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Due to Independence Day office closures, this roundup covers the past two weeks.
-The OECD released its predictions for the world economy through 2060, forecasting slowed growth and greater inequality. As The Guardian reports, “The best of capitalism is over.”
-To celebrate its 125th anniversary, The Wall Street Journal features essays from a range of big names writing on the future of their industry.
-WPP’s Sir Martin Sorrell spotlights 10 trends influencing the global advertising business.
-JWT Head of Digital Worldwide Stefano Zunino explains the 10 biggest trends in digital technology in Latin America.
-Nielsen blogs about global macro trends discussed at the Aspen Ideas Festival.
-GlobalWebIndex’s GWI Brand study looks at consumer and brand behavior in 32 markets, analyzing digital behaviors around brands and consumption.
-The New Yorker explores whether luxury brands can have both mass appeal and exclusivity.
-According to The New York Times, big data isn’t only for big business.
-The New York Times explains why email newsletters are more popular than ever.
-Marketers are leveraging the trend of crowdsourcing amateur photos, or social photography, as detailed by Fast Company.
-Smart home technology needs a better combination of usability and security to gain customer trust and adoption, per the MIT Technology Review.
-Experian Marketing Services finds that Millennials are mobile-dominant when it comes to accessing the Internet and spend more time on smartphones than any other group.
-According to MTV, American Millennials are redefining patriotism by expressing pride for their country even as they recognize its shortcomings.
-Romance in the Millennial generation is changing, with some arguing that young people don’t know how to fall in love, according to The Atlantic.
-Americans’ habit of serial snacking is disrupting the food industry, as The Wall Street Journal reports. Also as part of its How We Eat series, The Wall Street Journal explores quinoa’s rapid rise in popularity.
-According to new research, YouTube is fueling foodie fan culture as Millennials eat up food-related content, via ClickZ.
-BrandChannel takes a look at how brands beyond the retail category are experimenting with beacon technology to target consumers.
-CNN summarizes key findings from Pew’s Research Report on Gen X, which it dubs “America’s Neglected Middle Child.”
-A special report on responsible business from the FT examines how companies are seeking ways to do well by doing good.
-The popularity of streaming music online is coming at the expense of downloads and CD sales, says The New York Times. Meanwhile, to fight the music-streaming giants, indie music labels and artists are launching alternative streaming services, reports The New York Times.
-The head of capital financing at HSBC India analyzes how India’s ever-increasing Internet users are driving a mobile e-commerce revolution, via Forbes.
-An essayist in Pacific Standard ponders whether memes can exist outside the Internet as advertisers try to pull Internet culture off the Web.
-Teenagers are engaging in “vamping,” the practice of staying up all night to text friends, watch YouTube and post on social media, reports The New York Times.
-Brands are increasingly switching to “open sell” environments, where consumers browse and test products on display without the assistance of sales associates, via BrandChannel.
-Fortune examines how tourists from developing countries are changing tourism in Europe.
-Twenty percent of all tourists are young people; Quartz examines what’s driving the Millennial travel experience.
-Business of Fashion spotlights the rise of “travel retail”—retail outlets in popular tourist spots—and how brands are capitalizing on the trend.
-McKinsey’s international survey on health care debunks the myth that consumers don’t want digital services while offering insights on how medicine can move toward digitization.
-Sales of vinyl records are still on the rise, reports The Atlantic.
-A new study warns that discount retailers and online shopping will overtake the top four U.K. supermarkets by 2019, reports The Drum.
-The New York Times spotlights why more startups are sharing ideas without legal protection.
-Aeon Magazine examines what the office designs chosen by big tech companies today can tell us about the future of work.
-Ad Age summarizes the trends at this year’s Fancy Food show.
Each week we bring you the most popular and interesting posts of the past five days. Here is the current selection to give you topics to explore and share over the weekend.
Sufferers of lower-body paralysis (paraplegia) will soon have access to ReWalk, a motorized exoskeleton controlled by the user and enabling them to walk, sit, stand, and even climb stairs.
At the end of June, World View tested a 1/10th scale model of its planned balloon-driven space flight system.
Studies have shown that good posture has a positive effect on one’s overall well-being.
Ray is a solar-powered interactive light sculpture, which featured at Vivid Sydney in Australia last month.
Flatpack furniture might be easy to transport, but it’s more often than not a total nightmare to build. While in the past we’ve seen flatpacks that take only a coin to assemble, as well as magnetic versions. Now Modos is a modular system that uses clip-together boards to create any piece of furniture.
Modos pieces come in two parts — the boards and the connectors. The boards are made of FSC-certified furniture grade plywood, finished with maple or walnut veneers. The aluminium connectors are slightly tapered, but simply slide onto the boards with a bit of force. They are designed to connect the boards at an angle, meaning that constructions take on a hexagonal fashion.
This gives finished pieces extra strength and durability while also offering a unique design style. Users can connect the boards in any way they want to, creating shelving units, chairs, tables and computer stands. If it needs moving, the furniture can simply be unclipped and flatpacked again.
Check out some of the creations already dreamed up by the Modos team:
Modos recently completed a successful Kickstarter campaign, where backers could get their hands on a basic kit with boards for as little as USD 75. However, anyone with carpentry skills can just buy the connectors and source their own wood to begin creating furniture for themselves. Are there other ways to simplify the flatpack process?
To add SoundCloud to your Sonos system, you simply visit ‘Add Music Services’ in the new Sonos app and add it to your music services. SoundCloud tracks are also now available in the universal search feature in the new Sonos app.
We have had the unofficial SoundCloud hack for Sonos running on our systems for a long time now but it was a bit wonky to set up and it was not included in universal search.
If you want something to listen to this morning on your Sonos, you can try listening to my favorite tracks on SoundCloud.
This is part of a series of articles that looks at entrepreneurs hoping to get their ideas off the ground through crowdfunding. At the time of writing, each of these innovations is currently seeking funding.
Golf enthusiasts take a lot of pride over their club collections, but they can often become a burden when they have to be carried around the course, taken on public transport or airplanes, or won’t fit in the trunk of the car. DV8 Sports is aiming to revolutionize the standard club by breaking it down into more portable parts — fitting a 14-club set into a backpack.
One of the things that makes club sets so cumbersome is the variation serious golfers need — putters, chippers, sand wedges, woods. While all of these clubs have specialized heads, their shafts are largely similar, so DV8 set out to create two multi-purpose shafts with replaceable heads. Over the last 5 years, the company has created a patented stainless steel quick-change coupler that is the result of meticulous research. The mechanism enables players to change their club heads in the same time it would take to simply switch the entire club for another from their kit. It’s also been rigorously tested to ensure it performs just as well as single-piece clubs.
A set of 14 club heads and two shafts fit into the custom-built DV8 kit bag, which is worn as a backpack. As well as protective foam that keeps all of the pieces in tact, the bag even fits in a window-pane pocket for tablets and comes with an optional tripod stand. This is so that golfers learning from apps or tutorial videos can use the bag as a display while they’re swinging.
Watch the video below to learn more about the DV8 kit.
Currently seeking funding on Kickstarter, backers have until 15 July to get their hands on a complete 14-piece kit with one shaft (the two-shaft package is already sold out) for USD 1,070, although there are cheaper options available. Are there other types of sports equipment that could be redesigned to boost ease of use?
We’ve already seen letterbox-friendly bouquets courtesy of the UK’s Bloom & Wild. But for those who want to go it alone, Bloominous sources flowers, craft goods and equipment to help anyone take control of their own flower arranging needs.
For those planning weddings, it’s often the case that everything needs to be to the exact specifications of the bride and groom, yet the work that’s necessary to create your own bouquets and floral decorations is huge. Rather than visiting multiple flower farms and local craft businesses to find the perfect ribbon to match a particular rose, Bloominous does the hard work of sourcing materials. Taking from it’s own flower farm as well as specialist farmer’s markets, the company builds curated collections based around themes. Customers are sent all of the materials in time for their event and are able to assemble their own displays to match their tastes. Each kit comes with instructions to get the most out of the flowers.
The idea is that brides and grooms can spend less time trawling Pinterest boards while still adding their own preferences to floral displays. A typical Bloominous bridal bouquet kit is priced at around USD 60. Are there other ways to cater for event organizers without stifling their personal preferences and creativity?
Do you have a safety net in place for your customers? Or can they unintentionally hurt themselves?
I had an interaction with my bank recently that got me thinking about a lot of things, not the least of which was, "Why is the banking experience still so bad?" Beyond that, I also wondered:
Back in 2009, I wrote a piece about failing to communicate and how an abundance of information creates a scarcity of information. I wrote back then:Tags: marketingreal-timeDavid Polinchockattentionrelevance
Just when you thought biking to your co-working space was the trend of the future, enter RocketSkates, the World’s first remote-free roller skates that will blast you around town at speeds up to 12mph. Powered by four hub motors and a lithium-ion battery pack, RocketSkates are launching into development after rapid Kickstarter success.
The project was designed by Peter Treadway, Co-Founder and CTO of ACTON, a Los Angeles-based startup that aims to make personal mobility fun and accessible.
No training wheels are necessary for this new mode of transportation: instructions come with four simple steps to pick a leading foot, turn the skates on, kick-to-start, and control. The motorized skates communicate with each other to operate at the same speed and behavior. Skaters simply need to tilt the skates forward to get rolling, and put their heel down to slow down or stop.
The good news is RocketSkates aren’t confined to riding; you can climb stairs or stroll into your favorite cafe wearing them as electric shoes. The strap-in design is compatible with almost every shoe type and size, so riders can arrive in style (relatively) no matter what type of occasion.
In addition to the aforementioned features, the Kickstarter campaign promises features of ‘Funz’ while ‘cruising through the paved metropolis.’
RocketSkates connects to the ACTON App, supported by iPhone and Android iOS, via Bluetooth for riders to track routes, check battery life, and monitor skate performance. The Creators ensure RocketSkating is not an autonomous activity. The App doubles as a social network platform in which RocketSkaters can play interactive games and compare mileage. The mapping functions allows skaters to share tracks and find users on a map to meet up in real time.
There are three different models each with increasing battery life and consequently a higher price tag. The entry-level R-6 comes in a “Rocket Red” and lasts for 45 minutes while the R-8 “Titanium Chrome” lasts for 70 minutes. At the top-level with a $500 price tag, the R-10 comes in a “Deep Sea Black” and will get riders 90 minutes of ride time, or a range of 10 miles.
It’s apparent that people are eager to strap into the motorized skates and take a spin in the wearable mobility. RocketSkates surpassed its $50,000 fundraising goal within a matter of 24 hours. RocketSkates is Treadway’s third successful Kickerstarter, including the 2012 SpnKiX, a similar battery-powered, motorized pair of skates controlled by a wireless remote.
But in 2014, hand controls are a thing of the past. With 43 days to go in the campaign and a healthy $75,303 raised, 169 backers are set to join the hands-free electric skating community.
To increase the interconnectedness of the RocketSkaters network, the Kickstarter rewards customers interested in sharing novel approaches to the skating experience. A pledge level specificially for Developers allows access to a Software Developer Kit to create games or custom app features.
Keep both eyes peeled for RocketSkaters bypassing you on the sidewalk early September.
[h/t] Digital Trends
Swedish glass maker Kosta Boda hosted an auction that gave away three unique pieces of glass art based solely on emotions rather than the highest monetary bids.
The bidding, which was dubbed “An Auction Based on Emotions,” took place last June 18th in Stockholm and people were able to place blind bids on the art works in advance. The three glass art pieces, however, were kept secret until the day of the auction. The auction participants were taken to a closed off area and hooked up to a heart rate monitor and a galvanic skin response (GSR) sensor before the glass artworks were shown to them for the first time. The participants’ emotional response to the art pieces were then measured by the sensors. The three bidders who had the highest emotional responses to each of the three glass art pieces “won” the bidding and took home the art works.
Kosta Boda auctioned off three works of art which were worth a total of € 25,000 or about $34,000. The three glass art pieces that were given away were Protocol by Bertil Vallien, worth €15,000; Super Protection 2 by Åsa Jungnelius, worth €1,900; and Guitar by Kjell Engman, worth €8,500.
A total of 303 people participated in the unique auction. The winners were Liv Eklund Swartz who won Protocol by Bertil Vallien, David Dolfe who won Åsa Jungnelius’s piece Super Protection, and Shelley Mulshine, who won Kjell Engman’s Guitar.
Jenny Sundqvist, Director of Marketing and Product Development at Orrefors Kosta Boda, commented, “It’s a great feeling to know that our unique pieces are now owned by people who definitely were not left untouched by the art glass, they felt very strongly about it.”
Kosta Boda worked with ad agency Ellermore to develop the concept and digital agency Humblebee provided the technology.
The auction was billed as the first of its kind and Kosta Boda launched this emotions-based auction to show his belief that art should be owned by people who feel the strongest about it, rather than who can pay the most for it.
Source: The Verge