Buzz

5 Social Media Lessons I Learned from Peter Pan

Social Media Today - 2 hours 6 min ago
Disney has taught us a whole slew of lessons since we were kids. But they taught us more than to believe in ourselves, to help each other, and to wish upon stars—they planted the seeds to social media success over sixty years ago, and we’re reaping the benefits now.

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Pinterest: The Gentler, Kinder Side of Consumer-Generated Endorsements

Social Media Today - 8 hours 43 min ago
When it comes to something as complex as understanding the general sentiment of consumers, almost every industry has come to rely on a combination of surveys, social media, consumer reviews, and academic research on purchasing behavior.

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Categories: Buzz

9 Marketing Tips for Pinterest

Social Media Today - 9 hours 46 sec ago
Pinterest has marched onto the social media scene in a big way. In January of 2012 Pinterest became the fastest company ever to reach 10 million unique users in one month with 11.7 million site visitors. Just three years after it was founded, Pinterest already has over 70 million users.

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How to Handle Negative Google Reviews

Social Media Today - 10 hours 58 min ago
The ability to post reviews on Google has provided customers with a way of sharing their experience with a particular product or establishment. For some customers – strike that, many customers — these reviews are the first thing they check before purchasing a product.

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Categories: Buzz

Why Has Twitter Launched Facebook-Like Mobile App?

Social Media Today - 11 hours 25 min ago
Hoping to win the confidence of the advertising business, which is typically inclined towards advertising through Facebook, it was said that Twitter is to debut fifteen types of new ad products and improved ways to target users in the upcoming six months.

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Facebook's "Nearby Friends" Is More About Discovering Friends Than New People

Social Media Today - 11 hours 40 min ago
Facebook is rolling out Nearby Friends feature that lets friends see approx how far away you are from them, and you can share your exact, on-going location. In doing so Facebook is disrupting friends discovery while getting privacy right. A lot lies on the future to see how users will respond to Friends Nearby feature.

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7 Essential Ways to Market Your Content

Social Media Today - Sun, 2014-04-20 05:00
Your content is written, but your funds are limited. So what do you do? Clearly you would think that you should start looking for marketers to market your content, but those limited funds come right back up. This is a chance for you to save some money and begin marketing on your own.

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SlideShare: SoDA 2014 Digital Marketing Report

Digital Buzz Blog - Sun, 2014-04-20 02:25
Here is the latest report from SoDA, with the H1 Report for 2014. It’s created in partnership with Econsultancy Bi-Annually and includes a total of 736 respondents world-wide, the large majority being senior company decision-makers. It looks at the latest trends in digital marketing for 2014, how agencies and clients are positioned to handle them, [...] Related posts:
  1. SlideShare: SoDA 2014 Digital Trend Predictions
  2. SlideShare: SoDA Digital Trends 2013 Report
  3. SlideShare: Soap’s 14 Digital Trends for 2014
Categories: Buzz

8 Winning Headline Strategies and the Psychology Behind Them

Social Media Today - Sat, 2014-04-19 21:15
Learn how the best headline writers employ psychology to guide the headline strategies that get the most clicks. One of the six principles of all ideas that “stick,” according Chip and Dan Heath, is to make them concrete – by using specific facts rather than broad statements.

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Engaging Students through Snapchat

Social Media Today - Sat, 2014-04-19 17:00
So you’re out and about, eating at a new café, strolling along on the beach. You want to show your friends all the cool things you’re up to, but it’s not interesting enough to tweet or to check-in on Facebook, and it’s not pretty enough to post on Instagram.

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Can a Table Kill Creativity and Collaboration?

Social Media Today - Sat, 2014-04-19 16:36
Sit on the floor. Get rid of the chairs. And the desks. And the teacher at the front of the room. What happens? Ideas and creativity happens. Collaboration happens. It’s amazing the influence that physical space has on how we determine our roles, perceive ourselves, and interact.

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7 Steps for Structuring a Product Campaign

Social Media Today - Sat, 2014-04-19 16:34
We’re going to create a company, build a campaign, and capture the interest of news outlets and millions of unexpecting online viewers. Why? Because this is done all the time. In this case, a content campaign is going to be used to push a new product out into the market by Company XYZ.

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The "Like" Is for Real, According to General Mills

Social Media Today - Sat, 2014-04-19 15:22
We've seen a fair amount of discussion about the significance of "likes" and their equivalents in the professional use of social media. I think the General Mills assertion regarding "likes" will be tested, I think it will hold, and the result is that every industry will have to treat a "like" as equivalent to any other endorsement.

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Why Television Without Pity is Still on the Internet

Social Media Today - Sat, 2014-04-19 15:01
Online TV fandom came together to mourn when it was announced that NBCUniversal would be shutting down its recap site TelevisionWithoutPity.com on April 4th. Founded in the late 1990s and bought by Bravo in 2007, TWoP helped shape the way audiences watch and discuss TV.

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7 Inspiring Examples of Parallax Scrolling Websites

Social Media Today - Sat, 2014-04-19 14:05
The Parallax scrolling effect is taking the web world by storm as one of the top web design trends of 2014. Across the web, we’re seeing it pop up on just about every type of website. This design effect provides a great platform for brands to tell their stories and keep users engaged.

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Socially Stephanie: How to Earn Trust Online Through QRV

Social Media Today - Sat, 2014-04-19 03:59
"Dear Socially Stephanie: If you were to give one piece of advice on gaining your audience's trust, what would it be?" Your question is a good one. Trust is something you can't buy or scheme to achieve. It must be earned. Luckily for you, I have a few tips to help you gain the trust of your audience and new readers as well.

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Why Google's Point of View(s) Is Changing + SM ROI

Social Media Today - Sat, 2014-04-19 03:59
Google recently made a change to the way it displays metrics. If you look closely enough, you'll find that for many people, the "+1's" on your Google Plus profiles have been replaced by a view counter. Focus on social engagement rather than empty statistics. The numbers might not be displayed upfront on Google+, but that doesn't mean their importance has changed.

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Categories: Buzz

US Airways: From #EpicFail to a Solid Lesson in #H2H

Social Media Today - Sat, 2014-04-19 03:37
US Airways is the first brand I have seen show real class in how they handled a pretty huge social media crisis. And I feel endeared to them now: they get me as a human because I make mistakes, too. Kudos to USAirways – you’re a great example of an #H2H brand.

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Categories: Buzz

Should You Kill Your Blog's Comments Section?

Social Media Today - Sat, 2014-04-19 03:01
There’s a reason that “Don’t read the comments” is such a common mantra around the Internet: it’s because comments sections of blogs and other websites have become breeding grounds for dazzling nastiness, spam and off-topic distractions. But how do you maintain a relationship with your target audience if they can’t talk back to you?

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Categories: Buzz

The Big Question: Does Duplicate Content Hurt You on Google?

Social Media Today - Sat, 2014-04-19 00:19
If you publish the same content to multiple sites, will it hurt your Google search results? As I sometimes syndicate my blog to other sites, I recently got pushback from a company that had asked me (persistently) to write a commentary on one of their blogs. Find out in this post what matters and what doesn't. You might be surprised.

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