Trends

Aging Software Shows What Your Five-Year-Old Will Look Like At 80

PSFK - Wed, 2014-04-16 13:00


Besides being thankful for ten toes, ten fingers, and good health, parents can’t help but wonder what their youngsters will look like as teens and adults, and which pieces of family genetics will shine through. Computer scientists at the University of Washington have designed a novel piece of software that has the capability of showing how a child’s face will age throughout their lifetime and into their senior years.

Based off of a single photo, the technology automatically generates images by taking the average of thousands of faces of the exact same age and gender. The user can input any image from any angle with any expression, and will have the results in under 30 seconds. The software then scans the average pixel arrangement from a group of randomly selected web pictures and makes a calculation based on the alterations between the groups as they age, applying the changes to the new image.

While there are environmental and genetic inputs that this software can’t account for, the beginnings of a system that can accurately determine aging would be helpful in missing children’s cases and for scientific research.

Sources: Washington University, Wired

Categories: Trends

Aging Software Shows What Your Five-Year-Old Will Look Like At 80

PSFK - Wed, 2014-04-16 13:00


Besides being thankful for ten toes, ten fingers, and good health, parents can’t help but wonder what their youngsters will look like as teens and adults, and which pieces of family genetics will shine through. Computer scientists at the University of Washington have designed a novel piece of software that has the capability of showing how a child’s face will age throughout their lifetime and into their senior years.

Based off of a single photo, the technology automatically generates images by taking the average of thousands of faces of the exact same age and gender. The user can input any image from any angle with any expression, and will have the results in under 30 seconds. The software then scans the average pixel arrangement from a group of randomly selected web pictures and makes a calculation based on the alterations between the groups as they age, applying the changes to the new image.

While there are environmental and genetic inputs that this software can’t account for, the beginnings of a system that can accurately determine aging would be helpful in missing children’s cases and for scientific research.

Sources: Washington University, Wired

Categories: Trends

Aging Software Shows What Your Five-Year-Old Will Look Like At 80

PSFK - Wed, 2014-04-16 13:00


Besides being thankful for ten toes, ten fingers, and good health, parents can’t help but wonder what their youngsters will look like as teens and adults, and which pieces of family genetics will shine through. Computer scientists at the University of Washington have designed a novel piece of software that has the capability of showing how a child’s face will age throughout their lifetime and into their senior years.

Based off of a single photo, the technology automatically generates images by taking the average of thousands of faces of the exact same age and gender. The user can input any image from any angle with any expression, and will have the results in under 30 seconds. The software then scans the average pixel arrangement from a group of randomly selected web pictures and makes a calculation based on the alterations between the groups as they age, applying the changes to the new image.

While there are environmental and genetic inputs that this software can’t account for, the beginnings of a system that can accurately determine aging would be helpful in missing children’s cases and for scientific research.

Sources: Washington University, Wired

Categories: Trends

Gym classes cost less the more users work out

Springwise - Wed, 2014-04-16 12:52
Add / Remove

Getting consumers to exercise is already a difficult task and it isn’t helped by the typically high entry prices of gyms and workout sessions. While the world is suffering from inactivity and obesity, gyms are raking in over $75 billion globally. Ideas such as Peloton‘s live gym class streaming enable exercisers to work out at home, but now San Francisco’s Fitmob is aiming to incentivize fitness class attendance by cutting the price for every extra session taken each week.

Those looking for a class to join can download the Fitmob app or browse the website to find a session near them. Operating on a weekly basis, the first workout of the week costs USD 15. If members find another class to go to in that week, or simply take the class again, the price drops to USD 10 a session. If they work out for a third time that week, they pay USD 5 a session. Users agree to turn up to classes beforehand and can cancel up to two hours in advance, but if they fail to show up without canceling they’re charged a USD 5 ‘flake’ fee, a portion of which goes to local park and recreation charities.

The price point for a single Fitmob class is already lower than typical gym fees, and the pricing structure places a heavy discount on multiple sessions to get users working out more regularly. Are there other ways to get people to exercise more through incentives such as this?

Website: www.fitmob.com
Contact: support@fitmob.com








Categories: Trends

Sir David Attenborough Experiments With The Oculus Rift

PSFK - Wed, 2014-04-16 12:30


The renowned wildlife broadcaster Sir David Attenborough, who presented the Life series and narrated The Blue Planet and Planet Earth, is developing a new nature documentary for the Oculus Rift. While the virtual reality headset has set the gaming industry ablaze, this project presents yet another example of how the device is being adopted by the mainstream and the opportunities that virtual reality brings to the entertainment industry.

The documentary, titled “Conquest of the Skies,” is being made via Atlantic Productions’ joint venture with Sky, Colossus Productions, and will capture the views of Borneo. Atlantic’s commercial director John Morris said in an interview with Real Screen:

“We’re now filming for the Oculus Rift, so when we filmed our recent flight in Borneo, we filmed with an eight-camera rig, so you got the full 360° experience.”

Sources: Polygon, Real Screen
Images: TaylorHerring

Categories: Trends

Sir David Attenborough Experiments With The Oculus Rift

PSFK - Wed, 2014-04-16 12:30


The renowned wildlife broadcaster Sir David Attenborough, who presented the Life series and narrated The Blue Planet and Planet Earth, is developing a new nature documentary for the Oculus Rift. While the virtual reality headset has set the gaming industry ablaze, this project presents yet another example of how the device is being adopted by the mainstream and the opportunities that virtual reality brings to the entertainment industry.

The documentary, titled “Conquest of the Skies,” is being made via Atlantic Productions’ joint venture with Sky, Colossus Productions, and will capture the views of Borneo. Atlantic’s commercial director John Morris said in an interview with Real Screen:

“We’re now filming for the Oculus Rift, so when we filmed our recent flight in Borneo, we filmed with an eight-camera rig, so you got the full 360° experience.”

Sources: Polygon, Real Screen
Images: TaylorHerring

Categories: Trends

Viral Video Reveals The Back-Breaking, Unpaid Job That Billions Of Women Do Every Day [Video]

PSFK - Wed, 2014-04-16 12:00

Often times, we take for granted how good we have it at work. Ping pong tables (if you’re lucky), free coffee brewing in the kitchen, and benefits to cover our own health and that of our family. Now, imagine that your job required 24/7 commitment, had no vacations, no chairs, no sleep, and paid you zilch.

Without giving too much away, the team at Mullen has created a brand campaign that pays tribute to one of the most important people in our lives. The Boston-based agency posted a fake job description online for a “Director of Operations” position at a company called Rehtom Inc. The exact specifications were, well, pretty awful:

  • Standing on your feet all day
  • Working from 135 to unlimited hours per week
  • Degrees in medicine, finance and culinary arts
  • No vacations
  • Work load increases on important holidays
  • No time allocated for sleep
  • Salary = $0

The job ad received 2.7 million impressions from paid ad placements, although a mere 24 people inquired. These lucky few got the chance to partake in what seemed to be a perfectly legitimate interview via webcam while their reactions were secretly recorded.

The pranked interviewees found out at the end of the chat that, much to their disbelief, there are billions of people who perform this back-breaking job every day: their own mothers. Created for Cardstore.com, the brilliant and now viral ad encourages viewers across the globe to appreciate and spoil their mom on Mother’s Day.

Watch the video from start to finish below:

[h/t] Ad Week

Categories: Trends

Viral Video Reveals The Back-Breaking, Unpaid Job That Billions Of Women Do Every Day [Video]

PSFK - Wed, 2014-04-16 12:00

Often times, we take for granted how good we have it at work. Ping pong tables (if you’re lucky), free coffee brewing in the kitchen, and benefits to cover our own health and that of our family. Now, imagine that your job required 24/7 commitment, had no vacations, no chairs, no sleep, and paid you zilch.

Without giving too much away, the team at Mullen has created a brand campaign that pays tribute to one of the most important people in our lives. The Boston-based agency posted a fake job description online for a “Director of Operations” position at a company called Rehtom Inc. The exact specifications were, well, pretty awful:

  • Standing on your feet all day
  • Working from 135 to unlimited hours per week
  • Degrees in medicine, finance and culinary arts
  • No vacations
  • Work load increases on important holidays
  • No time allocated for sleep
  • Salary = $0

The job ad received 2.7 million impressions from paid ad placements, although a mere 24 people inquired. These lucky few got the chance to partake in what seemed to be a perfectly legitimate interview via webcam while their reactions were secretly recorded.

The pranked interviewees found out at the end of the chat that, much to their disbelief, there are billions of people who perform this back-breaking job every day: their own mothers. Created for Cardstore.com, the brilliant and now viral ad encourages viewers across the globe to appreciate and spoil their mom on Mother’s Day.

Watch the video from start to finish below:

[h/t] Ad Week

Categories: Trends

The Difference Between Large Funds and Small Funds

A VC - Wed, 2014-04-16 11:27

I have always been a “small fund” oriented investor. Both models work if executed well, but they are different.

With small funds, you only need to find a few good ideas a year to get behind. That is true in hedge funds, private equity, venture capital, and probably many other asset classes.

With large funds, you need to get behind every good idea every year.

There are some investors out there than can execute the large fund model. I imagine you can list them and so can I. But there aren’t many who can.

There are many investors out there that can execute the small fund model. You can do it with a geographic focus. You can do it with a sector focus. You just need to know a few things really well and then select the best among what you know and ignore everything else.

That is essentially what we do at USV. Because we only manage funds in the $150mm to $200mm range, we only need to invest in 6-10 new companies a year and we only need a third of them to work. So that means 2-3 good investments a year and we are doing well. Given how much opportunity is out there, 2-3 good ones a year is doable. Even if we miss on lots of great opportunities.

I don’t lose a lot of sleep over missing good deals. We can afford to do that.

But imagine if you had a $1bn fund to invest. Then you’d need 10-20 good investments a year. If good investments are defined as billion dollar exits or better, then that would require getting a meaningful percentage of them. Maybe you would need to get 33% to 50% of all good deals every year. I couldn’t sleep if I had to do that.  Because I know I couldn’t do that sustainably. Very few can.

Categories: Trends

Teenagers of America: Congress May Crowdsource Your Ideas

Mobile Youth - Wed, 2014-04-16 11:02

Teenagers of America: Congress Will Use Your Ideas for Bills

Source National Journal

Remember that middle schooler with an idea to change the font the government uses as a way to save taxpayers millions of dollars?

Well, it turns out, it won’t, as The Washington Post‘s David A. Fahrenthold found after talking with the Government Printing Office. But that was after staffers for Rep. Scott Peters, D-Calif., looked into the idea for a possible bill.

Here’s the backstory for those of you who don’t know about this cost-saving scheme: Pittsburgh middle-school wunderkind Suvir Mirchandani made national news over the weekend, when he found while doing a science project that the federal government could save upward of $136 million if it switched its font from Times New Roman to Garamond. The reasoning? The latter font uses less ink, and ink is mighty expensive.

Harvard’s student-run Journal of Emerging Investigators published his findings, with a JEI founder telling CNN how “impressed” they were with Mirchandani’s work.

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Seemed like a fantastic idea, right? Peters’s staffers thought so, too.

“We leapt at the idea to save lots of taxpayer money through what seems like a relatively small change,” Peters said in an email.

So staffers checked with GPO about the possible changes, and it turns out the initial premise didn’t exactly pan out. Apparently Mirchandani’s estimated price of ink was too high, because the government is able to buy ink at a lower price than the average consumer, given it uses much more of it. Additionally, GPO printing is done with printing presses, and not laser or inkjet printers.

Mirchandani can be forgiven for such oversights. He told CNN that he had tried to get in touch with GPO about how much they actually spend on printing, but didn’t hear back until he had finished his project.

Despite the font-change idea not working out, Peters doesn’t want to dissuade the nation’s teenagers from pitching him more ideas. “That shouldn’t discourage Americans of any age from letting elected officials know where there could be savings,” he said. “Government needs to encourage innovative solutions from its constituencies, not discourage it.”

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Categories: Technology, Trends

In Shanghai, Burberry Continues Its Streak Of High-Tech Flagships

PSFK - Wed, 2014-04-16 11:00

Today’s retail industry has evolved far past the traditional box store, incorporating cutting edge technologies and promotional techniques to lure shoppers in and convert them into brand loyalists. Burberry has proven time and time again their devotion to staying at the forefront of these trends. Their Beauty Box concept in London has an RFID-wired Digital Runway Nail Bar where shoppers can try on virtual shades, and Burberry‘s new flagship store in Shanghai doesn’t disappoint.

Next week, Burberry will open the Burberry Kerry Centre, its eighth store in the city of Shanghai. The flagship store’s exterior has an animated facade that reacts to changes in natural light and weather. Inside, select merchandise will have RFID technology that will trigger runway footage and product information in the dressing room, as mirrors turn into screens.

The Shanghai store is equipped with 130 speakers, 40 video screens, and the first in-store Burberry Beauty Room in the country. The Beauty Room will feature different color trends each month where shoppers can purchase items seen on the runway, as well as another version of the high-tech Nail Bar.

In addition, the store will have mobile checkout options and tracking technology, so sales associates can access a customer’s personal preferences and shopping history. All of this will be further enhanced by a collaboration with social platform WeChat, where customers will get exclusive photos, videos, and texts, as well as sneak peeks at runway shows and options to personalize products.

Though some of these technologies have been used in the brand’s Regent Street flagship in London, Burberry is committed to making a visit to this new location a comprehensive experience, saying they envision it to be “part event space, part entertainment hub, and part store.”

[h/t] The Drum, Fashionista

Categories: Trends

In Shanghai, Burberry Continues Its Streak Of High-Tech Flagships

PSFK - Wed, 2014-04-16 11:00

Today’s retail industry has evolved far past the traditional box store, incorporating cutting edge technologies and promotional techniques to lure shoppers in and convert them into brand loyalists. Burberry has proven time and time again their devotion to staying at the forefront of these trends. Their Beauty Box concept in London has an RFID-wired Digital Runway Nail Bar where shoppers can try on virtual shades, and Burberry‘s new flagship store in Shanghai doesn’t disappoint.

Next week, Burberry will open the Burberry Kerry Centre, its eighth store in the city of Shanghai. The flagship store’s exterior has an animated facade that reacts to changes in natural light and weather. Inside, select merchandise will have RFID technology that will trigger runway footage and product information in the dressing room, as mirrors turn into screens.

The Shanghai store is equipped with 130 speakers, 40 video screens, and the first in-store Burberry Beauty Room in the country. The Beauty Room will feature different color trends each month where shoppers can purchase items seen on the runway, as well as another version of the high-tech Nail Bar.

In addition, the store will have mobile checkout options and tracking technology, so sales associates can access a customer’s personal preferences and shopping history. All of this will be further enhanced by a collaboration with social platform WeChat, where customers will get exclusive photos, videos, and texts, as well as sneak peeks at runway shows and options to personalize products.

Though some of these technologies have been used in the brand’s Regent Street flagship in London, Burberry is committed to making a visit to this new location a comprehensive experience, saying they envision it to be “part event space, part entertainment hub, and part store.”

[h/t] The Drum, Fashionista

Categories: Trends

9 Stories You Need To Know Today

PSFK - Wed, 2014-04-16 10:00


Apple patents an indoor navigation system. Tech Crunch

Google matches web users to their purchases at stores. The Wall Street Journal

Etsy to launch wholesale platform. The Next Web

Hearst ditches R&D; labs to open up its data. FastCo Labs

Conde Nast to charge bloggers for use of their fashion pics. Design Taxi

Google Glass’s one year anniversary. Quartz

Belgium bans Uber taxi service. Engadet

JWT goes back to ‘J. Walter Thompson Company.’ Business Insider

New York to host a Bitcoin music festival. Animal

Categories: Trends

9 Stories You Need To Know Today

PSFK - Wed, 2014-04-16 10:00


Apple patents an indoor navigation system. Tech Crunch

Google matches web users to their purchases at stores. The Wall Street Journal

Etsy to launch wholesale platform. The Next Web

Hearst ditches R&D; labs to open up its data. FastCo Labs

Conde Nast to charge bloggers for use of their fashion pics. Design Taxi

Google Glass’s one year anniversary. Quartz

Belgium bans Uber taxi service. Engadet

JWT goes back to ‘J. Walter Thompson Company.’ Business Insider

New York to host a Bitcoin music festival. Animal

Categories: Trends

Interview: Eames Demetrios: The grandson of famous designer couple Charles and Ray Eames on the colorful new update on their iconic shell chairs and his global art project

Cool Hunting - Tue, 2014-04-15 20:20

In the garden of the Case Study House, Eames Demetrios—grandson of Charles and Ray Eames—settled in a shell chair to share stories of his family heritage and legacy, architectural preservation and the world travels he undertook...
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Milan Design Week 2014: Six Colorful Sofas : Vibrantly hued settees poking out from the mass of furniture found at this year's fair

Cool Hunting - Tue, 2014-04-15 19:36

Delicate, subtly hued earth tones pervaded seemingly every facet of design in almost every pocket of Milan last week. But the Salone Internazionale del Mobile and its numerous offshoots weren't wholly packed with rich pastels and copper-congruent colors; like Americans' favorite (and impossible to find in Italy) gelato topping, bright...
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Rude Baguette's Paris Founders Event : Three standouts from the French company's recent event showcasing super-smart startups

Cool Hunting - Tue, 2014-04-15 19:10

Rude Baguette—which began as a blog and a daily newspaper—is a French startup supporter that's growing as fast as the needs of the creative community. The blog combines breaking news with analysis and opinion to cover startups,...
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Intern Magazine: Showcasing the work of the unpaid and underpaid along with inciting a debate over hierarchies in the creative workplace

Cool Hunting - Tue, 2014-04-15 18:24

Getting your foot in the door in the creative industry is not an easy feat. With economic fluctuations in recent years and people retiring later and later, paid opportunities for recent graduates are harder to come by....
Continue Reading...

Circadian Rhythm Tracker Will Defeat Jet Lag Quickly [Video]

PSFK - Tue, 2014-04-15 18:00


The well-traveled are all too familiar with jet lag and probably have their own ways of adjusting to or getting over it. Now they can try to do it with a new app developed by researchers at the University of Michigan Mathematics Department.

Entrain aims to help travelers monitor their body’s circadian rhythm and help them adjust to different time zones.

The name of the app comes from the term “entrainment” which refers to the “alignment of an organism’s circadian rhythm to that of an external rhythm in its environment.” The Entrain app is designed to “entrain” the user to a new schedule.

Jet lag occurs as a result of a disrupted circadian rhythm, which is primarily driven by light. Travelling long distances exposes people to light and dark when they aren’t expecting it and disrupts the rhythm.

The Entrain app helps users monitor their body’s circadian rhythm and suggests the mathematically optimal lighting schedule to help them adjust to new time zones. It asks the user several questions to figure out what time the user’s body thinks it is at the moment and takes the user’s light reports to track their body clock. The app then suggests when the user should seek out light or dark to help them adjust to a new time zone faster.

The light schedules are computed based on equations describing the circadian clock and what “moves” that clock from one phase to another in the least amount of time. The developers detailed the methodology they used to compute for the optimal light exposure schedule in a paper that was published on the journal PLOS Computational Biology.

The app is currently only available for iOS devices, but an Android version will be released soon based on feedback from the iOS version. Users can opt to submit their data to the developers to help them test and improve the schedules.

View the intro video for Entrain below.

Entrain
[h/t] Wired
Header Image: caribb

Categories: Trends

IKEA’s Optical Illusion Ads Surprise Viewers With Spring Products

PSFK - Tue, 2014-04-15 17:44

If you’ve ever been to Belgium, the first thing you likely noticed is that it is a bilingual country. Once you’ve figured out that it’s okay to speak French, even though you see signs in Dutch, the next thing you’re sure to notice is that everything is gray. Gray buildings. Gray streets. Gray walls. Even gray weather. Luckily, IKEA‘s new ad campaign hopes to add some pops of color.

Focusing on many people’s goals for Spring — cleaning, remodeling, refurbishing — IKEA has launched an outdoor ad campaign designed by DDB Brussels. The colorful bus shelter campaign looks like a big red, yellow, or green poster from far away. The only things visible are the IKEA logo and the phrase ‘choose color’ in small print across the bottom. When people get near, however, an optical illusion allows you to see IKEA‘s latest products.

The new collection features sofas and chairs, linens, carpets, throw pillows, dishes, patio furniture, and everything in-between, all featuring bright colors and bold patterns. Ideally, these products will grab the attention of passers by, and encourage them to liven up their drab surroundings.

IKEA // DDB Brussels

[h/t] Checkthis

Categories: Trends
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