Buzz

Social Startups: TAPPD Personalizes App Discovery

Social Media Today - Thu, 2014-04-24 03:55
With more than 1 million apps in the App Store and more than 1 million on the Google Play store as of late last year, it’s tough to find new apps to try. That is, unless you see them promoted by experts, or hear about them from a friend, relative, or coworker. Well, guess what? There’s an app for that. TAPPD is the app that personalizes app discovery.

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Playing with Peoples Emotions: A Social Marketers Guide to Understanding Human Psychology

Social Media Today - Thu, 2014-04-24 03:20
In order to create a brand that elicits a powerful emotion it’s important to engage around what matters most to your consumers. By playing to the emotions of your consumer and getting them to feel a certain way about your brand, and what it stands for, you are much closer to generating the type of response in the consumer that few businesses can claim.

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5 Simple Ways to Spring Clean and Declutter Your LinkedIn Profile

Social Media Today - Thu, 2014-04-24 02:25
Now that the Spring flow­ers are bloom­ing and weather is warm­ing up it’s only fit­ting that you extend your cleanup efforts into the social sphere. Time to stop neglect­ing your LinkedIn pro­file, think strate­gi­cally and opti­mize your pro­fes­sional iden­tity on the “World’s Largest Pro­fessional Net­work.”

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Facebook’s New Advertising Opportunities

Social Media Today - Thu, 2014-04-24 01:54
Job targeting on Facebook allows you to choose groups of people with specific job titles so that you may advertise to them. For instance, users whose job titles are related to a medical field (nurses, surgeons, physical therapists, etc.) may be the target for ads for medical equipment, or recruitment agencies for hospital staff.

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10 Pieces of Advice for Bloggers Starting Out in 2014

Social Media Today - Thu, 2014-04-24 00:27
But what if starting early isn't an option? What if you wanted to start travel blogging today - how would you generate millions of visits while being 10+ years late to the party? I want to clarify that it's definitely possible. Below are ten points that, for me, are essential for first time bloggers in 2014.

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Social Media for Content Marketers: Reach vs. Depth

Social Media Today - Thu, 2014-04-24 00:10
Your real goal is not just to get visitors. It’s to drive business. For that you need people to engage with your content. You need depth, not just reach. And when it comes to referring visitors who will engage, some social networks are better than others.

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Top 5 Tips to Create an Effective Social Media Marketing Strategy

Social Media Today - Wed, 2014-04-23 23:53
Every business or company participating in social media should have a social media marketing strategy to document and monitor all of their social media efforts. Digital media advertising and traditional media advertising should be merged in order to drive traffic to your website and social media networks.

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Want Social Business Buy-in? Do More Than Move Their Cheese

Social Media Today - Wed, 2014-04-23 22:59
Bottom line, people don’t like it when you move their cheese. Although you may be an early adopter of technology and are out to change the social world, chances are that most of the folks within your organization do not feel the same way. They like it the way things are.

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What Facebook’s Great Unbundling Means for Mobile Content Promotion

Social Media Today - Wed, 2014-04-23 19:01
Mobile Internet usage is poised to overtake desktop usage, and that means that a brand’s content promotion strategy has to do more than include mobile—it has to make mobile a central element. With Facebook’s massive mobile user base, how should brands handle this latest move?

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Capitalism won’t be replaced with Socialism, but with something far more trippy

Gaping Void - Wed, 2014-04-23 17:53

Everybody and their mother has been predicting the death of capitalism for the last couple of years, ever since the bankers screwed eveything up etc.

That might be true, it probably isn’t. But even if it capitalism were to bite the dust, it doesn’t mean socialism will take its place. I imagine something else would have to emerge instead, something that Marx or Lenin  could not possibly have foreseen.

This video explains the most likely scenario I’ve seen so far: Jeremy Rifkin on the Fall of Capitalism and the Internet of Things.

Basically, the entire economy will be Internet-connected: energy, logistics and information- and we’ll make our livings by plugging into it, somehow. i.e. The Internet Of Things. A triumpherate of computer coding, 3-D printing and renewable energy, as opposed to the broadcast, automobile and petroleum triumperate our parents grew up on.

Not sure where the average shmoe fits into this, or at least, the part where the average shmoe makes an OK living working nine to five in an office.

Maybe he doesn’t.

Maybe nobody does, except for a tiny elite at the top, with an obediant and effective military keeping public order. Game of Thrones, eat your heart out.

Categories: Buzz

Is Organic Search Losing to Social Media Referrals?

Social Media Today - Wed, 2014-04-23 17:24
According to Shareaholic, organic search traffic has dropped a total of 6 percentage points from November 2013 to November 2013. Now, 6 percentage points in search is nothing to worry about, and has probably already been regained here in April. The point to recognize is the stagnation of organic search numbers over the past year.

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Big Google AdWords Announcement: What It Means for Marketers

Social Media Today - Wed, 2014-04-23 16:01
Google chose to lead with the announcements related to Mobile App marketing. However, they said, "it’s not really about mobile, it’s about consumers." The mobile app economy was pegged at $29.5 billion last year by Gartner, which is huge and so naturally, companies are looking for ways to promote their apps in a crowded app store.

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Social Media ROI: What You Should Be Doing and Why

Social Media Today - Wed, 2014-04-23 15:14
When digital marketers make the shift from focusing on followers to focusing on how those followers convert into paying customers, the true power of social influence can be seen. Social growth, engagement metrics, and overall conversions that result from social media efforts are of paramount importance in every digital marketer’s arsenal.

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Rethinking User Experience in Fashion and Beauty eCommerce

Social Media Today - Wed, 2014-04-23 14:49
In a recent study, 82% of women said they believe social media is influencing how we define beauty today. This perception is now 4 times bigger than the same study revealed 10 years ago. The sociological shift has a tremendous impact on the business side of beauty and fashion; social media accounts for 12% of traffic on beauty brand sites.

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11 Essential Ingredients Every Blog Post Needs

Cool Infographics - Wed, 2014-04-23 14:15

If every blog followed the 11 Essential Ingredients Every Blog Post Needs in this infographic, they would be much more successful. From opening with a bang to killer bullet points, this infographic uses intriguing words to increase the uniqueness of it’s take home message. Created by copyblogger.

So. You think you’ve got yourself a good blog post.

You chose your writing style. You knocked out the first draft. You allowed it to sit for an hour or a day.

Now it’s time to edit that bad dog — ruthlessly. So that it has a fighting chance in the trenches.

You’ll want to pay attention to the details like avoiding goofy, but common,grammar mistakes. You’ll want to choose your words carefully so you say what you mean.

This will allow you to shed excess copy so that you have a lean, muscular article.

But you’re not done. You also must ensure that your blog post has all of the essential ingredients it needs.

Ingredients like these, as presented in this infographic by our lead designer Rafal Tomal. Print it, pin it, but whatever you do … use it.

No numbers or data, but this well-designed infographic clearly walks the reads through a sequence of tips for blog post writing.  Illustrations help relate to each point, and make them more memorable, but I don’t understand a few of them (Why does an alien UFO abduction represent a good subhead?  I would have like to see some statistics to back up why there are good blogging tips.

Yay!  The URL in the footer takes readers straight to the infographic landing page on the copyblogger site, which makes it easy for everyone to find the original infographic and the supporting article.

 

Found on Google+ and Reviews N Tips

Categories: Buzz

How to Engage Your Millennial Customers

Social Media Today - Wed, 2014-04-23 13:35
There's no other generation who embrace the digital universe quite like the millennial "breed." Millennials are well-educated, digitally-savvy, self-confident, and marketers can't seem to stop raving about them. But, how exactly can you capture their attention? What drives their attitudes and behavior?

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How to Get Your Brand on the Social Shopping Bandwagon

Social Media Today - Wed, 2014-04-23 11:44
Social shopping is nothing new, but the concept is continuously becoming bigger and better and making its way to the forefront of digital and e-commerce. As the use of mobile and tablets has grown rapidly, so has the phenomena of social shopping - so how can brands make the most of this?

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Thinking "Mobile First" for Your Website Redesign

Social Media Today - Wed, 2014-04-23 11:16
If you've been thinking about a website redesign, chances are good that you've been reading about various techniques to optimize your site for mobile devices. In order for your site to be successful, it's extremely important to consider how your website will look and how your message will be conveyed on the smallest of screens.

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10 reasons this infographic might not be the best in the world

Visual Journalism - Wed, 2014-04-23 09:25
This graphic is supposedly the best infographic produced by any news organization in the entire year of 2013. Come play judge ...
Categories: Buzz

Don’t Humiliate Yourself on Social Networking Sites [INFOGRAPHIC]

Social Media Today - Wed, 2014-04-23 06:42
Be sure to act your age and avoid trying to act so cool. Be selective with what you post: the world doesn’t necessarily care where you check in every single day. You should ask before you tag as well—not everyone wants to be associated with embarrassing stories or photos.

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