We all once met someone during summer. At the beach, at a bar, at the hotel or through a friend. And felt this feeling of being carefree, this fragment of time were the rest doesn't really matter anymore. The result is Echoplex, an electronic / dreamwave / pop song that could be the anthem of those fragment of times.
Released 21 January 2014 . Echoplex was written, recorded and produced by Sidney Guillen. Remix work provided by Frédéric Féret, Erik Brändström, and Josh Landquest via Girlfriend Records.
"Deathracer" (genre : Retro New Wave) is the first single off of Turboslash's debut EP that drops soon. The track was inspired by DEATH RACE 2000
There are three ways that the sixth sense can be used in designing and delivering a great customer experience. What are they?Tags: customer experiencesAnnette Franz Gleneicki
The idea of customer centricity is growing in strength, I’ve collected some sources I personally have found valuable in developing this idea.Tags: Helge Tennøcustomer centricity
Watch Marginalia /Teaser
One year and a half after the European release of “Pieces” the best psych band in Greece return with their luggage full of enthusiastic reviews, unforgettable experiences from their live performances in Europe but most of all full of brand new music. Their third album “Marginalia” is set for release across Europe in March 24 and is the band's most ambitious work to date.“Marginalia” doesn’t thrive in the margins, but justifies its title with a never-ending expansion of the mind and body through its musical substance. Prins Obi, King Elephant and Sir Kosmiche are, as always, the exclusive creators of the album (composition, production, arrangement, recording) and with the help of the band’s unofficial fourth member (Christina) they attempt to fuse high quality pop with synthesizer music and riveting grooves. The album was mastered by Greg Calbi at Sterling Sound, New York. 11 tracks create a cohesive whole, brimming with lyricism, electrifying, atmospheric sounds and irresistible hooks. Among them a little surprise: the first Baby Guru track sung in their native language.
I was in an elementary school in Brooklyn the other day and the clocks in the halls were an hour off. It was really bothersome to me. Maybe that school does not observe daylight savings time, but more likely the janitor or whomever is responsible for changing the clocks could not be bothered. Of course, the clocks in that school are now set correctly.
I’m a bit OCD about changing the clocks in our house and our cars. I hate it when a clock is set to the wrong time. And, each and every clock has its own system for changing the time. The clock in our double hung oven in our kitchen has a particularly complicated system. I had to find the manual on the Internet and look up the technique this morning after The Gotham Gal and I spent a few minutes hitting all sorts of combinations of buttons and got nowhere.
And then there are the cars. Whomever teaches people how to design user interfaces for car dashboards must have a perverse sense of humor. Each and every car has a different system for changing the clock time and each one is more clunky than the next.
But I go through all these machinations every six months because I can’t stand having clocks with the wrong times on them. Thankfully more and more of the clocks in my life are connected to the Internet and update automatically. I wish the clocks in our cars, on our ovens, and in our elementary schools would do the same.
I’ve talked about the power of metaphors in selling technology, but what of the use of metaphors in shaping how we view our own roles in the sale?
For this I’ll use the metaphor of Hunters vs Farmers.
Hunters chase their quarry.
Farmers sit and wait.
In industry terms, hunting is far sexier, carries far more appeal and glamor than simply sitting and waiting it out.
Hunting is the next big thing, finding that one killer app, that insight, that silver bullet that will change everything.
We are an industry of hunters by training.
We’re not used to sitting around waiting for things to happen.
We like to pick up our spears and go chase down the next big thing, celebrating our kill and feasting on the rewards.
Farming is doing the work.HUNTERS vs FARMERS Hunters Farmers Strategy Chase trends, hunt the next big thing, gamble resources on a big outcome Spread risk over large food base, invest and master process Advantages Immediate return, excitement, wins awards Ability to invest, conducive to planning, diversification, greater yields over time Disadvantages High risk, minimal leverage on resources, no ability to save or invest Slow ramp up to results, requires faith (the internal sale) More From Graham Brown’s Series on How to Sell Technology
We live in a world where people would rather spend their money on a quick-fix diet, learn Chinese in 15 minutes a day or hack their way to a happier life.
Agencies cling to the idea of viral video campaigns that can project a boring brand into the world of youth authenticity overnight thus bypassing the necessary groundwork and foundations that often takes years if not decades to create.
Perhaps the root of the problem lies in an industry that exists on a quarterly basis, where very little space is given to projects that provide long term structure and authenticity for a brand, favoring instead short, sharp “hits” that spike youth attention only to die away until the next campaign is resurrected.
Most people don’t want to do the work.DOING THE WORK
But just because “most people” don’t want to do something doesn’t mean it’s good for us.
Precisely because the majority are running round like headless chickens we should be doing the opposite.
The farmer plants his seed and waters his crop everyday even when there are no visible signs of shoots pushing through the soil.
The farmer has to have a long term view, faith and patience.PLANTING THE APPLE SEED
When in 1998 Apple release the iMac, it gained a significant press buzz over its approach to design, with Apple declaring, “the back of our computer looks better than the front of anyone else’s.”
Apple continued to make headlines over its design and user-focused interface as it began its long march to occupy the market’s mindshare.
It released products that continually redefined the market: iPod, iPad, and of course the iPhone.
By 2011, the company was named the most valuable company in the world, usurping Google.
While many companies tried to follow in Apple’s footsteps what they missed was that Apple’s success did not only come from its product designs. It also largely came from the company’s approach to finding the love of its fans and a strategy played out over 2 decades.
Back in the early 90s you can find videos on Youtube of Apple’s concept tablet aimed at teachers. Apple painted a picture of a device usable by both the educators and students to interact and empower learning. They had a clear goal on what they wanted to achieve and a market they would target.APPLE’S VISION: PLANTING THE SEED
Contrary to the hunter approach of many tech companies today, Apple was a farmer. Apple had to sell the idea of marketing to a low-spend category of customers (students and teachers) as opposed to high end road warriors. Apple had to sell a vision that would take years to effect with its K-12 education strategy, summer camps at Apple Stores and student discounts.
You, when I graduated University back in the 90s, everything was PC. People who used Macs were left handed architects and designers.
Now, however, every student has a Macbook of sorts. These same students graduate to become IT managers, heads of procurement departments and their own businesses.
If Apple had followed conventional wisdom and hunted the next big thing, it would have failed to build that invaluable Beachhead that eventually launched it to the high end business market. It takes time.
The best time to plant a seed is 20 years ago. The second best time to plant a seed is today – Chinese Proverb.
Back in 2010, Scott Belsky asked me to give a talk at The 99% Conference. That’s when and where I delivered the 10 Ways To Be Your Own Boss talk.
Jack Dorsey followed me on stage and delivered this 15 minute talk. I sat in the audience for Jack’s talk and loved it. So I thought I’d feature it here this week. It’s four year old but as relevant today as ever.
If you make technology, people are going to mess around with it.
And the paradox of making better technology is that you’ll have more people messing around with it.
People don’t bother hacking or trying to change the boring stuff, they only play around with the stuff that works for them.ENTER CHRIS PUTNAM
Chris Putnam is such a person.
Chris Putnam is a regular hacker type of guy.
He likes messing around with code, nothing serious. He hasn’t hacked the Pentagon or released a destructive virus into the financial mainframe. His biggest dent in the Universe was a style sheet hack on Facebook.
In 2005, Putnam and two of his friends wrote an XSS based worm which infected Facebook user profiles. It sounds nasty but the impact was nothing more than making the user’s profile appear like it was on (the then more popular) MySpace.
Within days of the launch and following numerous complaints Putnam received an email from Dustin Moskovitz, one of the founding Facebook team.More From Graham Brown’s Series on How to Sell Technology
While Moskovitz conceded that the hack was humorous he said it was no joke.
It’s as this juncture in the story that the true nature of companies and how they engage the influencers emerges.MYSPACE vs FACEBOOK
Today, few people speak about MySpace – so how is it that an entity that had (back in 2005) over 100 million more accounts than Facebook could so quickly and publicly implode without a trace?
Think about how these two companies have fared since 2005.
The story I want to share with you is not how creating successful technologies is about successful strategies but based on successful cultures.
MySpace had the bigger brand. MySpace had the media and financial backing of News International. MySpace had the world’s mindshare.
In theory, MySpace had all the necessary assets to win the war against Facebook.
So, how did Facebook crush MySpace in a matter of 2 years?
Back in 2005, Putnam already knew the precedence for messing round with social networks like Facebook. One hacker had pulled a similar stunt with MySpace. The hacker was soon engaged by the core team. He was invited to interview at their offices.
Upon arriving at LAX airport he found cops waiting for him. Surprise!
He got arrested for tampering with the official code.EMBRACING THE CHANGE AGENTS
But it doesn’t have to be like that always.
When Moskovitz engaged Putnam the narrative followed a similar path – lengthy discussion under the veil of friendship followed by the golden question – would you like to come for an interview?
Fortunately, for Putnam, this wasn’t a trap but a genuine open offer of friendship and employment.
Now at Facebook, Putnam’s been instrumental in implementing Facebook features such as the video function.
DATA ON CHRIS PUTNAM
Chris Putnam is an American computer engineer, known for his 2005 hack on Facebook which subsequently landed him a career position at the firm.
While attending Georgia Southern University in 2005, Putnam and two friends wrote a computer worm that spread throughout Facebook. The worm used cross-site scripting to change users profiles to resemble MySpace, and deleted some contact details. The worm was eventually traced back to Putnam, and caught the interest of Facebook co-founder Dustin Moskovitz. Moskovitz consequently offered him an interview, and several months later, Putnam moved to Menlo Park, California to begin working at Facebook.
During his four years with the company, Putnam created the site’s video application and helped improve the photo uploader, before leaving Facebook in 2010. Today his face is one of the available emoticons in Facebook chat, evaluated from :putnam: Source Wikipedia
Facebook embraced innovation as a process that happens outside and beyond the traditional company confines.
Facebook embraced the hackers and the unofficial developers as core to its ability to stay relevant, to engage the fans and beat the competition.OFFICIAL VS UNOFFICIAL TECHNOLOGY Official Unofficial Model Top-down, centrally planned, controlled, one-to-one or one-to-many Bottom-up, distributed, curated, many-to-many Marketing Creative agency “Big Idea”, official brand narrative, PR strategy, celebrity endorsements Fan stories, earned media, word of mouth, many-to-many dialogues Innovation Design agency, innovation department, product managers Cognitive surplus, customer innovation, positive deviance, cultural hacking PASSION FOR THE UNOFFICIAL
As Putnam wrote “It’s one of the things that really sets Facebook apart with its passion for scrappy, hacker-type engineers”
Now, Facebook Hackathons are a regular institutionalized occurrence.
By pulling together the most creative minds Facebook openly invites the network to hack and modify the platform, something MySpace would and could never allow. That’s how Facebook arrived at simple evolutions that have retained its popularity – such as the Like button (a product of the Hackathon).
As long as Facebook is able to embrace the unofficial it will stay relevant. As soon as lawyers start getting involved, HR people start building walls and advertisers start calling the shots, Facebook will lose its competitive advantage.
But before people start decrying the fall of Facebook, consider how underlying the shifting competitive landscape and the rise of a new generation of competitors lies culture and their ability to embrace change.
Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection.
-New York Times op-ed contributor Julia Angwin ponders whether privacy has become a luxury good.
-A new study from Pew has a deep-dive look at Millennials in adulthood, citing this cohort as detached from institutions and networked with friends.
-Fast Company considers the explosion of the sharing economy—and how brands that ignore it will be out of luck.
-The FT analyzes how rapid advances in artificial intelligence are threatening the jobs of educated white-collar workers.
-The New York Times reports on how wearable tech is getting a fashion makeover.
-The Wall Street Journal reports that Korean researchers have developed a wearable-device alternative to Google Glass.
-Mashable explores the exploding viral popularity of online quizzes, a la Buzzfeed and Zimbio.
-The Wall Street Journal looks at how selfies have brought ashtags to Lent.
-The Wall Street Journal argues that augmented reality has made it out of new-tech purgatory and is gaining traction with its practical applications.
-Wired reports on IDC figures that indicate the tablet market is shrinking—because people are content with the tablets they already own.
-Adweek reports on a new study from Nielsen that shows the audience for traditional TV is still far greater than that for online video.
-The Wall Street Journal looks at the confounding persistence of paper business cards, even among entrepreneurs who are promoting contact-sharing apps.
-A Social@Ogilvy study has found that “brands’ organic Facebook reach has crashed since October,” via Ad Age.
-Our own Ann Mack told The Wall Street Journal how the enduring popularity of hybrid cuisine—which is rarely called fusion anymore—is a reflection of Americans’ increasing tendency to blend traditions into “something entirely new.”
-In line with our Proudly Imperfect trend, artist and researcher Nickolay Lamm has recently designed an alternative to Barbie—Lammily, a doll that looks like the average woman, per Mashable.
-Children’s perceptions of gender roles may be changing, according to a new study that analyzed drawings from 700 children around the world.
-Looking for an alternative to metal swing sets, landscape designers are increasingly creating “playscapes” that beautifully integrate into the rest of the backyard, according to The Wall Street Journal.
-The Atlantic Cities looks at where the good jobs and bad jobs will be 10 years from now.
-Fast Company reports that Millennials are looking for ways to live a bank-free existence in the future.
-TechCrunch reports on Facebook’s alleged plan to acquire drone manufacturer Titan Aerospace in a continuing effort to bring Internet connectivity to emerging markets.
-The Wall Street Journal explains why “China’s major builders see leisure as the next big thing.”
-China has declared a “war against pollution,” per The New York Times.
-The Guardian looks at how five years of rock-bottom interest rates have affected Britain.
-The FT looks at the rise of the middle class in Ethiopia—with Western diseases in tow.
At the Mobile World Congress in Barcelona last week, Mark Zuckerberg showcased his Internet.org initiative, which aims to bring Web connections to underserved people in developing regions.
Of the world’s 7 billion people, roughly 4.3 billion are not connected to the Web, missing out on the many benefits connectivity can bring, according to a Deloitte report released in conjunction with the Facebook founder’s presentation. Facebook’s initiative could deliver substantial economic benefits to these communities by fostering productivity and innovation and enabling markets to function more efficiently. For instance, Deloitte reports that the economic activity produced by extending Internet access could generate $2.2 trillion in additional GDP, a 72 percent increase in the GDP growth rate and more than 140 million new jobs. As the above chart shows, extending Internet access can also significantly decrease extreme poverty.
As we explain in our 10 Trends for 2014 and Beyond, with many of these consumers accessing the Web via their phone, the mobile device will evolve into a Gateway to Opportunity. It will help people change their lives by giving them access to financial systems, new business tools, better health care, education and more.
Internet connectivity, especially mobile, presents both a commercial opportunity and an opportunity to help consumers build up businesses, improve their health, become more informed citizens and connect with people across the globe. Companies can be a force for positive change while enhancing their long-term competitiveness, benefiting their business, their customers and society as a whole.