N3TWORK, pronounced “network,” lets you follow people and things that interest you—whether it’s the ALS Ice Bucket Challenge, economic inequality or, of course, kittens. Then it presents the very best, most relevant videos so you can watch them now, later, or anywhere, including on your iPhone, iPad, or Apple TV.
Categories: Buzz

Marketing on Facebook Now Requires Cold Hard Cash

Social Media Today - Fri, 2014-08-22 00:44
Facebook is being pretty clear that free distribution of content is no longer the most effective way to increase visibility on your consumer’s news feeds. If you want online reach, you need to be prepared to hand over cold hard cash from your marketing budget.
Categories: Buzz

Social Commerce in the United States Is Picking Up Speed

Social Media Today - Fri, 2014-08-22 00:36
Social commerce, aka a purchase generated via social media networking website, is set to become the next best thing for online shopping. Social media networking use and growth is at an time high with users becoming more acquainted with the shopping experience through these channels.
Categories: Buzz

What You’ll Learn When You Learn To Code

Greg Verdino - Thu, 2014-08-21 15:10
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Categories: Buzz
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